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Acast has opened its London studios, in the heart of London’s Old Street. The space includes an Amazon Music branded studio, free to emerging and brand-new creators; and has four multimedia studios. Acast podcasters can use the studios for free from early next year.
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Edison Research published the top 25 UK Podcasts for Q3/24. Goalhanger celebrate improvements in placing for all of its four top-25 shows, including The Rest is Politics, which makes it to #2 in the country, behind the US-made Joe Rogan Experience. There are only two shows from the US in the chart. Acast hosts nine shows, Megaphone hosts seven, and the BBC hosts five.
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BBC Studios are to use Triton Digital for audio advertising and analytics tools for podcasts outside the UK, making the broadcaster’s podcasts available to over fifty ad exchanges on Triton’s global Audio Marketplace. The BBC continues to work with Acast, who are “excited to continue working together to grow the podcast market globally”.
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First look: Acast has signed an exclusive ad sales deal with Casefile - and it’s a big deal: the show has 80 million listens. The show was with Audioboom.
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Acast has tweaked its free podcast hosting plan. It used to offer unlimited episodes; it now offers up to five; and there are adjustments to website and embed player customisation options. “We're making these changes to ensure we can continue providing reliable, high-quality hosting services for the long term,” said an Acast spokesperson. “Like many platforms, we've found that a balanced approach between free and premium features helps us invest in better infrastructure and support.”
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Acast now represents the TED Audio Collective for ad sales, hosting and distribution. TED Talks Daily, the flagship show of the network, is currently a top 40 podcast in the US. TED moves from PRX and Soundrise. The deal covers everywhere outside Australia and New Zealand, where ARN’s iHeart is currently partner.
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Spotify for Podcasters is still the #1 podcast hosting company, in terms of share of new episodes. Spreaker increased its hold on the #2 slot; Buzzsprout remains at #3. Acast has moved up to #8, with an all-time record share of 2.5%.
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Acast released its Q3/24 financial report. Sales grew by 12% year-on-year to US$45.6mn, including North America growing at 29%; Europe as a whole saw just a 3% growth, and comments from Ross Adams seem to suggest Acast UK is finding it especially tough. The company remains on track for “positive EBITDA” for the year, though made a loss of US $0.6mn in the quarter.
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A new ten-part podcast about NASA’s Space Shuttle era, 16 Sunsets, has been announced with Acast. The show is from TellTale Industries and Antica, the team behind 13 Minutes to the Moon - for which this show appears to have been planned as a third season in 2023 by the BBC - but which never happened, for some reason. The show raised £97,274 (US $125,000) on Kickstarter: the notes there say: “this time the series is not affiliated with the BBC”.
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Acast released its Podcast Pulse report, working with Edison Research. 80% of podcast listeners tune into niche podcasts, with 63% saying they are less likely to skip ads on those shows. 92% say they listen to podcasts because they cover topics more in-depth than other media. The data is available in full here.
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Earlier this week, we highlighted Nielsen’s recent release of UK podcast consumption data. Adam Bowie takes a look, concluding that the 42% weekly reach figure is significantly higher than all other surveys. Another data point not in the press release: 71% say they normally stream episodes directly, against 26% who say they download episodes.
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The winners of Guldörat, an audio awards in Stockholm, Sweden, were announced yesterday. Podcast of the year went to Alla goda ting är tre, a comedy podcast hosted by Acast. The day also included Power of Sound, an event for advertisers, and Guldörat’s conference for audio creators. Podnews’s Editor, James Cridland, spoke at both events.
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Research from Nielsen in the UK claims podcast listening is twice as popular as other data from RAJAR, UK regulator Ofcom, and Edison Research - suggesting 42% of people aged 18+ are listening to podcasts every week: and that podcast consumption in the country has “grown by 43%” over the last six months - growth which is not reflected in other data. Queries made by Podnews to Nielsen have only been answered by Acast, the company that commissioned the information for its sales team.
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Podcast app Metacast is dropping its price for premium - down from $4.99/month to $1.99/month. The premium service offers transcript search, playlists and bookmarks.
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Nicky Byrne HQ - yes, Westlife's Nicky Byrne - is new this week with Acast. Nicky kicks off his podcast with an open and honest conversation with his former Westlife bandmate, Brian McFadden and they discuss Brian's decision to leave the band.
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Acast is to expand into the Chinese-speaking market, partnering with Initium Media.
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Boj & Kate Have A Lot On Their Plate is a brand new podcast from UK celebrity Kate Lawler and her husband, Boj - and combines food, family life and at times, full-on chaos. It launched yesterday, debuting high in Apple Podcasts; it's produced by Podmasters and is with Acast.
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The Mind Full Podcast is back for a new season with Acast - a show from comedian, author, and broadcaster Dermot Whelan. In each episode, Dermot introduces a key topic, which is then explored in depth with a well-known personality sharing their unique perspective and experiences.
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For International Podcast Day Acast has released a full study about podcast consumers globally. More than 50% of podcast listeners from emerging markets and nearly 40% in established markets plan to increase their time spent with the medium in the next six months, the study says.
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The winners of the British Podcast Awards 2024 were announced. Of the podcast-specific awards, the BBC won nine; Acast were involved in five. Audible won three awards, including podcast of the year, which went to Press Play, Turn On.
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Acast has partnered with /influx, a French podcast producer. “Together, they will maximize the reach and profitability of content created by /influx talents, by integrating tailor-made audio and video solutions.”
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Podchaser has announced that its AI-powered Collections+ targeting tool has helped 24% more Acast podcast creators to earn podcast revenue - helping ad revenue reach a wider set of shows than just the top podcasts.
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Podcast platform Podspace has hired three industry veterans in Sweden and Finland, eyeing expansion. An original co-founder of Acast and former Nordic CEO of Spotify, Öjje Holt, is Director of Growth; Johan Leijonhufvud is Senior Client Manager and Eeva Ronkainen is the company’s new Country Manager for Finland: both worked for Spotify.
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Steve Goldstein looks back at his “View from the Top” session at Podcast Movement, and gives us some key takeaways from folks like Ross Adams at Acast and Elsie Escobar at Libsyn.
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Longevity Junky is new today, launching with the Acast Accelerator Program. Longevity - reducing your biological age, extending lifespan and enhancing overall well-being - is more relevant than ever; and so is the need for more credible, science-backed information. It launches today, hosted by Dr. Buck Joffrey and Nikki Leigh.
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The British Podcast Awards has announced the final shortlist for the Listeners’ Choice Award this year, after polls closed. The final six are: Help I sexted my boss (AudioAlways, Acast), Sh**ged Married Annoyed (Acast), Sherlock & Co. (Goalhanger), ShxtsNGigs (Acast), Staying Relevant (Insanity/Bauer/Acast), The Socially Distant Sports Bar (Nata Media/Wondery).
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Edison Research published the top 25 podcasts in the UK for Q2/24. It was Goalhanger’s time to shine - The Rest is Politics remained at #4, with TRI Football and TRI History both gaining in the charts, and TRI Entertainment a new entry at #17. It’s also the first time that a BBC podcast has made it into the top 10 (in this General Election period, Newscast made it to #9). Acast and Megaphone both host 8 of the top 25; the BBC have five.
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Podcast app Metacast has blogged on how it chose $4.99 as its premium pricepoint.
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Acast’s UK business files its accounts separately; and UK company accounts are public. Acast’s UK turnover for 2023 was £53mn ($67mn, up 6.9%), and the company made a pre-tax loss of £5.8mn ($7.1mn). It had 97 employees.
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Covered by Podnews in February, Metacast has launched v1.0 of its podcast app for Android users, which offers transcripts for every podcast.
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The Simpler Life? with James & William is new from Acast today, featuring Irish influencer James Kavanagh and his partner William Murray who have left the city lights of Dublin in search of a quieter place in the countryside - a house in Kilkenny, with space for growing vegetables and raise chickens.
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Acast released its Q2 2024 financial report. Net sales grew by 24% year-on-year to SEK 477.9 mn (US $44mn), driven by North America and Europe; total listens dropped 15% y-on-y to 1,104 mn after the changes in Apple’s iOS 17. The figures are described as “another step closer to profitability”.
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CEO Stuart Last estimates that the changes in Apple’s iOS 17 update have cost them $9mn in revenue. Earlier in the year, Acast had put its iOS 17 costs at $7.2mn.
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Always interesting to check in on our page showing podcasters switching their show to a different podcast host. Over the last thirty days, the biggest winners are Megaphone, Spotify for Podcasters, and Acast. The biggest losers are Spreaker, SoundCloud and Libsyn.
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Acast has partnered with the Pionaire Network. Acast will be responsible for ad sales, including the top ranking and award-winning comedy podcast The Bert Show.
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Off Menu with Ed Gamble and James Acaster is one of the biggest shows in the UK, and it's back for a new season today. It's also announced live dates next year.
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In Ireland, Acast has signed Crime World and The BelTel, two major podcasts, as part of a year-long partnership.
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Acast is to expand into Japan with a new partnership with Otonal Inc. The partnership will open up Acast’s 125,000 podcasts to the Japanese market, including that of the BBC, Financial Times, The Guardian and History Hit.
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In the UK, since the general election was announced, there has been a 53% increase in unique listens to politics podcasts, according to Acast and Podchaser data. The company is marketing shows across its network and out-of-home.
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Spend $1 on podcast advertising, and get back $4.90 in increased sales. So says media agency OMD and podcast company Acast, after a study in Sweden of more than $192mn of adspend. At 4.9%, podcast advertising gives the highest long-term return on ad spend (ROAS) of any media tested, including ads on social media and radio, according to the study with OMD's analytics division Annalect.
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Two days after its release, Podtrac’s ranker of global publishers now includes Acast (at #2). “Acast was inadvertently left off the original May Global Ranker release as we worked with Podtrac to clarify their methodology,” said Acast CBO Greg Glenday.
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Podtrac released its rankers for May. After being #1 global publisher in March, Acast is now absent from the global publisher list altogether; it’s fifth in the list of US publishers. Total RSS traffic was down 3% month-on-month, while YouTube views were up 11%.
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Edison Research released the top 25 podcasts in the UK for Q1/24. The top BBC show is at #15; Acast is the biggest publisher, with eight of the top 25. Our list includes links, hosting companies and an OPML file to import the top 25 into your podcast player.
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At The Podcast Show in a keynote session with Head of Audio at Higher Ground, Dan Fierman, Acast CEO Ross Adams announced the release of Roundabout season two. Roundabout, presented by Nissan, highlights stories of road trips and rest stops, the right turns and the wrong turns with the right people. The first episode is out now.
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Acast is to offer its creators cheaper premium recording equipment. The Nomono Sound Capsule will be available for a 20% discount, in a partnership announced today at The Podcast Show.
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Acast’s Lizzy Pollott went to Buckingham Palace to meet the King. Also there, judging by LinkedIn, was Listen’s Josh Adley, Persephonica’s Dino Sofos, Amazon’s Megan Bradshaw and others; it was an event to celebrate the UK’s creative industries.
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In the Podcast Advertising Playbook this week, Acast's Greg Glenday is interviewed about what a podcast is these days, and how best to make your ads compelling.
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Allowing the BBC to add advertisements on its podcasts in the UK would be “disastrous” for the industry, says an open letter from twenty companies, including podcast production firms. BBC podcasts are commercial-free in the UK; elsewhere, they are sold by Acast.
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Globally, iHeart is now listed in the global ranker, and, over 50% bigger than Acast, it debuts at #1. Acast was #1 global podcast publisher last time.
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Podcast hosting and monetisation company Acast released its Q1/24 financial results. The company, which is #1 global podcast publisher according to Podtrac, reported that net sales grew 25% year-on-year - driven by North America, where sales grew by 48%. The company is closer to positive EBITDA, losing $1.4mn in the quarter (compared to $5.6mn a year ago).
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The Podnews Weekly Review this week includes an interview with Ross Adams on Acast's tenth birthday; and a chat with Kathryn Musilek from Shark Party Media on podcast guesting.
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Acast is celebrating its tenth birthday today, with a number of video messages from podcasters, and events across the world. We’ve a few of the videos on our website. The company was recently highlighted by Podtrac as the world’s largest podcast company.
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Exhibit A is new this week from Abby Clancy, who's married to Peter Crouch, who both own Marvellous Media, a new podcast network, which is to launch up to ten new shows this year, which is working with Acast, who will be monetising both the audio and the video output across all platforms, where they can reach Abbey and Pete's 1.5mn followers.
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Spotify is the largest global digital audio advertising company, with ad-supported revenue in Q4/23 of €501mn ($533mn), compared with SiriusXM $479mn; iHeart digital audio revenue $317mn; Cumulus digital revenue $221mn; Audacy digital revenue $69.1mn; Acast $45mn. All these other companies are IAB members.
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Behold! A bus! In Dublin, Ireland! It’s for Unapologetic and it’s put there by Acast. (The ad, not the bus. The bus was probably there already.)
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Hit true crime show One Minute Remaining is to be made available to Spanish speakers. The Acast show is using Wondercraft to introduce the show to Spanish speakers globally. Uno Minuto Restante is now available in all major podcast apps.
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Steven Barlett has launched Flight Studio, a podcast media and technology company. Flight Studio will be led and co-founded by Georgie Holt, Acast’s former Regional Managing Director for the Americas, and former US Head of Sales and Brand Partnerships, Christiana Brenton (both pictured above). The company launches with a number of new video podcasts, which will be translated into multiple languages, and will also represent Bartlett’s Diary of a CEO; Flight Studio will have global production studios based in London, Manchester, New York, Boston and Los Angeles. Diary of a CEO is the #2 show in the UK; Barlett is also one of the investors in the UK version of Shark Tank, Dragon’s Den.
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Podtrac released its rankers for March - including, for the first time, Acast. Acast is the #1 publisher globally, with 405mn downloads in March. It also came in at #3 publisher in the US. “In today’s newest ranker, we’re seen not just as a global leader, but also as a top contender in the highly valuable US market,” said Chief Business Officer at Acast, Greg Glenday.
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Choses à Savoir, one of the biggest podcast networks in France, has signed with Acast. They were with Spotify’s Megaphone.
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When the grounds of one of the Catholic Church's Magdalene Laundries in Ireland was sold to developers in 1993, unmarked graves containing 155 bodies were found. The discovery led to stories of abuse by those in the convent-run institutions, and a successful lobbying for a full investigation. The Magdalenes and I talks to women who were involved, and their fight for justice. It's new from Acast today.
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The news has been heavily criticised by commercial competitors, who are solely reliant on ad revenue. News Media Association chief executive Owen Meredith said it would “wreak havoc on commercial players right across the media and advertising sector”, while Måns Ulvestam of Acast - which sells ads on BBC podcasts outside the UK - was quoted as saying the ads “will cannibalise every other podcast's revenue”.
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The top shows in the UK for Q4/23 were announced by Edison Research. The data, from Edison Podcast Metrics UK, says that the BBC has no shows in the top 10; and there’s only one US show in the top 10, too. Acast hosts the most shows in the list.
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Nordic Crimes is new today from Nils Bergman, the creator of Rättegångspodden, Sweden's largest commercial podcast - but this new series will be in English, looking at crimes across the five Nordic countries. From Acast, the first season will look at Finland's criminal history from the 1970s to the present day.
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“We believe there is a place for AI within podcasting when used to enhance that human storytelling experience rather than replace it.” CEO of Acast Ross Adams writes positively about AI in podcasting in PodBible magazine. Meanwhile, the DW Akademie interviews Paul McNally about “the good, the bad and the ugly” of AI in podcasting and journalism.
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Half-Arsed History has joined Acast, boasting six million listens. WME brokered the deal; it comes after Spotify included the show in its 2023 RADAR program. The show takes listeners on a journey through the ages, blending humour, insight and unforgettable tales from the past.
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Acast’s CEO, Ross Adams, has posted his positive thoughts about the creator economy and podcasts. Acast is to work with Next Broadcast Media to grow podcast monetisation in the Middle East and North Africa.
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Acast is trying to make podcast advertising sexy, with two new ads starring Canadian comedian - and Acast podcaster - Katherine Ryan. You can watch both ads here; they are aimed at media agencies and ad buyers.
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Acast is in “profit” for the first time, according to its Q4/23 financial results; the company made “positive adjusted EBITDA” of US $1.5mn in the quarter; though it posted an operational loss of $7.3mn. Sales grew by 18% last year.
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A new podcast app called Metacast has just launched in open beta. The app promises to skip ads, and it has transcripts. They have a newsletter to follow their progress, a subreddit, and a podcast, called Metacast: Behind the scenes.
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In the UK, The Telegraph has joined Acast. The company says that Acast is now home to every major news publisher in the UK.
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98% of global marketers for direct-to-consumer brands say that podcast advertising is effective, says new research from Acast which was released yesterday. The data also says that almost half of all podcast listeners say they rarely will buy a new product without an endorsement from someone they trust.
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RadioPublic is to close at the end of March. The public benefit corporation launched in 2016, asking podcasters to support an investment round in 2018. It offered podcast websites and had a listening app. After it was bought by Acast in Feb 2021, our news archives show the disappointing story of what happened next. OP3 reports it currently has a 0.003% share of podcast downloads.
