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At an upfronts day today, Australian women’s media brand Mamamia announced a content planning tool for advertisers called The Daily Dial; the launch of a brand for Gen Z called KNOW; and the expansion of the company’s edutainment strategy into new categories.
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The Australian podcast publisher for women Mamamia has announced Butter, a new strand of content that is surprisingly underrepresented in podcasting. We can’t easily tell you what it is without getting this newsletter blocked by corporate email systems, though - but we can on the website.
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Marie Joyce has been promoted to Head of Sales, Victoria, at Mamamia. She started with the company in 2021, and worked for NOVA Entertainment before that.
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Zara Curtis has been named Chief Content Officer at Mamamia. She joins with 20 years experience across content, creative and marketing teams.
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Mamamia has launched “Sam”, an AI-powered voice, built by merging host voices on the network, offering “close-to real time” programmatic audio advertising across the women-focused podcast network. We asked the company what it sounded like; the results are in the press release.
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Australian women’s media brand Mamamia has appointed Natalie Harvey as CEO. She joined as Chief Revenue Officer in January; Co-Founder and CEO Jason Lavigne becomes Executive-Chair.
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Danni Wright has been appointed as Head of Strategy for Mamamia.
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A brand new comedy parenting podcast, The Baby Bubble is new from Mamamia today. Hosted by twin sisters and first time mums, Jessie and Clare Stephens, it's sponsored by Big W, an Australian retailer.
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The Aussie experience (when viewed in a private window from an Aussie IP) contains no Australian content whatsoever; with the same Indonesian show in #1 position - fewer than 0.9% of Australians speak Indonesian - and the US’s NBC News at #2. There’s a Chinese-language show in “popular podcasts”. The ABC’s podcasts aren’t listed; nor are those from Sky News Australia, The Australian, The Sydney Morning Herald and The Age, Mamamia, and others.
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Natalie Harvey has been appointed as Chief Revenue Officer at Mamamia. She joins from Seven West Media.
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Nothing To Wear is new from Mamamia - a show that dives into fashion dilemmas and solutions through relatable advice. It's hosted by Mamamia’s Executive Editor, Leigh Campbell.
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Australian media company Mamamia shared the findings of a new study last week in an Upfronts showcase in Sydney. Two thirds of women are managing household budgets, the company revealed.
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The biggest source of confusion for parents in 2023 is how to navigate disciplining their children - and the new season of How To Build A Human aims to help with that. The show is produced by Mamamia with LEGO DUPLO, and the new season starts today.
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The Australian Podcast Ranker was released for April. Mamamia's But Are You Happy? is the highest new entry. The ABC, the country's largest podcaster, is still absent.
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In Sydney, Mamamia shared their three principles for success in podcasting in an agency breakfast.
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Elfy Scott has been appointed as Editor at Australian women's media brand Mamamia.
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HER with Sophie Cachia is new from Mamamia, sharing the raw, unfiltered stories of women in same-sex relationships and how they explored their sexuality. It's hosted by entrepreneur and author Sophie Cachia.
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The new Australian Podcast Ranker was released. Mamamia joins the ranker and claims it is "the biggest Australian pure podcast network"; both LiSTNR and iHeart also claimed they were #1.
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Female-focused podcast network Mamamia is to join the Australian Podcast Ranker. The ABC, the country's largest podcast publisher, is still unmeasured by the ranker.
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Here If You Need is Mamamia's first step into sport, and is hosted by Cate Campbell, a four-time Oympian, and sports journalist Hayley Willis. It's a new show that covers all things women’s sport, and lands today thanks to series launch partner, Golf Australia.
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Katie Teague has been hired as South Australia Sales Manager for Mamamia, in an expansion of the women's digital brand's national sales team.
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Lowbrow is a brand new comedy podcast from Australian women's media brand Mamamia, promising a cheat-sheet to the biggest celebrity moments from two funny women 25 years apart: for whom "Fergie" either means a royal wedding or one of the Black Eyed Peas. It launched today.
