NPR Renews Relationship with Veritonic to Provide Sponsors with Audio Insights through Brand Lift Measurement

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that NPR has renewed their relationship with the company, expanding their use of Veritonic’s audio-first Brand Lift solution to measure the impact of their client and sponsor audio campaigns. The continued partnership will allow NPR to provide clients across verticals including Financial, Adult Beverages, B2B, Technology, and more with insightful and comprehensive brand lift measurement for NPR’s audio campaigns.

“We are thrilled to be expanding our use of Veritonic’s brand lift studies across podcasts and broadcast,” said Gina Garrubbo, President and CEO of National Public Media, NPR’s sponsorship subsidiary. “Data is power, and the actionable, full-funnel insights that Veritonic’s attribution and brand lift studies allow us to provide NPR sponsors enable them to leverage audio to achieve the highest competitive edge, reach, and ROI possible.”

Veritonic’s Brand Lift studies offer advertisers valuable insights into how their audio assets impact their brand. The studies provide a deeper understanding of how audio contributes to achieving a client’s goals in terms of emotional resonance, awareness, favorability, intent, and recall. By equipping brands with these tools for validating their investments, Veritonic helps mitigate risks and enhance the performance and ROI of audio across various formats, including streaming audio and podcast advertising.

“We take great pride in our ongoing partnership with NPR, supporting their clients and advertising partners with invaluable data," said Scott Simonelli, CEO of Veritonic. “Through the utilization of our attribution solution and brand lift studies, NPR sponsors gain the ability to assess audio performance in a manner tailored to their unique needs. This empowers them with the essential data required to fine-tune their strategies, thereby ensuring a robust return on their investment in audio.”

For more information about Veritonic’s brand lift solution or to get started, visit www.veritonic.com or contact sales@veritonic.com.