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October 25, 2024:
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Blubrry posts ways to overcome podcast paralysis - to get that new podcast out and released.
October 10, 2024:
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Blubrry published its stats report for August. The share of Apple Podcasts downloads on the platform dropped to a new low, from 56% in January to 47.3%. Buzzsprout also reported a three-year Apple low for September, and Libsyn has similarly reported an all-time low for Apple Podcasts in August’s numbers.
September 24, 2024:
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Blubrry has launched Pod2Vid, a tool that converts podcasts into video - perfect for uploading to video platforms. The tool is available to all users on the Thrive bundle. It comes after the launch of Vid2Pod in March.
September 23, 2024:
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Pocket Casts uses the standard
podcast:transcript
feature in your podcast RSS feed. It doesn’t generate transcripts for you: like your thumbnail image and your audio, it’s all in your control. Podcast transcripts are supported by a number of large podcast hosting companies, including Blubrry, Buzzsprout, RSSSeptember 5, 2024:
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The funding tag is the easiest way to help podcasters get paid. It’s one URL, which you can point to your Patreon, your Stripe account, or wherever you’d like. It’s already supported by many podcast hosting companies, including RSS
August 13, 2024:
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Meanwhile, Blubrry has published its July 2024 stats. (Only 2.3% are consumed on Spotify.)
July 30, 2024:
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Blubrry is giving customers a free month of the company’s Thrive Bundle in August.
July 23, 2024:
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Podcast hosting company Blubrry has launched AI-Generated Clip Highlights. It’s part of the company’s Podcast AI Assistant. Here’s an example.
July 18, 2024:
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Blubrry is teasing the release of an AI clip generator, which will produce video clip highlights of podcasts. It’ll be part of the company’s Podcast AI Assistant feature.
July 1, 2024:
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A number of Wordpress plugins were compromised last week. This included Blubrry’s PowerPress, a popular podcast Wordpress tool, which was temporarily delisted. If you updated it on June 28, ensure you check it today for updates.
June 20, 2024:
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Blubrry has introduced AI-generated podcast episode art for its customers. The tool can automatically generate images, including show titles and host names.
June 18, 2024:
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Blubrry has enhanced its podcast statistics with a way to compare your show with others in your category.
June 14, 2024:
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Blubrry's Podcast Insider makes it to episode 400 today - at least, they think it's "close enough" to episode 400. The show has undergone many rebrandings since it started as the Blubrry community podcast.
May 16, 2024:
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Podcast hosting company Podbean has launched a YouTube Video to Podcast feature, allowing you to turn a YouTube playlist into a podcast. Blubrry launched a similar service in March.
April 29, 2024:
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Is Apple’s Messages app the latest new podcast player? Not really - but it does play podcasts. Send someone on Messages a link to a Podnews news page (like this) it renders with the image, headline, and a little audio button - which, when pressed, plays the linked audio. It looks quite neat. It uses the
og:audio
meta tag, part of the Open Graph protocol, which is supported in the Messages app on iPhone and MacOS.
April 26, 2024:
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BackBeat Media and Blubrry are working together for premium host-read ads. Blubrry will offer its users access to premium, personalized advertising opportunities through the BackBeat Media network.
April 25, 2024:
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If you’re a student in the US, Canada or the UK, Blubrry is offering 50% off their podcast hosting plan.
March 21, 2024:
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Fancy a slice of Blubrry PAI? Blubrry has launched the Blubrry Podcast AI Assistant, which helps podcasters with creation, production and clips. Six months of work, the tool is future-ready, able to switch between LLMs when required.
March 19, 2024:
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Blubrry has launched Vid2Pod, a service to turn YouTube videos into open RSS audio podcasts. Post a new video on YouTube, and Vid2Pod automatically publishes an audio version for Apple Podcasts, Spotify and other services. (Here’s a demo video of the tool in action).
March 14, 2024:
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Blubrry has launched a set of widgets for its podcasters to enhance listener engagement. The widgets include promotion of “the next live show”, Podcasting 2.0’s boostagrams, trailers and more.
March 12, 2024:
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Blubrry’s statistics for this month has added a new category showing places with the largest growth of listening in February. South Korea seems to be having a moment, with growth of 700%; though the Pope’s getting his fair share of podcasts too, with a 524% growth from listeners in the Vatican City.
March 6, 2024:
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As one open standard gets integrated by Apple (the transcript), another has been integrated by Spreaker. The company now supports podping, a near-instant way of communicating to podcast directories that you’ve published a new episode. Already supported by companies like Buzzsprout, Blubrry, Transistor, RSS
February 22, 2024:
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Blubrry has upgraded its audio player. The new player includes improved closed captions and chapters.
February 9, 2024:
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Blubrry has published its statistics report, looking at January. Spotify only accounts for 1.7% of all downloads: CEO Todd Cochrane tells us: “three of our five primary customer categories - nearly 50% of our customer base - Business, News, and Religion - drive our overall Spotify numbers down. You would not expect the Spotify demographic to connect with these categories.”
January 17, 2024:
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Podcast host Blubrry has published a set of predictions for podcasting in 2024.
January 10, 2024:
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Blubrry has published a new Statistics Report for January, including data from the Blubrry directory, and popular podcast apps. Unlike similar data from Buzzsprout and Libsyn, Spotify achieves less than 2% of all downloads and is not listed in the top podcast apps.
