Audiomy, the leading independent podcast media buyer, expands German footprint with new Head of Sales

Audiomy, the German language/DACH podcast media buyer agency, has hired Sven Westermann as Head of Sales signifying the company’s optimistic outlook for 2024.

Sven will fill the newly created position of Head of German Sales, supporting Managing Director Robert Mitmansgruber and under the ultimate responsibility of group ad sales boss, David Couch.

This is Audiomy’s first major appointment since its acquisition by UK-based Auddy in 2022. Audiomy’s strong performance in 2022 and 2023, further fuelled by the group’s encouraging 2024 outlook now necessitates the expansion of the team. Buoyed by a strong and expanding client base both from within the DACH markets and overseas (including the U.S.), including additions such as Huel, Steuerbot and Löwenanteil. Sven will be Cologne-based and will be responsible initially for the domestic Germany market growth.

As an independent media buyer, Audiomy represents advertisers wishing to buy media campaigns across the DACH region German-language podcast industry, where the consumer base exceeds 25% of the population listening to podcasts monthly. The estimated advertising market is priced in excess of €42M (Statistia).

Sven’s background in media and marketing includes senior sales management roles and multi-channel campaigns at Travelzoo and Hubert Burda Media. David Couch, Chief Ad Revenue Officer at Auddy commented: “In 2023 we had our largest ever client portfolio trusting us with their podcast media buying and strategy. Now is the perfect time to further enhance our expertise in Germany and I couldn’t be happier for us, and for our current and future clients, to welcome Sven into the team.”

Sven Westermann says of his recent move ‘"I’m very excited for the opportunity to join such a profound group of experts in the field of podcast marketing. I truly love podcasts. It’s going to be a great pleasure for me to be part of the growth of Audiomy and the podcasting industry as a whole."

Find out more about Audiomy on their website and LinkedIn.