The Podcast Consultant Acquires Sundial Media, Expanding Its Podcast, Audio, and Video Production Capabilities

The Podcast Consultant, a leading podcast production agency serving financial services firms, universities, and business podcasters, today announced its acquisition of Sundial Media, a boutique podcast production company founded in 2024 by Adam Hendricks and Pat Kicklighter.

As part of the acquisition, Sundial Cofounder and CEO Adam Hendricks will join The Podcast Consultant, bringing deep operational experience in podcast production, client service, and show management. Under Hendricks’ leadership, Sundial partnered with dozens of podcasters, including teams behind Better by Great Place to Work, Fracture to Flourish, and Sightings, helping clients collectively surpass one million downloads and views.

“Sundial Media built a strong reputation quickly because Adam and Pat care deeply about quality, reliability, and the client experience,” said Karl Hughes, CEO of The Podcast Consultant. “Their experience and strong client retention made them a great fit to join us here. We have a lot of respect for what they created, and we’re excited to bring Sundial’s clients, expertise, and creative standards into The Podcast Consultant.”

The acquisition strengthens The Podcast Consultant’s ability to support organizations that want to launch, produce, and grow high-quality podcasts across audio and video formats. The combined team will continue serving existing clients while expanding production capacity, creative support, and strategic guidance for brands investing in podcasting as a long-term media channel.

Hendricks previously served as VP of Operations at Resonate Recordings and has managed production on several shows that topped the Apple Podcasts charts. Sundial Cofounder and Chief Creative Officer Pat Kicklighter brings a strong creative legacy as a producer and sound designer, with credits across productions for Tenderfoot TV, Audiochuck, HGTV, and TruTV, including acclaimed shows such as Culpable, Undetermined, and To Live and Die in LA.

“Pat and I started Sundial Media to partner with creators and brands to make shows worth tuning into,” said Adam Hendricks, Cofounder and CEO of Sundial Media. “The Podcast Consultant shares the same commitment to craft, service, and long-term client relationships. Partnering together gives Sundial’s clients access to a broader team, with more resources that share the same values as the Sundial team.”

The acquisition also reflects The Podcast Consultant’s broader strategy to partner with founder-led podcasting, audio, and video production companies. As demand for high-quality business media continues to grow, The Podcast Consultant plans to pursue additional acquisitions with companies that have built strong client relationships, respected creative teams, and a track record of excellent production work.

“We know selling a company is personal, especially in a service business where founders have built real relationships with their clients and teams,” Hughes added. “Our goal is to be a thoughtful home for great podcast, audio, and video production companies, one that respects what founders have built and helps carry it forward.”

Terms of the transaction were not disclosed.

About The Podcast Consultant

The Podcast Consultant is a full-service podcast production agency specializing in financial services, professional services, and higher education. Since 2015, the team has produced over 10,000 episodes for RIAs, wealth managers, asset managers, universities, and professional creators who use podcasting as a serious business development and audience-building channel.

Services cover the full production lifecycle: show launch, audio and video production, remote recording, podcast audits, marketing assets, and ongoing strategic guidance.

Learn more at https://thepodcastconsultant.com/.

About Sundial Media

Sundial Media is a boutique podcast production company founded in 2024 by Adam Hendricks and Pat Kicklighter. The company has supported dozens of podcasters across audio production, creative development, and show operations, helping clients collectively surpass one million downloads and views.