December 25, 2023:
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Blubrry has announced that it will support the
alternateEnclosure
tag, in a limited way, to help link to YouTube videos. That way, explains Todd Cochrane in the New Media Show, podcasters can link to YouTube videos directly (and use their bandwidth), while supporting SAT streaming, boosts and other things. This sounds fun - we might play with an example in our RSS feed.
November 29, 2023:
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Blubrry has launched Premium Podcasting, a paid-for subscription service for your listeners. The product automatically integrates with Apple Podcasts paid subscriptions, as well as giving a secure RSS feed for paid listeners on Blubrry.
November 13, 2023:
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Speaking on the Podnews Weekly Review, Buzzsprout has announced support for the "podroll", a simple way to link to other shows you think your audience might like. Podnews's podcast pages support it - see it in use in the Buzzcast, under "Other shows you may enjoy". We understand that Blubrry will also announce its support today; as a supported feature of the Podcast Standards Project, we expect other podcast hosts to follow soon.
September 20, 2023:
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Blubrry has quietly launched support for the new podcast namespace in Podcast Mirror, the company's RSS feed mirroring platform. It now means you can accept value-for-value payments, and support other new features, wherever you host your podcast. A full launch will happen shortly.
September 13, 2023:
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Further reading: What’s behind the never-ending rise of the politics podcast? … Rob Greenlee asks What is Considered a Podcast in 2023? Convergence of Audio and Video Replayed Again … Blubrry's Todd Cochrane looks at the synergy and success in his small team.
August 16, 2023:
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Blubrry (booth #500) has unveiled an update simplifying mid-roll ad insertion for podcasters.
August 14, 2023:
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Mike Dell and MacKenzie Bennett from Blubrry share Dos and Don’ts for Podcast Show Notes. "Don't forget SEO", they suggest.
August 1, 2023:
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Lena Taupier has joined Blubrry's board of directors. She has worked at the company since 2015, and is CTO.
July 12, 2023:
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Podcast host Blubrry has launched its Podcast Statistics service as an app-like experience on mobile. The service, known technically as a PWA, looks and behaves just like an app on your mobile phone (iOS or Android).
May 31, 2023:
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Blubrry has added badges for its podcast creators, which can be earned in a number of ways … Transistor has added dynamic ad campaign scheduling.
April 25, 2023:
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In Blubrry's How To Be a Good Fan of Podcasts, we're told that even likes and reviews help.
April 18, 2023:
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Traffic at the NAB Show "has been great", says Blubrry's CEO Todd Cochrane; the company moved to the central hall this year. The NAB Show is celebrating its centennial year.
April 17, 2023:
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At the NAB Show, a number of podcast companies including Blubrry, Podbean and Libsyn are exhibiting among the plethora of equipment manufacturers. The event has a podcast conference track: among the speakers: our Editor, James Cridland, interviews Valerie Geller in Podcasting in 2023: Where Are We & Where Are We Going? (11.30am, N255/N257)
April 3, 2023:
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Why support alternateEnclosures? Because if you do, podcast hosts, you could save up to 87.5% of your bandwidth bills. That's according to our Editor, who has written a response to Blubrry's Todd Cochrane.
March 14, 2023:
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Updates: Transistor has rolled out a full Patreon integration, which displays your patrons on your website or show notes … Blubrry is adding two new podcast analysis tools, "estimated audience" and "episode comparison" … Vizzy Studio is one of the first tools to produce compatible files for Spotify Video, which has specific file requirements … Hindenburg Pro 2 v2.00.2508 has been released, adding a method of mastering audio in video tracks. You import a video file; view the video as you make the audio edits; and then export out the lossless video file with the new, remastered audio.
March 9, 2023:
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Blubrry has released "the thrive bundle", an additional set of tools for all Blubrry customers available for an extra fee, including pre-roll advertising support and enhanced analytics.
February 27, 2023:
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In a Faceboook post, Todd Cochrane reveals that Blubrry podcasters have already earnt $625 from value-for-value in the first three weeks of the company's support. "Considering it takes time to train audiences on V4V, this is pretty incredible," he says.
February 14, 2023:
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Troy Price writes about his impressions and learnings from PodFest in Orlando.
January 26, 2023:
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Podcast hosting company Blubrry has released support for "value4value", a way to accept online payments from podcast listeners in apps like Fountain, Castamatic and Podverse. The company has partnered with Alby. With more than 100,000 shows using Blubrry, this is the biggest podcast host so far to natively support value4value. The company will release further support for the new podcast namespace next week.
January 19, 2023:
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Blubrry has launched Media Mastering by Auphonic as a tool for their publishers. The integration allows quick and easy audio post production, ensuring it's the right volume level and includes noise reduction. It's free for all customers for the next thirty days.
January 16, 2023:
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Blubrry has launched Quicklinks, a link to share everything about your show with others. Here's an example for the company's Podcast Insider show. It's free for all Blubrry customers.
January 10, 2023:
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Later today, Apple Podcasts will announce the launch of Delegated Delivery (beta), allowing creators to publish Apple Podcasts Subscriptions content directly from their participating hosting provider dashboard. Blubrry, Libsyn, Triton Digital's Omny Studio and RSS·com are the first to offer the service: Acast, ART19, Buzzsprout and other providers will follow. Creators can still upload subscriber audio directly to Apple Podcasts Connect.
