Coleman Insights to host webinar on new podcast trailer research
Coleman Insights, in partnership with Nova Entertainment, Pantheon Media, and Earbuds Podcast Collective, will present a new webinar, “Podcast Trailers: A Playbook for Producing Successful Teasers,” on Wednesday, June 3, 2026, at 1:00 PM Eastern Time.
A podcast trailer is often the first—and most important—moment of truth with potential listeners. This new research-driven session reveals what separates trailers that convert from those that fall flat.
Based on a study of 500 U.S. podcast listeners, the webinar uncovers what audiences remember from podcast trailers, which creative elements capture attention, and how those moments influence intent to listen. Attendees will gain practical, evidence-based guidance on how to craft trailers that drive engagement and tune-in.
The session features analysis of four real podcast trailers—High Scrollers, Better Than Yesterday, Superfan Diaries, and Binge or Cringe—highlighting key differences in storytelling, structure, and emotional impact. The findings challenge common assumptions and offer a clear playbook for improving trailer performance.
This webinar is designed for podcast creators, marketers, and media professionals looking to sharpen their promotional strategy and maximize audience growth.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.