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Backtracks
The media intelligence and measurement platform for audio
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March 16, 2020:
    On Friday we reported on new charts from Backtracks. On closer look, we'd note that the lists are virtually identical to the Apple Podcasts US charts, which do not measure how popular a podcast is. However, the company tells Podnews: "Backtracks Charts uses a variety of scoring mechanisms using direct data via partnerships with multiple listening platform partners, additional sources of direct data, and indirect signals to derive a proprietary podcast score which Backtracks calls a PodScore. Backtracks has significant ecosystem-wide data that the company will release over time." To our assertion that they're identical to Apple, Founder/CEO Jonathan Gill disagrees: "The charts are not identical, but we are modifying the algorithm as it is closely tracking to one partner".
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December 11, 2017:
    Noted: a podcasting analytics company, Backtracks. "The ultimate in podcast analytics and hosting".

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