December 29, 2022:
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"We are 95% complete at Blubrry for our Dashboard customers in adding a pile of Podcasting 2.0 tags and features. We will release them come the new year and when we finish testing. V4V is also almost ready," posts Blubrry's CEO, Todd Cochrane.
December 27, 2022:
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Blubrry posts a list of some of the events the company plans to go to next year: but in rhyme.
October 3, 2022:
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Podping, a method of faster notification of your new episodes, is now supported by PowerPress. The Blubrry publisher "is not far behind", Todd Cochrane tells us.
August 22, 2022:
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Blubrry is to offer transcripts and captions within its player and in the RSS feed, for apps that support the podcast:transcript feature of Podcasting 2.0. All Blubrry customers will receive a trial until Sep 15; a paid service is powered by Rev, though you can also upload SRT and VTT transcripts from third parties. (Blubrry are exhibiting at Podcast Movement)
August 18, 2022:
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Blubrry has unveiled a way all its hosting customers can earn money through programmatic advertising. There are no minimum downloads or audience figures required; the company is using SoundStack. We're also told to expect a big announcement from the company on Monday.
August 9, 2022:
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Blubrry has partnered with Descript to allow Descript users to publish their edited podcasts directly from the app. Blubrry joins Buzzsprout, Captivate, Castos, Hello audio, Podbean, Podcast·co and Transistor with this functionality. Blubrry publishing is also available directly from Hindenburg.
August 3, 2022:
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Blubrry has announced it is now offering its hosting customers free podcast training. The service is run by The PodRocket Academy, and includes a free tier as well as a lifetime discount for paid training.
August 1, 2022:
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Boosts this week include 2222 sats from Blubrry's Mike Dell ("I think I have the hang of this"); 1024 sats from Dave Jones besmirching Spotify once more ("When the Index first started people were roundly skeptical of there being 4.5 million podcasts. Now everyone wants to claim that number"); 3 sats from JAF2100 ("keep up", they say, intruiguingly); 1,000 from Fail Better Media's Georg; 10 from cristobal_mena; 10 from xavi_herrera; and a thumb-up emoji and 10 sats from alfcamacho. If you get value from Podnews's podcast, please consider boosting it in your favourite new podcast app (try Fountain to get started).
July 26, 2022:
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Blubrry post tips for networking at events like Podcast Movement. (One more tip: wear something branded with your show or company.)
July 19, 2022:
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Following the acquisition of Podchaser by Acast, Acast's Ross Adams and Podchaser's Bradley Davis will be on the Podland podcast this Thursday. Meanwhile, Mathew Passy wonders if the acquisition enables Acast to "spam more podcasters", Matt Cundill wonders whether to keep information on Podchaser, and Blubrry's Todd Cochrane says he'll pull all his shows because of Acast's "spamming and poaching". Acast tell us the acquisition is "completely unrelated to our email marketing strategy"; and we would also note that Acast doesn't appear to have sent a cold email marketing campaign, to anyone, since mid-June. Perhaps they've heard us.
July 13, 2022:
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Blubrry covers Finding Podcast Advertisers You Like (And Will Like You Back), tips to obtaining consistent and lucrative advertising partners.
July 7, 2022:
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Blubrry has launched 'podcast media kits' that update daily with information that you choose. The kits are of use to media buyers (rather than us), and Blubrry's implementation is automatically updated, which the company believes is a first for the industry. Here's an example.
June 27, 2022:
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Todd Cochrane of Blubrry Podcasting is interviewed by Authority Magazine, for an article called 5 Things You Need To Know To Create A Very Successful Podcast. "You need your own website on your own top level domain" is one of those.
June 22, 2022:
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Holidays are coming - what should you do with your podcast during the break? Blubrry has some ideas, including best-of episodes, or just telling your audience you're taking a break.
June 17, 2022:
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Blubrry tells us how to create a brand for your podcast.
June 15, 2022:
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Transistor's Justin Jackson has reported Acast to Canadian law enforcement and to Acast's email service provider, after the company targeted Transistor customers. Acast's email provider says that Acast's use is against its terms of service, and Jackson - who has previously worked for an email company - considers the emails are illegal under Canadian law. The company has recently targeted customers from Podbean, Captivate, Blubrry and others, using competitor's logos, and sending multiple follow-up messages to each podcaster. A spokesperson for Acast tells Podnews that the emails are "part of our continuing marketing strategy, which we don't currently plan to change".
June 3, 2022:
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Blubrry has emailed its podcast hosting customers that the company is ready to launch programmatic advertising for every Blubrry Podcast hosting customer. Watch your email for the link to opt in. The company has also announced annual billing.
May 25, 2022:
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Blubrry highlights a way of Stalking Your Prospective Audience Without Being Creepy
May 9, 2022:
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If you've ever been to a podcast conference, you'll have picked up a Blubrry podcast notepad. They're quite neat. Turns out, other people think so, too.
April 22, 2022:
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If you're not using Discord as a podcaster, perhaps you should be - Jen Thorpe writes tips and information about how to use it.
April 12, 2022:
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Blubrry has added account sharing, allowing additional users and permissions for shows.
April 7, 2022:
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Blubrry has added audience survey results into its podcast stats. Look for the new 'Audience' tab.
April 5, 2022:
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Wordpress plugin PowerPress v9.0 has been released, with improved onboarding. It's produced by Blubrry, though you can host your podcast anywhere with the tool.
March 15, 2022:
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Podcast hosting company Blubrry has released a new homepage as part of a set of upgrades to the platform. Their last new website redesign was in September 2020.
