Podscribe's New Podcast Ranker is First-Ever Real-Time, Cross-Platform Podcast Ranker

We are excited to announce the launch of Podscribe’s Podcast Ranker — a new way for advertisers, publishers, and media buyers to see top-trending podcast shows and publishers. Podscribe’s new ranker goes beyond just audio and takes into account show audiences across both YouTube and RSS. This addition makes for a more comprehensive snapshot of trending podcast shows and publishers and how they rank across the industry.

Why Another Ranker? The industry has been calling for a better way to stay on top of trending podcasts. However, current ranking tools have blind spots:

• Missing Major Shows: Traditional rankers miss some of the largest shows, like The Joe Rogan Experience, which has millions of views on YouTube.
• Limited to RSS Downloads: Current tools rank solely on podcast downloads, missing the massive audiences these shows have accumulated on YouTube.
• Static Snapshots: Traditional rankers provide only a static snapshot of show rankings, without showing how audience growth changes over time, how their trending, etc.

“It’s not enough to track podcast downloads anymore. Today’s biggest shows live on YouTube, Spotify, and across the web. Podscribe Ranker provides that holistic view in one place” - Peter Birsinger, CEO of Podscribe.

Why Podscribe’s Ranker Stands Out

• Cross-Platform Tracking: Combines RSS downloads and YouTube views for a complete view of show performance.
• Rankings Beyond Just Prefix Tracking: Podscribe’s Ranker isn’t isolated to just shows with our prefix. We also leverage the tens of thousands of campaigns we track via campaign pixels. This means a much larger and more accurate data set to rank shows effectively.
• Real-Time Growth Trends: Podscribe’s Dynamic trend indicators reveal audience growth patterns, helping advertisers spot rising stars.

Benefits for Buyers and Sellers

• For Publishers: Podscribe’s Ranker provides publishers with a complete view of their show’s total audience, including YouTube views, enabling them to showcase their full reach to potential advertisers. This comprehensive data allows publishers to see how their shows compare, highlighting growth and engagement trends that can support audience development and visibility.
• For Advertisers: Advertisers gain access to a unified view of cross-platform audience reach, empowering them to make more informed media buys. The Ranker’s real-time growth insights allow advertisers to identify and invest in rising shows before they peak, optimizing campaign performance.

What’s Next?

This is just the beginning. Podscribe will be releasing monthly updates to the Ranker in our newsletter.

Want to Get Ranked?

Publishers can get their shows ranked by adding the Podscribe prefix and verifying their show in the Podscribe system. For help with setup or verification, contact adops@podscribe.com.