Libsyn Talks Podcast Listenership & Advertising Opportunities at the 2022 NAB Show

Today, Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announced its showcase at the 2022 NAB Show. The Company’s Rob Greenlee, Vice President of Content and Partnerships and Podcast Hall of Fame inductee, will host an NAB Sip-and-Speak Series session on podcast advertising. And join Libsyn in the West Hall at booth #W8327, to learn more about the leading integrated podcasting engine that empowers creators to host, distribute, monetize, amplify, and measure their audio and video content.

Podcasting continues its meteoric rise in popularity with 73% of Americans ages 12 and up – an estimated 209 million people – reporting that they’ve listened to a podcast in the last month. That’s a 68% uptick from 2021, according to The Infinite Dial® 2022 findings released by Edison Research. Audience composition is also becoming increasingly diverse, striking more of a balance in terms of gender (53% male, 46% female, 1% non-binary) and ethnicity with increases in Black (16%), Hispanic (16%), and Asian (3%) monthly listenership. Podcasts also represent one of the fastest growing channels within advertising. According to Statista, podcast advertising spending is expected to increase steadily in the near future, with 2021 figures estimated at $1.33 billion U.S. dollars. And by 2025, spending is expected to surpass $2.7 billion dollars.

Sip-and-Speak Series: Podcast Advertising Q&A

Join Libsyn’s Rob Greenlee for an intimate and interactive discussion on podcast advertising. Get your questions answered and gain a better knowledge of what advertisers look for from podcast properties.

Date & Time: Sunday, April 24 | 1:45 - 2:15 p.m.

Location: LNU4 - NAB Networking Lounge, located in the Las Vegas Convention Center in North Hall

The New Media Show

Moreover, Rob Greenlee will record his New Media Show podcast live from the NAB Show LIVE stage alongside his co-host, Todd Cochrane, that features interviews with luminaries and insights on podcasting innovations and trends.

Topic: Podcasting Market: Content and Distribution

Date & Time: Sunday, April 24 | 3:00 - 4:30 p.m.

Location: Las Vegas Convention Center Lobby, between the North and Central Hall

Topic: Podcast Advertising: Subscriptions and International

Date & Time: Tuesday, April 26 | 3:00 - 4:30 p.m.

Location: Las Vegas Convention Center Lobby, between the North and Central Hall

Podnews has edited the above release