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Exclusive: Acast is blocking YouTube from ingesting Acast podcasts via YouTube’s RSS tool. An email from Acast’s support team seen by Podnews points out that YouTube requires all submitted podcasts to be ad-free; that creators will be unable to make money from listens on YouTube; and cites concerns that YouTube will divert listeners away from podcast platforms. “Acast has exclusive monetization rights to podcasts hosted with them,” it adds.
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AI-powered audio service Wondercraft has raised $3m in funding. “The technology enables anyone to create studio-quality audio productions in any language, by simply typing.” Included in the investors is Steven Bartlett, the host of Diary of a CEO. The former COO of Acast, Oskar Serrander, is a co-founder. Hacker News Recap is an example AI-generated podcast from the company.
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Acast podcast ads in Ireland have delivered €7 million to podcasters since the end of 2019, says the company.
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Livewire published a list of the top podcast trackers. Podtrac and Spotify’s Chartable are still top of the list. Podscribe, named as a preferred partner by Acast last year, is continuing to increase.
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In the Podnews Weekly Review this week, hear from 21 people across podcasting about their highlights of 2023, and predictions for 2024. More consolidation for podcast publishers, diversity in monetisation techniques, big-name retirements as podcasting reaches 20, and the benefit of multi-platform podcasting, it’s all in this episode: speakers include Acast’s Ross Adams, Vox Media’s Nayeema Raza, Skye Pillsbury from The Squeeze, Ausha’s Jennifer Han, and many more. Listen here.
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A cursory look at our podcast host changes pages, which are based on our podcast sample, shows quite a list of shows moving to Acast.
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WTF with Marc Maron and Cat and Nat Unfiltered are highlighting messages about mental health and addiction resources in their Acast podcasts this holiday season, in a new campaign for the Centre for Addiction and Mental Health Foundation.
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Surveying 500 media buyers across five countries, Acast reports that marketers rank podcasts as the top performer for accurate targeting and unduplicated reach. Only 16% expressed concerns about excessive advertising on podcasts.
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Stew Cornelius has joined Acast as an Account Director based in NYC. Stew has a broad background in media and has held roles at Turner Broadcasting, Hulu, and Twitter. Andrew Mongarella is a new Account Director with Acast in NYC. Andrew has spent the bulk of his career in digital audio sales with roles at SiriusXM and SoundCloud.
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Warner Bros Discovery is to partner with Spotify’s Megaphone and SPAN for podcast distribution and monetisation. Other WBD podcasts signed with Acast in September.
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Acast Australia and New Zealand has revealed that the company has paid AUD $31mn (US $20mn) to local podcasters since the company’s local launch in Aug 2017.
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It’s been a year since Acast launched the company’s self-serve ad platform. Milly Botes, Sr. Director of Product, looks back at the last year in a blog post; 40% of advertisers have booked repeat campaigns, 15% of revenue come from host-read sponsorships, and it was the first form of advertising for 40% of podcasters on the platform.
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Podnews has published Apple's top shows for 14 different countries, and analysed the results. From the 140 awarded shows, "true crime" and "culture" were the most popular categories. Megaphone hosts the most popular shows, with 15; Simplecast and Acast both host 13. The Huberman Lab was the only show to have made it to three country lists. You can also compare the lists from 2022.
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Acast is adding dynamic ads targeted to listeners on Google Podcasts which closes next year, pointing them to this blog post helping them with other podcast apps to change to.
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Bryce Crosswell is to leave Acast and join SCA's LiSTNR as Head of Digital Sales in Melbourne.
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Unapologetic with Andrew Fitzsimons & Erica-Cody is new this week from the Irish stars, working with the Acast Creator Network. Andrew Fitzsimons is usually found in the salons and beauty rooms of the Kardashians, Jennifer Lopez and the Jenners; and he'll be face-timing the latest gossip across the Atlantic to Erica-Cody each week.
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Acast has signed with Proximic by Comscore, allowing cookie-free targeting across more than 100,000 podcasts. As the third-party cookie goes away, this tool allows the company to target using what's described as "privacy-friendly contextual signals".
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First look: Acast released a real-time podcast ad planner, allowing advertisers to see up-to-date inventory availability for host-read sponsorship campaigns.
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Acast released its Q3/23 financial report (report PDF, presentation PDF). For Q3, the company saw net sales growth of 32% y-on-y, largely driven by North America which posted 55% growth, and the company moved closer to profitability. Average revenue per listen was a record 0.33 SEK (3 cents).
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In Australia, Shout Collective has launched, promising to match podcasts to brands. The company's founder Liam Daly, formerly of Acast and News Corp, says he is working at a more personalised level with a select group of podcasters, focusing on integration across a podcast's platforms including YouTube and social media.
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In France, Acast has given more than 9 million euro to podcasters in the country (US$9.5mn) since launching in 2019. The company says Apple Podcasts is #1, seeing three times the downloads per user than Spotify.
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Podcasters are the most trusted media personalities in the US, according to a new study. The second most-trusted are YouTubers (many of whom are, of course, podcasters). The data was released by Acast.
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Game for Anything launches today - "a somewhat frenetic weekly podcast taking on everything from indie games to new VR peripherals and anything in between." It's with Acast.
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The Times writes How to make big money from podcasts. We learn that Persephonica's Political Currency is recorded at Acast's offices in London; we also discover that Steve Coogan's CH Podcasts business, which makes an Audible-exclusive show, paid £1mn in dividends last year.
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Further reading/viewing: "Don't make podcasts radio," said Oxford Road CEO Dan Granger in a speech made at Podcast Movement which was made available this week on the company's YouTube channel … Acast's Megan Davies has posted about what she calls a revolutionary female podcast landscape in Saudi Arabia … NPR left Twitter six months ago; but the broadcaster says traffic to its websites has dropped by only one percentage point … and The Verge covers more about redundancies and cancellations at WNYC.
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Jen & Lottie do... Parenting, hosted by Irish duo Jennifer Zamparelli and Lottie Ryan, has signed with Acast. A new season starts today - Jennifer Dollard, Acast Creator Network Director, Ireland said: “We’re huge fans of Jen & Lottie, and not only are we now hosting the show, but we will work with them closely on advertising, sponsorship, growth, promotion and revenue. These things make Acast the best place for podcasters in Ireland.”
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TED has launched TED中文 worldwide: a Chinese version of the TED podcast. The company is working with Acast to host and monetise the show, which includes Mandarin Chinese speakers as well as thirty iconic TED talks dubbed into Chinese by professional voice talent.
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First look: Acast has been named by Warner Bros Discovery as exclusive podcast distribution and monetization partner for a number of the company's brands. The companies have worked together for Investigation Discovery for three years.
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Acast's Ross Adams and Podscribe's Pete Birsinger are the guests on the Podnews Weekly Review this week, explaining Acast's recent decision to stop accepting Spotify Ad Analytics and instead to offer Podscribe for free, along with using a number of other attribution partners. Ross tells us: "Relying solely on a one-publisher environment for data aggregation could, we believe, introduce bias and self-promotion. That hinders the objective analysis of data. Podscribe, it's worth noting, doesn't sell media. Spotify does." The interview is in full in the Podnews Weekly Review.
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First look: Acast has announced a partnership with Slip.
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The Economist confirmed that almost all the newspaper's podcasts will be subscription-only from mid-October. Podnews has learnt the service is being operated using Acast+ Access, which integrates with The Economist's subscription platform.
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Danish podcast translation company Podster is to release a German-language version of a Portuguese hit true-crime podcast. They're working with Acast.
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Acast announced a strategic partnership with German podcast producer Zebralution. Acast will host and distribute the company's shows, and programmatic advertising is now available through the Acast Marketplace.
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The Podnews Weekly Review this week interviews the new Chief Business Officer of Acast, Greg Glenday; and the chart-topping music artist Ainsley Costello - who tells us how she's using, and earning from, podcasting. James is in an airport lounge. Sam isn't.
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"Podcasts don't need ads", said Luminary in a criticised, and since-deleted, tweet when it launched. Today, Luminary has partnered with Acast to make six of its exclusive shows available wherever you get your podcasts - monetised by ads. The company will also use Acast+ Access to give access to its paid subscription content in any app: the company also uses Apple Podcasts's paid subscriptions.
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Podcast Day Asia took place in Kuala Lumpur, Malaysia. Guang Jin Yeo (above), presented data from his research for Podnews's Podcasts in Asia series; Kellie Riordan shared data from Australia; Acast, Audacia Audio and MeaVox Live spoke to our Editor about podcast monetisation opportunities in the region; and the winners of the RadioInfo Asia Podcast Awards 2023 were announced.
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Oskar Serrander left Acast at the end of last week. He was latterly Chief Operating Officer, and had worked for the company since 2017.
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Lotten Skeppstedt has been hired as Head of Commercial for PodX. She had been Director of Books and Podcasts at Sesamy, a digital monetisation company founded by the founders of Acast.
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Nearly half of all podcast listeners have used a podcast to help them fall asleep - and more than three-quarters have used a podcast for relaxation, says new research from Acast. The company suggests that this is a great opportunity for advertisers - half (54%) of podcast listeners who use them to fall asleep remembered an ad the next day.
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Your Mama’s Kitchen is now available wherever you get your podcasts. The new podcast from Higher Ground, which launched earlier this month on Audible, is now available everywhere with a partnership with Acast. The show is hosted by Michele Norris, and is a podcast about cuisine and culture, ingredients and identities, and the meals and memories that make us who we are.
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Tink Media's Lauren Passell asked people at Podcast Movement last week what they were listening to and released a great list. Michael Osborne, from Famous & Gravy, shares our Editor's choice; disappointingly, nobody mentions the Podnews Weekly Review, but we'll forgive you all. (Next week we'll have an interview with Greg Glenday, the new Chief Business Officer of Acast).
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In The Times, an article about The Rest Is Politics cohost Rory Stewart suggests he earns around £70,000 (US$88,000) a month from the podcast. The podcast was with Acast until July.
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A podcast network based in Dubai in the UAE, Kerning Cultures has suspended operations and laid off staff, apparently due to lack of funding. The female-led Arabic and English network was eight years old; the website lists 33 staff. They were a partner with Acast.
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Acast has announced that from September 1, it will no longer accept new campaigns that use Spotify's Ad Analytics. "Acast remains focused on fostering an open and transparent environment, working together with partners who share the same vision for the podcast industry's future." Acast said it will offer attribution from independent analytics company Podscribe for free to all advertisers, as well as work with a set of local companies in each region.
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Acast has announced a number of new appointments in the US. Chief Business Officer for Acast globally will be Greg Glenday, joining from Lightbox. Ricardo Neto is VP of Sales, US, joining from Spotify. Gabriella Gregoris has been promoted to Group Business Director of National Performance. Tiffany Ashitey is now Interim US Managing Director. Stephen Smyk joins Acast's US Advisory Board; he'd been at Veritone One since the acquisition of Performance Bridge, where he was CEO.
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What goes around, comes around: Arrow Media will represent Acast in Queensland, Australia; the company also represents Yahoo. Acast was initially represented by NOVA Entertainment across Australia, in a deal based out of NOVA's Queensland offices, until 2020.
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Interview Valet has bought Podchaser Connect, a database used to book guests on podcasts, from Acast. Interview Valet will integrate Podchaser Connect into its service. Podchaser launched its guest placement platform in 2020.
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First look: Acast has unveiled a new product called AdCollab, enabling advertisers to work with multiple podcasters for their host-read ads (which Acast calls sponsorships). The tool streamlines the process of buying host-read ads for both advertisers and creators.
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Acast announced its Q2/23 financial results. Net sales grew by 22%, led by North American sales which were up 31% to SEK 110.7mn (US $84.5mn). Total listens increased by 4% to 1,294mn; the company's loss almost halved to SEK59.3mn ($5.57mn), and the company says it's on track to get to profit in 2024.
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Acast and Veritonic have produced data on successful programmatic ads, highlighting strong tactics and best practices. There are infographics to download and use.
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Data: Podcast durations in France aren't changing, says new data shared by Acast (en Français). The data also shows that, for Acast France, Apple Podcasts has most downloads (38.9%), and drives the most amount of downloads per listener.
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In a blog post, Acast tells us What Marketers Can Learn from Multi-Hyphenates About Brand Storytelling in Podcasting
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In Canada, Myles Sexton - a TV personality, style expert, and advocate for gender identity, sexuality and mental health, has joined the Acast Creator Network with Our Private Bits, presented with their fiancé, Tyler Austin. They will both share candid reflections on the obstacles they’ve faced and the invaluable lessons they’ve learned along the way.
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Podtrac has released its ranker for US podcasts, publishers and sales networks for June. There are no changes in the top 5 podcasts or the top 5 publishers (iHeartPodcasts are still #1 for podcasts); month on month, total downloads were flat for the top 20 publishers, and down 3% year-on-year. For sales networks, Acast (#2) closed the gap on Wondery (#1). The ranker measures participating publishers only.
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Podcast listeners are comfortable with AI tools being used in podcasting, says a new study from Acast. Uses of AI most welcomed by listeners include sound enhancements, translated captions and AI-generated transcripts: the study claims that 79% of podcast listeners want transcripts for searching, and 78% want closed-captions.
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97% of listeners say their perception of a brand improves or remains positive when it is advertised in a podcast, according to a new Spanish listener survey by Acast. Acast saw 6mn monthly listens to hosted content in Spain in May.
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Acast has launched a self-service podcast advertising platform for host-read advertising, in addition to pre-recorded ads. The tool also includes AI-driven tools to help advertisers discover new podcasts to advertise with.
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Acast is to work with Danish podcast studio Podster. The first show they're working on, a true crime podcast called Forhøret, has already been a success in Sweden.
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Acast launched Acast+ Access, which gives any company with an existing paid subscription offering the ability to add exclusive podcast benefits.
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Programmatic ads are vital for podcasting, says Acast’s Christiana Brenton in an interview with Steven Goldstein this week. Only 13% of Acast's current audio ads are transacted programmatically, however; she forecasts that this will approach 50% in the next few years.
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Acast has published a case study of podcast advertising in the Philippines. The ads and host-reads raised brand awareness 2.3x for the brand, a malt scotch whisky.
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Most podcast advertisers see more than double their return on investment on podcast advertising, according to new research unveiled this morning by Acast. Two-thirds of podcast advertisers say they see between $2-$6 back for every dollar spent; 20% say they see more than $6 back, the most of any tested medium.
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BBC Sounds has announced a set of new shows, and that the BBC is to work with Spotify's Megaphone to "recommend relevant content to audiences on other podcast platforms in the UK". The deal means that Spotify's Megaphone will programmatically schedule trailers, for UK listeners, on BBC shows carried on third-party platforms. The BBC has confirmed to Podnews that this does not affect the BBC's deal with Acast for monetising their shows outside the UK.
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Goalhanger Podcasts is to switch to Spotify's Megaphone and the Spotify Audience Network. The company is currently with Acast, and produces some of the largest shows in the UK including The Rest Is Politics. The companies will jointly announce their new relationship at The Podcast Show in London tomorrow.
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Making their first big move into the Middle East and North African market, Acast has partnered with two major Arabic language networks, Sowt and Kerning Cultures Network.
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Ahead of The Podcast Show in London next week, The Guardian, The FT, The Economist, News UK and Tortoise have joined Acast's launch of Publishers in Podcasting, a consortium "dedicated to advancing the podcasting industry, promoting trusted audio journalism and encouraging healthy debate." The announcement also talks about developing standards.
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The Made by Google podcast returned yesterday (switching hosts from Podigee to Acast). The announcement tells us to "subscribe on Google Podcasts (of course), Apple Podcasts, Spotify, or wherever you get your podcasts". The newest podcast platform made by Google is, of course, YouTube, but this podcast from Google hasn't been uploaded there.
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The Podcast Show takes place next week in London, and the show has announced a number of new speakers. Included are Acast CEO Ross Adams; Will Pearson from iHeartPodcasts - focusing on ‘Debunking The Biggest Myths in Podcasting’ - and Ashley Flowers of true crime sensation Crime Junkie. Our Editor will be there, too. You can use
PODNEWS
for a discount code.
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Acast released Q1/23 financials. Revenue grew by 11% y-on-y, though US sales were static. The total number of listens increased slightly by 2% y-y.
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The Podnews Weekly Review this week talks to Nick Hilton about host-read ads - and what are Acast doing joining the Podcast Standards Project? We speak to Chris Quamme Rhoden. Also, all the good news you need for your weekend.
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SoundOut, a sonic brand tracking company, has published The SoundOut Index 2023, containing a look at company sonic brands in the US. Hot Pockets has the most recognisable sonic logo; Netflix is at 12; YouTube at 64; Audible at 104; and Acast's "North Star" sonic brand is at #111.
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Acast has made a number of promotions in its Australia and New Zealand office. Kate Digby, Teresa Ly and Bryce Crosswell have been promoted to Group Business Directors; Ciaran Tobin has been promoted to Key Account Director, Independent Agencies.
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Listeners to radio shows on podcast platforms are older, less well educated, and significantly more male than listeners to "native podcasts" made for the medium, says new research from Acast about listening in France (in French).
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A podcast in Ireland made €190,000 (US $210,000) in profit last year, according to financial reports. Lightning Seeds Ltd is owned by Irish broadcaster Laurita Blewitt, a host of Tommy, Hector and Laurita, an Irish Podcast Awards winning show. The success of the podcast has also benefited co-host Hector Ó hEochagáin’s own media firm, Low Profile Ltd. The show uses advertising, the Acast+ subscription tool, and sells merch.
