Podcast Discovery announces new Commercial Lead

Hannah Southern has joined podcast marketing agency, Podcast Discovery, to lead the commercial development of the business, growing the company’s roster of clients and devising brilliant creative solutions to grow audiences.

Hannah is hugely experienced in delivering for podcast clients, having worked for Message Heard as a Content Strategist, and more recently as Head of Audience Development at Lower Street.

Podcast Discovery is a full service podcast marketing agency delivering PR, podcast outreach, video, social, events and paid for advertising. It works with a cross-section of the industry including Sky News, Crooked Media, The Economist, the FT, BAFTA, All3Media, Crowd Network, Jampot, Mail Metro Media amongst others.

It also operates Podcast Rex - a consumer brand for podcast listeners that encompasses the Great British Podcast newsletter, social and video channels as well as podcastrex.com.

Hannah Southern says: “I’ve followed Podcast Discovery’s work for a long time, so I’m delighted that their next phase of growth includes me. The industry is evolving rapidly, and there’s a real opportunity for shows to cut through the noise with creative out-of-the-box growth strategies. I’m excited to work with a diverse list of clients, from talent-led, branded and independent shows, and help them achieve their goals and grow meaningful relationships with their listeners.”

Co-founders, Matt Hill and Matt Deegan say: “Podcasting has never been so competitive. Launching and keeping a show successful requires a great product, but also an integrated marketing strategy to ensure it continues to reach new listeners. We’re excited that Hannah’s joining the team so we can help even more podcasts become successful”.