NextRegie Selects AdsWizz to Enable Programmatic Buying For Its Podcast Inventory

San Mateo CA, USA and Paris, France—NextRegie, a major podcast player in France, has partnered with AdsWizz, the leading technology provider of advertising solutions for the digital audio industry to make its podcast inventory available for programmatic buying. NextRegie will be using the AdsWizz audio-centric Supply Side Platform (SSP), AudioMax, along with AdsWizz ad trafficking and management solution, AudioServe, to power its solution. In addition, NextRegie will connect their French and international inventory to AdsWizz global premium audio marketplace, AdWave. NextRegie is the sales house of market leading French brands RMC and BFM Business, which provide news and talk content in the area of sports, leisure, and business.

“Programmatic buying is the wave of the future, and we are eager to move into the future with AdsWizz and make our premium podcast inventory available to advertisers,” said Pierre-Henry Medan, General Manager of NextRegie. “Podcast listening has been growing rapidly in France, Europe, and all over the world, and we are very excited to enable advertisers to communicate on our brands through this new format.”

Podcast listening is on the rise in Europe, and all over the world, with programmatic buying providing an opportunity for a targeted, dynamic, and relevant advertising experience for NextRegie podcast listeners. NextRegie premium brands include Eurosport, RMC Sport, and BFM Sport; BFM Business and 01net.com, and RMC Discovery and Number 23, with 15 million monthly listens on RMC alone.

“By being the first to make their podcast inventory available for programmatic buying in France, NextRegie has made an historic first step in moving the French market forward,” said Alexis van de Wyer, CEO of AdsWizz. “We are thrilled that they have selected AudioMax, our audio-centric SSP, for this strategic milestone for their podcast business.”