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Claritas
Claritas is a data-driven marketing company. We leverage our unique data and proprietary identity graph, to help ...
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August 19, 2024:
September 13, 2023:
    Marketing data company Claritas has acquired adtech service ArtsAI. Claritas runs an "identity graph" which lets advertisers target consumers based on what else they do on their devices; ArtsAI uses AI to optimise advertising delivery. Terms of the deal weren't given. ArtsAI's CRO, Erik Lundberg, told Podnews: "When you start thinking about the possibilities of merging our advanced AI personalization with their identity and data graph, it's really phenomenal."
May 2, 2023:
    Data: Audacy shares its State of Audio guide with a number of case studies suggesting audio does better than social media, and specifically pushing the efficiency of podcast host reads. Data is from Nielsen, Veritone, Claritas, and others.
March 9, 2022:
    Written by Shreya Sharma and Caila Litman, and guest-edited by Mignon Fogarty, Sounds Profitable with Claritas this week gives sage advice from the women building the podcast industry (también en español). Making the podcast industry more vibrant, inclusive and accessible to women and other historically disenfranchised voices, the article has quotes and a list of people to watch.
March 8, 2022:
February 21, 2022:

Thank you to more than 600 new subscribers in February so far; including from people at Ausha, Netflix, Amazon, Claritas, Sybel, Apple, APM and Hessischer Rundfunk. If you're finding us useful, please tell your colleagues to subscribe too!

January 13, 2022:
August 23, 2021:
    Sounds Profitable this week interviews Omer Jilani of Claritas about how to track podcast ad performance.
June 24, 2021:
June 9, 2021:
March 30, 2021:
March 24, 2021:
March 16, 2021:
    Play just one second of a podcast on Spotify, and you've downloaded over 90 seconds of audio - enough to count as an IAB certified podcast download. Writing in Sounds Profitable this week with Claritas, Bryan Barletta concludes: "podcast streaming is a myth". A fascinating deep-dive into listener-initiated downloads and player-initiated downloads - worth getting it every week.
March 2, 2021:
February 21, 2020:
    Podcast advertising works better - with listeners 34% more likely to buy, according to a new white paper from data marketing company Claritas. That increase in 'conversion lift' is just 2.6% for other advertising like print and live TV. The paper also says that coupon codes and "vanity URLs" miss the majority of actual conversions.

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