Acast Serves Michele Norris’s “Your Mama’s Kitchen” Podcast Across Open Ecosystem for Listeners & Advertisers
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Acast, the world’s largest independent podcast company, today announced that “Your Mama’s Kitchen,” a new podcast from Peabody and Emmy award-winning journalist Michele Norris, is now available across the entire open ecosystem of podcasts. The weekly podcast launched earlier this month exclusively on Audible will now be available to listeners wherever they get their podcasts through Acast’s partnership with Higher Ground and for advertisers to reach those listeners wherever they are consuming podcasts.
On Your Mama’s Kitchen, Norris and her guests explore the complexities of family life and how their earliest culinary experiences helped shape their personal and professional lives. Each guest brings a recipe of a favorite dish from their youth, so listeners can taste a bit of their story. With a delicious buffet of actors, authors, chefs, musicians, and more, the rich conversations that flow from that initial, simple prompt reveal the histories, memories, and cultures that emerge from the kitchen. Your Mama’s Kitchen is a podcast about cuisine and culture, ingredients and identities, and the meals and memories that make us who we are.
“Michele is one of the most well-known voices in podcasting, so we were eager to work with Higher Ground to help make these stories available to listeners everywhere,” said Acast Interim Managing Director for the US Tiffany Ashitey. “In bringing ‘Your Mama’s Kitchen’ to Acast, we have also been working with Michele and the Higher Ground team on creative brand campaigns that reflect the spirit of the show and the already incredible lineup of guests.”
An award-winning columnist for the Washington Post and author, Norris’ resume also claims more than a decade of experience as the former host of NPR’s renowned podcast “All Things Considered.” Her career and life experiences have introduced her to some of the greatest voices and changemakers of our generation, many of whom will appear as guests on “Your Mama’s Kitchen.” Some of these voices include former First Lady of the United States Mrs. Michelle Obama,, Chef José Andrés, Broadcaster Gayle King, Kerry Washington, D-Nice, Matthew Broderick, Andy Garcia, W. Kamau Bell, Michael Pollan, Glennon Doyle and Abby Wambach, and more.
“For me, recipes are like a time capsule. Our favorite food and drinks can take us back to some of the biggest and smallest moments that end up shaping our lives. Acast captured that essence that I’m bringing to ‘Your Mama’s Kitchen’ with this initial ad campaign work. Each ad spot is a thoughtful, carefully designed piece of creative that further tells a story for listeners,” said Michele Norris, Host of “Your Mama’s Kitchen.”
The release of “Your Mama’s Kitchen” across Acast’s platform agnostic distribution channel marks the first project resulting from the partnership announced between Acast and Higher Ground earlier this year. The terms of the deal enable Acast to manage ad sales and content distribution for Higher Ground Podcasts.
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