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New US podcast consumption data from AnalyticsIQ suggests that YouTube is the most popular place for podcast listening, with 59% of people saying they’d listened to a podcast on it in the past three months. Comedy is the #1 podcast category; 23% say they’ve bought products because of a podcast ad. Not given in the report: the survey was undertaken in Q1/24 (which explains why 16% of listeners say they were using Google Podcasts, which closed in March).
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Both Spotify and Apple Podcasts saw increase in download share for Buzzsprout shows last month. (Pocket Casts has almost doubled year-on-year.) iOS has increased over Android: possibly a knock-on effect from the end of Google Podcasts.
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Google is helping users who haven’t yet migrated their podcast subscriptions out of Google Podcasts by giving them an extra month to do so.
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Buzzsprout’s download data for June shows a significant jump for “web browsers” in June. Google Podcasts posted a 1% share of downloads.
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Google Podcasts appears to have finally been turned off internationally, a week late. It’s still available to install on Google Play, though, which must be confusing for new podcast users, because the app doesn’t do anything any more. We hope they remove it from there soon.
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Five days after its international closure, Google is still offering Google Podcasts for Android users on Google Play. Meanwhile, the iOS app now says, in a splash screen, that Google Podcasts goes away on Aug 30 (but still works); and Google Podcasts on the web has been closed again, and also carries the same new date.
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Zombie news now - and, four days after its international closure, Zombie Google Podcasts continues to refuse to die. In fact, it’s worse than that: the bodies of the recently deceased are returning to life and attacking the living - because over the last 24 hours, astonishingly, Google Podcasts’s website has been turned back on again and now happily plays podcasts once more. The app is still available to install in Google Play, but has now been removed from the Apple App Store; it continues to function on both platforms.
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Three days after its international closure, Zombie Google Podcasts is still alive - the app still plays podcasts, and is still available in the iOS and Android app stores outside the US. Zombie Google Podcasts Manager is still accepting new shows, too. We understand that Zombie Google Podcasts can be stopped by removing the head or destroying the brain.
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Brainnnns... Zombie Google Podcasts is still alive in the iOS and Android app stores outside the US: and it still works fine, despite a note saying that it closes on June 23. The podcast app that won’t die - we’re off to the Winchester to have a nice cold pint, and wait for all of this to blow over.
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Google Podcasts, which closed on April 2 in the US, was scheduled to finally close globally yesterday. Founder Zack Reneau-Wedeen left in Sept 2021, and the app has had no feature updates since. Google Podcasts started making its way to the Google Graveyard in Jan 2023, when Google Podcasts was removed from Google Search. The third attempt at a podcast player from Google, it was almost six years old.
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Libsyn stats for May show another new low for Apple Podcasts, and another new high for Spotify. The iOS/Android ratio is also at a new low. Google Podcasts slipped to 7th place; it closes internationally this Sunday.
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On LinkedIn, Triton Digital’s Simon Lee shares data from Singapore’s podcast landscape. 6% of shows are currently downloaded using Google Podcasts in the city state. They’re in for a surprise.
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Google Podcasts closes fully on Jun 23; and Google Podcasts Manager will be going away on July 30, the company has announced. You can export your analytics before that date.
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We have a date: Google Podcasts is to close, globally, on June 23 (according to an email sent to a UK user). July 29 is the end date for users to export subscriptions.
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Google appears to have set a date for Google Podcasts to be switched off in countries outside the US. A support document has been updated to say “Users outside of the United States will be able to use Google Podcasts until mid-to-late June 2024”, 9to5Google has spotted.
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Android Police share five things we will miss about Google Podcasts now that it’s dead. (The app is alive and well in every country outside the US until June 24).
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Here’s what Google Podcasts looks like now inside the US, where it has closed - even the web app. It still works everywhere else; and we have no date for its closure in other countries.
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You’ll never guess the podcast app the New York Post recommends as a replacement to Google Podcasts... until you realise the entire article is tagged with affiliate links.
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Google Podcasts is now said to have closed in the US (it’s still available in every other country, with no closure date yet). David Pearce from The Verge writes an excoriating article criticising Google. “The podcast app is only the latest good Google thing to die. And if Google ever wants us to buy into its promises again, this has to stop.”
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Google Podcasts is scheduled to close tomorrow, but in the US only. We have not got a date from the company, yet, as to when it closes in other countries. Here’s what we’d recommend as a replacement.
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9to5Google writes a history of Google Podcasts, which is to close next week (in the US only). “It could have been great” is the headline.
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We removed Google Podcasts links from our podcast pages today: the app closes in some countries at some point this month. There is no direct replacement in Android, though YouTube Music will play podcasts via RSS feeds (and we’ll guide you through the process if you hit the YouTube Music icon).
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Setting up a Motorola Android phone over the weekend, your Editor noticed that it came pre-installed with YouTube Music, but also, to his surprise, insisted on installing the soon-to-close Google Podcasts.
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AntennaPod, an open-source podcast app for Android, has hit 150,000 monthly active users on Google Play. As can be seen above, the app saw significant growth on Sep 26, the day that it was announced Google Podcasts is to close. Much of this growth has been in the US, according to data seen by Podnews. “While we undoubtedly have a small market share, we're proud of this increase,” says @keunes, one of the volunteer project maintainers.
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For people switching from Google Podcasts or Stitcher, what podcast app would we recommend?
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What should you replace Google Podcasts with? Our recommendations try to find something you’ll be comfortable with.
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9to5Google has published a look at the Google Podcasts migration process to YouTube Music. It also reports that “mark as played” will be coming shortly as a feature in the YouTube Music app. It has also added a “podcast recommendation” notification, which notifies you of podcasts you might like.
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You might see many different people telling you that Google Podcasts is to close in April 2024. Not quite true... that’s its US closure date only. The rest of the world get to keep it for a little longer. Anyway, here are the migration details and an example of the OPML file it spits out.
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Google now plans to kill Google Podcasts in the US as early as April 2024, in favour of the company’s YouTube Music app. For US users, the company has posted information on how to migrate to YouTube Music or another app; the Google Podcasts app in the US will contain an “Export subscriptions” banner at the top.
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Pocket Casts has published a guide to moving from Google Podcasts, using an OPML feed. The company is offering a 50% discount for your first year of Pocket Casts Plus.
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Podcast app PodcastGuru has written up clear guides on how to migrate from Google Podcasts, for both Android users and those on iOS.
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AntennaPod has published a guide on how to migrate from Google Podcasts, which closes next year. AntennaPod is free, open source (and Android only).
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Acast is adding dynamic ads targeted to listeners on Google Podcasts which closes next year, pointing them to this blog post helping them with other podcast apps to change to.
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The biggest independent podcast host Buzzsprout released its network stats for October. Year-on-year, Apple Podcasts has increased download share by 3.5%; Spotify by 3.6%; and Google Podcasts increased its share by 0.3%. Total downloads were up 12.6% on the year, though dropped slightly month-on-month.
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Transistor has reported the top podcast listening apps on the platform. Apple Podcasts has 51.6% of all downloads; Spotify 27.7%; and Google Podcasts is at #3 with 2.1%.
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YouTube Music is adding auto-downloads for podcasts. Google Podcasts, which is top be replaced by YouTube Music, has this feature already.
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Buzzsprout saw a drop for Apple Podcasts and Spotify downloads; Google Podcasts posted its best-ever download share of 3.5% on the platform, just in time for it to close.
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58% of Australians listen to podcasts, claims new data from YouGov. The data also suggests that music is the most listened-to podcast genre, and Spotify is the #1 platform. 8% of all Australians use Google Podcasts, which is to close next year.
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Google Podcasts is to close, the company has announced. The news confirms Podnews's coverage in August that YouTube Music will allow you to add any RSS feed to the app, so you can continue to listen to your favourite shows in YouTube Music as a replacement. The company is working on a migration tool. They've also communicated the upcoming closure to listeners.
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At least three people are suggesting that Google Podcasts has automatically subscribed them to the Impaulsive podcast.
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Bad news: YouTube's Kai Chuk is no longer answering questions at Podcast Movement (Wed, 2.30pm, Aurora C). Good news: his place will be taken by the Product Lead Podcasting at Google, Steve McLendon. A former co-founder of 60dB, he's been involved in the launch of podcasts on YouTube, but also looks after Google Podcasts - so knows a thing or two about the whole space. We hope to be there (if we can squeeze in) - the session's sponsored by Ausha.
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DISQO has released a free report containing data from more than 17,000 podcast listeners. Spotify is the most "preferred" podcast platform, though Spotify skews significantly younger than Apple Podcasts. For people aged 65+, Google Podcasts and Apple Podcasts are most 'preferred' (after the radio).
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A new podcast search experience in Google is being rolled out in the US. Users on mobile who search for generic terms like "kids podcasts" or "news podcasts" now get individual podcast cards, which, when clicked on, include links to players: Spotify, Apple Podcasts and Google Podcasts. The podcast pages also contain recent episode titles (and display on tablets as well as phones). Links to Apple Podcasts appear on Android, too (taking you to the web experience); the new search experience does not contain any podcast links to YouTube.
