Sonnant Launches Groundbreaking Programmatic Marketplace Platform for Audio Advertising

Sonnant, a leader in audio data and advertising innovation, is proud to announce the launch of its cutting-edge Programmatic Marketplace Platform (PMP). This platform is set to revolutionise how brands and advertisers approach audio advertising by unifying multiple major publishers and providing unparalleled targeting capabilities.

Key Differentiators of Sonnant PMP:

• Global Reach with Unified Publisher Partnerships: Sonnant’s PMP unites major audio publishers, including Audioboom, providing brands with unmatched global coverage. This enables advertisers to seamlessly extend campaigns across a broad network of podcasts and audio content.
• Proprietary 1st and 3rd Party Data Integration: Sonnant leverages first-party and third-party demographic data, contextual insights, ad marker placements, and content alignment to ensure precise audience targeting.
• Simplified Audio Segment Creation: Sonnant makes it easy for brands to create and target specific audio segments, saving time and maximising effectiveness, making audio buying accessible for all brands.
• Mirroring Programmatic Channels for Buyer Familiarity: The Sonnant PMP mirrors popular programmatic channels, simplifying campaign setup, launch, and measurement, allowing seamless integration into multi-channel strategies.
• Smart Ad Marker Capabilities: Sonnant’s smart ad markers show buyers where their ads will run in advance, enhancing transparency, content alignment, and brand safety for optimal ad placement.

Scot Herd, SVP Partnerships USA, for Sonnant commented, “I’ve been in the industry for decades, and I’ve never seen audio buying so simple. Sonnant is changing the game by unifying publishers, enabling reach for any brand. Previously, targeting niche audiences like fishing gear meant limited listeners and complex negotiations. Now, we unify shows, create ideal audience segments, and reach 100,000 listeners effortlessly. Our smart ad markers let buyers see where their ads will run in advance. It’s perfect for brands aiming to build premium audiences or extend campaigns. With Sonnant, audio advertising is precise, contextual, brand-safe, and far more cost-effective than channels like Meta or Google.”

Sonnant’s PMP marks a significant milestone in audio advertising, opening new doors for brands seeking precision, reach, and efficiency in their campaigns. As audio continues to grow as a vital advertising channel, Sonnant stands at the forefront, delivering innovative solutions that simplify and enhance the buying process.

About: Sonnant is dedicated to transforming audio advertising by offering comprehensive programmatic solutions that unify publishers, simplify audience targeting, and optimise ad performance. The Sonnant PMP is the latest addition to its suite of tools, redefining the ease and effectiveness of buying audio audiences.