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Jen Moss at JAR Audio publishes "Women Making Audio History". Deezer has added a 100% Women filter and playlists. Women's podcast network Mamamia has given over its site to articles that it wishes it could be writing. There's also a special edition of Sounds Profitable, with Claritas, today - focusing on women in podcasting. And, just in time for International Women's Day, Katie Krimitsos has managed to hit 40 million downloads from her Women’s Meditation Network.
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Help! I Have A Teenager is a new show from Mamamia, with parenting advice for those suffering this unique challenge. It's launched today. - read more
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Rosie Squires has joined Mamamia as Editorial Director. She was Head of Digital Content at ARN.
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Spotify says: "As shared in the announcement, we're activating those partners on a rolling basis – to mention just a few that have already been announced as live since July, we have rolled out Supercast, Slate Plus, Pushkin Industries and Mamamia. We have no new specifics to share right now, but expect to hear more from us in the near future!"
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What Are You Wearing is a new podcast from Mamamia Podcasts, calling itself "the podcast for your wardrobe". Produced by Rose Kerr, the series launch partner is clothes retailer H&M.
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Women's podcast network Mamamia unveiled three new shows in their Q3/21 upfronts. A new weekly fashion podcast, a comedy show and a seasonal wellbeing podcast were announced alongside a full service content agency.
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Marie Joyce has joined Australian womens media brand Mamamia as Head of Audio Sales, Victoria.
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Clare Stephens, the Editor in Chief at Mamamia, is to be promoted to Executive Editor in mid-October.
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Sealed Section is a new health podcast from Mamamia, with Chantelle Otten focusing on intimate, private issues for women. There are some things just too personal for many women to talk about even with your closest friends.
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Extraordinary Stories has a new Executive Producer. Sydney Pead joins publisher Mamamia from 10News.
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Mamamia is to launch Australia's first daily beauty podcast. The show, You Beauty, goes daily from May 31.
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Mamamia launches The Delivery Room tomorrow - a new podcast that shares what actually happens through childbirth. It's sponsored by pregnancy vitamin company Elevit.
Thank you to Mamamia for becoming our latest Gold supporter. Mamamia is a media company with a purpose: to make the world a better place for women and girls. We're grateful for their support. Here's where you can join them.
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Tomorrow, Australian podcast publisher Mamamia will launch MPlus, a subscription service. It launches with Extraordinary Stories, a podcast series about the women who shaped Australia's magazine industry.
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What The Finance is a new finance podcast from Australia's Mamamia. Sponsored by consumer bank Westpac, it follows the launch of Small Change from NOVA Podcasts on Friday; and is one of ten podcasts called "What The Finance".
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People: Australia's Podshape has hired Whitney Quayle as an account manager. She previously worked for Mamamia. Meanwhile TuneIn has made a number of appointments to their board.
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Mamamia has won gold in the Native Ad Awards for their kids podcast That's Incredible for Subaru.
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What do you eat when you're alone? Or when you're celebrating? What I Eat When is a new podcast from Mamamia that's all about meals, moments and memories.
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The Undone is new from Mamamia with a look at life from a 20s perspective, when everything seems a bit more complicated than it should.
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Aussie media company Mamamia announced a set of new shows today, and also announced they've has more than 100m Australian downloads across their women's podcast network.
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In the latest episode of Marketing to Mums, Katrina Carter interviews the new Head of Podcasts for Mamamia, Elissa Ratliff. "Elissa shares her insights and tips into the options brands have in podcasting to help them deliver uninterrupted, long-term relationships with mothers across the world."
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Rachel Corbett has joined Australia's commercial radio broadcaster NOVA Entertainment as Head of Podcasts and Digital Content. A former radio and television presenter, she runs PodSchool, an online podcasting course, and previously worked at Mamamia as Head of Podcasts.
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Madeline Joannou (ex ABC MADE) has been appointed Managing Producer, Podcasts at Mamamia in Sydney. She'd pronounce it "eee-myuu", because that's the correct pronounciation.
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Elissa Ratliff (ex Pacific Magazines) is the new Head of Podcasts at Mamamia. She returns to the company after nine months away.
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Australian podcast host Mamamia claims a record number of listens of its podcasts during March. The company's data also shows that podcast listening is increasing during the day.