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The Made by Google podcast returned yesterday (switching hosts from Podigee to Acast). The announcement tells us to "subscribe on Google Podcasts (of course), Apple Podcasts, Spotify, or wherever you get your podcasts". The newest podcast platform made by Google is, of course, YouTube, but this podcast from Google hasn't been uploaded there.
Private Eye promotes its Page 94 podcast in a not-so-subtle way on the magazine's subscriber packaging - notably, using the Apple Podcasts, Spotify and Google Podcasts icons.
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Our Editor James Cridland shared the results of the Podnews Report Card at Podcast Movement. We'll have this data in full in Monday's Podnews; but overall, Apple has increased its lead over Spotify as the most favoured podcast platform used by podcast creators. YouTube is eagerly awaited by many publishers; and Google Podcasts saw a disappointing fall in ratings from those in the industry.
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Further reading: Semafor is the latest with a take on How Spotify's podcast bet went wrong. (If coming from nowhere and being #1 in most countries in less than four years is "going wrong", then what does that mean for Amazon Music, Google Podcasts or Samsung Free?) … Bianca Bush from Acast writes about why the brand-safe nature of podcasting is perfect for trustworthy, unfiltered conversations
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Google tells us that Google Podcasts carousel links in Google Search (which the company said will go away at the end of this week) are being replaced with a new feature. A spokesperson told us: "We are always working to make it as easy as possible to find helpful information in Search, regardless of the form that content takes. Our existing podcast features will gradually be replaced with a new, single feature, What to Podcast (currently live on mobile for English users in the US.) This feature provides detailed information about podcasts, links to listen to shows on different platforms, and links to podcasters’ own websites, where available."
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After our exclusive last month about Google removing podcasts from Google search, Google has confirmed the move in an announcement in Google Podcasts Manager. Additionally, the tool will no longer give any data under "how people find your show" from Feb 13, meaning an end to the research tool. Podcasts continue to appear in Google search results, but not linked to Google's own player; we've reached out to Google for comment.
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Google Podcasts is re-appearing on (some) Google search results. Its disappearance from search results earlier was "as intended", according to a Google spokesperson we contacted two weeks ago; we've seen it in an incognito search, while a Canadian reader gets it when logged-in, too.
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Children's radio station and podcast network Fun Kids has launched a 33-title podcast subscription service. It works in both Apple Podcasts and other platforms including Spotify and Google Podcasts.
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The Google Podcasts creator program, run with PRX, has closed, says PRX CEO Kerri Hoffman. The program lasted three years, six cohorts, and achieved 14,000 applications from 120+ countries.
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Livewire reports that Libsyn's podcast consumption stats are now using IAB-compliant numbers. Those figures had been their own legacy numbers until September. The company appears to include all AppleCoreMedia downloads under Apple Podcasts data, and claims Apple has 69.5% of all downloads, Spotify 13.7%, and Google Podcasts at 2.2%.
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Buzzsprout has posted its network statistics for November. The only regularly released IAB-compliant numbers, the numbers show a slight drop for Apple Podcasts (now 38.2% of all downloads), and a smaller rise for Spotify (up to 26.6%). Google Podcasts is the third largest podcast app, with 2.7% of all downloads.
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Another podcaster has left the BBC: The Gemma Collins Podcast has moved from BBC Sounds to join Acast. The hit show will be available across all podcast platforms - even, as Acast's press release points out, Google Podcasts, which the BBC blocks.
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Stats from the Google Podcasts Manager seemed to have frozen on Sep 28, according to a number of readers. We alerted Google, who tell us it's now been fixed. (While Google's play numbers are low, the SEO advice it gives is helpful: here's where to claim your feed.)
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A hospital has been flooded with tens of thousands of angry phone calls, after a Spreaker podcaster told his listeners to call the healthcare facility and doxxed some individual workers - the calls blocked other communication about patient care. It's one of a number of podcasts that the Tech Transparency Project allege, incorrectly, that "Apple is hosting". (The podcast is also listed, but blocked from recommendation, on Google Podcasts).
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Podcasts hosted on SoundCloud have, for the past week, not been appearing on Apple Podcasts and Google Podcasts. Multiple podcasters have reported the issue but we understand it doesn't appear to be fixed.
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Zencastr has launched what they call "the first end-to-end video podcast platform". The service now records 4K video, allows you to edit it, host and distribute it to major platforms including "Spotify, Apple and Google Podcasts".
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Podcast host Omny Studio has published data about podcast consumption on their platform. The company saw a 12% increase in listens via Spotify, and a 36% increase for Google Podcasts.
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This isn't really the place for our own opinions, but we'd suggest the official buttons for Apple, Spotify and Google Podcasts should be on any podcast website.
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The Reuters Institute and University of Oxford has released the Digital News Report 2022. Interviewing a total of 92,000 people across 46 countries, the data shows podcasting use is growing again after a pause due to the pandemic. Spotify is continuing to gain ground over Apple and Google Podcasts, and YouTube also shows increasing use. Now, 34% of people in surveyed countries listen to podcasts (up from 31% in 2021): they are most popular in Ireland, Sweden and Norway. Choice quote: "In our qualitative research in both the UK and US, it was striking how many younger people regularly listen to The Joe Rogan Experience, even as they worry about some of the content."
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PRX and Google Podcasts have announced the 2022 cohort for the Google Podcasts Creator Program.
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The only global statistics produced to the IAB standard, Buzzsprout's download stats suggest that Apple Podcasts is still growing. Apple had 40.7% of all downloads in May, vs Spotify's 25.3% (and Google Podcasts's 2.5%). Separate data from other sources suggest that Spotify reaches more people, though.
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Podfest Africa and Baraza Media Lab have released their report on African podcasting. An 83-page document, it notes that most listeners stream rather than download, and that there are big differences in African nations between use of mobile data and wifi. Spotify is most-used by 35%; Apple by 18%; and Google Podcasts, interestingly, 15%.
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First look: TED Audio Collective has signed with Supercast to offer paid subscriptions for TED Talks Daily. TED members will be able to enjoy a premium ad-free version of TED Talks Daily, plus all of the existing perks they get with TED membership, like exclusive programming, social events, and more. Supercast works in Apple Podcasts, Spotify, Google Podcasts, and many other apps.
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PRX and Google Podcasts have announced a new round of the Google Podcasts creator program: a podcast accelerator and training program for audio producers around the world. Applications open Mar 29.
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Are indie podcast apps gaining ground? Buzzsprout report Apple had 35.7% of all downloads in February (down from 37.2%); Spotify 27.9% (also down from 28%). Google Podcasts has grown to 2.5%; Amazon Music has grown to 0.8%; and Facebook is up slightly to 0.5%. In their official podcast, Buzzsprout also mentions "a big update soon".
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Finally, a new podcast by Google has launched (see below). Google's press release says it's "available on Apple, Spotify and all major podcast platforms." The first episode looks at team culture: imagine the team culture at Google Podcasts after even Google has forgotten it exists.
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The BBC's radio, music and podcast app BBC Sounds now lets users control your own play queue. If you're on iOS, that is - Android users get this feature, as ever, "soon". The corporation blocks its shows on Google Podcasts, and the BBC is removing some of its newer episodes from open podcast apps in favour of the BBC Sounds app.
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Google Podcasts appears to have quietly removed their
googleplay:block
tag from their documentation (and, indeed, the entire googleplay
RSS namespace). You're told to use <itunes:block>
to remove your podcast from all Google platforms too.
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Google is randomly switching podcasts in its app to point to pirated copies with ads. Jason Calcanis noticed his podcast, All-In, mysteriously had ads in it; Google's Danny Sullivan replied: "we appear to have mistakenly pointed to a duplicate version of the podcast": a pirated copy held on Spreaker, according to Nathan Gathright. "There are loads of benefits from our constantly checking for new RSS feeds and trying to make our own determination about which feed to use for a given show algorithmically, but we've also seen instances where we get it wrong," a Google spokesperson told us in July last year. Podnews offers a Google Podcasts RSS helper so you can check what RSS feed Google has for your podcast; we would also suggest you claim your podcast and then set the preferred feed. Pirated podcasts have been an issue for a while; if you've been affected, here's how to report a pirated podcast.
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The BBC, funded by a mandatory $215 charge on UK households, says in its announcement that "this gives licence fee payers even more value". It's unclear how licence payers derive value from being unable to listen to programmes they've paid for in the podcast app of their choice. The BBC has been increasingly aggressive against an open ecosystem: it blocks its podcasts from Google Podcasts, and pulled its live streams in the UK from TuneIn.