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Call Me Disabled is new from Acast - the third and final podcast from the UK Acast Amplifier programme. Hosted by Poppy Greenfield, it's a call to celebrate and consider disabled lives.
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Acast is using its Acast+ one-time payment tool to produce an exclusive podcast mixtape, with proceeds going directly to two mental health and mindfulness charities. Exclusive content has been produced by UK and Irish podcasters for the "Mindful Mixtape".
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In the Netherlands, all thirteen Dutch regional public broadcasters have agreed to remove personally-targeted, cookie-based advertising from their websites and apps, in favour of contextual advertising. The companies join national broadcaster NPO, who did similar in 2020 - with a result of increased revenue. Contextual advertising is increasingly used in podcasting by companies like Acast and Soundstack.
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The Podnews Weekly Review this week has interviews with Acast's Lizzy Pollott and the Birmingham Podcast Festival's Nina Robinson, as well as a look into the week's podcast news.
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From Ireland, Free State with Joe Brolly and Dion Fanning is brand new on the Acast Creator Network. From Gold Hat Productions, the show "covers topics from sport to politics, love to losses, the human condition and how to fix the world - with guests from across the planet, including Nigerian princes, former Prime Ministers, ex-convicts, footballers, boxers and extraordinary people from every walk of life."
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Podcasts from Higher Ground are to be sold and distributed by Acast, bring them available to podcast listeners everywhere. Shows were previously with Spotify.
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Acast has made five people redundant from one of its tech teams. Stacey Goers was one of those affected. "It is always very sad to have to say goodbye to talented colleagues and we wish them the best of luck," a spokesperson told us.
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Acast has launched a new feature called Interchangeable Ad Slots that increase the available inventory on Acast by 10%. Previously, sponsor messages and ads were in separate inventory, but now unsold sponsor slots can be used for ads.
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Acast says that there has been a 21% increase of podcast listening in Asia in the last six months. The company has seen considerable expansion in the area.
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First look: A new grassroots industry coalition, the Podcast Standards Project, has been launched to advocate for open podcasting. The group includes podcast hosting companies like Buzzsprout, Red Circle, Captivate and Acast; and podcast players like Pocket Casts and Podverse. The group's initial blog post highlights why open podcasting is better for listeners and creators alike.
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Marc Maron and producer Brendan McDonald have talked about how they work with Acast on sponsor ad campaigns on their show WTF.
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In the UK, it's Red Nose Day, helping raise money to make positive change in the UK and around the world. Acast has produced a podcast mashup series, merging some of the company's biggest UK podcasts together to help encourage donations.
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Data: Podcast creators seem fine with AI being used to generate podcast content, though podcast listeners are less convinced, says research from Acast. (Podnews does not use AI for generation of content) … Edison Research is announcing the top three podcasts in the US (based on total audience) in many popular genres this week. Here's fiction, music and tv/film, and education, science and history.
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City, University of London is putting on a free panel discussion on the evening of Mar 29, looking at the huge growth in the industry and the wide range of careers now available in this rapidly growing sector. Speakers include Acast and Mags Creative.
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Acast spoke at Podcast Movement about how the company uses geo-targeting to safely serve ads for sports betting only in locations where it's legal.
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What is programmatic advertising? If you're secretly not entirely sure - relax, 61% of marketers in the US don't know either, says Acast. In a blog post, the company highlights a best-practice document it gives media buyers to help, and explains why bundling streaming and podcast ads together doesn't work too well.
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AdLarge has signed PANTS with Kate and Leisha to its network. It was with Acast.
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Deals: Podcast producer Kast Media has signed with SoundStack … TV 2, one of Denmark's largest media companies, has signed with Acast … and PodcastOne has renewed a number of the largest shows on its network, including The Adam Carolla Podcast, The Jordan Harbinger Show, LADYGANG, Off The Vine with Kaitlyn Bristowe, and Court Junkies.
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The SiriusXM Podcast Network remains #1 in the latest data from Edison Podcast Metrics for the US. The Acast Creator Network is new at #9.
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Podcast hosting and monetisation company Acast published its year-end financial report. In Q4/22, Acast claims 1.3bn listens (up 22% y/y). Net sales for the quarter were up 35% y/y to SEK454mn (US $43.7mn).
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Further reading: Semafor is the latest with a take on How Spotify's podcast bet went wrong. (If coming from nowhere and being #1 in most countries in less than four years is "going wrong", then what does that mean for Amazon Music, Google Podcasts or Samsung Free?) … Bianca Bush from Acast writes about why the brand-safe nature of podcasting is perfect for trustworthy, unfiltered conversations
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Canada's Jessi Cruickshank is launching her debut podcast today called Phone a Friend. The first show today features Dan Levy as guest - an on-air reunion for the former co-hosts of MTV's The Hills: The After Show. It's being distributed everywhere by Acast.
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First look: 97% of Americans and 91% of Canadians say they've taken action after listening to a podcast ad, according to new research from Acast which has just been released. The study also suggests that a majority of listeners follow a podcaster on social media.
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First look: Are US marketers cutting back on programmatic podcast advertising, given all the news recently? No: research from Acast shows that two-thirds of them expect to spend more on podcast advertising this year, and marketers predict programmatic podcast ad spend should triple by 2027.
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Co-founder and CTO of Acast, Johan Billgren, has stepped down and will leave the business. "Now it's time for me to focus on my family and friends, before the next adventure."
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Podcasts are doing just fine, says Acast's Podchaser. "While the biggest players in the podcast industry have expanded and contracted wildly over the past few years, the podcasting middle class has quietly and consistently grown." Yesterday, we highlighted that the "80% drop in new podcasts" headlines were wide of the mark.
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Acast has partnered with podcast production company Tonny Media in the Netherlands.
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A Prison’s Guide To... is new from Acast and the UK's Ministry of Justice this week. It aims to give the public unprecedented insight into what really goes on behind the prison walls.
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Later today, Apple Podcasts will announce the launch of Delegated Delivery (beta), allowing creators to publish Apple Podcasts Subscriptions content directly from their participating hosting provider dashboard. Blubrry, Libsyn, Triton Digital's Omny Studio and RSS·com are the first to offer the service: Acast, ART19, Buzzsprout and other providers will follow. Creators can still upload subscriber audio directly to Apple Podcasts Connect.
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In Australia, cult news comedy podcast News Fighters will join Dan Ilic's A Rational Fear as a monthly show. After a change of Prime Minister, host and producer Dylan Behan claims there "isn't enough dumb news to sustain a weekly show any more". The show was with Acast and Sanspants Radio.
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Podchaser has rolled out a new privacy policy. It's a complete rewrite of the former policy; notably, adding "we may also share your personal information with other companies within the Acast group".
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Exclusive: News and True Crime were the big shows in Apple Podcasts this year, according to Podnews analysis of the Apple Podcasts "Top Shows" of 2022. We also list the Top Shows from 21 different countries. Acast hosts the most amount of shows, which were algorithmically compiled for 2022 using a mix of new follows, playback activity and completion rate. The Daily, Casefile and Serial got into the top shows in five countries.
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Elon Musk has been mentioned in nearly 44 million downloads across Acast's podcasts, says Georgie Holt, Acast MD for the Americas. She highlights why podcast advertising is a rather safer bet than Twitter.
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The winners of the Asian Podcast Awards were announced. Almost all are in English; and they are: Best podcast: 1920, within the YES 933 Radio Drama feed (Mediacorp, in Chinese / Omny Studio) … Best podcast host: Adulting with former children (Zodapop, SYRUP Media / Anchor) … Best narrative storytelling or fiction podcast: Creepy Twisted Asians (ZAG / Castos) … Best science, tech or business podcast: Inside China: Coronavirus Podcast, within the Inside China feed (South China Morning Post / Acast) … Best comedy, entertainment or lifestyle podcast: A Brief Case: true crime in Asia (Indie / Podbean) … Best arts, society or culture podcast: Miss Conduct (IVM Podcasts / Omny Studio)
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Samsung has announced the 2022 Galaxy Store Awards. Best podcast partner was announced as Acast, and best podcast went to CurtCo's all-star fiction podcast SOLAR.
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Further reading: the BBC's Director General, Tim Davie, spoke about the future of the UK media industry: arguing UK media is worth £109bn ($132bn) to the UK's economy each year, and calling for the media regulator to "regulate for success with speed". He didn't mention podcasts, thought … Meghan Davies, International MD at Acast, reflects on 2022 and explains why the company has their eyes on Italy for 2023 … and David Oxenford, a noted media lawyer, suggests that Big FTC Penalties on Google and iHeart for Deceptive Endorsements in Broadcast Commercials Mandate Care in Crafting Your Local Advertising
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RadioPublic Pro is to discontinue. For $12/month, the product offered enhanced podcast websites, an enhanced embedded player, and a tipping service. The free service RadioPublic Basic will continue; the company has been owned by Acast since Feb 2021.
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DM Podcasts and NOVA Entertainment are to end their commercial partnership at the end of next month. NOVA had hosted and commercialised the company's shows since July 2021; DM were previously with ARN's iHeartPodcast Network, while NOVA once had a partnership with Acast.
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RePod is a new podcast series focusing on the European podcasting industry. The first guest is Joanna Aveillan, who is International Expansion Director at Acast; it's made by Bulle Media in Brussels, Belgium.
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First look: Acast has launched a self-serve platform for podcast advertising. The platform allows brands of any size and budget to start advertising for as little as $250.
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The Samsung Free podcast app will "soon be updated", according to a communication from Acast to its podcasters, to remove the cause of a significant increase in downloads from automatic plays. (See yesterday's Tech Stuff for more). In the meantime, Acast has demonetised listens coming from the Dalvik useragent "to protect our advertisers"; and notes that "under IAB guidelines, these listens are considered valid". (Also considered valid downloads: those podcast plays bought in games apps)
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Acast is encouraging the use of visual descriptions in podcasts, to make content more accessible for blind or low-vision people. There's an example in the blog post we link to.
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Jacob Kensley joined Amazon Music last month as a Podcast Partner Specialist, and is the first dedicated hiring for podcast partnerships at Amazon Music in the EU. He joins from Acast and Apple.
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First look: Acast has just announced Keyword Targeting, a way for advertisers to target topics and keywords they wish to advertise next to. The tool joins Conversational Targeting, which matches podcast content with the IAB's content taxonomy.
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The hugely successful My Dad Wrote A ... podcast is to end in December, after seven years. There are just three episodes left. It's hosted on Acast.
The last word in podcasting news: announcing the Podnews Weekly Review, with James Cridland and Sam Sethi. This week: a look at the financial reports from big podcast companies, and an interview with Vizzy co-founder Nic Ivanov. %%promo-end%%
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Acast released its financial report for Q3/22. Revenue was SEK 321m ($29.8m), up 21% y-on-y, or 1.9% q-on-q. It claimed 1.3bn listens, with average revenue of SEK 0.24 per listen ($22 per thousand listens). It made a loss in the quarter of SEK65m ($6m), though improved its profit margin.
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Amazon Music Prime users, and Amazon Music Unlimited, now has thousands of ad-free podcasts from Acast. Acast will share revenue from the agreement with creators. This news builds on Amazon's announcement earlier in the week that they would offer ad-free podcasts for Prime users.
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Better Than Yesterday, with Osher Günsberg has hit ten million downloads according to Acast. "My podcast has allowed me to make public a part of me that none of my TV jobs allowed me to show," said Günsberg; he started the podcast in 2013.
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Further reading: Kim Fox writes about podcasting in Egypt, and how feminist activism has emerged through shared stories … Nick Hilton says that the business model right now is massively in favour of the “always-on” podcast … Lizzy Pollott from Acast tells us reasons why podcast advertising remains unshakable
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Another podcaster has left the BBC: The Gemma Collins Podcast has moved from BBC Sounds to join Acast. The hit show will be available across all podcast platforms - even, as Acast's press release points out, Google Podcasts, which the BBC blocks.
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Acast has launched a first-party data targeting solution, which it claims is an industry first. It's available in the US and Australia.
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Sony Music has been accused of copying the name of a podcast to use for a new show with Emily Ratajkowski. High Low bears a strong similarity, says an IP lawyer, to The High Low, an Acast podcast which ran until 2020.
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Good news, everypony! My Little Pony: The Podcast is finally here - narrated by Popstar Princess Popp Petals and her trusty producer Jazz Hooves. Hoof to heart, Acast are doing their part with Hasbro - friendship is magic, after all - and a new adventure waits for us every week until mid November. Be a true, true friend to the little ones in your life and get playing it right across Equestria. etc.
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Podtrac has launched a new Podcast Sales Network Ranking. The initial ranking, for September, places Wondery at #1, with a US monthly audience of 25 million. Others in the ranking include Podcast One, and new to Podtrac's measurement, Acast and Libsyn's AdvertiseCast - we understand more sales networks are lined-up to be included.
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First look: In Canada, sports media company Playmaker has signed a monetisation and distribution deal with Acast.
**ged Married Annoyed](<cite>https://podnews.net/podcast/i6ve)'s</cite> Acast+ premium membership gets a highlighted billboard on the A186 in Benwell Grove.
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Acast held a "Capital Markets Day". The fast-growing company described itself as "the Wordpress of podcasting": it offers 5 ads in each show, though just sells 28% of them (p50); and about half their biggest shows aren't monetised at all (p14), so plenty of room to grow. The company is achieving $22 CPM.
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In the UK, October's Pod Bible magazine was released inside some copies of The Sunday Times, and is available to read online. It features interviews with cover star Brett Goldstein from Films To Be Buried With and Jolyon Rubenstein from The New Conspiracist. There’s also Helen Bauer picking her top 5 shows, and regular columns from Acast, Audible, Stak and Apple Podcasts. We like page 27.
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Acast has published research on podcast listening in Asia, looking at Hong Kong, Singapore, and Japan. 90% of listeners finish all or most of a podcast episode, and 70% say they’re most focused when consuming podcasts rather than other media.
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Acast is to run a special cross-platform campaign for International Podcast Day, which is this Friday.
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Podcast hosting and monetisation company Acast has launched a new post-roll ad format in France, dubbed "co-branded stories". The format consists of two-to-three minutes of bonus content carried immediately after a podcast episode.
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The Serial Killer Podcast on Acast has been so successful, Acast has launched it in Norwegian, as Seriemorderpodden. It’s not as random as it seems: the creator of the show, Thomas Rosseland Wiborg-Thune, lives in Oslo and is, himself, Norwegian.
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Podcast hosting and monetisation company Acast is to lay off around 70 people (15% of its staff). Emily Villatte, Acast's CFO, suggests the company can "increase our internal efficiency significantly without compromising on the quality of our delivery".
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Podcast monetisation company Acast has signed Canadaland, an independent podcast network in Canada.
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Acast, a podcast hosting and monetisation company, has partnered with El podcast de Cristina Mitre, a Spanish health and beauty podcast that gets more than half a million listens. There's a press release here, y en español. Acast launched in Spain in March.
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Digiday looks into paid subscriptions for podcasting. The article interviews QCode, Tenderfoot, NPR and Acast+.
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Acast has announced a new schedule for Aclass, its free digital event programme aimed at encouraging more voices into podcasting, celebrating success stories, and discussing how to overcome challenges.
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UK media website The Drum looks at 7 podcast incubators keeping an ear out for the sound of tomorrow. Kenya's SemaBox and Australia's Syn Media rub shoulders with NPR, the BBC, Spotify and Acast.
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Podcasters hosting with Acast can now add another show for free to your account. Other updates include the ability to add a store link to your website, and to track unique listeners per episode.
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Acast has signed FIVE, a football digital destination, to produce its first podcast. VIBE with FIVE will be presented by editor-in-chief Rio Ferdinand.
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In the UK, Acast has produced a number of cross-branded shows promoting The National Lottery's Good Causes.
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Acast has signed a further ad sales agreement with The New York Times, monetising This American Life and Serial in the UK.
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Acast has released the company's Q2/22 financial report. The Swedish company now hosts 66,000 podcasts (a record growth last quarter); the number of listens in the quarter increased 41% year-on-year. The company lost $11m in the quarter, though now expects to make EBITDA profit in 2024, earlier than previously expected. "The heavy investment phase is now over", says CEO Ross Adams, noting that there has been a cooling of the advertising market globally.
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Acast has teamed up with Wondery to host, monetize and distribute three shows, translated into Italian for the first time: Business Wars, Dr. Death, and almost inevitably, Bunga, Bunga the story of the former Italian prime minister (and would-be presidential candidate), Silvio Berlusconi.
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The popular podcast Sh**gged.Married.Annoyed. has launched bonus content and exclusive benefits for fans with Acast+. Potentially interesting: the two tiers are £3.00/month and £3.50/month ($3.60 and $4.20).
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Auddia has released metrics about their faidr mobile app, which offers live radio stations without the ads. The company also owns Vodacast, an "immersive podcasting" service.
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Acast CEO Ross Adams was asked on the Podland podcast today a difficult question about the future of the company's email marketing strategy. The episode will be available in the next few hours, if you'd like to learn what he said.
