Podcards launch: revolutionising data-driven podcast growth

Ex-Pippa co-founder and former Acaster Timothy Voice announces the launch of Podcards, a new platform designed to empower podcasters and emerging networks to grow their listenership through a data-first approach to audience development. By combining user-friendly marketing tools with an advanced analytics engine, Podcards gives podcasters real-time insights into listener origins, engagement, and conversion rates. These powerful metrics, paired with intuitive tools, enable podcasters to refine their marketing strategies, enhance listener engagement, and drive audience growth.

A New Era of Growth for Podcasters

Podcast popularity has more than doubled in the last decade, hitting 100M weekly listeners in the United States alone. Yet, despite the growth and interest, podcasters struggle to stand out and are short the important marketing data routinely available in other media. Podcards address this critical need by offering a comprehensive, marketing analytics platform built specifically for podcasters and optimized for audience growth.

Empowering Podcasters with Data

At the heart of Podcards is a robust analytics engine delivering detailed insights into audience behavior and engagement. By leveraging these insights, podcasters can make informed decisions about their marketing strategies and audience development. The platform’s user-friendly dashboard presents key metrics in an accessible format, allowing podcasters to effortlessly track their growth and identify opportunities for improvement.

Key Features of Podcards

• Customizable Media Card and Smarlink Strategy: Podcards customizable features let podcasters design and tailor their unique Podcard. Through smartlink sharing, boosting visibility and driving follows has never been this easy, or as on-brand.
• Audio-to-Audio Conversion Measurement: Podcasters can track how their audio promos convert new listeners, helping refine their strategies and attract more engaged listeners.
• Campaign-by-Campaign Analytics: Through segmented insights, Podcards helps podcasters understand their most effective strategies and growth channels, offering an opportunity to adjust for maximum impact.
• Embeddable Tracking Tools: Using embeddable tracking tools, podcasters can measure awareness and conversion across the web, providing a comprehensive view of marketing performance no matter where the first engagement occurs.
• Cost of Listener Acquisition and Listener Retention Metrics: Podcards gives podcasters access to previously unavailable metrics to understand the financial efficiency of their growth efforts and the long-term engagement of their audience.

Supporting Emerging Networks

In addition to individual podcasters, Podcards is designed to support emerging podcast networks. Russ More, COO of breakout indie network Fable & Folly, says Podcards couldn’t have come at a better time. “Being able to see the path for a listener from discovery to conversion is incredibly helpful. Even more, the additional insight on which specific episodes, trailers or clips are actually doing the heavy lifting for the marketing of our shows has been a game changer!” he said. The Podcards platform offers tools for network managers and their teams to oversee multiple shows, track performance, and implement network-wide strategies for growth. By providing a centralized hub for network management, Podcards simplifies the process of scaling podcast operations and achieving sustainable growth.”

A Word from the Founder

“I created Podcards because the challenge of audience growth is a persistent and growing pain point for too many amazing shows,” said Timothy Voice, CEO of Podcards. “This is especially true for indie podcasters, who often lack the resources or expertise to tackle this critical issue head-on. With Podcards, I’m excited to offer a suite of powerful new data-driven tools designed to make growing a show less painful, and more rewarding. My hope is that Podcards will empower any podcaster to reach new listeners and build a thriving community of dedicated and engaged fans."

Join the Podcards Community

Podcasters and network managers interested in learning more about Podcards can visit the official Podcards website. The platform offers a range of subscription options to suit different needs and budgets, including a free tier that allows any podcaster to start growing smarter with minimal commitment.