Sounder and PodRoll Announce Strategic Partnership to Enhance Podcast Content Discovery and Recommendations

Sounder, an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content, and PodRoll, the innovative start-up company aimed at revolutionizing podcast recommendations and discovery, are thrilled to announce their strategic partnership. This collaboration drives more nuanced, relevant, and personalized content recommendations, transforming the podcast listening experience.

PodRoll, founded by podcast industry veterans who previously co-founded Megaphone, has chosen Sounder as its premier partner to power its recommendation engine. With PodRoll’s unique strategy of increasing podcast consumption through post-episode recommendations, this partnership solidifies both companies’ commitment to enhancing user engagement and providing meaningful content to podcast listeners.

“Sounder’s AI-driven solutions, coupled with their exceptional brand safety and suitability solutions and contextual intelligence, perfectly align with PodRoll’s vision of introducing a first-of-its-kind platform,” said Jason Cox, co-founder of PodRoll.

Sounder’s technology enables PodRoll to deliver highly personalized podcast recommendations based on each listener’s preferences and behaviors. By leveraging Sounder’s cutting-edge AI tools, PodRoll can analyze and classify podcast content at scale. This powers PodRoll’s recommendation engine and helps them direct listeners to their next favorite episode.

The power of this partnership lies in the intersection of Sounder’s industry-leading AI and PodRoll’s innovative approach. The extensive industry knowledge and expertise of PodRoll’s founders, combined with Sounder’s advanced AI capabilities, ensure that the partnership is set to provide a breakthrough service for the podcast industry. “PodRoll’s mission to increase podcast consumption aligns seamlessly with our own goals of elevating the podcast experience,” said Kal Amin, co-founder and CEO of Sounder. “We’re excited to be their chosen partner, leveraging our AI technology to provide deep, meaningful content insights that drive the discovery and recommendation engine at the heart of PodRoll’s platform.”

This partnership provides podcast publishers with unprecedented ability to buy, sell, and monetize podcast recommendations, offering a game-changing opportunity to grow their podcast(s) at scale. Listeners benefit from this collaboration through improved content discovery, personalization, and better contextualization of podcasts.

As of today, Sounder and PodRoll’s collaborative tools have already delivered a measurable uptick in listener engagement, with early data showing a 30% increase in podcast consumption.

“This partnership with Sounder enables us to enhance our platform’s ability to deliver relevant, engaging podcast content to our users,” said Matt Turck, co-founder of PodRoll. “We’re excited to bring a new level of sophistication to the podcast discovery and recommendation process.”

About Sounder

Sounder is an industry-leading AI company specializing in podcast content classification. Its advanced technology enables precise content discovery and recommendations, providing brand safety and suitability solutions, and contextual intelligence to podcast creators and consumers.

About PodRoll

PodRoll is a new podcasting startup founded by industry veterans who previously co-founded Megaphone. The company is focused on improving podcast discovery and recommendations, driving increased consumption and providing publishers with an innovative platform to monetize their content.