Search for ‘Frequency’

Wondercraft and Frequency have produced an integration to let brands and media publishers produce and deploy personalised audio ad campaigns. The tools let you build alternative copy, or even use AI to make hundreds of different variations.

Billy Hartman has joined workflow automation and ad management company Frequency to expand its business development efforts.

How many ads is too many ads? How much ad-skipping actually happens in podcasting? Ad Nauseam: Frequency, Repetition, and Consumer Perceptions of Podcast Advertising is a new piece of research from Sounds Profitable’s Tom Webster, revealed in a free webinar on Jun 12.

Ad management company Frequency has partnered with Barometer, a brand suitability and contextual targeting service.

Charlie Smith has joined workflow automation and ad management company Frequency as Technical Account Manager.

Simplecast explains how frequency capping works for ads.

Frequency and Boostr have announced a partnership to make host-read ad production easier and more efficient for buyers and networks.

YEA Networks has selected Frequency as its podcast workflow automation partner. The tools automate large parts of the podcast ad-sales process.

How easy is it to achieve acceptable frequency capping - a method to ensure people don't hear your ad too many times? True Native Media has shared its findings from a study, and suggests that the tools to achieve effective frequency capping still need to be developed further: especially if you're selling based on impressions.

RedCircle's host-read ad platform, RAP, has grown 100% year-on-year, according to its Q3/23 update posted this morning. The company has also recently announced host-read frequency capping, to ensure your listener doesn't hear the same ads the same ads the same ads over and over.

Thank you to Frequency for becoming our latest supporter. The company's innovative infrastructure simplifies and automates the ad ops process - so you can get on with growing bigger. We're grateful for their support! You can be like them too

It seems like we should be able to afford all of these things as adults — a house, a car, raising children... even just a social life— but so many of us simply find it out of reach. How did the economy find itself here? Why are things the way they are? And how can we make it work anyway? In This Economy?! is new today from the Frequency Podcast Network - hosted by Jordan Heath Rawlings, who works out how we ended up in this mess, and what you can do to achieve your personal goals.

Amy Westervelt, founder of Drilled Global and the Critical Frequency podcast network, has received a Journalist Of the Year award from Covering Climate Now, a global journalism collaboration co-founded by Columbia Journalism Review and The Nation. Watch the video announcing the award.

podcast:updateFrequency - to help a creator to indicate when episodes will be published. (The Podnews Daily RSS feed supports this).

Announcing a new case study, audio ad management company Frequency says that Audacy is now more than 3x more efficient with Frequency's tools.

Riveter, a podcast production and marketing company, has launched. The company is a joint venture between Frequency Machine and Tink Media, and launches with a competition for US-based non-profits.

The winners of the Canadian Podcast Awards were announced. The People's Choice awards went to Frequency's Parkdale Hunt.

Does podcasting have an ad frequency problem? In Sounds Profitable with Podsights this week, Bryan Barletta works with Podscribe to discover how big the problem really is.

We're hearing the same podcast ad less often, says Podsights in its new Q3/22 benchmark report. Average frequency dipped from 6.3 to 4.7, which the company says improved ad effectiveness. The company also reports that programmatic ads work better than embedded ones.

The number of times that podcast listeners hear the same ad has soared over the past year - more than doubling, according to research from Podsights. In a blog post, Westwood One's Pierre Bouvard suggests prioritising reach over frequency.

Cinedigm has announced new shows for its podcast network, which has reached 50 million downloads … PodcastOne has announced 14 additional shows … YR Media and Critical Frequency are partnering for a new season of Inherited … Kate Mara is to star in a supernatural audio drama, Necropolis, from podcast studio Echoverse; no release date was given … Sound Talent Media's partnership with Evergreen Podcasts has expanded with three new shows: 3am Scary Stories, music show One Two Me You, and a show exploring bands who had only one big song, One Hit Thunder.

Starring Jodie Foster, Samira Wiley and Amy Hill, Feminist Files looks at the behind-the-scenes politics of Title IX, and the amazing women who changed the world but who have never been recognised. Hosted by Leigh Fondakowski, it's supporting Rise Up, an organization that seeks to promote equality for women and girls around the world. It's from Frequency Media.

In a piece entitled Podcasting's International Subscription Revenue Opportunity, Variety carries research from YouGov across different countries, with attitudes on willingness to pay for subscription shows and podcast listening frequency. Brits are least likely to want to pay for podcasts; Indonesians the most likely.