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Following the acquisition of Podchaser by Acast, Acast's Ross Adams and Podchaser's Bradley Davis will be on the Podland podcast this Thursday. Meanwhile, Mathew Passy wonders if the acquisition enables Acast to "spam more podcasters", Matt Cundill wonders whether to keep information on Podchaser, and Blubrry's Todd Cochrane says he'll pull all his shows because of Acast's "spamming and poaching". Acast tell us the acquisition is "completely unrelated to our email marketing strategy"; and we would also note that Acast doesn't appear to have sent a cold email marketing campaign, to anyone, since mid-June. Perhaps they've heard us.
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Acast is to acquire Podchaser, the "world’s most comprehensive and authoritative podcast database" in a deal worth $34m. Podchaser, which is expected to make a profit next year, will continue to operate as a separate brand: it contains data of more than 4.5m million podcasts, including advertising information. The integration will bring additional data to Acast's advertisers.
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Acast has launched a video series, First Words, interviewing some of their biggest podcasters to help others get started.
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Just Sleep - Bedtime Stories for Adults has joined the Acast Creator Network. The show will be supported by Acast’s range of monetisation and growth options — with a focus on sponsorship and direct listener support through Acast+ subscriptions.
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Narisa Ladak has joined Gumball as Director of Creator Partnerships. She joins from Acast, where she was Creator Network Director.
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After Sounds Profitable's The Creators reported that only 29% of podcast creators are female, we're proud that The Podnews Ranker for June shows 41% of our mentions over the past 90 days were of women; up month-on-month from 35%. The data says Spotify, Acast and iHeart are the most-covered companies.
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Acast has announced a new series of articles, Behind The Podcast, which will "share stories from the diverse mix of people and roles working within podcasting". It focuses on Karla Patella, sound designer of Sweet Bobby.
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Acast and The New York Times have agreed a podcast ad sales deal for the UK. Many media companies use Acast to monetise podcast programming outside of its country of origin.
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Acast writes about how to monetise, and grow, a podcast. It's necessarily a little biased towards the company, but still offers some useful tips.
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3ShotsOfTequila has joined Acast: started in 2016, it was previously a Spotify Exclusive, and the show is now available "wherever you get your podcasts".
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In an email, RadioPublic says it is updating its privacy policy to accurately note that the service is now owned by Acast. On Mar 11, it quietly restored its earlier privacy policy after we reported that it had been entirely deleted; on June 14 the company amended RadioPublic's website after we reported it was misleadingly claiming that it still had Public Benefit Corporation status. RadioPublic has sent unsolicited commercial email on behalf of Acast, emails now fixed after we reported some were non-compliant. RadioPublic's original policy stated that it would notify users beforehand if the company was merged or taken-over by another: but this promise was not kept.
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Acast+ has announced an integration with Facebook. It allows Acast+ subscribers to offer members-only Facebook groups, as a launch partner of new Facebook functionality. Patreon offers a similar integration with Discord.
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Musician Ben Lee and actress, painter and director Ione Skye have launched The Weirder Together Podcast Network with Acast, according to an email from the company.
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Almost half of UK podcast listeners only started listening in the past year, according to research from Acast and Nielsen. A third say they'll listen more in the next six months: outpacing streaming music and video, according to an email from the company.
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Transistor's Justin Jackson has reported Acast to Canadian law enforcement and to Acast's email service provider, after the company targeted Transistor customers. Acast's email provider says that Acast's use is against its terms of service, and Jackson - who has previously worked for an email company - considers the emails are illegal under Canadian law. The company has recently targeted customers from Podbean, Captivate, Blubrry and others, using competitor's logos, and sending multiple follow-up messages to each podcaster. A spokesperson for Acast tells Podnews that the emails are "part of our continuing marketing strategy, which we don't currently plan to change".
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Acast has announced a "virtual audio pride parade" to celebrate LGBTQIA+ events over the next three months, according to an email from the company. Acast has also announced a partnership with Spring (formerly Teespring) to allow podcasters to create their own merch.
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Acast has re-signed David McWilliams, a popular Irish podcaster. It's also made a distribution deal to get its shows onto Resso, "the world's first social music streaming platform".
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Acast has signed the Second Captains Podcast, which they say is Ireland's most popular show. AdLarge has signed an ad sales deal with the Ask Lisa podcast. TV-themed after-show podcast company CompanionCast has added two new shows to its roster.
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In Podjobs today, Acast is hiring for a Managing Director for Acast UK and Ireland.
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The Vocaster interface from Focusrite comes with six months free access to Acast's Influencer hosting plan. It also interfaces with Hindenburg, and the studio bundle also comes with licences for the audio editor.
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Acast has launched conversational targeting for podcast advertising. It allows auto advertisers to target episodes that are talking about new cars, not just new car podcasts.
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At The Podcast Show, podcast equipment manufacturer Focusrite teased an upcoming partnership with Acast. "The companies will collaborate on forthcoming projects designed to empower and better serve their mutual podcaster audiences". We're promised more details next month.
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One of the biggest podcasts in the world, WTF with Marc Maron has signed with Acast. The thirteen-year-old show claims 55 million listens per year, primarily in North America, and is the 25th most popular show in the US according to Edison Podcast Metrics. It will also use Acast+, the company's paid subscriptions product. It was with SXM Media, and hosted by Omny Studio.
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Jenny Rahm has been appointed Managing Director for Acast Nordics. She was previously CCO at Life of Svea, a female-targeted advertising company.
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At Radiodays Europe, Acast's Daniella Murphy highlighted good podcast ad creative in a session about monetisation. She gave ten "commandments" for good creative. Rob Greenlee, from Libsyn's AdvertiseCast, also gave an overview of podcast monetisation.
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In the UK, The Modern Mann has switched from Acast to Auddy. "We’re a monthly magazine show: we don’t really fit into cookie-cutter business plans," says Olly Mann who fronts the show. The podcast has been running since 2015, with incredible true stories and the latest emerging trends.
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Acast says the company is focusing its efforts on Conversational Targeting, meaning "advertisers are targeting conversations — not individual users". VP of Advertising Product Chris Wistow says it means an end to targeting by show title, and instead the opportunity to advertise alongside subjects covered within each episode.
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An audiobook startup launched last year by three founders of Acast, Sesamy is to move into podcasts; allowing listeners to buy individual podcasts without a monthly subscription.
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Business Insider posts "how much money a podcast with 60,000 weekly downloads earns each month". The show is Make Your Damn Bed, with Acast - host Julie Merica posts Acast's earnings for the last six months.
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The New Zealand Podcasting Summit 2022 is on Saturday May 14 in Auckland. Expect speakers from community radio as well as Acast, Triton Digital, RØDE and RNZ.
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Acast was the #2 company mentioned in Podnews coverage according to our latest ranker - a distant second from Spotify, which got the most mentions in our coverage over the last 90 days - helped by sponsorship of a feature last month. The ranker, which covers the people and companies we've mentioned most in the past three months, still has a UFC commentator at #1. Podnews achieved a 36% female gender split for people mentions in the past 90 days, remaining consistent with the previous period.
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From Acast: Kasich & Klepper features two rather different people - John Kasich, former Governor of Ohio and 2016 Republican presidential candidate; and Jordan Klepper, a liberal comedian best known for his viral videos interviewing MAGA supporters for The Daily Show with Trevor Noah. In this weekly talk show podcast, the pair will come together to scream their differing political opinions at each other for an hour… just kidding. They’ll dive into conversations about parenting, leadership, pop culture, mental health, and more — all with a good sense of humor and a whole lot of jokes at each other’s expense.
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From Acast: Alexis Fernandez asks - Do You F*****g Mind? All things self growth, self love, relationship and learning to give less of a f**k will be discussed here, with some neuroscience thrown in for good measure - learn mindset hacks to live the most badass life.
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From Acast: Ever felt like you should be better at feminism? The Guilty Feminist features comedian Deborah Frances-White and her guests for this comedy podcast, recorded in front of a live audience. Each week they discuss our noble goals as 21st century feminists and the hypocrisies and insecurities that undermine them.
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From Acast: The Doctor’s Kitchen Podcast is the show about food, medicine, lifestyle and how to improve your health today. Join Dr Rupy and his expert guests as they explore the multiple ways in which diet and lifestyle can help you achieve your healthiest and most fulfilling life.
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From Acast: Think you might be in a cult? Want to know the signs? Join Sarah Edmondson and Anthony “Nippy” Ames to talk about things that are... A Little Bit Culty. Or in their case: a whole bunch of culty.
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From Acast: Matthew Diemer, the host of The Decrypt Daily: Bitcoin & Cryptocurrency News Podcast will know what bc1qnhgh6zzynpm33u8pgea8y4cs6rfc3mgw44yc3z is - it's our Bitcoin address, of course. Send us five! Matthew takes you through breaking news and crypto market updates every day on this show.
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From Acast: Anna Faris Is Unqualified promises "relationship advice from completely unqualified Hollywood types". David Duchovny was a recent guest, talking about the movie they recently finished together, being intimidated by raw talent, his love of music, the challenges of writing, dealbreakers, what defines a good kiss, words to live by and much more.
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From Acast: Equity Mates, a financial and investing podcast network in Australia, says its seen a 45% year-on-year increase in listens since joining Acast. The company has launched a new "tri-weekly" podcast, The Dive.
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From Acast: The last episode of Unraveled drops tomorrow, after five seasons; it's an investigation into the most elusive criminal to ever strike - the “one and done killer.” These mysterious offenders commit one brutal murder and disappear back into society, which makes them nearly impossible to catch. But could that be changing?
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From Acast: Naked Beauty has recently been featured on the Today show and Daytime; it talks about beauty trends, selfcare journeys, skincare, wellness tips and the products we love, hosted by Brooke DeVard Ozaydinli.
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Expect more marketing email from Acast, but with changes for compliance. The company has responded to our Tuesday story about their 'spam' marketing emails. We're told: "Recent campaigns we sent out erroneously featured incomplete contact information as well as outdated language from past email templates. Some emails mention email marketing providers (like BEE and Mailup Inc.) that Acast is no longer working with. Our staff have identified the source of the issue in our email templates, and have updated any remaining live campaigns so that they feature accurate, up-to-date information on (a) Acast’s physical address and (b) the providers we work with. We regret the errors and regret that our email communications were disbursed before we made the fixes. We will continue to go through checks with our legal team to ensure our external marketing communications are compliant and accurate."
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Acast has signed comedian Hannah Berner's Berning in Hell podcast. It was with Anchor; Acast has also announced new artwork for the show is on the way (partially, perhaps, because the old artwork was emblazoned with the Anchor logo).
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#forthespammers: Acast is under fire for continuing to send spam to attract new podcasters to its platform, with one podcast consultant reporting that Acast had spammed his client within seconds of signing with a competitor. A majority of Acast's mailings seen by Podnews omit a physical postal address, which is required by US law. One unsolicited Acast email claims that "you subscribed to our newsletter via the beefree·io website", but BeeFree has denied any affiliation with Acast. Acast's emails also reference Mailup Inc; but mail headers reveal that Acast's emails are sent using a competitor, Mailgun (via customer·io). Acast haven't responded to our questions about their emails; they last gave us a cursory statement in February.
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Podcasting is the most engaging method to advertise using audio, according to Acast's Sounds Smart Report, released today in Australia.
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The Podcast Academy has announced its newly-elected members of the Board of Governors. They are: Chirag Desai (Founder, Amaeya Media); Steve Wilson (Chief Strategy, QCODE); Valentina Kaledina (Director of Business Development, Castbox); Ami Thakkar (Host, Tuckered Out), Ilana Susnow (Head of Marketing and Audience Development, PodcastOne); Daniel J Lewis (Host, The Audacity to Podcast and founder, My Podcast Reviews); Martha Little (Editor, Audible); and Becky Celestina (Content Partnerships, Acast). If a member, you can meet the board on Apr 19.
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Acast has signed the Canadian Politics Is Boring podcast to the Acast Creator Network. The show is hosted by Jesse Harley and Rhys Waters.
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Acast published its annual report. The company saw net ad sales grow by 73%; while it says that operations in the UK and Sweden became profitable, the company overall lost SEK 300m (US $31m), almost double the loss of last year.
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When That Peter Crouch Podcast moved from the BBC to Acast last week, the RSS feed didn't forward either, but the BBC did allow them to promote the new feed in a special 20-minute advertisement in the old feed, as Matt Deegan notes.
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In France, Acast is working with Amplifon, a hearing healthcare company, to sponsor podcasts and demonstrate hearing loss in them.
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Meanwhile, Acast surveyed 1,000 podcast listeners in the US and the UK to discover that podcasts are providing a safe space for all women, and the brands who support them.
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Acast is producing some "mashups" of their favourite UK podcasts, in aid of Comic Relief's Red Nose Day, which is today. The UK charity helps people in the UK and around the world live free from poverty, violence and discrimination, and support people with their mental health, including supporting people in Ukraine and those attempting to cross the border. You can donate here.
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The Podcast Show - the new international festival for podcasting in London this May - has announced its first 100 speakers, including The Receipts, Jonathan Wall (BBC Sounds), Miranda Sawyer (The Observer), Jane Garvey & Fi Glover (Fortunately with Fi & Jane), Nihal Arthanayake (BBC Radio 5 Live), Glenn Miller (CAA), Marvyn Harrison (BELOVD Agency), Jen Sargent (Wondery), Fearne Cotton, Ross Adams (Acast), Julia White (Twitter), Alice Levine, Edith Bowman and Munroe Bergdorf ... and they're just getting going! Get ready for another 250 names being announced in the coming weeks. You can book your day pass from £55 - use promo code PODNEWS for 20% off a limited number of passes. Podnews is a media partner (and we'll be there).
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Another of the BBC's biggest podcasts is to end. The 21-year-old film review from Simon Mayo and Mark Kermode will have its last show on BBC Radio 5 Live on Apr 1, but "will be back", according to the show, which was very clear to point out that it was ending "on 5 Live". Footballer Peter Crouch is taking his 5 Live show to Acast.
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Podcast host Acast is still spamming podcasters, even co-founders of rival podcast networks, or hosts of shows that ended three years ago. Libsyn's Rob Walch correctly notes "Friends don't send emails starting 'hello friend' (as Acast's do), and they don't spam". Hypocritically, Acast actually offers its customers a tool to obfuscate your email address in your RSS feed, so that it will "help our podcasters avoid unwanted spam". It's a problem the company is more than aware of, then. "Email marketing is one part of our marketing strategy", said Ross Adams, the company's CEO, when we last asked.
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Acast has joined the Unstereotype Alliance as its first audio partner. It's designed to increase positive portrayals of women, girls and marginalised groups in podcast advertising.
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The Real Estate Rebel with Scott McGillivray is back for a third season, this time working with Acast. It will cover topics like how to invest in a hot real estate market, how social media is changing the real estate landscape, and lessons Scott has learned from being a landlord for over 20 years. - read more
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In our sample, we observed Buzzsprout losing 27 podcasts last week, and Libsyn losing 14. The podcast hosts gaining the most were, as they always are, Anchor and Megaphone; though Simplecast and Acast also saw a good number of migrations.
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Acast is to hold a number of events for International Womens Day. It is also to close its podcast app, claiming that the app does not "support the company's vision of a completely open podcast ecosystem". The company also admits that few people used it, saying: "the shutdown of the app will not have any noticeable effect on Acast's revenue or the number of listens." They'll continue operating the RadioPublic app, however, which - on iOS - last got an update in September 2019.
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In podcast representation deals, The FOX Audio Network has signed a hosting and advertising deal with Megaphone. A number of the company's shows were with Triton Digital's Omny Studio … BuzzFeed Studios has signed with Acast to launch a podcast slate of six shows; BuzzFeed also has shows with Anchor and iHeartRadio … Acast has signed Scott McGillivray, a "prolific expert in real estate" and TV star, for season three of The Real Estate Rebel … and AdLarge has signed Going West, a "top-ranked true-crime podcast".
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Unusually, That Peter Crouch Podcast, a show grown by the BBC, has signed with the Acast Creator Network. Producer George Cottam will leave the BBC to continue producing the show; Chris Stark will continue to host. Normally shows built with BBC money remain the property of the BBC. It's the UK's largest sports show, claiming 60 million listens since its 2018 launch.
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Disappointingly, Acast is now using user data acquired when it bought RadioPublic to spam podcasters to get them to switch to its hosting platform. There isn't a way to close your account with RadioPublic (which the GDPR requires), and tellingly, RadioPublic's privacy policy doesn't exist.
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Spammer Corner: Two minutes after publishing details of Stockholm-based Acast spamming podcasters who use competing platforms, we got spam from Berlin-based Audry, inviting our test podcast PodClock to their platform. It's considered illegal to scrape RSS feeds under the GDPR to obtain personal details of EU citizens, like the owner of PodClock.
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Acast has been been "spamming podcasters", says competitor Buzzsprout, which has published an unsolicited email from Acast sent to many of Buzzsprout's customers; we're aware they've also been sent to Anchor users too. While legal in most countries, it's seen by many as bad behaviour, and this proposal could remove email addresses from RSS feeds altogether. We asked for statements:
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Who's interested in buying Audioboom? According to This Is Money, joining Amazon and Spotify as potential purchasers of the podcast company are Sony, Acast, and Liberty Global.
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The full programme for next week’s Podcast Futures Conference in London hosted by Podcast Radio has been announced featuring presentations and panellists from Triton Digital, Veritonic, Edison Research and Acast.
