Lower Street Office Hours kicks off with Steve Pratt

Lower Street is excited to announce the launch of Lower Street Office Hours, a free monthly virtual Q&A series dedicated to answering your most pressing questions about brand podcasting. Each session will feature insights from a leading expert in podcasting, followed by an open-floor Q&A where attendees can engage directly with the speakers and the Lower Street Head of Strategy and Development Annalise Nielsen. Office Hours kicks off on September 18th at 5 PM BST. Our first session will welcome Steve Pratt, a seasoned media professional with decades of experience and a proven track record in marketing strategy. Steve is the co-founder of Pacific Content, founder of The Creativity Business, and author of Earn It: Unconventional Strategies for Brave Marketers.

Steve will share the importance of earning and maintaining attention in today’s content-saturated world. Plus, he’ll share his own insights and forward-thinking approach to creating an attention strategy that’s as unique as your brand. “You need a strategy to earn attention because attention is all that matters. Without it, you have nothing of value. No attention means no time spent, no listeners, and a waste of your time and money. With a great attention strategy, you unlock all the superpowers of audio for your brand.” - Steve Pratt

Following the presentation, there will be time for a Q&A, giving attendees the opportunity to ask specific questions about their own podcasting challenges. As a bonus, registered attendees will receive the first audiobook chapter of Earn It: Unconventional Strategies for Brave Marketers. Participants will also have a chance to win a copy of the full book.

Don’t miss this opportunity to sit down for Office Hours with one of the industry’s top experts and take your brand podcast to the next level. Join us for Lower Street Office Hours on September 18th, and every month thereafter, to get the answers you need.

Register for the September session

About Lower Street Lower Street is a podcast agency for creatively brave brands eager to create, launch, and grow high-quality shows. Our award-winning productions have earned features in The Times and Forbes, with our clients hitting the #1 spot on Apple Podcast charts over 100 times in 2023. We’ve partnered with brands like PepsiCo, BCG, Booking.com, Stanford, HPE, and Fidelity to produce and promote impactful B2B narrative shows. Our end-to-end service covers everything from ideation to production and growth, ensuring our clients develop their thought leadership and brand awareness while driving real ROI.

Our team of 30 creative podcast fanatics are based in the US, Canada, the UK, and beyond, operating as a fully remote company. Wherever you are, you can count on a Lower Street Producer working in your timezone, for you. With a global reach and local touch, our team of creatives is dedicated to helping brands create engaging and successful podcasts that resonate with their audiences.