COPA90 partners with Message Heard with the goal of building an even deeper relationship with football fans

COPA90, the fan-first football media company which reaches more than 70 million fans around the world every month, today announces its new global partner for audio, UK-headquartered podcast company Message Heard, to talk directly to its audience in new and powerful ways.

Audio is a deeply intimate medium, and COPA90 wants to use that power to draw its passionate audience even closer, to tell the stories that matter in football in a rich and authentic way.

Data from YouGov and RAJAR shows the phenomenal growth in on-demand audio, with nearly two thirds of people listening to podcasts.

Message Heard will create original co-productions with COPA90, as well as commissions with them for global streaming platforms, and branded shows with some of the biggest names in the world of football. Other media channels already serve the public with classic formats like pundits chewing over the week’s matches, but there is an opportunity to engage football fans at a far deeper level, cutting through this chatter and noise with compelling and beautifully crafted new formats.

Jake Warren, CEO and founder of Message Heard said, “COPA90 is a pitch-perfect partner for Message Heard. Its relentless focus on servicing football fans aligns absolutely with the kind of purpose-driven, high-quality shows we’re proud to make.”

COPA90’s Chief Operating Officer Ross Whittow-Williams said, “COPA90 content transcends the tribalism of the game and focuses on the broader culture themes, ubiquitous stories and universal touch-points from the world of football that engage fans no matter what team they support, league they follow or national team shirt they wear. This partnership represents a unique opportunity for us to bring this fundamental element of our brand DNA to life with a best-in-class partner via distinct new formats and storytelling approaches that will engage fans on a deeper and more meaningful level.”

Message Heard was founded in 2018 to create podcasts with purpose, and has made award-winning shows for itself, the BBC, Spotify and more, as well as for a broad range of organisations including The House of Commons, The Kyiv Independent and Red Bull.