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Breakit, a Swedish news website, has published an article (translated) which alleges that downloads are being bought on Spotify. The journalists tried to buy 130,000 listens to their podcast: but, both Spotify and Acast spotted the bots and invalidated the traffic. However, they succeeded in paying for 50,000 plays from 8,000 listeners for a fake music track.
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Delegate day passes have just gone on sale for The Podcast Show 2022, coming to London in May. May 25-26 promises an international festival with a number of inspirational speakers including Jen Sargent, CEO of Wondery, Miranda Sawyer, audio critic from The Observer, Ross Adams, CEO of Acast, and Steph Simon, Head of Community & Creators at Clubhouse. Additionally, right through the week of May 23-29, you'll be able to watch your favourite shows live on stage in a number of different venues. You can get your day passes today - use promo code
PODNEWS
for 20% off a limited number of day passes. Podnews is a media partner (and we'll be there).
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Acast released its Q4/21 financial results. The company claims 1 billion listens during the quarter. It posted a slightly smaller net loss for the quarter, of US $2.7m. Net sales for 2021 overall grew by 73%.
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Tiffany Ashitey has been promoted to US Director of the Acast Creator Network; and still at Acast, Tim Ruggeri has been promoted to US Director of Development and Studios.
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From Acast to Zcast - Zibby Owens has launched a new podcast network, Zcast, powered by Acast. The slate of shows include her award-winning Moms Don’t Have Time to Read Books.
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Sh**ged Married Annoyed has renewed with Acast with a multi-year extension. The show boasts 150 episodes, a record-breaking live arena tour (selling out London’s O2 Arena and Wembley SSE Arena in London alone), a Sunday Times No. 1 best-selling book and an upcoming BBC TV show. - read more
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After a successful trial, Acast has released its subscription product, Acast+, to all its podcasters. It allows podcasters to charge for shows, which will be made available "across most podcast listening apps". They've worked with 25 podcasters across eight countries on the tool, which saw "tens of thousands" of new subscribers, and one show converted 7% of their audience to paying subscribers.
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Acast has launched Acast Amplifier, a podcast incubator to discover the next generation of UK podcasters. You've until Mar 25 to enter. Best of British luck.
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Osher Günsberg and Meshel Laurie have renewed their partnerships with Acast. Meshel's Australian True Crime recently celebrated over 50m downloads; Osher's Better Than Yesterday has seen a 73% increase in downloads since partnering with Acast.
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Acast has announced the launch of a specialised "growth division", dedicated to helping podcasts scale and grow.
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Auddia has announced it will be working with PodcastOne to enhance four of their podcasts on the Vodacast platform, which adds supplemental content like photographs, links and more to podcasts.
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Acast has launched a new campaign to inspire creators to start their own podcast, called First Words.
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Nick Harnett is Acast's new PR and Marketing Manager for UK and Ireland.
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Patrick Butkus has been hired as Vice President of Marketing for Acast. He's based in New York, and joins from Discovery.
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One in ten people in the UK are intending to set up and start a podcast of their own this year, according to a survey from Acast. If they all go through with it, that would be 8m new shows.
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Now, Where Were We? is a new podcast from a veteran British comedy writer, Barry Cryer, with his son Bob Cryer. With guests, and recorded at a local pub, it's a podcast with Cryer's stories after more than sixty years in the entertainment business. The show launches today on Acast. - read more
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Acast will be looking for a new Chairman of the Board after Andrea Gisle Joosen announced that she does not wish to stand for re-election in May. She'd been in post since 2018.
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Marianne Boström has been promoted to Chief People Officer at Acast. Jonas Björk is the company's new Chief Technology Officer. Georgina Holt is has been promoted to Managing Director for the Americas; she was looking after UK+ for the podcast company.
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First look: Acast and Nielsen will release data today showing US podcast fans are spending even more time listening to podcasts. The data also says 73% of podcast listeners take action after hearing an ad, with 55% saying they have a more positive opinion about brands who advertise on their favourite podcasts. The data will be presented today in an AdWeek Spotlight Event.
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Auddia's Vodacast app has announced a partnership with the Bleav Podcasting Network. Bleav will create digital feed content for the app, which offers a more interactive experience.
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Reclaimed & Rewritten, a six-part serial podcast unearthing the mysteries and the stories behind the devastating Tulsa Massacre, is out on December 7th, produced by gal-dem and part of the Acast Creator Network. It's the second show on Acast from gal-dem, a media publication run by women and non-binary people of colour. - read more
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The winners of the Australian Podcast Awards, powered by Acast, were announced. The Acast Podcast of the Year went to Private Affairs, while the Listeners' Choice Award went to Life Uncut with Britt and Laura, for the second year in a row.
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First look: Veronika Taylor has been promoted to SVP of Acast's Creator Network. She will lead its podcast team globally.
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Acast has announced a partnership with Podcast Network Asia, its first in the Southeast Asian market.
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Podcast apps may be buying ads for your podcast in Google Search without you knowing. Acast, The Podcast App and Amazon Music are all advertising against our own podcast title, and that of many other podcast titles, too. On an iPhone in the UK, an ad for Amazon Music appeared as the #1 search result for Podnews, seeming to suggest that access to our podcast costs £7.99/month, which is misleading (it's free on any platform). The Acast ad leads to a web player, but no method of subscribing; The Podcast App's ad led us to a web player with promotion for their own podcast app.
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Acast France shares data from its network in the country. It says Apple Podcasts users listen to three times the podcasts that Spotify users do. The company claims 16.2m plays in France during Q3/21.
Happy Thanksgiving! We're thankful to our supporters and our more than 500 new subscribers so far this month, including people from Podimo, Novel, Samsung, Wondery, Acast, Veritone, Spotify, Squarespace and the BBC.
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The Verge reports that RadioPublic, which was purchased by Acast in February, is broken for many users, and has been for months. We reported in early October that it wasn't updating some shows.
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The Campfire Studios crime podcast Abuse of Power has been acquired by Audible. The podcast was with Acast. A new season, exclusive to Audible, will premiere on Nov 25.
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Bryce Crosswell has been hired as Group Sales Lead in Victoria for Acast AU/NZ. He was previously Group Sales Manager at JCDecaux; it's the first hire in Melbourne for Acast. The division has 23 employees.
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Acast has signed Latin American podcast publisher Dudas Media. The company also held an indigenous podcasting event in Canada, which you can watch again.
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Toronto's Random Order Podcast has signed with Acast. The comedy show from Jae and Trey Richards, who each appear to own an expanse of facial hair, will also celebrate its 100th episode in the next few weeks. The duo have achieved 100m views on YouTube, too. - read more
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Flagging upcoming tools similar to Sounder's in Q1/22, Elli Dimitroulakos from Acast underlines "podcasting's measurement problem" in an interview for AdExchanger Talks, with Allison Schiff. It's not an Acast issue - "it's really an industry thing where we all sit down and talk things through," she says.
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The Creator Economy Podcast is brand new, hosted by Jack Conte, the CEO of Patreon. He interviews Alexis Ohanian, the co-founder of Reddit. The show's hosted by Acast, though Patreon also hosts podcasts itself.
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Herzliche Glückwünsche to André Schatz and Mario Bruhn, who have been hired as Key Account Managers for Acast in Munich and Hamburg.
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Acast released its Q3/21 results. Revenue was up 89% year-on-year, to SEK 265.1m (US $30.8m). Listens increased to 891m; the company estimated that the Apple Podcasts download bug cost them 53m lost listens (5.9%). However, the company made a net loss of $4.6m in the quarter (up 15% year-on-year). The results are, of course, available as a podcast.
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The pre-installed podcast player Samsung Free, on all Samsung Galaxy smartphones, is to be launched in Europe. Acast is a launch partner.
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Acast is now automatically adding its podcasts to Podchaser, the company has announced. Separately, two of Acast’s employees, Elli Dimitroulakos and Shantae Howell, have been recognized in the Top Women in Media awards.
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Podnews's news ranker for October shows Spotify overtaking Apple Podcasts, with Acast reaching #3, in terms of total mentions in our newsletter. Adam Curry is the second most-talked-about person in our ranker, which also includes overall gender balance data.
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How to make ads so good, listeners won't want to skip - from John Grilz. He has his characters read the ads.
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Acast and the BBC have renewed their agreement for monetising the BBC's podcasts outside the UK. The broadcaster saw 246m global podcast downloads in Q3/21, making them one of the biggest publishers in the world.
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It's Audio Fiction Week at Acast this week, with a number of initiatives and new episodes.
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Spotify appears to have a new(?) in-app feature recommending guest appearances of, in this case, UK comedian James Acaster. It popped up on the screen of Podnews reader James Potter, who wonders if this is humanly curated, or if they have been working on credits data.
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Rule Benders is the first branded podcast from Samsung, featuring people who have defied convention and redefined what is possible. It's made by Acast Creative in Australia.
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Ads are more than twice as memorable if they're next to relevant content, according to data from GumGum. MediaTel explains 'conversational targeting tools', and how Acast and DAX are using them for ads.
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Last Podcast On The Left has announced it's no longer to be a Spotify Exclusive show. They've signed with SiriusXM's Stitcher, and will be available in every podcast app, including Spotify, from Feb 1 2022; they'd been exclusive since Feb 2020.
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Susie Warhurst has been appointed Head of International, Apple Podcasts. She was SVP of Content for Acast, and works out of London.
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They Walk Among America is a new spinoff from the creators of They Walk Among Us, a UK-based true crime show. The creators have renewed their agreement with Acast.
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The Sx with Emily podcast, which isn't missing an 'e' in its real name (but then it isn't an email newsletter sent to over 20,000 people with anti-spam filters) is one of the oldest podcasts in the world, launching in 2005. The podcast has joined Acast; it was previously with Libsyn.
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RedHanded, the UK true crime podcast, has also been signed by Audioboom, and won the Listeners Choice prize at the 2021 British Podcast Awards. It was with Acast.
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How I Work has joined ARN's iHeartPodcast Network Australia. Hosted by Dr Amantha Imber, it explores the working days of some of the world's most successful innovators. The show was with Acast.
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In the latest edition of Podland, Ross Adams and Johan Billgren from Acast highlight why they see the future of podcasting as being open.
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Acast is running a podcast advertising campaign this International Podcast Day, with some of Acast's best-known podcasters highlighting the shows that have defined their careers.
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US comedy writer Scott Aukerman is launching Comedy Bang! Bang! World, a paid-for podcast network. Aukerman, who also launched Earwolf in 2010, is partnering with Acast; subscribers for either $4 or $7 can listen to these shows acro ss almost all podcast apps. Acast's Ross Adams and Johan Billgren are guests tomorrow on the Podland podcast.
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Jackie Gillies, a businesswoman and cast member of Real Housewifes of Melbourne launches Shine It Up today - offering inspiration and motivation to live your best life.
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Stacey Goers, now at Acast, writes about how the company launches new product teams.
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Small Town Dicks, a podcast about the big crime happening in small-town USA, is back for season 9 after signing with Acast. The show is hosted by Yeardley Smith, an actor who you might recognise as the voice of Lisa Simpson.
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Högt Spel det en dokumentärserie som avslöjar några av världens värsta bedragare och svindlare genom tiderna, från podcastbolaget Acast och produktionsbolaget Studio Olga. The podcast, in Swedish, launched yesterday.
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Talk Money To Me is new from Australia's Equity Mates Media: an all-female-hosted podcast about money. It's with Acast. (Logowatch: this doesn't have an Acast logo on the thumbnail at all.)
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Indisputable with Dr. Rashad Richey is a new podcast from TYT, as a result of their partnership with Acast. It launched on Monday, and comments on the top news stories about criminal justice, politics, social justice, policy and racism and welcomes a Conservative into 'The Bullpen' for a fiery debate.
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The Australian Podcast Awards has announced new partners and their judging lineup. Acast is the headline partner and LiSTNR is gold partner. (Podnews is also a partner.)
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First look: 22% of podcast listens for Acast's top 100 US shows happen outside the US. The company has hired its first Content Business Development Director. Michael Leonard will work with US publishers to capitalise on their growing international audiences.
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Acast Sweden is the latest company to run a podcast competition. Poddnästet gives podcasters the opportunity to win a high-quality podcast production and marketing package worth 250,000 SEK (US $30,000). You've until Oct 29. Lycka till! Kom ihåg oss när du är rik och känd.
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Backtracks has has its analytics numbers certified by the IAB TechLab. The company's certification for v2.1 of the guidelines covers download and listener numbers for shows hosted on the service, and join Acast as being certified for client-confirmed ad plays on the company's own player.
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Earlier today, Acast released its Q2 2021 financial report (PPT) (and also as a podcast). The company saw sales growth increase by 130% year-on-year. Total listens are up by 26% quarter-on-quarter to 880m, while average revenue per listener has grown 86%.
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Paid podcast subscriptions have helped The Tommy, Hector and Laurita Podcast see an increase of 59% in their monthly revenue, according to data shared by Acast today.
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Fearne Cotton's Happy Place, the most-listened-to wellness podcast in the UK, has signed with Acast. The deal will unlock fan-supported revenue with Acast+. It was with Libsyn.
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Acast suggests it's the #3 podcast network in the US in a blog from COO Oskar Serrander. The company has paid $110m to creators so far, he says. He signs off by saying "Hooo-aahhhh-ting", which... wait, that's a quote from us.
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First look: Acast has expanded its Acast Creative unit to the US, to work with sellers and production partners to offer new creative solutions. Shantae Howell has been appointed Creative Director of the Americas; she joins from Vox Media.
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Spotify has announced the first partners for their Open Access feature, which will allow paid subscriptions from third parties to work with Spotify. They include Acast+, Glow․fm, Memberful, Supporting Cast and Supercast, as well as a number of publishers. See analysis, below.
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MECCA Talks is new from Australasian cosmetic brand MECCA, working with Acast. It features conversations with brand founders, industry experts and MECCA’s in-house specialists, and has deep dives into the history of iconic beauty formulations.
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First look: Crooked Media has signed with Acast to unlock international advertising and sponsorships across its podcasts. The company's shows will be available to advertisers in Canada, the UK, Ireland, Australia, and New Zealand for the first time.
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RSS is the only way to reach everyone, and the only way to make money everywhere, according to Acast CEO Ross Adams, giving five reasons why you need an RSS feed for your show. Meanwhile, Anchor is preparing to only give you an RSS feed for your podcast if you ask for one.
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Acast has appointed Kate Digby as Group Sales Lead, Australia and New Zealand. She'd been at Sonder and Nova Entertainment.
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Sports fans in Australia can enjoy a daily sports news podcast, Sport Today, from The Squiz. It's relaunched this week as part of the Acast Creator Network. Nobody mention State of Origin.
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Stacey Goers is to leave NPR to join Acast. She has worked within NPR for the last five years, and is currently the Senior Product Manager for NPR Podcasts. Her LinkedIn post suggests her team will be "focused on products for audience development".
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Acast has signed a partnership agreement with a Finnish influencer marketing agency. Asennemedia is responsible for nearly fifty shows.
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Yesterday, Acast became a listed company on the Nasdaq First North Premier Growth Market, valuing the company at SEK 6.7bn (US$782m). Shares closed slightly down from the initial SEK 38 ($4.44), at SEK 37.7 ($4.40). It was a proud moment, writes co-founder Johan Billgren.
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Joi Louviere has been announced as the winner of a podcast pitch competition run by The Creative Collective NYC and Acast.
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New EU copyright rules went into law on June 7 that affect podcast hosting companies. Article 17 of the Copyright Directive changes the way that safe harbour rules work. Here is one article explaining what the new rules mean. In an email to their customers, Acast say the new law "shifts responsibility for any copyright infringement by any podcast shared via the Acast platform and platform services ... directly onto (Acast) under certain conditions."
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The creators of In The Thick talk about their first 18 months with Acast.
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First look: America's largest online progressive news network and the creator of The Young Turks, TYT has just announced a wider podcast slate in partnership with Acast. The company will increase its podcast production and its slate of programming, with a focus on cultural shows beyond political news.
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The ABC's Coronacast podcast does 2.6m downloads per month, according to the broadcaster.
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People: Cécile Rondeau Arnaud has joined Acast as Associate Partner Manager, France. She joins from Moustic Studio.
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Scroobius Pip’s Distraction Pieces Podcast has extended his deal with Acast. The show has won a number of awards.
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People we like: Fanny Klefelt, Creative Manager at Acast in Stockholm, Sweden. In this paywalled article, she lists five websites for "information and inspiration", and Podnews is in her list, alongside The Economist. Tack så mycket, Fanny! Skål!
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Queerstories, an award-winning podcast celebrating the culture and creativity of the LGBTQI+ community, is back for season 3 and is now published on Acast. (It was on Omny Studio).
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Acast has released their Q1/21 financial report. The company, which is investigating an IPO, saw sales grow by 74% up to SEK 197m (US$23.6m); it now has 28,000 podcasts as part of its network, and claims 872m listens in the quarter.
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In the UK, this week is Mental Health Awareness Week. Acast is bringing together their podcasters to raise awareness.
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Acast has a royal first - a podcast interview with the Swedish King, Carl XVI Gustaf. He was interviewed by Kristoffer Triumf in Värvet.
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First look: Acast has launched "Sponsored Stories", longer ad spots that can last up to four minutes.
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First look: Acast has launched Acast+, which they call "a raft of powerful subscription tools to support podcasters". With Acast+, podcasters can offer ad-free streams, exclusive content, early access and much more to paying subscribers. You can sign up for more information on their website.