March 11, 2022:
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Libsyn quietly improved its monthly hosting plans in early February: more than trebling the available storage for its cheapest plan, and increasing most of its others. Blubrry announced similar changes yesterday. At 128kbps stereo, audio is roughly 1MB a minute.
March 10, 2022:
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Good news from Blubrry, which is to upgrade the storage limits of all advanced hosting plans from next week. As part of the increase, the company is withdrawing its no-fault podcast overage which effectively gave an additional 25% storage space, but the new storage limits are at least 60% bigger than the old.
March 8, 2022:
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Blubrry has unveiled a new podcast audience survey platform, used to gather demographic information about podcast listeners.
March 1, 2022:
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Blubrry write about using social media to locate your podcast audience
February 25, 2022:
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Noting that Chartable and Podsights have been bought by Spotify, Podtrac is owned by Authentic, and Triton Digital owned by iHeart, podcast analytics service PodInch has launched, offering "podcast analytics by an independent team which care about user privacy". (Blubrry remains independent, too).
February 17, 2022:
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Blubrry has released a new podcast statistics interface. The company was the first independent podcast host to be IAB Certified, in Dec 2018.
February 15, 2022:
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A new Blubrry Podcast Statistics interface will be launched next week. CEO Todd Cochrane calls it "something spectacular".
December 28, 2021:
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Blubrry has posted its data for 2021. Their top podcast for the year is the Lex Fridman Podcast, with Hungarian-language podcast A hétköznapok kapaszkodói at #4. Apple Podcasts is the #1 platform, and 55.3% of all downloads went to US listeners.
November 30, 2021:
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In How to choose a podcast co-host, David Day suggests it might be your friend, but it might not be.
November 5, 2021:
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More acquisition news: Blubrry CEO Todd Cochrane has acquired a beard, according to evidence in today's Geek News Central. No terms were given; though we understand the beard is entirely made in the US. (All joking aside, the itchy beard is for raising cancer awareness as part of No Shave November.)
October 20, 2021:
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Facebook recently added podcasts into their app (mobile only, US only), but haven't talked too much about their plans for podcasting. 1.8 billion users visit Facebook daily, so anything they do to increase podcasting would be welcome. Today, Facebook's podcasting team is joining The New Media Show, with Libsyn's Rob Greenlee and Blubrry's Todd Cochrane, at 3pm Eastern. You can watch the live feed here.
September 21, 2021:
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Blubrry has made changes to their podcast hosting plans, now giving their advanced statistics tool to all $20+ customers. Domain mapping also allows podcasters to use Blubrry-provided WordPress sites to build on their own dot-com.
September 14, 2021:
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Are there too few black men in podcasting? Cornelius Gould is interviewed by Blubrry.
September 9, 2021:
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Blubrry have released a brand new user dashboard, overhauled for easier content creation and episode promotion. Todd Cochrane says it's been focused "toward seamless management and publishing".
August 24, 2021:
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You got your first - or hundredth - negative review. Now what? Meryl Klemow writes for Blubrry and asks: can you make content out of it? (What, this?)
August 17, 2021:
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Podcasting should be easier than ever for new Blubrry customers: the company has released a new, easy onboarding process to get them started within minutes.
August 3, 2021:
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Blubrry shares the power of a great episode title
June 4, 2021:
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Kathy Doyle, the Vice President of Podcasting at Macmillan, is the latest guest on Insider Interviews with EB Moss. Macmillan is the only big-five book publisher with its own podcast network.
April 27, 2021:
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The Basics to Monetize a Podcast include ads, sponsorships and products, say Blubrry.
March 26, 2021:
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Samsung has launched Samsung Podcasts within the Samsung Free app in the US. The service offers instant access to "thousands of podcasts" from publishers like American Public Media, CNN Audio, Conde Nast, iHeartMedia, Kast Media, Motley Fool, NPR, PodcastOne, PRX, This American Life, Vox Media Podcast Network and Barstool Sports. Both Blubrry Podcasting and Libsyn have announced a launch partnership: both require you to specifically add your podcasts to the service. Samsung has a roughly 25% market share in the US; this is available now on Galaxy S21, Galaxy S20, Galaxy Note 20, Galaxy S10, and Galaxy Note 10 devices.
March 24, 2021:
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How do podcast prefix analytics work? Bryan Barletta looks into the tech used by companies like Podtrac, Podsights, Chartable and Blubrry, in Sounds Profitable this week, sponsored by Claritas. Subscribe here
March 23, 2021:
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A checklist for pre-production (Blubrry)
March 18, 2021:
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Into Tomorrow with Dave Graveline has moved to Blubrry; he was previously self-hosting. He has been posting on-demand audio from his show for 26 years, according to Blubrry's writeup.
March 15, 2021:
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WordPress plugin PowerPress has added support for five new feed tags from the podcast namespace, including
transcript
, funding
and location
.
March 10, 2021:
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Blubrry's Todd Cochrane says "lunacy prevails!", protesting that "not once in 16 years has a listener asked if subscribing to the show cost money!"
March 4, 2021:
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Blubrry has renamed its podcasting statistics plans. "Free, Standard, Advanced" replace "Basic, Professional, Advanced".
February 3, 2021:
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Your Podcast Takes Flight With Twitter - Blubrry tells us how to show your podcast the big angry blue bird.
