Tink Media and Castbox Announce Partnership to Elevate Podcast Discovery

Tink Media, the award-winning podcast marketing and PR company, and Castbox, one of the largest independent podcast apps, are thrilled to announce a dynamic new collaboration aimed at elevating podcast discovery.

Building on years of partnership, the two companies will launch a Tink-branded monthly podcast recommendation series within the Castbox app, starting with Audio Delicacies, Tink’s annual “best-of” list curated by audio industry experts, on December 9, 2024. This initiative will feature curated podcast recommendations from Podcast the Newsletter, Tink Media’s flagship newsletter. Conceptualized to bring fresh and eclectic podcasts to listeners, this collaboration seeks to debunk the notion that the podcast industry is “dead” and instead spotlight the vibrant creativity within audio storytelling.

Lauren Passell, founder of Tink Media, shared her enthusiasm: “Podcast discovery is a problem, we want to make it easier to connect listeners with those hidden gems that are often time-consuming and tough to unearth, AND help audio makers find their listeners. Part of our work at Tink is hunting for these great shows, it’s what we do. We’re so excited to share what we’re finding with Castbox users.”

Devin Andrade, lead curator for Audio Delicacies, shared similar sentiments on how she has collected podcast recommendations for the 2024 edition of the end of year list: “Audio Delicacies represents this chance for people from all across the podcasting industry to step back and think 'what did I listen to this year that made me fall in love with audio all over again?' and the answers to that question never disappoint.”

Inspired by Bello Collective’s 100 Outstanding Podcasts, Tink Media’s Audio Delicacies has become a cherished tradition, offering handpicked podcast recommendations from industry insiders. Whether it’s comedy, investigative stories, or experimental audio, each pick is paired with insights from contributors and a recommended starting episode.

This year’s collection promises the same thoughtful curation, now with even greater reach through Castbox’s innovative platform. Valentina Kaledina, Director of Sales and Business Development at Castbox, shared her excitement: “The entire team at Castbox is thrilled to launch this curation project together with Tink Media. We’re excited to deepen our partnership and are happy that through this project we can connect our audience to the best podcast content. Our app algorithms are doing great to recommend the new content but we really appreciate the human touch, especially when the curation is made by the best experts in audio. Looking forward to spreading our love for podcasts through this initiative.”

The Audio Delicacies list will be seamlessly integrated into the Castbox app, providing users with an engaging listening experience. By combining Tink Media’s expertise in podcast recommendations with Castbox’s user-friendly platform, this partnership is set to make podcast exploration more enjoyable and accessible than ever.

Together, Tink Media and Castbox are serving up a menu of audio delights that promises to redefine how audiences discover and enjoy podcasts.