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Acast's SVP of Content, Susie Warhurst, highlights "the most important relationship in podcasting" - between the creator and listener.
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Tortoise Media, the "slow media news platform" in the UK, has signed with Acast for podcast distribution and monetisation. They were using Transistor.
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"One big change we expect is that, due to an increased awareness of user privacy and new data laws — alongside Google retracting third-party cookies — the industry will no longer target ads based on user data. Instead, advertisers will serve messages to listeners based on context — something we’re pioneering at Acast with tools like AI-powered keyword ad-targeting." - the UK's PressGazette interviews Acast CEO Ross Adams.
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Libsyn has appointed Douglas Woodrum to its Board of Directors, a former CFO of CNET. In the past, Libsyn has identified significant issues of alleged fraud in China: Woodrum has experience that could help: he's been CFO at ChinaCast Education Corporation since 2012. ChinaCast filed for bankruptcy in 2016 after former CEO Ron Chan allegedly stole $41m from the company. Some former ChinaCast officials are in jail.
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How to win a British Podcast Award (though these tips from Acast are just as good for other awards too)
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Acast Australia released their Sounds Smart report, claiming that 37% of Australians have listened to podcasts in the past three months.
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Acast is promoting its tools for podcasters of all sizes. Everyone's Got A Story features messages read by some of Acast’s most well-known podcasters, dynamically-inserted across its catalogue of more than 20,000 shows.
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First look: Acast has bought RadioPublic, acquiring tools and services for podcasters everywhere. The acquisition also sees RadioPublic co-founders Chris Quamme Rhoden (CTO) and Matt MacDonald (Chief Product Officer) join the Acast team. Jake Shapiro left in September to join Apple.
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Pantsuit Politics has been highlighted by Apple for their Apple Podcasts spotlight. It's an Acast show.
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Acast UK shared stats and data from their 2020. They now have more than 60m UK monthly listens, and saw a 184% growth in UK brands spending more than £100,000 ($178,000). CEO Ross Adams also reaffirmed the company's commitment to an open podcasting ecosystem.
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Research company Kantar, which measures and analyses podcast ad effectiveness for Pandora and Spotify, has announced partnerships with Acast, Midroll and Megaphone.
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In Norway, podcast company Acast report a 266% increase in revenue last year, and a 39% increase in new advertisers. Plan-B, a Norwegian content creator which produces some of Norway's biggest podcasts, has signed with the company.
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Acast's programmatic ad sales revenue grew 215% in 2020, the company has announced.
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Acast has quietly released a new logo. See it below: they're a gold supporter (or see our full list of podcast hosts).
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Acast has announced that it has hired Elli Dimitroulakos as "Head of Automation, Americas" to expand programmatic podcast advertising. She appears to have joined last November.
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Spotify has removed a show from Pete Evans, an Australian conspiracy theorist. Evolve is hosted by Acast, and continues to be available on other platforms; Evans was removed from Facebook last year.
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By comparison, the ABC's Annual Report 2020 doesn't give a total download figure, but claims annual downloads of at least 211m across four different categories (p53), equating to 17m a month. Their Coronacast podcast alone did 7.7m downloads between March and May. However, for advertisers, this is pointless: the ABC does not carry advertising.
the last big piece of M&A activity in podcasting? It was certainly the largest company still available: but there will be more acquisitions on the horizon. In particular, Amazon lacks the long tail that a consumer podcast host can give them - just as Acast bought Pippa, Spotify bought Anchor and SiriusXM bought Simplecast, Amazon could own a host of its own as a way to reach other platforms and to incubate new talent. Amazon also lacks any podcasting ad-tech companies; ART19, which hosts a number of the largest podcasts in the world, remains privately-owned. Let's watch this space.
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Acast has reiterated it firmly believes in the open podcasting ecosystem. Ross Adams, the CEO of the company, highlights the importance of an open industry in a blog post today.
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Automation and programmatic advertising is less than 15% of Acast Australia's business currently, according to the company's MD, Henrik Isaksson. He says his first fully independent quarter was the company's best-ever, and reckons he'll pull more money from radio in future. (Acast used to be in partnership with radio company NOVA Entertainment).
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Experian has bought Tapad for $280m. Attribution company Podsights describes them this way: "A number of providers have sprung up in the last decade offering … massive [databases] of every household IP mapped to identifiers they have seen at that IP. Tapad and Drawbridge are two of the largest." Acast, AdsWizz, Podsights and Chartable use them among others.
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Australia's largest podcaster, the ABC, is to put 23 of its most popular podcasts onto Spotify in a six-month trial, after placing Coronacast on the platform earlier this year. The ABC's Cath Dwyer told Podnews: "It's a big opportunity for the ABC, and we're really excited to reach audiences that might not find us on other platforms." On Spotify, some shows will carry advertising, like YouTube and other platforms; revenues will help fund content making, and shows continue to be ad-free in the ABC's own apps. In total, the broadcaster, which is government funded, has more than 175 shows.
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First look: Acast and Patreon have just announced a collaboration, enabling creators to publish subscriber-only content across different podcast platforms, allow creators to simply and securely distribute their free and paywalled content, and make it easier for fans to financially support Patreon creators. It works on almost all podcast players (excepting Spotify).
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Acast has launched a "Local Heroes" campaign, using podcasters to promote local independent businesses in Melbourne VIC, Australia - a city which has moved out of lockdown.
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It's going to be easier for media agencies to buy podcast ads with Acast, which has made more than 20,000 shows available to buyers on FreeWheel's Strata platform. Strata is already used by more than 1,100 ad agencies - so buying podcast ads is just a click away.
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Acast is running ads in the US to encourage voting in the US Presidential Election. The ads are non-partisan, and will be targeted to US listeners to over 20,000 podcasts.
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Acast is powering a set of new, paid podcasts from ThePioneer, a German journalism platform. The launch is powered by Acast Access, a product Acast first launched in May last year.
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Meanwhile, podcasting will kill radio, claims Acast UK's Susie Warhurst, speaking at a UK webinar. That was denied by Phil Riley, a veteran broadcast executive, pointing at revenues for podcasting currently being less than 10% that of radio. He accused podcasting of being "a little too big for its boots".
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Acast has launched in Canada, with Canadian MD Heather Gordon, formerly of CBC/Radio-Canada; it launches working with Corus, CBC, eOne, and others; and has already had more than eleven million downloads. The company is now operating on the ground in ten countries around the world.
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In Australia, NOVA Entertainment's podcasts - here's Fitzy & Wippa - are now hosted by Omny Studio. The company ended its relationship with Acast last week.
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Acast Australia has hired six new people: Tom Roach (SCA), Katalina Haddad (NOVA), Isabella Gibson-Giorgio, Michelle Smith, Diana Lee and Teresa Ly. The company ended a relationship with NOVA Entertainment on Monday.
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Acast is to sell its own advertising in Australia, abruptly (but "amicably") ending its sales relationship with NOVA Entertainment, an Australian radio broadcaster.
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Podcast host Omny Studio published a privacy policy for listeners in May, joining Acast, Buzzsprout and Captivate, we discover. No other podcast host has clear privacy policies to explain to listeners what happens to their identifying data when they listen. (Here's ours). Writing personally, our Editor called for these in December 2019: if privacy is as important to some podcast hosts as they claim, we look forward to seeing their privacy policy for listeners, too.
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New UK company Crowd Network "aims to become Europe’s largest podcast network" after attracting £500,000 (US$670,000) seed funding. The company is staffed by ex-BBC employees, and is based in Manchester; they've partnered with Acast for hosting, distribution and promotion.
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On Things We Left Behind, the winner of Acast and Listen’s first UK podcast talent competition, ‘LaunchPod’, has launched today. The podcast explores the hidden afterlife of war.
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Acast has launched a feature allowing listeners to rate podcasts in the Acast app. Since launching this month, people have left more than 45,000 in-app ratings for 9,000 different shows. (We list how to add your podcast to the Acast app and many others).
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Guy Scott-Wilson from Acast writes an opinion piece in AdNews about how podcasting is changing news. He claims it's "the new home of investigative journalism".
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Memory Lane with Kerry Godliman interviews a different guest every week, like Romesh Ranganathan, Jo Brand and James Acaster, talking about their five favourite photographs. If you use the Entale app, you get to see the photographs as well.
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Dixo, the 15 year-old Spanish-language podcast network, has partnered with Acast for distribution and advertising.
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Australian daily news show The Squiz has moved to Acast. They were previously with Whooshkaa.
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Acast's US boss Brian Danzis writes about podcasting's resilience, 'the automated opportunity for brands', and diversity.
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On July 3, we reported that Acast and Comic Relief were fundraising: the prize being to 'join your favourite podcast and record an episode with them'. We hear that so far this has raised over £15,000 (US$19,000) for charity. There's still time: you've until August 2 to enter.
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Acast has added a virtual storefront for the Acast Marketplace. It allows advertisers to browse and discover shows that fit their desired audience. Actually, anyone can take a look - if you want men aged 18-24 in the US who like comedy and history, The Alarmist is for you, apparently.
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Acast is fundraising for the UK charity Comic Relief. GuestFest will offer the chance to record an episode with your favourite podcast. There's a bunch of different shows to take part in.
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New to podcast advertising? Five things you should know, from Adam King, Group Sales Head at Acast AUNZ.
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New from Acast: This Moment, a look at the unique viewpoints of two longtime friends based in Sweden and NYC, internationally renowned chef, Marcus Samuelsson, and ground-breaking hip-hop artist, Jason “Timbuktu” Diakité. Samuelsson is the chef behind Red Rooster (Australians: no, not that Red Rooster).
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Analysis: The podcast market appears to be horizontally consolidating. SiriusXM already owns Pandora and ad-tech company AdsWizz: their acquisition of Simplecast adds a capable podcast host and analytics company, and means they have capabilities in all sectors of the business. They join EW Scripps, who own Omny Studio, Triton Digital, Midroll and Stitcher; Spotify, who own Anchor, Gimlet et al; and Acast, who acquired Pippa and set up their own content studio last year. It's not enough, it seems, to be a great hosting company or a content-creator: the podcast companies of the future appears to need a foot in all parts of the business.
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Acast has announced Aclass: Queer Voices a free workshop for queer podcasters. It's on Wed Jun 17, 6.00-7.30pm ET. RSVP over here
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Acast have announced a Supporter feature for their podcasters in some countries. The product lets you receive one-off payments from your listeners: Acast charge 12%. The product works as a landing page on the Acast website, and uses a promo that you record. We found that UK podcast The Dream Factory is using it; Acast is using the donate button standard, which is supported by some podcast players.
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Acast has announced that any show on Acast Open, the company's podcast hosting service, can now apply to be part of the Acast Marketplace and generate revenue from ad impressions. Podcasters will receive monthly payouts based on dynamically-inserted ads in their shows.
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Wed May 27, 2pm ET: Acast's Feed Drop: Laughter Is The Best Medicine, a free virtual event about comedy in the podcasting industry.
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Acast have signed a partnership deal with Fremantle Australia to help distribute and monetise Fremantle's podcasts. The first show goes live on Monday, a new true crime podcast. Fremantle makes many different drama shows including popular Australian soap opera Neighbours.
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Interesting fact: Acast's new MD for the UK, Georgie Holt, still hasn't actually been into the office since getting the role. She writes about what she's learnt in terms of leadership.
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Podcast company Acast has partnered with nonprofit media organization Radio Ambulante Estudios for the launch of El hilo, a narrative Spanish-language podcast covering news from Latin America and the world.
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99% of podcast advertising is dreadful, says Fable and Folly's Sean Howard in a blog post that demonstrates the power of unique creative to fit both a brand and a podcast. Meanwhile, Acast's Brian Danzis suggests that we shouldn't treat podcasting the same way as we did digital video.
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Acast has expanded its podcast network - partnering with South Asia's JioSaavn, which has 104 million monthly active users. All of Acast's content will be appearing in full on JioSaavn in the next few months. (Podnews is also available there).
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Acast have hired Georgina Holt as Managing Director for the UK, Ireland and ROW. Joe Copeman previously held this position in tandem with his responsibilities as Global SVP of Sales; he's now focusing on his sales role. Holt previously worked at The Stylist Group.
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Acast has hired two new Group Sales Leads to their team in Australia: Adam King (Acast London, Spotify), and Liam Daly (News Corp). The podcast company is also represented by NOVA Entertainment in the country.
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Acast has partnered with DIVE Studios, a K-pop podcast network. Korea is the biggest country in the world for podcast consumption, according to Reuters Institute data. DIVE Studios is based in Seoul and Los Angeles.
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Podcastéo has looked at the French podcast industry. In the top 200, the most popular host is Acast (who bought the French company Pippa last year), ART 19 and Soundcloud; for smaller podcasts, the #1 host is Ausha, another French company. As is the case in many emerging markets, repurposed radio material leads the charts.
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How do you record a podcast remotely anyway? Rachel Corbett's PodSchool has put a guide online about how to do it, with some crafty tips. Meanwhile, Pacific Content's Steve Pratt writes a comprehensive COVID-19 and Podcasting FAQ; and Cedric Begoc, Acast's Content Director in France shares his unambitious recipe for crêpes, as well as the company's slightly more ambitious vision for podcasting.
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Podcast company Acast have launched Staycast - a new campaign encouraging people everywhere to stay at home during the coronavirus pandemic, offering podcast-based inspiration and entertainment from a wide range of popular podcasters.
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Acast points to more usage of smart speakers to consume podcasts.
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Acast doubled their revenue last year, with revenue growing to US$38m for 2019. They claim 1.9 billion listens in the year; and now have 179 employees.
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Last weekend, Acast saw a 7% increase in listens globally. The company say that many different categories saw a good increase; although sport and recreation was down by 2%.
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The Art of Sleep, from cosmetic brand Rituals, has been released, exploring the world of sleep and everything that is connected to it. Interestingly, it's been released in five different languages: English, Dutch, French, German and Spanish, to make it accessible for the most important European markets. (Airborne Audio / Acast)
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ABC Australia, the public service broadcaster, is now listing selected podcasts on Spotify. Their Coronacast podcast is now also on Spotify. (Our systems can't match them up, yet, since they use different publisher names - but we'll work on that). The BBC, however, is still witholding its Coronavirus Newscast podcast from Google Podcasts.
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Having to record at home rather than in a "real" studio? Acast have produced a useful set of tips for home recording.
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The Immaculate Deception is the first podcast produced by UK production company Somethin' Else in partnership with Sony Music Entertainment. It's a disturbing true crime story about Dutch fertility doctor Jan Karbaat, who appears to have fathered at least sixty children. (Acast)
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Let Creativity Flow examines how technology is affecting the evolution of music collaboration. It launched last week, and in part considers whether robots are taking over and if AI can really simulate or even replace human creativity. (Osiris Media / Acast)
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Beyond the Pond, a podcast about the Vermont band Phish, interviews baseball pitcher Sean Doolittle in their new episode. He "discusses how listening to artists like Phish throughout last season helped him regain his composure and rebound triumphantly in the Fall Classic." (Acast)
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For International Womens Day yesterday, Acast published a video on IGTV, "celebrating female voices in podcasting and finding out how podcasting empowers their voice".
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PM Mood is a new podcast hosted by Danielle Moodie-Mills, a TV political commentator. The podcast "will offer a weekly one-on-one sit down with leading activists, celebrities, academics, and artists who are successfully shifting cultural norms, and utilizing their platforms to maximize social impact." (Acast)
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Cover story: At 101, is Ida Schuster the oldest podcaster in the world? The actor is hosting Old School, with her life story of growing up in a Jewish immigrant family in the Gorbals area of Glasgow, and a journey through her childhood, the war years, and her long career on stage and screen. (The Big Light / Acast)
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Acast has launched in Mexico. Sergio Domínguez, former Corporate Sales Director for newspaper company Publimetro, has been hired as Acast Mexico’s Managing Director.
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Acast has launched Acast Marketplace, allowing any advertiser direct and automated access to the company's podcasts. The company earnt $40m from ad revenue last year.
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Acast has added PBS NewsHour to its network of partners for podcast monetisation. PBS joins the BBC, CBC, RTÉ and RNZ, and also publishers who use more than three initials.
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Irish broadcaster RTÉ has launched The Nobody Zone, a true-crime story set on the streets of London. But In a first for the company, it will be available in five languages: English, Danish, Spanish, German and the Irish language. The Nobody Zone is a co-production with Third Ear Productions in Denmark, and is published on Acast.
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Acast is to run a series of free workshops in the US to celebrate and amplify voices from underrepresented communities in podcasting. Called Aclass, the first event will be in New York NY on Feb 27; it follows similar workshops in the UK.
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How do we fix it?, a solutions-based podcast, turns its attention to the coronavirus this week, with an interview with an infection and immunity specialist. (Davies Content/Acast)
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Acast has hired Brian Danzis as Managing Director, Americas. Danzis joins from Spotify, and will "lead the next phase of our expansion", says Acast's COO, Oskar Serrander.
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A podcast for Deadheads: 36 from the vault focuses on the 36 live show releases from the band in 2005: telling the stories behind the shows and the trends of the time. Hosted by music writers Steven Hyden and Rob Mitchum, it launched earlier this month. (Osiris Media / Acast)
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The British Podcast Awards have announced that their awards will take place in a new, larger venue on May 16 - The Roundhouse in London, with space for 750 people. Overlooking the fifty judges will be last year's winner, George The Poet. They've released five new categories. Acast is the new title sponsor for the awards; and it's open now for entries.
