Magellan AI Brings UID2.0 and ID5 to Audio Measurement

Magellan AI, the leading audio intelligence, analytics, and measurement company, today announced the addition of new cookie-less identifiers for podcast and streaming audio campaign measurement.

“We are excited to bring UID2.0 and ID5 to podcast and streaming audio measurement for the first time,” said Cameron Hendrix, CEO and Co-Founder of Magellan AI. “These next-generation identifiers not only align with the growing emphasis on user privacy, but also enhance our ability to deliver precise and actionable insights.”

The new identifiers provide Magellan AI’s customers with enhanced measurement capabilities in a privacy-focused environment. Renowned for its extensive database of podcast advertising data, Magellan AI ensures that advertisers and publishers can continue to effectively measure and optimize their campaigns as the industry moves away from traditional cookie and IP-based identifiers.

Jim Ballas, Head of Publisher Partnerships at Magellan AI, added, “Advertisers are increasingly seeking solutions that respect user privacy while maintaining reliable performance metrics. By integrating these new identifiers, we are solving today’s demands, while future-proofing as podcasting adds additional programmatic capabilities to compete across mediums.”

Cookie-less identifiers are available for all Magellan AI customers that utilize ad tags supporting UID2.0 and ID5. Discover how these capabilities can transform your podcast strategy by visiting https://www.magellan.ai today.

About Magellan AI

Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world’s largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI’s podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops.