Australian podcast survey PodPoll 24 returns
Australian podcast production house Deadset Studios and leading market research agency Insightfully today announce the return of PodPoll: Australia’s podcast insights survey which delves into the podcast listening behaviours of Australians.
PodPoll 24 launches on Wed 25 September via webinar, with presenting partner ABC listen, hosted by the ABC’s award-winning podcast host Marc Fennell and includes an in-depth presentation by Deadset Studios’ podcast strategist Kellie Riordan and Insightfully’s opinion researcher Leanne White.
PodPoll 24 demonstrates podcasts have become a staple in the media diet of Australians. The survey data sheds light on emerging trends and several untapped opportunities in the podcasting landscape.
Deadset Studios Director Kellie Riordan says this is a huge opportunity for media houses, marketers and brands. “PodPoll 24 shows there’s still a significant gap to fill with podcast content tailored to their needs and desires”.
Insightfully Managing Director Leanne White added “PodPoll 24 reveals millions are now listening each day and that there’s huge opportunity for new content in lifestyle, health, comedy and more.”
PodPoll 24 covers:
- Which content genres are the most popular, as well as which genres are under-served
- Generational differences in podcast consumption
- Time spent listening via hours and number of episodes each week
- Trends on branded podcasts and host-read ads
- Trends on what people are doing while listening.
Wed 25 September 2024 - 12 noon (AEST)
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.
Companies mentioned above:
Deadset Studios