January 28, 2021:
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Blubrry has added play tracking with advanced stats, allowing you to know where listeners are skipping or stopping listening. The data is valid for listens on the Blubrry player.
January 19, 2021:
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Do not ignore Instagram (Blubrry)
January 14, 2021:
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Todd Cochrane's Geek News Central will today release its 1,500th episode in a live recording from 7.30pm ET via Facebook. Todd is also CEO of Blubrry, and tells Podnews of the benefit of using your own product: "While I love doing my show for my family of listeners, I strongly believe the only way to stay abreast of what is happening, and the struggles podcasters face in building a show and keeping advertisers happy, is by being in the trenches creating content." Congratulations to him.
December 24, 2020:
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If you're with Blubrry, you can now submit your podcast directly to Podchaser if they don't have it.
December 23, 2020:
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Blubrry has added JioSaavn and Gaana, two large independent podcast platforms in India, as destinations for their users. (Here's how to get your podcast listed in all the apps).
December 22, 2020:
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Libsyn has said it will support the Podcast Index tags, Adam Curry will announce in the next edition of Podcasting 2.0. Buzzsprout is already supporting the new tags, and Blubrry has already said it plans to support them soon too. The podcast will have a special guest: our Editor.
November 23, 2020:
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Blubrry's Mike Dell highlights his 8 favourite podcasts. A brave man, he's relegated his boss's show to a section called "a few more".
November 18, 2020:
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How to fight podfade (Blubrry)
November 9, 2020:
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Blubrry has highlighted its "full support of Podcast Index".
October 26, 2020:
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Blubrry now has a tool to help you submit your podcast to the Podcast Index. (This works for anyone - no need to be hosted with Blubrry).
October 21, 2020:
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Podcast Movement Virtual kicked off yesterday with a keynote from Edison Research's Tom Webster. He unveiled the slide above - showing that podcasting's share of all audio listening is now 6% of all consumption. Fittingly, it was also World Statistics Day yesterday.
October 6, 2020:
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Congratulations to Blubrry CEO Todd Cochrane, for whom yesterday was the 16th anniversary of becoming a podcaster. "It all started in Waco, Texas in a Hampton Inn hotel room. Sounds like the start of a scary movie," he says. Cochrane wrote Podcasting: Do-It-Yourself Guide in early 2005, before podcasts had even made it to the Apple iPod. (There's currently one still available at Amazon - or Todd has six in a cupboard, according to a recent podcast).
September 24, 2020:
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Blubrry has a fancy new website design.
September 14, 2020:
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Congratulations to podcast host Blubrry, who celebrates 15 years in business tomorrow. Enjoy a free virtual event with trivia and prize giveaways.
September 1, 2020:
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A good way to promote your podcast, says Blubrry, is an Elevator Speech Sandwich, one of their Guerilla Podcast Marketing ideas.
August 26, 2020:
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Blubrry has highlighted Top Podcasts Hosted, Produced, Or Promoted By Women for today, National Women’s Equality Day.
August 4, 2020:
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Blubrry suggests that we can Appear Younger and Fresher With A Podcast Facelift
July 24, 2020:
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The BBC is now reaching a record global audience of 468m people. "The Global News Podcast remains the BBC's most popular with audiences approaching 1m a week." (It's in Google Podcasts, using Blubrry's PodcastMirror service; however most of the BBC's output is blocked from Google's app.)
June 26, 2020:
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ESPN have released a press release saying their podcasts are increasing in popularity. Blubrry's analytics, according to the release, are 44.2m downloads; Podtrac says ESPN achieved 45.3m downloads for the same time period. Both companies are IAB Certified.
June 9, 2020:
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Blubrry has made its Professional Podcast Hosting product available via AWS Marketplace. This allows companies with a billing relationship with Amazon Web Services to easily add Blubrry podcast hosting. CEO Todd Cochrane tells Podnews that the company has plans for further integration to help developers.
June 2, 2020:
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Podcasting WordPress plugin PowerPress has been updated to v8.3, offering an improved user experience and interface. The plugin from Blubrry powers more than 60,000 active podcasts.
May 29, 2020:
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Todd Cochrane, Blubrry's CEO, gets a feature in Columbus CEO, talking about how the company got started.
May 21, 2020:
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First look: Podcast hosting and analytics company Blubrry has announced a private internal podcasting service, allowing companies and organisations to produce secure audio and video on-demand for their employees and members. The company says it's responding to increased need, driven by the high number of people working from home.
May 19, 2020:
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Blubrry looks back at the Outlier Podcast Festival Virtual Summit, calling it a success.
May 12, 2020:
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Planning your next podcast episode (Blubrry)
April 28, 2020:
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Getting the most out of guests (Blubrry)
April 8, 2020:
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How many takedowns have Blubrry and Libsyn had from Spotify because of coronavirus-related concerns? Hardly any - "under double digits" according to Todd Cochrane of Blubrry, speaking on The New Media Show.
April 7, 2020:
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Podcast host Blubrry have also published their own statistics regarding coronavirus. "Total downloads were only down one-half of 1%", they say, though they add "The last week of March saw the sharpest decline compared to the previous weeks in the month."
March 16, 2020:
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Unstructured is two years old, and its host, Eric Hunley, posted its 200th episode on the anniversary. On March 11th, it posted an interview with Blubrry's Todd Cochrane. (Podbean)
February 12, 2020:
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Podcast measurement company Chartable has achieved IAB Certification. Today's announcement makes it the fourteenth company to achieve certified podcast measurement status from the IAB Tech Lab, and the third to achieve certification by prefix, after Podtrac and Blubrry. We've updated our podcast stats primer.