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Acast says: (our emphasis) "Acast+ will work on all podcast listening platforms that give their users the ability to add any RSS feed of their choice. This means that a few podcast players - like Spotify - are currently excluded because they work differently. However, we are part of their OAP programme and we are continuing to work with them on their approach to how they manage subscriptions to ensure that the end product meets what's best for Acast creators and the open ecosystem - which is for podcasters to have direct relationships with their listeners. Acast+ works on the majority of podcast apps and players including Apple Podcasts, Google Podcasts, Overcast, Pocket Casts, and Castbox and is available to access for 80% of our listeners."
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Voxalyze has published their Podcast Discovery & Consumption report. The company surveyed listeners across four countries (the US, UK, France and Germany) to see if there are any local differences. Podcast listeners use 1.9 platforms on average, and Amazon Music is surprisingly high in their results. Google Podcasts reaches up to 15% of all users, but only 4% in the UK (possibly because the BBC blocks their podcasts from it).
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Google Podcasts doing odd things? Our RSS Helper is a little bookmarklet which lets you see what RSS feed Google Podcasts has decided to use for your podcast this week. (For Podland, it's currently preferring an old podcast feed that's correctly 301-redirecting to the right one. Stupid Google Podcasts.)
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A Sky News investigation in the UK has discovered antisemitism, racism and white supremacist material in podcasts on Spotify. Spotify has removed 150 hours of content after the news channel's report. "In some cases, explicit slurs could be found in episode titles and descriptions while album artwork displayed imagery adopted by white supremacists," the story says. The podcasts are still available on Google Podcasts, it adds.
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Google Podcasts uses WebSub; but users of Podping can also get automatic backwards-compatibility with WebSub, thanks to John Spurlock.
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The BBC has launched BBC Podcasts Premium exclusively on the proprietary Apple Podcasts subscription system, and only in the US and Canada. The service will include "exclusive shows" (which are also available free in the UK). The BBC Podcasts Channel is available everywhere; the Premium bit only shows up in the US and Canada. All BBC shows are commercial-free in the UK; the corporation still blocks its shows from Google Podcasts.
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YouTube Music is to make background listening available for free, starting with Canada. ChromeUnboxed suggests the app is to merge with Google Podcasts. The company is also rolling out live translations and a better subtitle editor.
Your help for a story: is your podcast being randomly marked as not suitable for under 18s by Google Podcasts? We'd love to hear from you, in confidence: editor@podnews.net
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YouTube is hiring an executive to look after podcasts, according to Bloomberg. The company is owned by Google, which also owns Google Podcasts - but if they can manage sixteen messaging apps...
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Data: Enterprise podcast host Omny Studio has released stats for International Podcast Day. Apple Podcasts got 55% of downloads in August 2021; Spotify got 14% (doubling in downloads year-on-year); and Google Podcasts is #3 with 4.29% (up by almost 150%). Podcasts on smart speakers have increased by a third.
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The world's #3 podcast app, Google Podcasts, is getting a full Material You update. "Material You" will be the new style for Android 12, which is shortly to be released. You need the latest Google App, a Google Pixel phone, and you need to wait for a server-side update, just like the new UI elements promised in August, which we're still waiting for, no pressure.
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YouTube has released its first podcast. The Upload: The Rise Of The Creator Economy is a partnership with National Public Media, and hosted by Brittany Luse. It launched today (on YouTube and, we're promised, "Spotify, Google Podcasts and Apple Music"), and is a five-episode series on the creator economy.
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Data: in Germany, the Online Audio Monitor 2021 has been released. 25% of Germans are listening to podcasts at least once a month, a figure that's increased by 26% year-on-year. Spotify is the #1 podcast platform (48.5%), YouTube is #2 (44%), Apple Podcasts is #7 (12.5%), and Google Podcasts is #9 (9.5%). (Thanks, Steffen!)
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Podland this week looks at how Google Podcasts is going, and includes a 'boostagram corner'. It's hosted by Sam Sethi and James Cridland.
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The founder of Google Podcasts, Zack Reneau-Wedeen, has left Google. He's now working on cryptocurrency for investment platform Robinhood - though we understand he hadn't been working on podcasts within the company for some time. Gabe Bender, Google Podcasts' product lead, left in April. So who's driving Google Podcasts today? Steve McLendon, a former co-founder of 60dB (which Google bought in 2017), describes himself on Twitter as "working on podcast stuff at Google". The team is also working on a tech refresh of Feedburner.
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Google Podcasts to get a fresh new UI, with a new 'library' tab, and a method to mark an episode as played from the home screen. The design is slowly rolling out.
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A variety of NPR podcasts are now on an optional paid-for podcast subscription platform. NPR Plus is powered by Supporting Cast. Shows can also be subscribed-to via Apple Podcasts (here's Code Switch) at the same price; NPR Plus works on most podcast apps, including Google Podcasts, Pocket Casts and Apple Podcasts.
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Google has changed their requirements for your podcast's RSS feed if you want it to appear in recommendations within Google Podcasts and other places in Google. The requirements are almost all required by Apple Podcasts anyway; except a requirement that
<link>
needs to be a valid URL to your podcast's website.
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Google Podcasts is rolling out a small redesign for some users.
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Google Podcasts is emailing every podcaster with last month's play statistics. If you've not got your email, claim your podcast at Google Podcasts Manager. (A reminder that since Google Podcasts doesn't normally auto-download, so your figures will be lower than platforms like Apple or Overcast which do).
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For the first time, all major podcast apps display episode notes in the same way. As Podnews testing now reveals, in the
<description>
field, all major podcast apps now support <a href
links, <p>
paragraphs, <ul><li>
bullet points, and make URLs clickable automatically. You should keep episode notes below 4,000 characters, though, to ensure they display everywhere (Apple has a limit of 4,000, Google Podcasts has a limit of 5,000).
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Google Podcasts is to get a number of usability updates, according to 9to5Google, but no new features.
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How long can your episode notes be? Preliminary tests seem to show that PocketCasts, Overcast and Spotify deal with at least 10,000 characters; Google Podcasts (Android) truncates after about 5,000 characters; and we gather that Apple Podcasts currently truncates after about 4,000 characters.
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Google Podcasts has launched their new customisable recommendations in the Google Podcasts app. It's supposed to be available for all users running the beta version of the Google app on Android. We are. It's not.
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Google Podcasts has added episode recommendations on its website. The "For you" tab has been available in their app for some time.
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Gabe Bender, the product lead of Google Podcasts, left Google yesterday. He's off to work at Stripe.
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Google Podcasts has hit 100m installations on Android. Since November it has doubled installations, added support for subscribing by RSS feed, and is the #3 podcast app according to Libsyn and Buzzsprout. It's due to launch personalised episode recommendations at some stage this week. Surprisingly, it is not a standard install on new Android phones.
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Google Podcasts is testing personalised episode recommendations: with a "heart" button in the player to help tune recommendations.
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PodClock is a new podcast about time, focusing on the days, hours and minutes that we all experience in our own way. Hosted by Podnews Editor James Cridland, it's updated regularly with new information, and is in Apple Podcasts, Google Podcasts, and all your favourite podcast apps except Spotify which, let's face it, is nobody's favourite.
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"On Google Podcasts, a buffet of hate" - the New York Times discovers that Alex Jones's podcast is still available on Google Podcasts.
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Podkite already tracks Apple Podcasts search results for your podcast; now Podkite tracks Google Podcasts too. They've also expanded this podcast SEO feature to give details per episode.
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Google Podcasts is adding likes and dislikes to its app, reveals 9to5Google. A heart symbol will tweak recommendations for "more like this"; a thumbs-down button will stop recommending shows.
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Other larger podcast apps have already changed: Spotify and Audible use "follow", Stitcher uses "+ follow", and Amazon Music uses "♡ follow". Meanwhile, Google Podcasts and Castbox use "+ Subscribe", and Overcast and Castro uses "Subscribe".
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Analytics within Google Podcasts Manager has been improved. You can now see a subscriber count for each show; and a new "share podcast" menu (under the settings icon) lets you grab your direct link and a Google Podcasts badge. Most importantly, the data is now updated faster, with new data appearing in about 24 hours. (Most podcast hosts agree that Google Podcasts is the #3 podcast app, though with around 2% of all downloads, your numbers may look quite small.)
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Omny Studio's CEO, Sharon Taylor, has released her predictions for podcasting in 2021. The company, owned by Triton Digital, puts Amazon Music ahead of Google Podcasts for downloads in 2020.
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Google Podcasts is "pretty good now" says a review; is the Dutch language market really too small for podcasts? asks Lieven Heeremans.
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Google Podcasts is getting a little tweak in its playback screen, reports AutoEvolution. We're yet to see the update, which is restricted to beta users. We are, though, seeing episode images at least some of the time.
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Libsyn has added the namespace for Podcast Index and Google Podcasts by default in their feeds "in preparation for productisation". This work now allows advanced podcasters to hand-code additional tags into feeds at their own risk - "picture a big flashing neon proceed-with-caution light", said Rob Walch in The Feed episode 185 (47'04").
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We've updated our look at episode notes and episode images in major podcast apps. We discover that Spotify doesn't follow the RSS specification, sadly; Google Podcasts only shows the first 9,000 characters of episode notes; and that Apple does support episode images but only if you're, er, not subscribed.
