Amaze Media Labs brings new listeners to podcasting with 'Trailergram'
This article is at least a year old
Amaze Media Labs, an innovator in the podcast industry, announces the launch of Trailergram™, an affordable advertising product that helps podcasters discover, grow, and retain new listeners. Using advanced AI targeting, Trailergram reaches a show’s ideal audience, drives consumption, and keeps fans engaged with mobile push notifications.
How Trailergram works
Podcasts are promoted by ads on high-quality websites with contextually relevant articles, exposing the show to millions of potential listeners. When people interact with the ad, they can watch or hear the podcast trailer, follow the show, listen to episodes, and opt-in for push notifications about new episodes.
Campaign progress is transparent with trailer plays, ad views, and opt-in reports available in Trailergram’s analytics dashboard.
Trailergram works for podcasters of all sizes from independent creators to large networks. Click here for case studies across different genres and investment levels. Pricing is based on a guaranteed number of podcast trailer plays. Amaze Media Labs has partnered with Cloudflare to certify and ensure accuracy and full transparency with consumption.
“The team at Amaze has created amazing audience development tools that have helped us find an audience for our shows,” said Anjay Nagpal, Founder of Entropy Media Podcast Network. “They are incredibly collaborative and working with them has been a pleasure.”
“Without predictable and efficient tools to attract and keep listeners, even the best podcasts can struggle to thrive,” said Robert Tuchman, Co-Founder of Amaze Media Labs. “We’ve put Trailergram to the test, and it’s a game changer. Now, any podcast creator can use it – let’s all grow together."
“Trailergram is the first product emerging from the labs following our strategic acquisition of podcast ad network Rockable in March,” said Brett Sklar, Co-Founder of Amaze Media Labs. “We’re in a unique position working with large brands and developing proprietary podcast technology. Every day, we introduce people to podcasts and convert them into loyal listeners."
After selling premium experiential and event business Goviva to Creative Artists Agency (CAA), longtime business partners Tuchman and Sklar teamed up with sports marketing executive and former head of Nielsen Global Sports Group Stephen Master to launch Amaze Media Labs in 2020. Amaze has created branded podcasts for 70+ clients, including iconic companies like Pfizer, Visa, Facebook, Metlife, Ford, and Estee Lauder. In addition to producing world-class content, Amaze Media Labs has established itself as a leading platform with a network of shows and innovative ad tech to grow podcast audiences.
Trailergram is available to anyone in the podcast industry for the first time. For more details or to book a demo visit Trailergram.co.
About Amaze Media Labs
Founded in 2020 by Robert Tuchman, Brett Sklar, and Stephen Master, Amaze Media Labs was built to help brands succeed on the next frontier of community engagement with podcasts. The Amaze Media Labs platform consists of branded podcasts and audience development solutions, like Trailergram. For more information, visit amazemedialabs.com and Trailergram.co.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.