Announcing the Launch of The Listening Party Agency: Podcast Industry Leaders Connecting Podcasts with the Right Audience

Podcasts are more than just voices, they’re powerful platforms for storytelling, community building, and thought leadership. In a saturated podcasting landscape, standing out and capturing audience attention remains a major hurdle for creators.

Enter The Listening Party Agency, a dynamic new marketing consultancy designed to amplify the voices of podcast creators everywhere. Led by industry veteran and trailblazer Christy Mirabal, The Listening Party Agency is here to help creators break through the noise with tailored strategies and expert guidance. Joining Christy at The Listening Party Agency is Imelda Vergara-Skinder, Head of Brand and Performance, an audience development and performance marketing expert with a deep understanding of data-driven strategies that drive real listener engagement.

“Podcast growth is about the listener, not just the listens,” says Christy Mirabal. “At The Listening Party Agency, we partner with creators to develop authentic connections with their audiences, ensuring that every podcast’s unique voice is heard.”

“Understanding audience behavior and engagement is key to sustainable podcast growth,” says Vergara-Skinder. “We don’t just look at numbers—we craft strategies that foster loyalty and long-term success."

The Listening Party Agency is a boutique podcast marketing consultancy dedicated to amplifying creative voices and providing tailored marketing solutions designed to help creators connect with their audiences and achieve measurable growth.The Listening Party Agency offers a full suite of podcast marketing services, including launch strategy, brand development, paid & organic audience growth, and data-driven campaign execution.

The Listening Party Agency is now accepting new clients, whether they’re launching their first show or scaling an established podcast.

To learn more, visit www.listeningpartyagency.com or contact us at christy@listeningpartyagency.com.

About Christy Mirabal: A Trusted Name in Podcast Marketing

The Listening Party Agency founder, Christy Mirabal brings over two decades of experience in media and marketing. Having worked for such industry leaders as HarperCollins, Sony Music Entertainment, Stitcher, SiriusXM, and Panoply, Christy has built a reputation for connecting creators with their ideal audiences through innovative, data-driven strategies, resulting in multiple top charting show launches. Christy is also a co-founder and current chair of The Podcast Academy. She has been featured for her work in the audio industry in Variety, Music Business, Business Insider, and was named a Podcast Power Player by Inside Radio.

About Imelda Vergara-Skinder: Leading Brand & Performance Strategy

As Head of Brand and Performance, Imelda Vergara-Skinder brings over seven years of experience in customer-centric audience development, data-driven messaging strategy, and performance marketing. With a background in highly entrepreneurial audio and membership-based projects, she specializes in creating engagement-focused marketing that drives real listener connection and measurable growth. She has held key roles at Tribune Publishing, LA Times, NBC Entertainment, SiriusXM, Stitcher, and Hartbeat.

The Listening Party Agency: Services Designed to Amplify Creative Voices

The Listening Party Agency does not believe in one-size-fits-all marketing. As simple as it could be to sell a pre-packaged, pre-strategized campaign to everyone who walks into our door, we understand that your impact comes from your unique voice and vibe. Every podcast has a unique story to tell, and we craft strategies that amplify their clients’ voices to cut through the crowded landscape and connect with the right listeners.

• Tailored Launch Strategies: A strategic, audience-first approach to launching your podcast with impact. We identify your ideal listeners, refine your positioning, and craft a roadmap for long-term success.
• Audience Growth That Sticks: More than just downloads we focus on engagement. Through organic outreach, paid media, and strategic partnerships, we help you attract the right listeners and keep them coming back.
• Full-Scale Marketing Execution: From cross-promotions to media planning and platform-specific strategies, we take a hands-on approach to amplifying your reach. You focus on the content and we’ll make sure people hear it.
• Actionable Audience Insights: We don’t just launch and hope for the best. We track performance, analyze listener behaviors, and refine strategies in real-time to ensure sustainable growth.
• Customized Consultation & Roadmaps: For creators who like to roll up their sleeves, we provide bespoke marketing checklists and personalized roadmaps that are clear, actionable plans that empower you to market your show with confidence.
• Data-Driven Messaging Strategy: We translate audience insights into compelling messaging that resonates, drives engagement, and builds brand loyalty, while optimizing for SEO and discoverability on podcast platforms and YouTube.
• Persuasive Marketing Techniques: Applying tested strategies to refine brand positioning and ensure your podcast reaches the right audience with maximum impact.
• Listener Retention & Community Building: Transforming casual listeners into dedicated fans through targeted engagement initiatives, membership programs, and loyalty-driven marketing.
• Subscription and Membership Growth: Helping podcasters maximize revenue opportunities by fostering engaged, sustainable subscriber communities.
• YouTube Podcast Optimization: Whether repurposing audio or producing video-first content, we optimize your podcast for discovery, engagement, and retention that turns viewers into loyal listeners.