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The most popular way to listen to podcasts in Russia is Apple Podcasts, with Yandex Music occupying the #2 position, according to new research on Russian podcast listening. Google Podcasts is #3, with 8% of listeners, according to an article by Эдуард Царионов.
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Google Podcasts, the #3 podcast app, has been updated on the web to include a 'subscriptions' list, looking similar to the one you'll find on your phone. You'll find the new page over here.
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If you're a podcast host, you may have had fun trying to spot Google Podcasts in your server logs. Here's the definitive guide of all the ways it might appear.
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The Google Podcasts app on Android, iOS and the web is now an actual podcasts app: because from today it supports subscribing by RSS feed.
Thank you to our latest gold supporter, Google Podcasts: we've reported on it being the 3rd most popular podcast app recently, and we're excited to see it grow in 2021. Here's the Google Podcasts Manager to claim your show and see more data about it. Be like Google.
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For the month of November, Buzzsprout report that 32.3% of their downloads went to Apple Podcasts, with 25.5% of downloads to Spotify, and Google Podcasts getting 2.6%. The company tells us that, after some tweaks to their algorithm, this is a more accurate reflection of total downloads to Apple Podcasts than previous data from the company.
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Google Podcasts, the third most popular podcast app, has now reached 50 million installations on Android.
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YouTube Music is launching audio ads, says Variety. The product replaced Google Play Music this month; while podcasts now live in Google Podcasts, monetisation for audio could be useful here, too.
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Spotify is taking a bite out of Apple. Buzzsprout has shared the top podcast 'agents' on their platform. Apple Podcasts accounts for just 47% of all plays and downloads, Spotify for 24.4%, and Google Podcasts is third with 2.4%. These are the lowest numbers yet for Apple Podcasts from a podcast host. (Libsyn's data only shows mobile app downloads, and has a higher percentage of US downloads).
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Just announced - Audio Recess, a new, free, virtual event from PRX and the Google Podcasts Creator Program. It'll happen on November 21, and is open to all.
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MIDiA has posted a survey claiming that Spotify is now the most widely used podcast platform. It says that 42% of podcast listeners use Spotify, with Apple at 32%, and Google Podcasts at an un-disclosed third place; and that 14% are weekly podcast users. The data covers the US, Canada, Australia, UK, Germany and France, weighted to country population size.
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Google Podcasts is now the third-biggest podcast app. Libsyn's Rob Walch unveiled the company's download statistics in The Feed. It is, though, still five times smaller than Spotify, the #2. According to Libsyn, which gets 62% of its downloads from the US, total downloads to Pocket Casts dropped below 1%.
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Google smart-speakers use Google Podcasts, as you'd guess. But what if you use Pocket Casts, or AntennaPod, or even Spotify? A new "podcasts" setting section has been spotted by AndroidPolice, enabling you to change the default podcast provider in Google Assistant in future.
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Google has announced a new feature for Google Podcasts Manager. Podcasters can see how many times their show appeared in Google search, as well as top discovered episodes and search terms that led to their podcast. Podnews's podcast got 10,745 impressions in Search in the last 28 days (our website got 4.2m though). Google have also added optimisation tips for podcasters.
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Google Podcasts has announced the twenty teams selected for the 2020-21 Google Podcasts creator program. Working with PRX, eleven countries and six languages are represented.
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Google Podcasts has had a little tweak: the 'cast' button is now available on the now playing screen. It'll make it easier to listen a show on speakers or displays.
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Yesterday, we covered a US-only personalised news feature within Google Podcasts. If you're outside the US and on Android, you can hear a non-personalised version by a) using a VPN (like ProtonVPN) and connecting to a US server; b) opening Google Podcasts, hit your account image and choose "use without an account"; c) hit "Explore", go to "News", and pull down to refresh the view.
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In the US, Google Podcasts now comes with a personalised news feature in the "explore" tab in the app. Google says that the feature has been in Google Assistant for almost a year; much like NPR One, it plays a mix of individual news stories based on your interests, location, user history and preferences.
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Super-exciting user-agent corner After we suggested it, Podlink is now correctly setting the useragent of its RSS crawler, greatly helping podcasters who use their universal links. PodTail has also set their own RSS crawler's useragent, thus allowing better monitoring of their browser-based podcast player; and universal link supplier Podfollow is also correctly setting their RSS user-agent after Podnews got in touch. Google Podcasts is also fixing a bug in its Android app, which we spotted was not giving a correct useragent for automated downloads. If our traffic is anything to go by, that means an extra 20% of downloads correctly attributed to Google Podcasts. Find all the useragents in this Github repo.
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If you help podcasters publish their shows, or work in support for a podcast host, you may have wondered "Where is Google Podcasts getting this podcast feed from?!" We wrote a Google Podcasts RSS Helper today, designed to answer that question. At last!
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More visibility for podcasts from Google - Google Podcasts now appears in the app-switcher that's on every Google website. And, there's more improvements for Google Podcasts for Web, reports 9to5Google. However, Android 11's final beta, which will be the next version of Android, still does not have Google Podcasts as a default app, although Google Play Music has been removed. Apple iPhones have Apple Podcasts pre-installed, of course.
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If that 240m downloads number includes all podcast listening for the BBC (it's a little unclear if BBC Sounds's podcast plays are included), that would mean an equivalent of 80m downloads per month, and would place it behind iHeartRadio, NPR and the New York Times in the Podtrac rankings. The BBC blocks Google Podcasts.
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Google Play Music's podcast portal will no longer accept new podcasts "in the next few weeks", according to an email from the company; and they'll be removing it entirely later in the year. You should be using Google Podcasts Manager instead.
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At long last, Google Play Music will be shut down in October in favour of YouTube Music, the company has announced. Google Play Music contains a podcast player for some users: confusingly unconnected to Google Podcasts, a separate podcast app that Google launched 778 days ago.
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Libsyn report that Apple continues to be the #1 podcast app, accounting for 68.2% of mobile downloads. According to the podcast host, which is the largest paid podcast host in the world, Spotify is at 8.3% and Google Podcasts at just 1.3%. Sharing these figures on The Feed, Rob Walch adds: "The death of Apple Podcasts has been greatly over-stated".
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The BBC is now reaching a record global audience of 468m people. "The Global News Podcast remains the BBC's most popular with audiences approaching 1m a week." (It's in Google Podcasts, using Blubrry's PodcastMirror service; however most of the BBC's output is blocked from Google's app.)
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9to5Mac notes that Castro’s Inbox/Queue feature is game-changing functionality for heavy podcast users. (Google Podcasts offers the same 'inbox'-like view, but doesn't allow you to swipe episodes away. Yes, we've submitted feedback.)
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Google Podcasts has changed its error page on the web recently. We used to scrape for
<title>Error 404
to programmatically see if the podcast wasn't available; now, try scraping for ">This podcast is not available
, including the closing portion of the HTML tag. We've updated our Google Podcasts FAQ.
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The Comb is a new podcast from the BBC World Service, made especially for young African audiences. The podcast’s mission is to unearth surprising, fascinating and relevant stories from the continent. Of note: Android has a 85.8% market share in Africa, but the BBC has a policy of blocking its podcasts from Google Podcasts.
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Google and PRX have launched a new round of the Google Podcasts Creator Program, including equipment, training, and a fund of up to $12,000. You've the month of July to apply.
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Google Podcasts' "subscribe" links occasionally change, if the system finds a better RSS feed to use - and that can break your existing links. The Urbanista 2.0 podcast's website, over here - a mental health podcast in Portuguese, focusing on a more meaningful life - has a brilliantly clever and simple idea for linking to Google Podcasts... link to a search instead. Allow us to steal that (we messed something up with our feed the other day, so our normal link doesn't currently work).
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Veritone has published a white paper around topic extraction from podcasts and what you can use this new technology for. (Google Podcasts has automatic topic extraction within its player, incidentally)
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Android phones don't use Apple Podcasts. Here are today's most popular Android podcast apps, all the podcast directories to get your show in, and how to get your podcast into Google Podcasts. Services like Podfollow, Podkite's Kitelinks, Chartable's SmartLinks, and our own podcast pages let you share one link that works for everyone.
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Google Podcasts for iOS has added CarPlay support. It's rolling out on the Apple App Store. Of note: its useragent has changed to start
GooglePodcasts/
- the OPAWG list has been updated.
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Google's AdMob banned Podcast Addict in November 2019, and once more in early April 2020, for linking to adult-themed podcasts or to copyright material: after appeal, AdMob agreed both times that Podcast Addict had not violated any policies. In 2017, the European Union fined Google €2.4bn for unfairly favouring its own products in search. Google Podcasts, which has the same podcasts in it, is still available in Google Play.
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Google's on the move - in an email to podcasters using the old Google Play Music Podcasts platform, Google have said that this service will no longer be accepting new podcasts from early July. (Use Google Podcasts Manager instead.)