January 30, 2020:
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Scene of the Crime, recorded in Coalfield WA by two former KIRO reporters, gets profiled by Seattle Weekly. "(Our) purpose is to do what we love, which is storytelling," they say. (Blubrry)
January 27, 2020:
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Podcast Insider, Blubrry's official podcast, has entertainment lawyer Gordon Firemark as guest this week. The podcast also says that Spotify passthrough is coming soon to Blubrry hosted customers.
December 27, 2019:
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The Sentenced to Life podcast tackles trauma, suicide and PTSD head on. "With honesty, humor and hope, it is our goal to shed light on these important topics and shatter the stigma around these very real and ever increasing issues," they say, and are asking for donations. (Blubrry)
December 19, 2019:
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Podcast host Libsyn is restricting its publishers from using some analytics companies. The company's recent platform update to add "URL prepends" for companies like Podtrac and Blubrry does not allow publishers to add Podsights, a company that measures the effect of podcast advertising. Attempts fail with an error, saying that the prepend is not compliant with privacy legislation. Podsights, however, say in a statement to us that "Podsights is GDPR and CCPA compliant, and data privacy is core to our business." Libsyn tells us: "We are taking these steps to help Libsyn, our customers and Libsyn partners better comply with CCPA and data privacy best practices globally, and because we feel it is necessary to protect listener privacy," though their statement does not mention Podsights by name.
December 16, 2019:
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Libsyn has updated their platform, adding the ability for you to add Podtrac/Chartable/Blubrry "URL prepends" and author data per episode.
December 10, 2019:
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24% of all podcasts released in 2019 are in AAC/M4A format (the format Apple recommends). So says podcast host Blubrry, who have looked at MP3 vs AAC format files. However, the company points to M4A being the default for Anchor - and once you remove those, M4A format files only account for 4.3% of 2019's podcasts where podcasters have made a deliberate choice. One of those is ours.
December 5, 2019:
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The Spark Christian Podcast Conference has announced that Blubrry will be a silver sponsor of the event, and that CEO Todd Cochrane will be one of the speakers. The conference is in Houston TX, USA on Feb 21-22.
December 4, 2019:
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Is it time to look at additional extensions to RSS? In an episode of the New Media Show, Blubrry's Todd Cochrane and Libsyn's Rob Greenlee say they're working on some new namespaces to allow podcast apps to link to things like transcripts or podcast guests and asking for contributors. Our Editor has previously suggested some optional attributes to help publishers control audio caching and automated transcripts. Extensions to RSS namespaces don't break existing feeds.
November 19, 2019:
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Podcast host Blubrry have announced a new post-production service, including dedicated professional support.
November 14, 2019:
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Cross Country Coffee Roadshow is back for a new season: Linda and Dan McGarry are driving from San Diego to Seattle, one coffee-shop at a time: interviewing the owners, customers and baristas. Even though they're driving to the birthplace of Starbucks, they "stop at only the best independent coffee shops/roasters". (Blubrry)
November 1, 2019:
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Go With Nugget for Parents joins a kids podcast from family travel company Nugget, designed to inspire and educate listeners on the beautiful diversity of people and places around the world. (Blubrry)
October 24, 2019:
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Another podcast host is now IAB Certified. Simplecast achieved the citation this week. It means the podcast host's figures are calculated the same way as others, like Voxnest, Libsyn and Blubrry.
October 11, 2019:
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In the latest episode of Beyond Podcasting, Blubrry's CTO, Angelo Mandato, talks with Allan Tépper about the power of WebSub - a way to get your new podcasts onto podcast apps faster. (We've written about it before).
October 1, 2019:
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Deezer is coming after Spotify, and has substantially strengthened its podcast offering, partnering with Libsyn, Ausha, Podomatic, Blubrry and Simplecast in addition to Audioboom and Spreaker. Podcasters on those platforms will find automated submission tools; though you can add a podcast to Deezer from any platform. It reports a 250% increase in podcast usage on its platform over the last two years.
September 17, 2019:
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Blubrry is giving away a year's free podcast hosting as part of a package that also includes a decent microphone and consulting.
August 20, 2019:
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The latest episode of The New Media Show, recorded at Podcast Movement itself, included Lindsay Bowen from Pandora let slip that the company will share advertising revenue with podcasters; and an unusual pronounciation of Cochrane. (Blubrry)
August 14, 2019:
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Healthcare in the US costs an arm and a leg, so there's a podcast looking at the price to pay. Hosted by Dan Weissmann, it's just wrapped up season two, with a third season coming in the next few months. (Blubrry)
August 8, 2019:
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Libsyn has announced a new global partnership to distribute podcasts on Deezer, the global music streaming service. Deezer has 14m users. Blubrry will be doing similar next week. (Deezer all the places to put your podcasts, including, yes, Deezer).
August 7, 2019:
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Podcast Movement's main stage will be streamed live all day Wednesday and Thursday. The last event of Thursday is a live taping of the New Media Show, with Todd Cochrane (Blubrry), Rob Greenlee and Rob Walch (Libsyn), Lindsey Bowen (Pandora) and Sarah van Mosel (Stitcher).
August 5, 2019:
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Cast Feed Validator has released an updated, v3, version of their podcast RSS validation service, which checks for a number of new issues including Apple Podcasts categories. (We've added links from our podcast pages, too).