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Revisiting is back for a new season. "The only podcast you'll need for nostalgia", episode one looks at Ugg boots and Rachel from Friends, among other things, as Laura K and Laura G mine their old diaries for inspiration. (Stakhanov/Acast)
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Acast have posted about the benefits of branded podcasts (for brands and podcasters), case studies and where the opportunities lie
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Believe, a paranormal podcast from Australia, starts season six on Wednesday. It features "terrifying interviews with everyday Australians who have witnessed UFO’s, Bigfoot, Ghosts, Paranormal Experiences and everything in between." In our experience, it's probably just a possum. (Acast)
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The team behind Entiende Tu Mente, a podcast about psychology in Spanish, have announced it is to become a Spotify exclusive. "We know that changes are not always easy, but you already know us and know that we take firm steps when we feel we should take them," they say. The host, Molo Cebrián, started an exclusive music podcast with Spotify in July 2018. (Spreaker)
Thank you - we hit 11,500 subscribers over the weekend. Welcome to new readers at Spotify, YEA Networks, Muddy Knees Media, The Orchard, Castbox, Acast, and Ngā Taonga - New Zealand's audiovisual archive.
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The Gays Are Revolting have raised over a thousand dollars for the Victorian bushfires appeal, selling tickets to two live shows in Melbourne and Sydney. "Our home is on fire, and our leaders have their head in the sand", says one of the hosts Mykiii Rangi, which, if we were allowed to express an opinion, we'd agree with. (Lipp Media / Acast)
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Down released its first episode today. It's a 24-part science-fiction podcast, about an expedition into a newly-discovered Antarctic trench, dubbed The Bottomless Pit. (Definitely Human / Acast)
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My mate bought a toaster looks through someone's Amazon purchase history to find out more about them. The co-hosts, Tom Price and Samantha Baines, are currently discovering more about their own buying habits. (Great Big Owl / Acast)
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The Communicate Influence Podcast has our Editor, James Cridland, talking about podcast trends for 2020. (Acast Open)
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Wondering what to give someone who keeps talking about making a podcast? Acast is hoping you might give them a year's podcast hosting with Acast Open. Clever idea...
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Acast Australia's boss Henrik Isaksson explains in AdNews why podcast advertising is effective
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"If privacy of listeners is important — as it should be — then why do very few podcast hosts have a clear, simple privacy policy for people who are listening to podcasts hosted on their platform?" - our Editor in an opinion piece yesterday. Congratulations to Buzzsprout, who have added a privacy policy for listeners to its website, joining Acast (and us).
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Acast have opened new offices in Dublin, at least one room of which appears to have a tree inside it. Micheál Scully has been hired as Key Account Director: he joins from Google and DoneDeal. He'll work with Jennifer Dollard, who is Podcast Manager for Ireland.
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In a memo obtained by Podnews, the Sony Music podcasting team has been announced. Emily Rasekh (Entercom, CBS Radio) is Senior Vice President of Business Development and Operations, Podcasting; reporting to her are Brittany Hall (Pandora, Megaphone), Vice President of Sales, Podcasting; Ryan Zack (Megaphone, Acast), Vice President of Revenue Operations, Podcasting; and Christy Mirabal (Stitcher, Panoply), Vice President of Marketing, Podcasting. Emily reports up to Dennis Kooker, President, Global Digital Business & U.S. Sales and Tom Mackay, President, Sony Music Film and TV A&R, who add: "Together this leadership team strongly positions us to super-serve the podcast community, help them reach larger audiences on more platforms and further grow our podcasting business opportunities around the world. With a rapidly expanding number of creative partnerships and with the strength of our best-in-class capabilities, we are confident they will keep enhancing Sony Music’s compelling value proposition in the podcasting industry. "
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Max and Ivan: Fugitives is an on-the-run comedy thriller set across international border, with a large and well-known cast including Adam Buxton and Stephen Mangan. (Storyglass, Acast)
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Let us make you an offer you can't refuse: the secrets of a real-life Mafia hitman, The Enforcer follows gangster Anthony Salvatore Luciano Raimondi, who served as a top enforcer to the Colombo family for more than three decades. (Podular / Carpe VM / 360 DMG / Acast)
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CBC/Radio-Canada and Acast have announced a podcasting sales partnership, allowing Acast to sell advertising and sponsorship to clients outside of Canada. Acast are already helping monetise other public service broadcasters, including the BBC and Radio New Zealand.
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Gee thanks, just bought it focuses on the stuff you want to buy next. "All the life-changing under-the-radar products you didn’t think you needed — like hand warmers that double as phone chargers, foot hammocks, and full-face ice masks". We miss Sky Mall magazine. (Forever35/Caroline Moss/Acast)
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Acast has launched its own podcast host, called Acast Open. The service offers three tiers, one of which is free; and adds automated episode transcription and an audiogram tool. If you're on Acast Open and you become large enough, you may be invited to be monetized by the company, too. The product replaces Pippa, which they purchased earlier in the year.
Welcome to new subscribers in November from companies including Acast, Spotify, the South China Morning Post, Sony Music, Mamamia, Magellan, RedCircle, PRX, Luminary, Megaphone, ART19, Voxnest, the BBC, Entale, and iHeartMedia. If you find us useful, please tell your colleagues! (And, use your unique link at the bottom of our emails and we'll send you nice stuff.)
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Acast is now IAB Certified, and are the first to claim certification for "client-confirmed ad play": a RAD-like service that measures playback, in the Acast player, of a specific portion of audio (and whether a listener has skipped through it). Ten podcast companies are now certified.
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The Daily Mail Australia has launched its first podcast.
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Acast has announced Acast Live, a way to help Acast podcasters take their shows live on stage. "The first programme of live events is in partnership with DICE, launching an initial run of shows in late 2019 into 2020 taking place in high-profile venues across London."
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In Australia, broadcaster NOVA Entertainment has formed a strategic podcast partnership with News Corp Australia, which owns a number of newspapers, Sky News, and the majority shareholder of pay TV operator Foxtel. Acast will become host of News Corp content, representing a loss for Whooshkaa. Lachlan Murdoch, the eldest son of Rupert Murdoch, is Executive Chairman of NOVA Entertainment and co-chairman of News Corp.
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Acast is working with Comic Relief, a UK charity, to promote its work using dynamic advertising within Acast's podcasts.
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The IAB in the UK is to start their first-ever Podcast Upfronts. It's on October 3, and will feature Acast, Audioboom, DAX, Spotify and The Guardian. Meanwhile, the IAB in the US posted promo videos from their recent NewFronts West event. Here's Lex Friedman from ART19.
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Elsewhere in business: Audity is a new podcast company in Konstans Baden-Württemberg, Germany. Bill Burr and Al Madrigal’s All Things Comedy has announced a partnership with Wondery. Red Herring focuses on Acast's recent expansion to Germany. And Vox Media has bought New York Magazine.
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Mija is a new audio fiction podcast available in three languages - a short audio drama on one Colombian-American family’s immigration to the US. It's the first multilingual podcast from Studio Ochenta. (Acast)
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Wisebuddah and Acast have announced the winner of the UK’s first ever podcast talent competition, LaunchPod. Surer and Saredo Mohamed, from On Things We Left Behind, will now have an entire series professionally produced, launched and marketed.
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A true crime podcast with a difference: Unheard: The Fred and Rose West Tapes unearths chilling recordings, from an investigator from 1994, on Britain's most notorious serial killers. It's launched today. (Somethin' Else / Acast)
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My Dad Wrote A... is back for season five. Their HBO Comedy Special is also available on on-demand platforms; and they will tour Australia and New Zealand in January; the US and Canada in March and April; and have European dates later in the year. (Acast)
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Former Australian prime-minister Julia Gillard's podcast, A Podcast of One's Own, has announced a global partnership with Acast to help the podcast expand. It focuses on the topic of women in leadership. (Acast / Global Institute for Women’s Leadership / King's College London)
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Also at the London Podcast Festival, Aclass: Women invites podcasters and podcast newbies to learn how to create, develop and grow their very own successful podcast. Brought to the festival by Acast, it's a free event, and includes free studio time. Here's more details, and how to apply.
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Acast has raised EUR 25 million (US$27m) in a financing deal with the European Investment Bank. Acast, which hosts 7,000 shows, plans to expand R&D and continue expanding internationally.
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Pod Bible describes itself as "is the podcast podcast where podcasters talk to podcasters about podcasts and podcasting." Based in the UK, it's run by Pod Bible, the UK's first ever magazine dedicated to podcasts. (Acast)
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Reasons to be cheerful with Ed Miliband and Geoff Lloyd has recently released its 100th episode. The podcast talks to smart thinkers from across the world. Episode 100 was recorded in Abbey Road Studios in London. (Acast)
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The Cork Podcast Festival (Oct 11-13) in Cork co Cork, Ireland, have announced that Acast are partners for the event. It's Cork's first podcast festival.
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The Financial Times has rebranded their culture podcast to Culture Call. A transatlantic-hosted podcast, it interviews people who they believe are shifting culture. (FT / Acast)
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Tempest - moving stories about life, people, and cars - starts its second season today. The first episode is a gritty tale about a pool shark with a penchant for Jeeps and a very long night in a lonely mountain town. (Acast)
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The Audiocraft Podcast is back for a new season, from the recent festival in Sydney NSW, Australia. Expect episodes from Ian Chillag (Everything is Alive), Adam Shand (The Trials of the Vampire), Lorena Allam (Guardian Australia) and Avery Trufelman (99% Invisible) Podnews was a media partner. (Acast)
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All The Wiser "uses the power of personal stories to inspire you to live your life to the fullest", and donates $2,000 to a nominated charity on behalf of each guest. This week's guest will be author Nora McInerny, on what to do when someone you know is going through something really terrible. (Acast)
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Coinciding with National Missing Persons Week, The Disappearance of Des is the story of Desmond Francis Carr, who disappeared 40 years ago today. There's thought to be only been one sighting of him since: until, that is, this podcast uncovered another one. (Nova / Acast)
Thank you to Acast, the home to the world's best podcasts, for becoming our latest gold supporter and helping support Podnews. Be like Acast.
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Do The Right Thing, a comedy panel show, returns for season 7. Guests will include Aisling Bea, Sarah Millican, Miles Jupp and Joe Lycett; they've just posted a best-of compilation of season 1-6. (comedy·co·uk / Acast)
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Acast, Buzzsprout, Transistor, Podbean, Captivate and Megaphone are some of the publishers that have switched on the new Apple podcast categories for their users. (We've also shifted to using
News > Daily News
in our podcast as the primary category.)
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Australian publisher Pacific has announced a slate of eight new podcasts, and signed a deal with Acast. Pacific will be the first Australian company to access Acast’s ad manager platform.
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Acast release their financial results for last year. Revenue doubled for the Swedish podcast company, and it grew to having 110 employees. The company claims 1.3bn listens over the year.
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Women Like Us is a new spoof women's podcast produced by comedy radio producer Ed Morrish. Co-host "Jennifer Hudson" (Katy Brand) says: "As a journalist, I want to engage with the things that matter to Women Like Us. Such as, how far can free speech go? Is it ever ok to briefly leave your son unattended in a National Trust property? And most importantly, where’s my money?" (Somethin'Else / Acast)
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Meanwhile, Acast has launched in Germany. The Managing Director is Stefan Zilch, formerly with Spotify. "In Europe, we’ve already paid out over 50 million Euros to podcasters and publishers since Acast began."
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The Obscura True Crime Podcast was featured in the Tampa Bay Times. Here's the article in full. "They just DMed me on Twitter", says host Justin Drown. (Acast)
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Acast have announced a masterclass series for underrepresented groups in podcasting. They've called it Aclass - see what they've done there - and the first event is on 22nd July.
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Previously, on..., hosted by UK broadcaster Jamie East, helps you get up to date with TV shows. Choose a show and an episode, and learn what happens in it. Here, at random, is S1E3 of Stranger Things. (Acast)
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Interesting snippet of news from the Acast/RNZ online survey of podcasting in New Zealand, released last week: 25% of podcast listeners do not use apps at all (presumably listening on web pages). Our editor recommended podcast websites should have "a bloody big play button" last year.
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New Zealand: one in three people listen to podcasts every week, according to figures released by RNZ and Acast. The figures also claim that listening has doubled in the last ten months.
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New episodes of the true crime podcast The Lady Vanishes have, themselves, vanished: after 2.5m downloads, the podcast is following up new leads. (7NEWS / Acast)
Thank you to almost 200 new subscribers so far this month, including folk from Spotify, Dave Ramsey, WhatPods, Emmis, ART19, Le Monde, Luminary, Acast, Megaphone, GFK, NPR and Poland's RMF. We'd appreciate your help in getting the word out - any chance of a Tweet or LinkedIn mention today about us?
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"Golden age of podcasting" cliché news, as B&T publishes an opinion piece from Acast's AU/NZ boss Henrik Isaksson predicts the next chapter in the Australian podcast market.
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Easier: Acast has integrated Headliner directly inside its creator dashboard. Headliner has previously partnered with Pinecast and Omny Studio.
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They Walk Among Us is an award-winning weekly UK true crime podcast covering a broad range of cases from the sinister to the surreal; and also our latest personal sponsor. Yay! Thanks for your support! Be like them. (Acast)
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Benched features “extraordinary stories from extraordinary humans" from the world of sport. The latest episode features the story of Winter Olympic athlete Kwame Acheampong on the stigma he faced as a black skier in an overwhelmingly white sport. (Message Heard / Acast)
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Just in time for the European elections, the Acast app has been translated into an additional four languages. Cela fonctionne maintenant en français! Es funktioniert auch in Deutsche! ¡Y en español también! Och på svenska kan vi förolämpa redaktören och han kommer inte ens veta om det!
Welcome to almost 400 new subscribers in May so far, including people from Himalaya, PodcastOne Australia, Media Monitors, Cadence13, Vox Media, ESPN, Luminary, Acast, NRK, NPR, Spotify, PRX, ARN and Radio-Canada. Please, tell your colleagues (and tell your HR people about our free jobs board).
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Stitcher have announced two new senior hires: Sarah van Mosel (Market Enginuity, Acast, WNYC) has been hired as Chief Revenue Officer, and Daisy Rosario is Executive Producer.
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No, Really, I'm Fine coincides with Mental Health Awareness Week in the UK, and is a brand new mental health podcast which sheds a light on peoples’ daily struggle with mental health and telling the world you’re not alone. (Reach plc / Acast)
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Event: Acast and AudioOne are hosting a seminar on podcasting in Dublin, Ireland, on May 14th.
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We reported on Acast Access yesterday - which offers secure premium podcasts that play in whatever app your listeners want. A number of folk have pointed us to Supporting Cast, which does much the same thing; it launched in February.
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Acast has launched Acast Access, allowing podcast publishers to offer subscription-based podcasts behind a publisher's own paywall, which listeners can play in the podcasting app of their choice. (Coverage also in Techcrunch.)
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PRX writes about the podcasting scene in France. There was a fair amount of French-language reaction on Twitter yesterday to the announcement of Pippa's purchase by Acast. The company (PRX, not Pippa) has also written about the podcast scene in India, which we believe is the fastest-growing in the world.
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UK reality TV star Lydia Bright returns for season two of The Brights, widely touted as the first reality podcast. (Somethin'Else/Acast)
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Network 10, an Australian television network owned by CBS, has released its first podcast. The Professor and The Hack is the first from the company's 10 Speaks division, and is a political podcast coinciding with the recently-announced Federal Election in the country. It isn't, yet, in Apple Podcasts, though.
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How I Found My Voice explores how some of the world’s greatest artists and thinkers became such compelling - and unique - communicators. It was featured by both Apple and Spotify at launch. (Intelligence Squared / Acast)
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Some BBC podcasts are back in Google Podcasts following a spat last week: a search for BBC Womans Hour, for example, finds the podcast within the app. However, a closer look reveals that the RSS feed, and others like it, is being re-published by the BBC's advertising partner Acast, and the BBC's block is still in place. It's not clear whether this is a deliberate move.
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Something Rhymes With Purple is a new podcast appreciating the English language and widening your vocabulary, with etymologist (and star of Countdown) Susie Dent and Gyles Brandreth. To the best of our knowledge, neither Susie nor Gyles walk with a hirple. (Somethin'Else / Acast)
Welcome to over 300 new subscribers over the last two weeks, including from companies like ABC Australia, Scripps, Gimlet Media, Stitcher, NPR, SRF, Buzzsprout, Acast, Turner, Megaphone, iHeartMedia, Spotify, Deezer, Westwood One, Radioplayer Germany, Entercom, ACE Radio, and the BBC.
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Acast has launched in France; Yann Thébault will run the French business (formerly, he was in charge of Spotify for continental Europe). Over 4m people in France listen to podcasts every month (roughly 8% of the country), says the country's Médiamétrie research.