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Google has released a set of tools to help us move away from Google Play Music - the music service is switching to YouTube Music. For podcast listeners who still use it, the company has added tools for listeners to transfer podcast subscriptions to Google Podcasts and for publishers to transfer their podcasts to Google Podcasts Manager. It should hopefully start to end confusion about these two products.
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Google have announced the launch of Google Podcasts Manager, an analytics tool for your podcasts on the Google platform. We have taken a full look at it - and discovered that you can also use it to submit new shows too.
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Switching podcast hosts? Because Google Podcasts uses your RSS feed in its button, you'll also need to change your Google Podcasts badge or button on your website. The company tells Podnews that they "aim to automatically redirect a badge URL to the canonical feed soon". It follows the
itunes:new-feed-url
for your existing subscribers, though - so you'll not lose any.
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Opinion: We like the QR codes, but the downside is, of course, than 80% of the world (and about 48% of the US) runs Android, for whom your Apple Podcasts link is not as helpful as one for Google Podcasts. So, our own podcast pages include badges and QR codes that work on all phones - search for your podcast, then find the page at the bottom marked link to this podcast. You can also download the code for your own website.
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The Google Podcasts iOS app gets a glowing review from TNW.
A favour: we're testing something out. Please could you take a minute to follow this link to listen to us on Google Podcasts - on the app or on the web, that's both fine. Our podcast is only two minutes of your time - you could play it while you read the rest of this. Thank you!
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Cody from Crate Media tips us off that if you've moved podcast host, your "old" show feed might still get found and catalogued by Google Podcasts. Best to delete old accounts and test accounts, if you've any. (Do a search on the Google Podcasts website). Thanks, Cody!
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First spotted by Rob Walch on The Feed, Google Play Music appears to have finally removed podcasts from their iOS app. A note saying "for iPhone or iPad, podcasts are not available in the Google Play Music app" has also appeared on Google's help pages, though there's no helpful link to the Google Podcasts app, which has replaced it on iOS.
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The Google Podcasts app has added a carousel of coronavirus podcasts, as part of an initiative by Google News, Google Search and Google Assistant.
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If your audio is only served using HTTP (perhaps you self-host), it can no longer be played on HTTPS websites as of now, if your listeners use Google Chrome. As one example - with Chrome, this podcast won't play on the Apple Podcasts website nor on Google Podcasts, and just silently fails to play. The good news? Our podcast page now catches the error, and at least offers an alternative way to listen. (Earlier, we misread Google Chrome's announcements, and thought we had until October to fix this. That's not the case.)
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Baq Hadri and Zack Reneau-Wedeen from the Google Podcasts team took part in a Reddit AMA yesterday. The "Ask Me Anything" session was covered by 9to5Google.
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Google Podcasts for Web appears to now have a little subscribe button on podcast pages like this one; and has added, in the menu, a link to your subscriptions.
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As we reported yesterday, Google Podcasts is now available on iOS, with a new iPhone app available now. The redesign is now also visible on Android, and includes full automatic downloads and new episode notifications. The announcement also promises "support for subscriptions on Google Podcasts for Web", and many outlets have reported this as having launched - we don't see any subscriptions visible as yet, though.
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A report in 9to5Google claims that Google is to release a Google Podcasts app for iPhone. It's based on a piece in Engadget, which has been removed, 9to5Google notes, because of "a broken embargo". The app will be here, according to the story: at publication time, that's a 404 error.
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Google Podcasts is getting a redesign. "The new Google Podcasts" is rolling out to a handful of users, prior to a wider release. It includes auto-downloading, and moves Google's recommendations to a new "Discover" tab. You can also queue podcast episodes for playback. The app has already been downloaded more than 10 million times.
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The BBC has released a statement of how it plans to keep the UK "informed, educated and entertained" during the coronavirus outbreak, including plans to rerun old comedies and broadcast new cultural programming. (We'd note that this public service broadcaster, paid-for by the UK public, is still witholding programmes from Google Podcasts users).
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Thanks to our personal supporters like Mike Rapin, we did some additional work on our podcast pages today to properly check Google Podcasts for the multiple RSS feeds that Libsyn produces. If you find Podnews helpful to you, we're on Patreon. And thank you, Mike!
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Google Play Music Podcasts - a separate thing from Google Podcasts - is apparently no longer accepting submissions, according to Libsyn. Libsyn have removed their separate destination for the service. This might mean we might need to remove this website soon, too. Here's hoping.
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The Coronavirus Podcast is a new podcast from BBC News, focusing on the covid-19 outbreak. Like other BBC podcasts, this public health message has been blocked from Google Podcasts. (BBC)
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BBC Studios has invested into podcast app Pocket Casts. NPR, WNYC Studios and WBEZ Chicago have also added new investment: terms weren't disclosed. BBC Studios is the commercial arm of the BBC, which, almost a year ago, blocked its podcasts from Google Podcasts.
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Google Podcasts (beta) appears to have added auto-downloads for us. The setting appears when subscribing, or re-subscribing, to a new show.
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The BBC also produces a daily news podcast Global News Podcast, and, unavailable within Apple Podcasts but discovered by Google Podcasts, a two-minute news bulletin, probably destined for smart speakers. (That helps it evade the block the BBC puts on its podcasts for Google.)
Thank you to our many personal supporters, including Karin Hoegh, for your ongoing support. You helped us fix a bug with our 'link direct to an episode' page if - as in this case - the podcast isn't on Google Podcasts.
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We've discovered that HubHopper, an Indian podcast app and website, is altering and republishing public podcast RSS feeds. This has the effect of spamming Google Podcasts (which is already listing these copies in preference to some official podcast feeds), and at least for our podcast, our full show notes have been removed, our category altered, links added to their website instead of ours, and an additional click-counter added to our audio links. Other companies have done similar things in the past, but quickly stopped. HubHopper have not responded to our emails for comment.
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Google Podcasts now has a front page, with search, on the web. The front page contains personalised results when signed in to your Google account, though it doesn't currently list your subscribed podcasts.
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BBC News Brasil has released its first podcast, Que História!, literally What a Story!, featuring some of the BBC's biggest stories. Brazil's mobile phones are 81% Android, yet the BBC blocks its podcasts from Google Podcasts.
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Popular iOS podcast app Overcast has had an update, including a rebuilt Voice Boost function, which boosts the volume of podcasts to make them easier to hear. It promises a significantly better-sounding "boost" to podcasts, and normalises all podcasts to -14 LUFS, a level that developer Marco Arment claims "closely matches the volume of Siri and most iOS turn-by-turn navigation voices". (Google Podcasts? Please licence this. Thanks.)
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Google Podcasts is to get a redesign soon, says 9to5Google. It appears to have better discovery tools and a play queue, adds XDA Developers. Also: isgoogleplaymusicpodcastsstillathing .com
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Google Podcasts has added timestamp sharing, so you can share a specific bit of a podcast with a friend. The podcast app has also had a few small tweaks. PS: IsGooglePlayMusicPodcastsStillAThing·com
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MIDiA Research has released data apparently showing that Spotify is more popular than Apple Podcasts in the UK, Australia and Canada: and is also "within margin of survey error" in the US. The chart, reported in The Motley Fool, also shows that Google Podcasts is virtually as popular as Apple Podcasts (which is not supported by any podcast consumption data we've seen), and that Apple Music is apparently a more popular podcast app than Stitcher or Downcast. It doesn't have any podcasts in it though?
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The Google Podcasts Android App has a new 'account switcher'. You can also switch the podcast app to operate "without an account", i.e. a kind-of incognito mode that doesn't save history (and doesn't let you subscribe).
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We don't use the censored titles in Podnews, so you can compare this Anchor podcast on Apple with our naughtier listing of it; or this Podbean title on Apple with our listing. In both cases, the artwork contains the potty-mouthed word, though. The naughty words are not censored in Castbox, Overcast, Luminary, Podchaser, RadioPublic and Spotify; and this one isn't censored in Google Podcasts either.
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Good news: Google Podcasts on the web appears to have changed its error message for podcasts that don't exist: reverting to a standard Google error (though unfortunately with an HTTP 200 OK header). Searching the 300KB (!) of HTML returned for <title>Error 404 seems to have the required effect. We've added our check back to our podcast pages, and our podcast availability overview.
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Google Podcasts is working on a number of new features, which 9to5google has worked out how to enable. Coming "soon", kind of, maybe, is a "History" tab, so you know what you've been listening to; a play queue (so you can choose what's coming up next); and auto-downloads (first spotted in January).
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Podfollow, a free URL that redirects your listeners to the right podcast app on their device (Apple Podcasts, Google Podcasts, Spotify, your website) has just had its 1,000,000th click thru. The service now offers free stats as well as automatic social images and has announced more features in the new year.
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Google Podcasts has a new dark theme, according to 9to5Google.
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Transistor has published Google Play and Google Podcasts – what's the difference?, noting that, after 18 months, a Google search for "how do I submit my podcast to Google Podcasts?" returns instructions for Google Play Music Podcasts, which is a different and competing service that the company is still running.