July 31, 2019:
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Podcast host Blubrry have announced the launch of full, dynamic ad insertion. CEO Todd Cochrane calls it "another podcast component that creators can easily manage at an affordable price".
July 24, 2019:
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Blubrry has already activated the new podcast categories in their platform; and we understand Libsyn should follow suit today. The Powerpress Wordpress plugin has a new release to also support the new categories.
July 19, 2019:
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Blubrry has launched Podcast Insider. The first episode has an interview with Brandon Dawson from The Distiller Podcast.
July 16, 2019:
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Stagepass, a company that allows podcast hosts and other creatives to increase their income by selling tutorials, retreats, sessions and other experiences, has announced a partnership with Blubrry, a podcast host that supports over 100,000 podcasters and shows. Blubrry's MacKenzie Bennett calls the partnership a "refreshing new take on monetisation".
June 26, 2019:
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There are now 706,000 podcasts, according to Blubrry. How many are still in production? About 280,000, according to this article by Amplifi Media - 18% of the podcast catalogue.
June 19, 2019:
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The Virtual Couch interviews Dan Radin from Auxbus. "Dan did a great job of talking about the state of podcasting, what compelled him, a 15-year veteran of the audio industry, to head into the podcast industry specifically, AND he teaches me how to better use my mic (after 135 episodes of my podcast)" (Blubrry)
May 22, 2019:
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At the end of last year we highlighted that Podtrac's figures were around 27% higher than Blubrry/RawVoice, who were awarded IAB Certification in early December.
May 16, 2019:
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Blubrry has announced it is offering measurement for partial downloads, which "breaks out those downloads that did not get to the finish line but did qualify as a countable download". Premium data, this is being offered free for Blubrry's hosting customers until July 1.
May 10, 2019:
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The podcast host ART19 is now IAB Certified, complying with IAB guidelines for measuring downloads. They join NPR and Blubrry.
April 30, 2019:
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Democracy Works features Sarah Koenig as their special guest this episode, telling us what she learnt about the US criminal justice system while working on season three of Serial. (Blubrry)
April 26, 2019:
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More podcasts have been removed from Luminary, including iHeart Podcast Network, PodcastOne, BluBrry corporate podcasts. The Verge reports that many other smaller podcasters are removing their content. Surprisingly, the BBC are still there, given their concerns about Google. If you need it, here's how to remove your podcast from Luminary; we've no plans to remove our podcast from the service, though.
March 27, 2019:
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Podcast host Blubrry and voice search company Audioburst have announced a partnership. New and existing Blubrry users will have access to transcription, shareable short snippets or "bursts" for social, monetisation options and enhanced distribution and discovery.
March 13, 2019:
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Who cares about Ross and Patrick? features a newly married couple discussing topics "as broad as sobriety, mental health, wellness, New York City, comedy, pop culture, politics, sex and sexuality, and polyamory." Maybe relevant: it's #197 in the comedy podcast chart for Saudi Arabia. (Blubrry)
January 22, 2019:
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Blubrry share some data about Apple Podcasts, and predict that Apple will launch an Alexa skill to protect their dominant position.
January 21, 2019:
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Democracy Works returns for a new season. First up: the fundamental question of “What Is Democracy?”, featuring a conversation with writer and filmmaker Astra Taylor, who released a documentary of the same name last year. (Blubrry)
January 15, 2019:
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Blubrry post 3 surprising stats about religious podcasts.
January 9, 2019:
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ESPN report that their podcast downloads grew by 43% over 2018, and also note that their figures are now IAB Certified, since they use Blubrry.
December 31, 2018:
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Simplecast is in the process of attaining IAB Certification. They join Voxnest/Spreaker, Megaphone, Libsyn, Omny Studio, and ART19. With Blubrry and NPR having already achieved it, that's over a quarter of a million dollars that the IAB has earnt so far from certification. Cough
December 20, 2018:
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Libsyn have confirmed that they aim to achieve IAB Certification. They'd join Blubrry and NPR, who were the first to get the accolade earlier this week.
December 14, 2018:
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Advice: Rob Greenlee from Spreaker and Voxnest shares 6 takeaways about podcasting to VMH Magazine, while Spreaker also shares 8 tips for growing your podcast listeners (not literally, we hope, since Rob listens occasionally and he's pretty tall). Blubrry has some help for people who want to do "live podcasts".
December 12, 2018:
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Podtrac has announced support for RAD, and their own RAD beta is open for signup. Other companies who've said they'll support it are Acast, AdsWizz, ART19, Awesound, Blubrry Podcasting, Panoply, Omny Studio, Podtrac, PRX, RadioPublic, Triton Digital, and WideOrbit.
December 6, 2018:
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Blubrry report enhancements to their "pro podcast statistics", with hourly reporting, regional breakdowns for more countries, and reporting for US by DMA ("Designated Market Area").
November 27, 2018:
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Chartable, a podcast analytics product, has added integration for Apple Podcasts Analytics. To use this, however, you need to share your Apple username/password with Chartable; the company told Podnews that "we triple encrypt all usernames and passwords with the same technology used by sites that ask for the same information for bank accounts". They've also launched Trackable, a redirect stats service much like Podtrac or Blubrry. (We're trying it out for our podcast).
November 12, 2018:
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Blubrry have published a set of guidelines on how to ensure your podcast statistics are accurate. Podnews podcast pages have always conformed to their requirements of no pre-loading or auto-playing.
