Viral Tribe Entertainment expands proposition through acquisition of Soho Radio

Viral Tribe Entertainment, the next-generation podcasting business, has announced that Soho Radio and its podcasting business SRP Studios will become part of the Viral Tribe family following a deal between the two parties.

The agreement brings together two dynamic forces in the world of audio and video content creation, promising an exciting future for music, culture, and storytelling.

Viral Tribe is a talent-driven podcast production house that works with some of the biggest names on the planet, producing original and authentic digital content that resonates with audiences worldwide.

From its grassroots founding in 2014, Soho Radio has grown into an influential voice and amplifier for music and culture. Broadcasting live from its studios in London and New York, Soho Radio produces more than 250 shows a month. SRP Studios, the production arm of the business, contains state-of-the-art podcasting suites that counts the BBC, Stephen Fry and Gillian Anderson amongst its impressive roster of clients.

The deal which will bolster the output of both parts of the business, bringing together and utilising decades of experience and expertise. Viral Tribe expects this move to benefit and accelerate the growth of each exciting arm of the expanded business.

Viral Tribe CEO and founder Jon O’Donnell said: ‘I’m incredibly excited by this partnership and can’t wait to start working with the team.

‘We believe in the power of cultural moments and few brands have had a greater cultural impact in the capital than Soho Radio. It’s played host to some of the best-known DJs and artists in the world and continues to blaze trails and shape tastes for listeners every single day.

‘As Viral Tribe’s original content output continues to grow rapidly, integrating the brilliant SRP Studios into our offering will allow us to scale even more quickly. Both businesses have garnered a reputation for high quality talent-led storytelling, so the synergies are both obvious and tremendous.

‘Most of all though the deal will bring together the shared values of two fantastic teams. Creativity, integrity, loyalty, and obsession about delivering the very best content to our audiences.

‘As we say in VT, “good vibes make great tribes”, and I’m feeling a hell of a lot of good vibes about this partnership.’

Soho Radio said: ‘At Soho Radio we celebrate our 10th anniversary this year and have always been committed to fostering a vibrant community around music, culture, and creativity. Now with Viral Tribe’s expertise and resources we can’t wait to take this to the next level and see what the next 10 years brings.’