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Google Podcasts is adding a "recommended" tab, containing personalised recommended episodes, according to AndroidPolice (note: episodes, not entire podcast feeds). It seems a test: we don't see the feature yet. (Podnews is on Google Podcasts).
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63% of the world's smartphones run Android, say ScientiaMobile, however Apple iOS slightly gained over Android in the last quarter. At least 80% of Android users have the Google Podcasts player, if not app, preinstalled; Android users can also use Spotify, Pocket Casts or other apps, but not, of course, Apple Podcasts. (We've updated our Google Podcasts FAQ today).
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Google Podcasts has had a small tweak, reports Android Police, enabling multple episode select. You'll need to be running the latest beta of the Google app to see it. The product still has no automated downloads.
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PRX and Google Podcasts have launched Pod casting 101, a ten-part video series to help early-stage podcasters. The videos are translated and subtitled into Spanish, Hindi, French, Arabic and Portuguese. Google adds some helpful tips from Luvvie Ajayi, while PRX taps up advice from Sean Rameswaram: they both present the video series.
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Googlewatch: Our version of the Google Podcasts app, launched 16 months ago by Google, now calls itself "Google Podcasts Beta", we notice. Wonder what's going on there? Android Police claims a new now-playing UI, but we don't see it, nor the automatic downloads that they're reporting on.
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Google Podcasts was launched 16 months ago. We note with a small degree of exasperation that Google Play Music Podcasts, an entirely different product, is still going: confusing podcast publishers every day who don't understand the difference.
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Long Distance, the first and only documentary podcast series about stories in the Filipino diaspora - and part of the inaugural Google Podcasts creator program with PRX - returns for a new season shortly and drops a new trailer today. (Simplecast)
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You'd not be silly enough to gzip your audio files on your server. But if you do, you'll discover that some apps (notably, Google Podcasts) won't let your listeners scrub or skip. Craig Constantine discovers that gzipping audio gives you bad mojo.
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A few small tweaks to Google Podcasts on the web have been spotted. Most importantly, the service is now prominently linking to publishers' websites (rather than hidden behind a menu option as previously). (Neither Apple Podcasts nor Spotify appear to link to publisher websites at all, depriving podcasters of potential revenue).
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Dein deutscher Podcast jetzt endlich auch nativ auf dem Google Assistant - Google Podcasts appears to now work properly in Google Assistant in German.
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YouTube Music is to be preinstalled on all new Android phones. This means that Google Play Music will no longer be, and gives a further reason to stop promoting the dormant service for podcast use. The (different) Google Podcasts player is pre-installed in all phones, but the app itself still doesn't, it seems, come as standard.
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Produced in Spanish from Chile, Las Raras starts their fourth season today, with stories of migration, online harassment, and natural disasters. They were the only Spanish-language project selected for the first round of the Google Podcasts Creator Program; the podcast tells stories of freedom about people who resist norms and challenge the status quo.
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Exclusive: The amount of listening to podcasts on the web is increasing, according to new data supplied to Podnews by Simplecast. The data represents all Simplecast shows, and shows plays from Google Podcasts and Apple Podcasts on the web. "Many podcast hosts would just credit 'web browsers' with this data," said Stephen Hallgren, CTO of Simplecast. "But because Simplecast is able to check HTTP referrers, we're also able to see how successful Apple Podcasts Preview is on the web, and how popular Google Podcasts plays are within Google Search. All these metrics are IAB compliant and are reportable through our Audience dashboard."
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Google may be adding a personalised podcast recommendation tool to Android phones. The Google Podcasts app is also getting a slight redesign, which will highlight cover art a little more. Auto-downloading, a feature of almost all podcast apps, is still being worked on, according to the article.
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If you missed our Editor talking about Google Podcasts at Podcast Movement this year, here's the talk, painstakingly recreated on YouTube.
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The second round of the Google Podcasts PRX creator program is underway. So far, they've been to a Red Sox game. They lost.
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The BBC have announced that they'll remove their live radio streams from TuneIn for listeners within the UK, citing a lack of listener data. However, podcasts will remain on the platform. They've also announced further enhancements to their BBC Sounds app, adding more new categories and support for Chromecast. They removed their podcasts from Google Podcasts in March.
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Google have officially announced that podcast episodes will now appear in Google Search for users searching in the US in English. "We’ll soon add the ability for publishers to specify a playback destination, such as a third-party website or app," the announcement says - perhaps for companies like the BBC and Radio France who deliberately blocked Google Podcasts.
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Timestorm, a podcast selected for the initial PRX Google Podcasts creator program, launches this week. It's an audio fiction podcast with two twelve year-old twins who travel through time to save Puerto Rico's true history. (Cocotazo Media)
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Exclusive: If you're seeing podcasts downloaded by a user-agent called
googlebot-video
- Google have confirmed that this useragent is used to index audio for all Google products including Google Podcasts. "The audio is used as a signal for ranking and recommendation," said Zack Reneau-Wedeen to us. They've told us they plan to update their developer's guide. (You should probably categorise it as a bot).
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Users of the brand new Google Pixel 3a? No, the Google Podcasts app is not pre-installed on the phone. The player is, as it is with all Android phones.
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The Yoast SEO plugin was a bad idea for podcasters until now, because it deliberately blocked search engines from seeing your RSS feeds (and so you'd never get into Google Podcasts). After many reports, this has now been fixed in v11.7
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Our Editor has some ideas on how to get the BBC back into Google Podcasts - noting that Google could give podcasters a little more control over how their podcasts appear within Google products.
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The Google Podcasts creator program has announced their new round of teams who will be participating in the program - including six independent podcast production teams from Brazil, India, Spain, Lebanon, Colombia, and the US.
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Enterprise podcast host ART19 has made a number of updates to their service, including a setting that allows publishers to block their podcast from appearing in Google Podcasts. (We spoke with a few publishers at Podcast Day - and it sounds like some want to remove podcast play buttons from appearing within Google search, while still allowing them in Google Podcasts itself. This option, however, would entirely remove podcasts from all Google products).
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PowerPress 7.4.3, a Wordpress plugin for podcasters, has been released. It includes special code to enhance discoverability of podcasts by Google Podcasts.
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Podcast host Spreaker has launched a new tool - one-click distribution, making it easier to get a podcast on Apple Podcasts, Spotify, iHeartRadio, Google Podcasts and Castbox.
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We built this for ourselves - but if you want to link direct to a podcast episode, our episode link pages now use "magic links" that open directly in Apple Podcasts (on iPhone), Google Podcasts (on Android), or a web player. Here's an episode about a haunted school in Brisbane from the Brisbane is Weird podcast, as one example. Search for your podcast in Podnews, and choose "Link direct to an episode" from the tools at the bottom to find a list of episodes.
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Omny Studio has rolled out full support for WebSub, so podcasters using the platform will see new episodes appearing instantly in podcast apps that support it, like Google Podcasts or Swoot. Podcast host Megafono also supports the WebSub standard.
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If you're using the Yoast SEO plugin for your Wordpress website, and you self-host, caution: it specifically stops Google Podcasts from working.
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These plays may not be credited in your podcast host's statistics as being from Google Podcasts, since they're browser based, so simply looking at the user-agent won't help. In our tests, the referrer from these plays is set as
https://podcasts.google.com/
. Worthwhile clarifying with your podcast host that they'll attribute these to Google Podcasts.
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Radiodays Europe's Podcast Day has announced their first set of speakers, including founder of Google Podcasts Zack Reneau-Wedeen, and Andrew Davies from ABC Audio Studios Australia. The event is in London UK on 13 June. Podnews is a media partner - and we’ll be there too.
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Our version of Google Podcasts is now popping up "AI-driven" bubbles letting you search for more information mentioned in a podcast. It's also enabled a sleep timer (we told you that was coming). We use the beta version of the "Google" app, where the Google Podcasts code actually lives - you can opt in to the beta within Google Play.
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Libsyn's The Feed usually contains some nice stats. In the latest show, for March, 62% of Libsyn's podcasts were downloaded from Apple Podcasts; 9.6% from Spotify, and 2.8% from Overcast (with Google Podcasts at #8, with 1.2%). (Fewer than 40% of Libsyn shows are available on Spotify).
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Google Podcasts appears to have many BBC podcasts back again: this time, via republished RSS feeds on Feedburner. Meantime, explore topics you have listened to is a new section of the app, leading you to Google searches about podcast topics you've listened to, and an auto-generated popular with listeners of Podnews panel appears to suggest... well, we're not sure what to think.
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Google Podcasts are also working on a web interface, but have yet to properly launch the product, and these pages don't appear in ordinary search results. Both Apple and Google products lack a front page, or a method of subscribing.
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The BBC's podcasts reappeared in Google Podcasts late last week, as we reported. We expressed doubt that it was deliberate; they've mostly disappeared, again, from the app. The BBC's press office haven't responded to our request for comment.