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Rachel Corbett, Mamamia's Head of Podcasts, has resigned. Bridget Northeast has replaced her at the women's publisher: she previously worked with the ABC and SCA, and has been working at Mamamia for the last year. Corbett is "moving on to new adventures"; she also runs online course PodSchool.
Thank you to Mamamia, who produce news, podcasts and video for women, for your kind support of Podnews and becoming our latest gold supporter. Here are some of their podcasts. You can be like them.
Thank you for helping us hit 12,000 subscribers, including 276 new subscribers in February so far from companies like Mamamia, CBC, NZME, Wondery, SCA, Fox News and NPR.
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Spotify's Daily Drive personalised playlist has quietly launched in Australia. Here is what your Editor's playlist looks like. The service includes podcasts from News Corp, Mamamia, The Squiz and 7am, but sadly no podcasts from the ABC are available on Spotify, so our favourite, The Signal, isn't available in this way. (Also, we don't have a commute).
Welcome to new subscribers in November from companies including Acast, Spotify, the South China Morning Post, Sony Music, Mamamia, Magellan, RedCircle, PRX, Luminary, Megaphone, ART19, Voxnest, the BBC, Entale, and iHeartMedia. If you find us useful, please tell your colleagues! (And, use your unique link at the bottom of our emails and we'll send you nice stuff.)
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October's Australian Podcast Ranker has been published, with Crocmedia's AFL Trade Radio at #1. The ranker is opt-in, and does not include the ABC or Mamamia, two large Australian podcasting companies.
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PodSchool's back: short podcasts to help from Mamamia’s Head Of Podcasts, Rachel Corbett. This new season starts with the thorny subject of "how to record with multiple USB microphones". (Whooshkaa)
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Overshare is "like a private group chat, gone public." It promises no BS conversation about everything from sex and relationships to mental health. (Mamamia)
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That's Incredible - stories to share with kids is a new podcast from Australia's Mamamia. "We've been getting a lot of emails from parents saying it's doing what it was supposed to do... entertain the kids in the car," say the producers. (Omny Studio)
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Also in Australia, magazine publisher Pacific has hired Elissa Ratcliff as their new Head of Audio. Ratcliff joins from Mamamia.
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In Australia, Mamamia has launched a second daily podcast. Called The Spill, it's an daily entertainment news podcast. (It's one of four podcasts in Apple Podcasts called The Spill, incidentally).
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The Quicky launches on Monday: a new daily news podcast for Australia, that "will get you up to speed on the top stories, and deep dive on one topic you need to know more about, all in under 10 minutes". (Mamamia / Omny Studio)
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A hit podcast is now a store in Sydney Airport. You Beauty is now a temporary skincare product shop in domestic terminal 2. It'll be there, nestling alongside the Virgin and Tiger planes, until March.
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Job: Mamamia is looking for a podcast host and producer, in Sydney NSW, Australia.
Welcome to our recent new subscribers, including folk from iHeart Media, the Australian ABC, the American ABC, Mamamia, IMG, Audioburst, Wireless Group, Communicorp, Benztown, Westwood One, Panoply, the EBU, RTÉ, Spotify, the Wall Street Journal, NPR, Rawlco, the BBC, Germany's HR, Prisa Media, Turner and Scripps.
Thank you to 133 new subscribers over the past week, including fine folk from Acast, ESPN, Gimlet Media, Corus, CBC, TED, Ad Results Media, Swedish Radio, Québecor, 7digital, Mamamia, Cadence13, Sky and many others. Your support is very much appreciated.
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Branded Podcast: Hello, Bump - Mamamia Podcast Network
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The Australian edition of AdNews publishes an overview of the Australian podcast market, including Whooshkaa, Mamamia, and Fairfax Media's branded podcast for GE, Decoding Genius.
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Data and insight from Mamamia, a podcast producer in Australia - they've hit 40m total downloads (since starting two years ago). Also, of note: the Australian AdNews magazine will include a podcasting feature in its March edition.
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AdNews Australia publish podcast predictions for 2018, from Mamamia director of podcasts Rachel Corbett.
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Interview with Kylie Rogers, MD of women's website Mamamia, who claim the world's largest women's podcast network.