Crooked Media has acquired two podcasts: Critical Frequency's Hot Take, and the indie podcast Strict Security. Terms weren't disclosed.

Australian broadcaster SCA has invested in a US dynamic advertising company, Frequency.

Audioboom, which is for sale, rejected a $258m offer from a private equity firm All Active Asset Capital in July, but held more talks last week. AAAC has until Sep 13 to make a better offer.

A few have told us that if you log into Apple Podcasts Connect and change the frequency of your podcast in the interface, that appears to get Apple to rescan your feed. "Oddly, it appeared and disappeared a few times from Apple Podcasts before being there permanently a few hours later", one tells us.

In What's the Frequency? the radio stations are playing nothing but static, and a mysterious voice, and author and his typewriter have goine missing. It's a psychadelic noir for fans of David Lynch and Double Indemnity. Ad sales by Fable and Folly

Nielsen is running a webinar about their Podcast Ad Effectiveness solution later today. "This webinar will uncover insights such as the overall impact of ad placement, ad length, frequency of brand mentions, and other characteristics to better understand and benchmark brand and content metrics among podcast listeners," they say. Here's where to register.

The best day, time and frequency for publishing your podcast (Resonate Recordings)

Audioboom has announced a sales partnership with Rogers Sports & Media in Canada. Rogers, which is Canada's second-largest radio broadcaster, will sell advertising within Audioboom's shows. Rogers also owns the Frequency Podcast Network and branded podcast maker Pacific Content.

The Hopeful is a father’s story, told by his daughter, of an escape from Iran during the revolution, life-risking flight to Europe and thrilling escape to Canada as a refugee. It’s part legend, part adventure and a powerful example of the stories every immigrant and refugee brings with them to their new country. It's new from Rogers Media's Frequency Podcast Network.

Canada's Frequency Podcast Network have announced their Q3 2020 slate.

More fun from Amazon's terms and conditions for podcasters, section 7.11.7: "Ads for incontinence products ... must be frequency-capped at 3 times per 24 hours (3x24)". "How could a podcast, with baked-in advertising, keep track of the number of impressions per listener?" asks Mike from Sips, Suds, & Smokes who adds "that's a pretty shitty deal" - we see what he did there.

Heaven Bent, a new podcast from the Frequency Podcast Network, is a wild story from Toronto about faith, miracles, speaking in tongues and fillings turned to gold. The first episode drops next Monday.

Spotify has announced Spotify Podcast Ads, a method of targeting advertising for listeners within its exclusive podcasts. The announcement promises that advertisers can target listeners based on age or gender, as well as reach and frequency. Covering the story, The Verge says that premium users will still hear these ads (just as they do with non-Spotify Original podcasts).

Westwood One will represent three new premium sports podcasts from the Associated Press, the company has announced. Meanwhile, Cabana has signed Critical Frequency Network to exclusive podcast ad sales representation.

The Double Shift podcast, focusing on the personal side of being a working mother, returns for a new season, including a live show. (Critical Frequency / Lipstick and Vinyl / Libsyn)

In the US, DAX has partnered with Frequency to offer data-driven dynamic audio advertising. The press release covers work earlier in the year for a fast food restaurant, giving a special message about delivery when it was raining, resulting in increased engagement.

The Gravy Train focuses on the life and legacy of Toronto's drunk-driving, crack-smoking mayor, Rob Ford. When this controversial, blonde-haired businessman stood for election, it was widely seen as a joke... and then he won. Remind you of anyone? The trailer's released today. (Frequency Podcast Network / leanStream)

Triton Digital has partnered with Frequency, a "creative management platform", to help produce, manage and deliver ad creative. "Frequency also leverages data to build personalized audio ads, control ad distribution, and deliver ads based on performance," adds the press release.

3D Escape Room: Frequency - is an interesting idea - recorded in "3D audio", it's an interactive podcast where listeners play an innovative audio-based escape room in which they must navigate a series of puzzles within 60 minutes.

Musician Bhi Bhiman is releasing his latest album as a podcast. Peace of Mind is "thick with timely social commentary and needs the kind of unpacking that a deep-dive podcast provides", and will be released on January 18th. (Critical Frequency/Libsyn)

Rogers, the Canadian media corporation, has launched the Frequency Podcast Network, and a new, daily, news podcast called The Big Story. This is Why, from Canadian competitor Corus, launched a few weeks ago.

Pacific Content's Steve Pratt talks about podcast episode length and frequency. "Think about valuing the listener’s time every step of the way. Edit out content that doesn’t value their precious time and attention."