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Some BBC podcasts are back in Google Podcasts following a spat last week: a search for BBC Womans Hour, for example, finds the podcast within the app. However, a closer look reveals that the RSS feed, and others like it, is being re-published by the BBC's advertising partner Acast, and the BBC's block is still in place. It's not clear whether this is a deliberate move.
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Google Podcasts is to get a sleep timer, says 9to5google, who have examined the code in the new beta version of the Google app.
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Google Podcasts is building a way for content owners to claim their podcasts in the Google Podcasts catalogue, and Google are working on an analytics dashboard for all partners, said Steve Henn, Content Lead for News on Assistant, Google, at Radiodays Europe. "We approach our Google Podcast service just like (spidering) the web," he said, pointing out that all publishers are already getting consumption data from their servers. On BBC vs Google, he said that Google's approach has been to make it as easy as possible to search for a podcast and play it. However, he said the BBC has said they would prefer search to be directed towards BBC Sounds. He said that Google has more work to do in order to facilitate their needs and they want to understand from the BBC what they want. "If people want to listen to a BBC podcast, we want to get them there as fast as we can." He added that Google and the BBC are talking.
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Is everyone happy that Google Podcasts is now transcribing podcasts? Some have doubts.
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Google Podcasts is now transcribing some podcasts, says Android Authority, who've worked out how to see the transcripts in some Google Podcasts pages (details below in our "developer's corner").
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Kyle contacts us to point out something with the new Google Podcasts web interface that we'd overlooked: you can link direct to episodes (that link should take you to March 1st's edition of The Daily). Need direct episode links? We've got you covered - search for a podcast in Podnews and find the tiny "episode links" link at the bottom of the page.
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Our story yesterday about the BBC blocking its podcasts from Google Assistant and Google Podcasts has got significant coverage from publications like Voicebot, RAIN, ShortMag, RadioToday, and NU·nl. We also hear that French pubcaster Radio France have done something similar, though they've not responded to our questions.
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The BBC have blocked access to its podcasts by Google; and BBC podcasts are no longer available on Google Podcasts, Google Assistant, and Google search. Our special report notes that this may herald the beginning of the end of free and open podcasting.
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Supporting pubsubhubbub could significantly help all parts of the podcasting ecosystem: cutting down on redundant RSS polling, and meaning it's faster for listeners to get new episodes. As we write in our overview article - it just needs a few lines of code; and Google Podcasts already supports it.
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Google is prepping a web version of Google Podcasts that works on desktop and on iOS devices: and the player is already live. Here's our podcast in Google Podcasts - on (any) Android phone, it opens the pre-installed Google Podcasts player as normal, while on iPhone or desktop, it now opens a web player. 9to5Google reports that it also syncs playback position to your Google account (and you can ask your Google smart speaker to "resume my podcast"). Still work in progress, it lacks any search, a method of subscribing, downloads, or a front page as yet.
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The Google Podcasts Creator Program has just opened its second round of applications. It "seeks to increase the diversity of voices in the industry globally and lower barriers to podcasting."
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Our podcast pages now include direct links to Stitcher. We've also updated our podcast availability snapshot to include Stitcher links. As at publication time, Google Podcasts lists virtually everybody; Spotify has about 75% of the most recently published podcasts; and just under half are in Stitcher.
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Promised by end Friday last week, the Google Podcasts app is still rolling out its "episode search", and it is not yet visible to all users. It's supposed to search through episode transcripts; but as far as we can see - we have it - it just appears to be a text search through episode show notes. If you have a search result that is demonstrably using transcripts, we'd love to know: updates@podnews.net
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Spotify, the #2 podcast platform, will be pre-installed in new Samsung phones, it's been announced. (The Google Podcasts app is not even pre-installed on Google's own Pixel phones, though the player is).
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AndroidPolice writes a withering review of Google Podcasts.
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At the RAIN Podcast Business Summit, Google's Zack Reneau-Wedeen announces that Google Podcasts will have search results for episodes by the end of the week. Episode results are supported in all languages, and for many languages works by analysing automatically generated transcripts. This feature was first spotted within the app's code in July last year.
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Google speakers have voice integration with Google Podcasts, of course; "Hey, Google, resume my podcast" will continue listening to whatever it is that you were listening to on the app on your phone. Google Podcasts disappeared last week from Android Auto; then it reappeared; now it's disappeared again. The good folk of Reddit aren't happy.
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Through an undocumented API call, we've now worked out how to link to individual episodes in Apple Podcasts (joining Google Podcasts, which is a base64_url encode of the GUID). If you scroll down to the bottom of any podcast page on Podnews, you'll find a link to "episode links", and one of those looks like this. Our quest continues: how does a Spotify episode link work?
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Since Spotify, Google Podcasts and others default to streaming (rather than downloading), does that matter? It sure does if mobile data costs a lot. Today, we went to look for the price of mobile data across the world - and found some astonishing differences between countries. A deal in India for $5.50 a month is twice as good as a deal costing $147 per month in Canada. (Coincidentally - podcasting appears to be growing fastest in India).
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The Bootcamp for the Google Podcasts creator program has kicked off. The participants are, for twenty weeks, working on answering a fundamental question: "What unique need can we identify, and how can we use our podcast to meet that need in a meaningful way?"
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Apple's quarterly financial figures now include total active users on iPhone: there are 900m globally (and therefore 900m installations of Apple Podcasts). Analyst Benedict Evans estimates 2.5bn Google Android phones (which all have the Google Podcasts player installed, if not the full app), and a further 600m in China.
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Event: the RAIN Podcast Business Summit is in New York NY, USA on Tuesday March 5th. Among the speakers: Zack Reneau-Wedeen, Founder and Head of Product, Google Podcasts; and James Cridland, Podnews's Editor.
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MakeUseOf has published its 8 best podcast apps for Android listicle. Pocket Casts is their #1; Google Podcasts is missing.
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Beginner's Guides to Getting Into Podcasts are two-a-penny online, and we don't normally link to them. Unless they're from the New York Times. It contains recommendations from many different writers. (They recommend Google Play Music as an Android app, though, which is disappointing - and shows how far Google Podcasts has to go to market itself.)
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Last week, we noted that Google Podcasts is beginning to appear in Android Auto, the car navigation and entertainment system from Google. As this update rolls out, it seems that Google Podcasts is visible to every Android Auto user (irrespective of whether they've installed the "app"). Google Play says that Android Auto has over 10,000,000 installations, ten times that of the Google Podcasts app.
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Closed-captioning is coming to Google Podcasts: a forthcoming version of the app will include the option to produce an automatic live transcript on-screen, enabled with a "CC" button - good for noisy places or for those with hearing difficulties. Website 9to5google have enabled the feature on the beta version of the Google app, and report that it works well. Also, the new app will highlight major items in the show notes and offer search terms to learn more. New features prepped in beta versions can take months to arrive, though.
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There's widespread anger at an announcement that a popular BBC podcast, Fortunately, is going to be made exclusive to BBC Sounds, the broadcaster's new audio app. It means that the podcast, which isn't aired on radio, will no longer be available on other services like Apple Podcasts or Google Podcasts. There's concern that because the BBC Sounds app is unavailable outside the UK, overseas listeners may be unable to listen.
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Google Podcasts now supports formatting and links in podcast show notes. They still don't look great, but it's a good step in the right direction. We've also spotted that Google Podcasts is now fully supported in Android Auto. In the works (finally) are automatic podcast downloads, and a way of seeing which version of the player you're running.
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"Most would classify [Google Podcasts] as a big disappointment", says the report, placing the app at #5, and noting that Android is responsible for only 23.7% of all podcast listens (and smart speakers just 1.3%). Spotify, the company's data shows, is a strong second - responsible for 25% of the downloads of Apple Podcasts.
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If you promote Apple Podcasts and Google Podcasts equally, it turns out you get equal usage, according to our own figures.
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After Steven Goldstein's post yesterday about the apparent failure of Google Podcasts to make any headway, Seth Resler points out that they're the only podcast app without a Twitter handle, which speaks volumes.
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Why is the Google Podcasts app failing so hard? Steven Goldstein asks some industry pros; nobody is very polite about it. (Earlier this year, our Editor published how it could grow faster - not much has changed).
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Google Hangouts, a popular choice for podcasters wanting multiple hosts from across the world, looks set to either close at some point or seamlessly merge into a new product, says a confused set of rumours. Meanwhile, Google Play Music Podcasts is bizarrely still available and has no closure date set, in spite of Google's launch of an entirely separate app, Google Podcasts, earlier this year.
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The Google Podcasts app is preparing an 'episode search' feature, allowing you to search within episodes (presumably, search the show notes for guests and topics discussed). The feature was first seen in the source code in July.
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We reported on Nov 15 that Cold, a true crime podcast from US radio station KSL, had hit the top of the Apple Podcast charts. Steven Goldstein spots this too. Of note - in spite of being #1 on Apple, the podcast wasn't in Google Podcasts when we originally reported it. We note it's there now.
