Wondery Kids and Wow in the World Launch First-Of-Its-Kind STEM Toy Line At Retail

Press Release ·

Just in time for the holiday season, trailblazing podcast studio and network, Wondery, announce the retail launch of the first-of-its-kind line of toys and Consumer Products inspired by the #1 science podcast for kids and their grown-ups, Wow in the World. The Wondery Kids & Wow in the World toy line offers enriching and innovative products that reimagine timeless toys and play patterns for the modern kid by leveling up the play – giving kids and their grown-ups a brand new way to engage. You can shop the entire line now on the brand-new Wondery Kids Amazon storefront, and learn more about how STEM kits, dino play, and story time can bring a sense of “WOW” to your holidays. Select toys are also available at specialty in store retailers including Learning Express, Barnes & Noble, Nordstrom, Indigo, and Mastermind Toys.

For the first time ever, classic toys are paired with engaging companion audio – directly from Wow in the World podcast hosts Guy Raz and Mindy Thomas. As kids build, tinker, and play, with STEM kits from award-winning makers of premium STEM toys, Thames & Kosmos,they can listen to “bonkerballs” facts about the natural world – like how crystals and rainbows are related, why some plants glow in the dark, and how fossils formed. From rockets that ‘fart’ to dino-mite dinos, these toys fuse fun with hands-on STEM learning, giving kids and their grown-ups a totally new way to play. Additional toys including meticulously detailed dino-play figurines from toy and games-maker Goliath, and audio-play figurines from screen-free audio company tonies, allow kids to unleash their curiosity, and have a whole lot of fun along the way!

In support of the toys this holiday season, Wondery Kids and Wow in the World are kicking off a full “Make it WOW” campaign, to ignite the fun for this inventive new line of STEM kits, dino play, storytime…and a whole lot of WOW! Numerous moments throughout the rest of the year will be used to spotlight the toy line, as in November the brand goes “Bonkerballs Over STEM” for National STEM Day (November 8) and for National STEAM Month, and makes it a “Holiday of WOW” in December.

This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.

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