October 29, 2018:
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Shedunnit is all about classic detective writers like Agatha Christie, Ngaio Marsh, and Dorothy L Sayers and promises to unravel the mysteries behind classic detective stories. It's produced by HotPod writer Caroline Crampton. (Blubrry)
October 25, 2018:
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Blubrry give advice on Repurposing Podcast Content; while The Podcast Host helps podcasting intros and outros.
October 18, 2018:
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Video podcast, audio podcast, or both? asks Blubrry.
October 4, 2018:
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Blubrry post about the advantages of great podcast show notes. Last year, we reviewed how they display in many different apps - we should have another go.
September 27, 2018:
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International Podcast Day is on September 30th. The founders chat to Blubrry.
September 24, 2018:
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What do your Spotify stats actually say? Blubrry's Todd Cochrane comments on the New Media Show
September 12, 2018:
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Administrative Assistant, Blubrry, Columbus OH, USA
August 24, 2018:
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There might be about 540,000 shows in Apple Podcasts, but they're not all active. In fact, according to Todd Cochrane from Blubrry, 75% of podcast [shows] are no longer in production, he tells Stephen Goldstein - a phenomenon known as "podfade". Separately, Chartable's hosting data suggests only 16% of podcasts on the free podcast host Anchor have published more than 9 episodes: that figure rises to 77% of podcasts hosted on the paid platform Libsyn. (Anchor is considerably younger, of course.)
August 22, 2018:
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Caution: The data, in many places, confuses "top RSS feed hosting platforms" with the audio hosting platform. As an example: the RSS feed for NPR's Up First is hosted by npr·org, but as we note on that page, the audio is hosted by Triton Digital; npr·org is not the "podcast host". Chartable say they are re-running the dataset and will post updated numbers in the next twenty-four hours. Expect Libsyn and Blubrry, who host audio and also offer tools for third-party RSS feed generation, to appear higher in the revised figures.
July 25, 2018:
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AdsWizz has launched a podcast platform partnership program with a set of podcast hosts including Blubrry, Libsyn, Voxnest, StreamGuys and EmpireStreaming. The program offers 'massively accelerated revenue growth' to podcasters on those platforms.
July 23, 2018:
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French music service Deezer is adding podcasts to their product. Speaking on The New Media Show, Blubrry's Todd Cochrane said that Deezer have an API in place, and are approaching podcast companies for content.
July 18, 2018:
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Listicle, schmisticle: Podcasting Is Spry In July, No Lie is a list of the Legal Talk Network's latest podcasts; 3 tips for the mobile podcaster from Blubrry helps podcasts like ours when we hit the road to Philly.
June 26, 2018:
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Blubrry's PowerPress Podcast covers the Google Podcast app this week. In the podcast, Blubrry announce that Subscribe on Android will support Google Podcasts.
May 4, 2018:
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Blubrry write how to take advantage of Google's podcasting strategy.
May 3, 2018:
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Blubrry's Todd Cochrane has a view on the adoption of podcast pingback and RAD. He says he spoke with someone at Apple, and 'when posed the question on a scale of 1-10 would Apple participate in RAD I was asked why zero was not an option'.
April 13, 2018:
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Podcast host BluBrry teases a forthcoming feature of ad injection for pro customers.
April 5, 2018:
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Blubrry continues to give traditional radio broadcasters ideas on how podcasting could be useful to radio, ahead of the NAB Show which starts on April 7th and has a 'podcasting pavilion'.
April 3, 2018:
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Blubrry has partnered with SourceAudio to provide licensed music for podcasts. "This new offering will improve tenfold the availability of legal music for podcast producers," says Todd Cochrane, the CEO.
March 29, 2018:
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Podcast host Blubrry continues an assault on the radio business, posting a piece on podcasting's unlimited distribution. They're at the NAB Show in early April in Las Vegas NV, USA.
March 26, 2018:
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Blubrry asks "is radio missing the mark in podcasting?". They're exhibiting at this year's NAB Show.
March 19, 2018:
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Blubrry asks Will Podcasting Save Radio?, highlighting the company's appearance at the NAB Show. (For comparison: Radio: 93% of the US listened last week. Podcasts: 17%.)
March 9, 2018:
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The Blubrry podcast directory is celebrating that they now list over 500,000 podcasts. We're there, of course.
February 8, 2018:
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Podcasters who host with BluBrry can now submit their podcasts to Spotify.
December 7, 2017:
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Blubrry launches a product called Podcast Mirror. It acts as a nicer (and more robust, the claim goes) RSS feed. It's free, and lives over here. Here's what a hosted podcast feed looks like on their service: the system offers listeners the "subscribe by email" service from Blubrry, as well as a subscribe-on-Android service also run by the company. The audio URL is not interfered-with.
November 28, 2017:
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Blubrry adds geographic and client reporting - new regional reporting for Canada, Great Britain and Brazil, and they now split out Alexa podcast use as well as other clients.
November 9, 2017:
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Angela Mandato from podcast host Blubrry shares facts and stats from their own survey data and analytics, showing that podcasts are "still rising in popularity". "Nearly 63% of podcasts are consumed via mobile apps". US is the #1 country, with Canada at #3, the UK at #4 and Australia at #5. The #2 is surprising.
November 7, 2017:
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Blubrry, owned by Todd Cochrane, acquires an RSS feed validator.