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Google Podcasts has added a "share" option, available in the menu. This allows listeners to share both podcasts and also individual episodes - so here's a link to our podcast yesterday. The additional
episode
field is a base64-encoded version of the episode GUID (which is, in our case, also the episode's URL).
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We've updated our Google Podcasts FAQ, with a new video showing the app and player working, better explanations, and even some PHP code.
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Waze has launched a new 'audio player', a way of listening to audio while using the app to avoid traffic on your commute. In addition to Spotify, the partner list includes Pandora, Deezer, TuneIn, and podcast platform Stitcher. Google Maps added Spotify a few weeks ago (but not Google Podcasts, because...).
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Google Podcasts broke for some users. This happened to your Editor, too, who is opted-in to the beta version of the Google app. To fix it, I de-registered from the beta version of the app, and reinstalled it. (Beta versions include bugs: that's kind of the point).
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Google wants to make Google Podcasts easier. The company is working on "simplifying the process" for being listed in Google Podcasts, says Zack Reneau-Wedeen. Meanwhile, Google Podcasts has quietly added a "trim silences" feature: you'll find it under the playback speed settings.
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Tip: We've observed that Google Podcasts doesn't like it if you put a different RSS feed in your website to the one you give to iTunes: even the
https
bit at the front might need to be identical. We've updated our guide on How To Get Into Google Podcasts accordingly. A number of podcast hosts are linking to http
versions of RSS feeds on websites while giving Apple iTunes https
versions; and these are not being correctly indexed within Google Podcasts; we've found many examples of Google using the iTunes listing instead of the website as a result.
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Google is working with PRX to lead its Google Podcasts creator program. The program "hopes to remove barriers to podcasting, increase the diversity of voices in the industry, and to make sure content is available for all audiences." You can apply for the first round until November 18.
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Google has finally switched on Chromecast functionality in Google Podcasts, so listeners can enjoy podcasts on their TVs and connected speakers. (This was one of the items in How Google Podcasts could grow faster, an opinion piece from Podnews's editor).
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Podkite have added Spotify and Stitcher chart rankings to their service. They also monitor Apple Podcasts and Google Podcasts.
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Google Podcasts is adding support for Chromecast, allowing listeners to play a podcast from their phone to connected speakers and televisions. It's still in a limited release. This functionality was first spotted in mid-June, and is one of the features we considered crucial in our growth recommendations.
Our podcast pages now include prominent Google Podcasts and Apple Podcasts buttons. (Here's an example). We're also parsing descriptions for Patreon links, to help you support the podcasts you like.
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There's a trailer on the Serial website, which also contains subscribe buttons for Apple Podcasts, Google Podcasts, and Pandora.
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How is Google Podcasts doing? And how could it do better? Editor of Podnews, James Cridland, writes an opinion piece with a few ideas for Mountain View; the story also includes data from Libsyn, ART19, Omny Studio and Whooshkaa.
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In an opinion piece, Dan Misener recommends using just one link to link to your podcast. (Like this one, which will open an excellent podcast in Apple Podcasts, Google Podcasts, or a web page, depending what you're using.)
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Google Podcasts also has a donate button for some non-profits including NPR and Radiotopia; but it's currently a hard-coded pilot.
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Podkite launched today. "It's an analytics and intelligence platform for individual podcasters, larger publishers and advertisers", they tell us, and they measure both Apple Podcasts and Google Podcasts.
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Android 9, codenamed Android Pie, was released earlier this week on Google Pixel phones (and will be forthcoming for others). The Google Podcasts icon is not installed by default in this new version. (The app itself is; but you'd need to follow a podcast link to find it). In other, better, news, podcast links from Facebook (in the Facebook browser) now appear to correctly open.
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Are you listed in Google Podcasts? Chances are: yes. Podnews did some research on a set of podcasts we analysed in February; 97% of them were available in Google Podcasts. (Search for your podcast to find your link; here's our FAQ).
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On Aug 1, we reported that Spotify was under pressure for hosting The Alex Jones Show Podcast. AP reports that the company has now 'removed specific episodes', citing hate content. Most episodes remain. Apple Podcasts and Google Podcasts, among others, still appear to link to all available episodes. The podcast is hosted with Spreaker.
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Spotify, the second largest podcast platform, is attracting criticism for hosting on its platform The Alex Jones Show Podcast from the conspiracy theorist and far-right broadcaster. Jones has had some material removed from YouTube, and Spotify recently removed some music as part of its Hateful Conduct policy. The Alex Jones Show podcast is also hosted on Apple Podcasts and Google Podcasts, and two further podcasts featuring Jones are also available. Meanwhile, in subscriber numbers, Spotify is pulling away from Apple Music.
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Rob Walch canters through marketing advice and podcast stats: Google Podcasts is already a top ten podcast app, he says (yay) with 0.5% of all podcast downloads (oh).
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Google publishes the Google Podcasts 'podcaster toolkit' in the bag for the attendees at Podcast Movement. And, now, you.
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Google Play Music appears to have had some issues with importing recent episodes: according to some podcasters it's been stuck for five days. (It's entirely different to Google Podcasts: here's an FAQ all about that).
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The Apple Podcasts badge is nearly, but not quite, the same as the Google Podcasts badge; and chances are you want to display them next to each other. Nathan Gathright has kindly edited both SVGs to "match the other" in terms of alignment and border width/colour; you can download the edited versions from his Dropbox. We've updated the SVGs on our website accordingly, including our link badge generator.
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In the New Media Show over the weekend, Google Podcast product manager Zack Reneau-Weden was interviewed. He gave strong hints that Google Podcasts would be available on more platforms in future; discussed support for deep links into audio, like chapter marks, from show notes; and claimed that there were over two million podcasts indexed in Google Podcasts. (Apple claim about 600,000; he may have been including duplicate RSS feeds like those from Castbox, which are still partially visible in Google's search index). He also made great play of Google's personalised recommendations, rather than using editorial teams, which he claims doesn't scale: particularly for the diverse groups of people who listen to podcasts. He also trailed new announcements at Podcast Movement.
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Zack from Google Podcasts is special guest tomorrow on the New Media Show, which streams live: 9am PST, 12pm EST (and is available as a podcast).
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Pacific Content's Dan Misener spots that Google Podcasts is recommending podcasts based on the categories you listen to, and asks Have you looked at your secondary categories lately?. We've added two new categories for the Podnews podcast.
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Joe Clark discovers what he calls censorship of a sort - Apple Podcasts is, according to him, censoring podcasts from far-right groups; and thus, all podcast apps that use Apple's directory are doing similar. (The majority of the censored podcasts are, however, listed in Google Podcasts, we'd note, which has no editorial gatekeeper).
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"Podcast links are a mess", says a new service called Play Podcast - they promise simple one-click podcast links for social media and similar. They gave us playpodca·st/podnews which automatically opens Apple Podcasts and/or Google Podcasts on phones, and helpful links on desktop.
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Blubrry's PowerPress Podcast covers the Google Podcast app this week. In the podcast, Blubrry announce that Subscribe on Android will support Google Podcasts.
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Google Podcasts will shortly get a "trim silences" feature and Chromecast support, reports 9to5google. The "trim silences" feature is already live in the public beta; here's how to be a beta tester. (And, here's our Google Podcasts FAQ).
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While your podcast is probably in Google Podcasts, getting correctly listed, including in Google Search, is a bit difficult. We continue to finesse our how to get listed guide, and have now added a Google Podcast link validator to our podcast pages. To get started, search for your podcast and press the 'more info' button for the technical details. It also checks if you have a secure RSS feed for Apple Podcasts.
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The launch of Google Podcasts continues to be reported across the globe. Here's our FAQ. The team behind Google Podcasts will also be at Podcast Movement, the organisers have said. If you have already added the badges to your site, you might like to know that they've been updated slightly, especially the SVG version.
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Google have globally released their much-hyped Google Podcasts App for Android: the smartphone operating system has four times the users of iOS. This 100K app links to the podcast functionality already installed in almost all Android phones. Wired says it could turbocharge the industry; The Verge makes much of its personalised recommendations; VentureBeat goes into more detail; while GonnaGeek says it leaves a lot to be desired. (The app is not a fully-featured replacement for the likes of Pocket Casts.)
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Google is preparing to launch "a Google Podcasts app" for Android within the Google Play store. It'll act as an installable link to the (quite decent, if basic) podcast app already in Android phones, originally launched in April 2016. Incidentally, we spotted over the weekend that it's sporting a nice new 'Google Podcasts' wordmark at the top of the homescreen.
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For noting: the "new" Google Podcasts experience has a useragent of something like Mozilla/5.0 (Linux; Android 8.1.0; Pixel XL Build/OPM2.171019.029; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/65.0.3325.109 Mobile Safari/537.36 GSA/8.0.17.21.arm64 - "GSA/" would appear to be the user-agent to search for ('Google Search App'?) - the version number appears to match the version of the Google app that's installed on my phone. Ask your podcast host to add this now to their analytics.