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Talking Politics, a UK political podcast hosted by David Runciman and sponsored by the London Review of Books, has passed the 5 million download milestone just ahead of its 150th instalment. (Acast)
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The Monster Hunters returns for a new season today. An adventure-comedy podcast with a full cast, one of the characters is called Sir Maxwell House, which reminds us to go and put the kettle on. (Acast)
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The prize for the shortest podcast name? brb... is hosted by Eleanor, who is off travelling. She has no real plans so is following listener suggestions as to where to go, eat, sleep and more: so far these have found her Singapore's best bakery, Palawan's best boat tour and more... (Acast)
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Himalaya have invested $100m in a launch of a "creator-focused, innovative podcast platform, network and community". The platform includes monetisation for podcasters, including tipping and follower bonuses; the company has signed a bunch of new shows, and partnered with Acast and Megaphone. It has expertise from the wildly successful Ximalaya FM platform in Asia.
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Acast are sponsoring the Diversity and Inclusion Award in the upcoming Australian Podcast Awards.
Welcome to the nearly 300 people who've subscribed over the past week, including folks from Acast, Bengo Media, the BBC, Edison Research, Entercom, NPR, Slate, USA Today, Condé Nast, Spotify, iHeartMedia and Himalaya. If you like Podnews, please let others know, and consider supporting us.
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David Tennant does a podcast with... is a new interview podcast from the British actor, with impressive access to big named guests. The press release promises current Doctor Who, Jodie Whittaker, is a future guest. (Somethin' Else / No Mystery / Acast)
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The Economist, a newspaper disguised as a magazine, is launching a daily podcast. Jason Palmer will host it, called The Intelligence, which will be published at the same time as Podnews (6am NY, 11am London), from January 29th. Digiday report it has 8 staffers. (Acast)
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Battle Stations is a seven-part podcast set in a radio station. SAG fm plays soft adult grooves and it also plays host to endless behind the scenes disasters. Can radio announcer and argument enthusiast Ray Easton get his station to number one in a workplace where the only thing more toxic than the staff’s attitude is the coffee? (Nova Entertainment / Acast)
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Local to Global with Nick Hewer is a new podcast from the UK Government. Released on the same week as a Parliamentary vote on Britain's future relationship with the European Union, the press release claims that it will "explore why exporting is great for UK businesses", with all those trade agreements that the UK now has with... oh. (Acast)
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Notwithstanding this, listener reaction is predictably fierce. Responses include "the arrogance of the BBC is breathtaking", and that the decision is "bonkers - not good bonkers, bad bonkers". The app has also been poorly-reviewed. As a side note: the BBC monetises its podcast listens outside the UK with Acast, so exclusivity also removes revenue for the corporation. Podnews estimates the BBC is the world's second-largest podcaster, after NPR.
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Beatles City, a Beatles podcast, has a special guest next episode... Sir Paul McCartney. The podcast is produced with the Liverpool Echo newspaper, and Acast.
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Podtrac has announced support for RAD, and their own RAD beta is open for signup. Other companies who've said they'll support it are Acast, AdsWizz, ART19, Awesound, Blubrry Podcasting, Panoply, Omny Studio, Podtrac, PRX, RadioPublic, Triton Digital, and WideOrbit.
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The Irish Times is thrilled with the BBC Earth podcast - proof, they say, that podcasts can be as rich as TV documentaries. (BBC / Acast)
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Swedish podcast company Acast has raised $35m in a funding round. Its total funding now stands at more than $67m. The company pioneered dynamic ad insertion, and - among many other clients - monetises BBC podcasts outside the UK.
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Acast have launched personalised podcast ads, working with AMillionAds, a UK company that produces over 20,000 versions of ads using external data like location, time of day, and device details. The first ad, for iD Mobile, calls out different cities based on where the listener is, different deals depending on what they’ve heard before, different messaging depending on when they’re listening and different podcast names based on what show the listener is hearing. (Watch - from Next Radio in 2016, Sam Crowther from AMillionAds gave an overview of how the technology works.)
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Someone in the UK suffers from a stroke every five minutes (and in the US, every 40 seconds). When UK radio broadcaster Mark Goodier suffered a series of strokes in 2016 and 2017, he realised there weren't many resources you could use to help your recovery. Stroke Stories is the answer: in every episode, a different stroke survivor, and a different story of recovery. (Wise Buddah / Acast)
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Talking Points by The Points Guy is a new podcast highlighting, like its parent website, how to get more of those airline and hotel points. It features among its first three guests Chase Bank's Kristin Lemkau, Capital One's Matt Knise, and former record store owner Sir Richard Branson (The Points Guy / Acast)
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The Guardian has launched its daily news podcast, Today In Focus, hosted by Anushka Asthana (press release) - with ads from Acast.
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A podcast (that we'd like to mention by name but our corporate email subscribers won't ever see our newsletter again, but you can read the name on the image, yes?) is wrapping up series one. "How far do you push your boundaries? Are you normal? What is normal?" (NOVA Entertainment / Acast)
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Lineker and Baker: Behind Closed Doors is a new football/soccer podcast, presented by comedy writer Danny Baker and English football player turned crisp salesman and broadcaster Gary Lineker. It launches Nov 7. (Goalhanger Films / Acast)
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On the Podnews editorial staff's Google Pixel at the moment: Rule of Three, a UK podcast where UK comedians and comedy writers talk about other comedy that they really like. (Great Big Owl / Acast)
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Welcome to Patchwork, a comedy podcast from Melbourne VIC, Australia, has a special guest of Andy Lee this week (the one from Hamish and Andy that isn't Hamish). (NOVA Entertainment / Acast)
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Invictus Games - The Soldier and The Story - Wippa, a popular Sydney radio presenter, interviews some of the Australian competitors - and ambassador Curtis McGrath, about their time in the armed services and the experiences that have led them to compete alongside more than 500 competitors from 18 nations at the Invictus Games in Sydney. (Two Basic Scoops Media/ NOVA / Acast)
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The Brights launches today - claimed to be the world's first reality show podcast, following Lydia Bright, a UK television star (The Only Way Is Essex), and her family. The podcast is scheduled to be launched with a guest appearance on Good Morning Britain, a UK breakfast TV show. (Sound Directions / Insanity Group / Acast)
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Acast podcasts are now available for distribution on Spotify, the company has announced. We understand that Acast ads will benefit from "passthrough", so Acast can still use dynamic ads in their content, rather than Spotify caching all their audio.
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NOVA Entertainment in Australia released this Podcasting Intelligence Report with Acast last month: plenty of useful data around podcasting for marketers.
Welcome to our new subscribers last week, including excellent folk from Acast, Simplecast, MDR, Pocketcasts, Westwood One, the BBC, Audioboom, Bauer Media, Prisa Media and Communicorp UK.
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Bellies, Bits and Babies is a self-help podcast about womens' pelvic health "that answers the questions we’re too embarrassed to ask". (Babyology / Acast)
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Acast's Susie Warhurst spoke at Next Radio about how to make a great branded podcast. Among other things she advises to keep branding low and to have a promotional strategy.
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Australian TV news channel Sky News Australia has signed a deal with Acast and NOVA Entertainment for ad representation.
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Next Radio, the radio and podcasting conference, is on now in central London. Speakers include Omny Studio, Acast, and a number of independent podcasters. Later in the week we'll link to videos from the event.
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Queerly Beloved is a new podcast series that debuted earlier this week. "It’s a multifaceted portrait of LGBTQ chosen family—the people who help us figure out who we are and inspire us to live as our most authentic selves", and is from Broadly, a platform from Vice for under-represented (or mis-represented) groups. (Acast)
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The Guardian is to launch a daily flagship podcast by the end of the year. The host has been announced as Anushka Asthana, who is currently the newspaper's joint political editor; Leo Hornack is EP. Bose is due to be the launch sponsor, and Acast will represent the podcast.
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Plus 7 Intelligence returns for a new season. "The podcast about how games impact people, and how video games influence real life." (The Podglomerate and Ches Hall / Acast)
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Drunk Women Solving Crime sees a boozed up panel tackle personal crime stories, solve true crime cases, and seek justice for your listener crimes. Guests will include comedians Katherine Ryan and London Hughes to indie singer Nerina Pallot and lead vocalist of T’Pau, Carol Decker. (Acast)
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The BBC has reached agreement with Spotify to carry their podcasts. The UK public service broadcaster does (I estimated) 50m podcasts a month, probably making them a top five podcaster in the world.
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In comedy, Babyology launches 2 judgy mums: two judgemental mums discuss their lives and impressions of other families lives in a different location each week: this week, at the side of a swimming pool. (Babyology, Acast)
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Filling a gap in health-related podcasts in the UK comes Deliciously Ella: The Podcast, which Acast launched today.
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This, of course, breaks dynamically-served content, including advertising, and means analytics will no longer be visible to podcast hosts. Spotify also caches files; but Stitcher no longer does after sustained criticism. While podcast use on smart speakers is otherwise negligible, the flash briefing feature can deliver significant traffic.
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Google Assistant släppt i Sverige! The Google Assistant has been launched in Sweden today (which powers Google Home and other devices). Stockholm-based Acast are a launch partner, and have today announced a voice app to allow people to listen to shows directly on smart speakers.
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The UK commercial television network ITV has signed a deal with Acast as its partner platform to host and help grow its expanding roster of podcasts. Susie Warhurst, Acast's Global Head of Content, is speaking at Next Radio on Sept 17th. Meanwhile, ART19 has been selected by New York Media, publishers of New York Magazine and Vulture, to host and monetize podcast content.
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Next Radio, the ideas conference, have announced a new set of speakers including Sharon Taylor from Omny Studio talking about podcast monetisation and Susie Warhurst from Acast discussing branded podcasts. The conference is in central London on Sept 17, and also features Cariad Lloyd (Griefcast), and Suchandrika Chakrabarti (Black Mirror Cracked). (The Editor of Podnews is one of the organisers).
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Acast's News Thing is a new show, which promises to take the week's biggest news stories, "chew them up into a disgusting mushy ball and then spit them right up your ears."
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Acast releases data from their Acast Audio Intelligence Report for the US and the UK. Podcast listeners are big earners and big spenders, says the research, earning 28% more in the UK, and 51% more in the US. They also trust the ads in podcasts more (UK, US).
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Acast launches Fantastic Adventures with Dean and Bertie; and reminds us in the same email about Films to be buried with; Neon, a podcast about the history of pop culture; and the Not Another Book Podcast.
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Acast have seen their monthly listens doubling over the past year, and their podcasts have now been downloaded 1.5 billion times. The results come as the Stockholm-based company celebrates its fourth birthday.
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Podcast host Acast appear to be quietly supporting the use of Podcast Pingback, the lightweight podcast metrics service. We've added detection for it in the 'more info' section of our podcast pages: here's an example. Our own podcast also supports it, incidentally.
Thank you to 133 new subscribers over the past week, including fine folk from Acast, ESPN, Gimlet Media, Corus, CBC, TED, Ad Results Media, Swedish Radio, Québecor, 7digital, Mamamia, Cadence13, Sky and many others. Your support is very much appreciated.
Thank you to 79 new subscribers this week, including fine folk from South Africa's Podcart, Acast, Compass Media Networks, Wireless Group, Spotify, Luminary, Macmillan, Prisa Media, Voxnest, Audioboom, ABC Australia, Art19, Kagiso Media and the BBC.
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"There is a podcast for every listener and every advertiser" - Joe Copeman, Director of Sales, Acast
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Australia's Smooth FM has launched a wine podcast with a wine retailer. A Moment In Wine is hosted by Acast, with whom Smooth's owner NOVA Entertainment have a relationship in Australia.
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New podcast: Acast launches The Racquet Magazine, with Australian tennis star Rennae Stubbs and former Acast director of content in the US Caitlin Thompson. The first guest is Chris Evert.
Welcome to our new subscribers this week, including Radio New Zealand, Group M, Radio-Canada, Slate, Acast, Castbox, the Swiss Broadcasting Corporation, MTG Sweden, the BBC, Global, Radio-Television Slovenia, Ad Results Media and News UK.
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Acast and Wisebuddah have announced Launchpod, which they say is the UK’s first ever large-scale podcast competition, in a bid to find the UK’s new podcast star.
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Breaking: Acast has done a deal with the BBC to monetise its podcasts outside the UK. In a press release, the Corporation has announced that its 30m podcast downloads per month outside the UK will be monetised by Acast with a pre and post roll. UK listeners, who pay a government-mandated licence fee for the BBC's content, will not hear the ads.
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The Next Web claims that the podcast industry wants to befriend Alexa; but the story is really an interview with people from Acast. "Acast wants to be for audio what Netflix and Youtube are for videos".
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Acast have released Today's Podcast Listener, podcast research for the United States and United Kingdom, as well as a piece of US data, Reach the unreachables, highlighting the type of people who listen to podcasts. Australian data is also promised.
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Acast is now able to offer demographic targeting to their advertising partners [after deploying AdsWizz's AudioServe product](https://podnews.net/press-release/acast-adds-adswizz
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A new UK podcast about Japan has been launched - Abroad in Japan is from Radio Stakhanov, hosted by Acast; it's a podcast adaptation of Chris Broad's YouTube channel.
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An interesting opinion piece in AdWeek: Advertisers Were Slow to Embrace the Web, and They’re Doing It Again With Podcasts - it's written by Ross Adams from Acast, but even given his obvious bias, it's a good piece, arguing "now is the optimal time to invest in podcast advertising".
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The Betoota Advocate, a satirical web publication, is also launching its own podcast with acast. They talk to a radio industry website.
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Lifehacker posts how to get into podcasting (an interview with acast Australia).
Thank you to Wavve, a company we first wrote about on Sep 21, for becoming a supporter.
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Acast has a new Global Head of Audio Product & Partner Sales. He's Chris Wistow, formerly of Adswizz and last.fm.
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Podcasts "will be the saviour of radio", claims this piece from Distorted, except they don't like the name podcasts. "A “podcast” is a meaningless term left over from the historical piece of technology called an iPods. ... At Distorted, we don’t make podcasts, we make “radio shows” and “programmes”. These shows are usually delivered to listeners and fans via the podcast format through iTunes or Stitcher or Acast etc, but that’s just a small part of the picture."
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Cathy O'Connor, the CEO of Australian radio and podcaster NOVA Entertainment, makes it into Mediaweek's top 25 media people of 2017 list. Under her leadership the company has had a record year; produces its own podcasts out of Brisbane, and represents acast in the country.
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Germany: an article in BasicThinking about tips on starting a podcast. (We covered podcast consumption in Germany back on Nov 24.)
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Podcast search engine Listen Notes, which we first mentioned on Sept 21, is described as a perfect podcast tool for Windows 10 users. (Also, try Player FM or Pocket Casts, which both have a web interface).
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Ricky Gervais is Deadly Sirius will be available from today on iTunes and Acast for £1.99 (about US$2.70). As at the time of writing, it doesn't appear to be on iTunes; it'll be in the audiobooks section, though, when it is.
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A piece about acast's Australian plans in Media Week. The company is partnered with NOVA Entertainment, a commercial radio broadcaster. Data point: "Acast currently gets about 3.6 million listens coming from Australia per month."
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The IAB in the UK announces acast and Triton Digital have also joined as members.
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Acast talk about data, monetisation and Australia. "Data analysis can reveal podcast listening habits. Henrik gave the example of a specific Nova niche podcast series about IVF, where almost 100% of people who began, listened right through. My Dad Wrote a Porno also has about 100% listening completion, because listeners are so engaged with the comedy"
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Acast announces a Content Director for Australia. He's Guy Scott-Wilson, a journalist for Dennis Publishing in London, and Allure Media / Fairfax in Australia.
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Ford Sync, the proprietary connected car technology, gave US$10,000 to three companies to help make apps for the platform in an event in Cologne, North Rhine-Westphalia, Germany. Acast got the cash for "a podcast stream tailored to individual commute and driver preferences".
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Podcast host and monetizer Acast looks to go public on the Stockholm Stock Exchange. Ross Adams is made the new CEO.
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Also in Australia, ARN and Whooskhaa create a 'radio podcast network': Whooshkaa will host ARN's podcasts, and appear to also have some sales role. (Recently, SCA partnered with PodcastOne, and Nova partnered with Acast).
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Australia's NOVA Entertainment announces that they will sell ad inventory for Acast in Australia.
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Acast have appointed Henrik Isaksson to run its Australian operations. Isaksson was previously boss of Spotify Australia.
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Australia-based NOVA Entertainment's Podquest competition has been won by Wendy John's Doomsday.
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Geoff Lloyd and Annabel Port, until earlier this year a fixture on the UK's Absolute Radio and Virgin Radio, launch their new podcast next week. Called Adrift, there's a teaser episode up now. "A comic tragedy for anyone flailing in the sea of their own inadequacy."
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Acast are finalists in the Media Week awards in the UK. Here's their info on the awards site. Congratulations, Acast.
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From the Audiocraft conference, a panel session on "how to make money from podcasts", with Honor Eastly, Hannah Reich, Megan Tan, and Miles Martignoni. 45 minutes.
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A (28m) podcast from the Australian ABC, Download This Show, talking about Acast and podcasts.
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Coverage of Acast, the Swedish podcast platform, in The Guardian. "If a brand wants to reach women aged 30-35, in London, in August, Acast will serve the ads to all listeners who fit that demographic across their different podcasts."
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A feature in Campaign about podcasting "transforming its image", focusing on acast.
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Interview with acast. "More than 50 million monthly listens to more than 1,000 shows around the world".
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Acast launch a programmatic audio marketplace for their 1,400 shows.