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Libsyn Ads
Libsyn Ads, formerly AdvertiseCast, combines an industry-leading ad buying and management platform with full-serv...
Ad sales and monetisation
Libsyn Ads, formerly AdvertiseCast, combines an industry-leading ad buying and management platform with full-serv...
Ad sales and monetisation
Stories
October 8, 2024:
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Jim Lally has been appointed as Head of Business Development at PodcastOne. He moves from Libsyn Ads.
October 3, 2024:
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Oops. Libsyn Ads has made payments to podcasters twice, by mistake, according to an email. Users of its Auto Ads service will see future payouts reduced to account for this.
September 30, 2024:
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The company also published its financial report for 2022 and 2023. Libsyn Ads earns twice as much as its podcast hosting business, though is significantly less profitable.
September 4, 2024:
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Libsyn Ads reports that average podcast ad rates were down by just over 3% last month. The average CPM rate was $21.25.
August 28, 2024:
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Jessica Scarlett has been hired as Director of Financial Operations at Amplitude Media Partners (AMP). She joins from Libsyn Ads.
August 15, 2024:
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In the first half of the year, advertising at Libsyn Ads has grown by 24% year-on-year. The company announced its presence at Podcast Movement 2024, and more promotions: Stephen Pickens and Anthony Savelli have been promoted to Executive Vice Presidents of Sales. The release does not mention last week’s departure of Interim CEO, John W Gibbons.
August 14, 2024:
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Marques Pfaff is to join Amplitude Media Partners (AMP) as Partner. Pfaff worked at AdvertiseCast for over five years, most recently as Director of Ad Operations. The other partners at AMP, John Donahue and Reggie Risseeuw, are also formerly of AdvertiseCast, now known as Libsyn Ads.
August 1, 2024:
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Libsyn Ads released its July 2024 Podcast Advertising Rates. The average CPM rate was $21.90, essentially static against June’s $21.92. The company’s new CRO, Rick Selah, warns us that the holiday season is “just around the corner”.
July 17, 2024:
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Stephen Perlstein has been made SVP of Publishing for Libsyn Ads. He joins from Viral Nation.
July 16, 2024:
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At Libsyn Ads, CRO Dave Hanley and CIO Trevr Smithlin are leaving the company, three years after the acquisition of AdvertiseCast by Libsyn in 2021. “As significant shareholders & friends of the company, they remain strong supporters of the business,” says CEO John W Gibbons. “We’ve crossed a lot of ground together over the last 3 years, transforming Libsyn from a Hosting platform into a full-suite, monetization and hosting service company generating tens of millions of dollars in revenue for podcasters. It’s been a blast, wildly successful, and game-changing in so many ways.”
July 2, 2024:
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Libsyn Ads released its June 2024 ad rates - average CPMs were $21.90, up 1.2% from May, and down 0.3% from last year. Technology podcasts pay the most; fiction podcasts are “more accessible”, the company says.
June 27, 2024:
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Libsyn Ads has signed an exclusive ad partnership with Mark Haynes Productions for an audio drama, Hindsight: The Day Before.
June 4, 2024:
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Average CPM at Libsyn Ads dropped 7.4% year-on-year in May, according to new data released from the company. The average, $21.63, is down 1.2% from April.
May 14, 2024:
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The Madhouse Chronicles is a new raucous talk show hosted by rock legend Ozzy Osbourne and his best friend Billy Morrison, diving into the internet’s wildest clips and tackling topics ranging from aliens to rock 'n’ roll. It's just been signed by Libsyn Ads.
May 8, 2024:
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In the US, Libsyn Ads debuts at #3 publisher, while in podcasts, The Daily is #1 again, beating NPR News Now.
May 2, 2024:
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Libsyn Ads reports a slight drop in average podcast CPM to $21.75 last month, down 0.9% monthly, 4.5% yearly. The company is speaking at the IAB Podcast Upfronts next week.
April 18, 2024:
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Libsyn Ads has announced a partnership to represent the Toronto Star’s podcasts for ad sales.
April 2, 2024:
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Libsyn Ads published its podcast ad rates for March. Average CPM was $21.95, down slightly from February’s $21.98 and March 2023’s $22.10.
March 28, 2024:
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Correction: Yesterday, we said that the Locked On Podcast Network were represented by Libsyn Ads before they signed with Adswizz. We based this on a page on the Libsyn Ads website which sold “a full network buy” of the Locked On Network. That page was deleted after we published yesterday; and both companies say that Locked On did not work with Libsyn Ads, so we clearly got things wrong and we regret the error. We’re told they were with Spotify/Megaphone.
March 27, 2024:
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The Locked On podcast network is to be represented for adsales by Adswizz. They were with Libsyn Ads, formerly AdvertiseCast.
March 21, 2024:
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Libsyn’s AdvertiseCast is now Libsyn Ads, in a rebrand announced today. It’s “a natural progression of the successful execution of our platform strategy”, says CRO Dave Hanley.