Andy Bush and Guestimators team launch Lock It In Studio

The team behind Guestimators, the breakthrough podcast quiz presented by Absolute Radio’s Andy Bush, have today launched Lock It In, a full-service production studio specialising in talent-led, comedy and entertainment podcasts.

Focusing on podcasts that are inspired by the nuances of British culture, Lock It In will be working with platforms, talent and brands on everything from concepts and content strategy through to production, monetisation and promotion.

Bush, the voice of Hometime for 2.2m listeners, is an equal partner in the business alongside Will Nichols (former VP, Content Development at Universal Music) and Matt Cutler, the sports journalist behind ground-breaking documentary The Pirates vs The Premier League.

The trio launched quiz platform Guestimators in November 2023. Its twice-weekly podcast, distributed by Keep It Light Media, has featured celebrities including Mel Giedroyc, Bob Harris, Rosie Holt and Lloyd Griffith, while its loyal community of thousands plays the quiz every week.

Lock It In already have a number of podcasts in production including the kitchen-based My Life in Mugs; Ethan Lawrence’s Best Brits, which ranks regional celebrities and historical figures; Horsemeat Lasagne, an exploration of the 21st century’s strangest scandals; the folklore story-telling Celtic Whispers; and the football-focused Away Days.