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November 28, 2024:
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Be grateful that Pacific Content realise there’s more to podcasting than just the US - and the benefits from learning from overseas markets.
November 21, 2024:
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There have been a number of job cuts at Canada’s Rogers Sports & Media. Among wider cuts throughout the company, casualties include Jordan Heath-Rawlings - host and EP of The Big Story - alongside Mary Jubran, an Editor and Audience Development specialist, and producers Robyn Simon and Joseph Fish. Earlier this year, Rogers closed Pacific Content; the company’s strategy appears to be a focus on a shrinking radio business.
October 4, 2024:
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From the archives: Pacific Content shares How to make amazing podcast artwork.
September 19, 2024:
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Another team formerly of Pacific Content is working with former clients. Jeff Blundell and Jenn Sunnerton of Broadcast You have hired three former Pacific Content staffers, and are working on shows like Tell Me What Happened from OnStar, and another show from Vertex. “The goal is to bring the same incredibly high standard of content that PCC did, but deliver it with a more modern, more fulsome approach,” we’re told.
September 17, 2024:
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After the company closed earlier this year, two former Pacific Content leaders have officially launched a new podcast production studio, named Sequel. Tori Allen and Andy Sheppard recruited former Pacific Content colleagues and started production in July; Sequel will serve existing and new clients.
August 28, 2024:
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Steve Pratt will take part in the first Lower Street Office Hours event, on Sep 18. The co-founder of Pacific Content has a book out shortly - Earn It: Unconventional Strategies for Brave Marketers is available for pre-order (affiliate), with lots of juicy stories from his work in podcasting.
August 16, 2024:
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Annalise Nielsen and Wanyee Li have joined Lower Street following the Pacific Content brand acquisition. Wanyee, known for her work on Morgan Stanley's What Should I Do With My Money joins as the newest Lower Street Producer. Annalise takes on the role of Head of Podcast Strategy & Development, you can catch her at Podcast Movement.
August 2, 2024:
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In the Podnews Weekly Review this week, a chat with Lower Street's Harry Morton, to tell us more about his company's purchase of Pacific Content. Plus, Descript CEO Andrew Mason, along with this week's news.
July 29, 2024:
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Exclusive: The Canadian podcast producer Pacific Content has been sold to the UK’s Lower Street. A number of Pacific Content employees will be joining Lower Street over the coming weeks. Lower Street founder Harry Morton praised Pacific Content, saying that the company’s podcasts are “legendary - super-creative, and expertly produced”. Terms were not made public.
May 30, 2024:
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“I’m still in shock, and I’m also very sad.” The closure by Rogers of Pacific Content is the subject of a blog post by its co-founder Steve Pratt, who says “the Pacific Content/Rogers story holds both lessons and warnings.”
May 29, 2024:
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Steve Pratt, one of Pacific Content’s original co-founders, is to launch a book later this year. Earn It: Unconventional Strategies for Brave Marketers is out on Oct 1.
May 28, 2024:
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One of the largest branded podcast companies in North America, Pacific Content, a division of Canada’s Rogers, is to close. The company, which was founded in 2014, was bought by Rogers in 2019. “With economic challenges in this market over the past few years, we’ve decided to focus on our core audio business – creating meaningful content for Canadian audiences and advertisers,” said a spokesperson. We’re told that the impacted team members are all those who worked on and supported Pacific Content directly (a mix of content and administrative roles); most team members are based in Vancouver.
May 17, 2024:
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Pacific Content suggest ways to make your podcast more accessible.
May 14, 2024:
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Pacific Content promises “episode descriptions to make listeners click play”.
May 2, 2024:
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Pacific Content look at targeting for podcast advertising and how it all works.
March 26, 2024:
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Apple and Spotify measure listener retention differently, notes Pacific Content in a blog post.
March 19, 2024:
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The EFF's podcast, How to Fix the Internet, is in the middle of season 5. The show tells people about real tech solutions that can make the internet better, and steers clear of the script that there is nothing we can do about big tech to make things better. It's made by Pacific Content; Podnews's Editor is an EFF member.
March 12, 2024:
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Choiceology with Katy Milkman has returned for a new season. The podcast launched in 2018 and has been tackling how we make decisions ever since. The show starts with an episode that uncovers why we are more likely to believe things the more they are repeated: and with election season well underway in much of the world, it's a worthwhile listen. It's from Pacific Content.
February 27, 2024:
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Andy Sheppard from Pacific Content highlights how to choose music for podcasts.
December 15, 2023:
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Pacific Content sent us an audio podcast christmas card. That was nice of them. It contains “The Most Wonderful Podcast This Year”, which is a fun parody. (Is it CanCon though?)
October 18, 2023:
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What podcast format works best for brands? Pacific Content tells us (on their own website, rather than on Medium, we note)
September 26, 2023:
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What podcast format works best for brands? Who better to ask than Pacific Content?
August 21, 2023:
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Winning awards can help promote your podcast, according to Pacific Content.
July 27, 2023:
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Almost four out of five people would skip a radio ad in a podcast, with two-thirds saying it was "annoying". The research from Signal Hill Insights and Pacific Content warns us that "creative and content must be designed for the experience", and that podcast creative can't be an afterthought.
May 15, 2023:
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Pacific Content's Russ Moore tells us how to work better with Dynamically Audio Insertion to avoid burnout.
March 9, 2023:
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Julie Adam has been named Executive Vice President and General Manager for Universal Music Canada. She had worked at Rogers for many years, and was behind the acquisition of branded podcast company Pacific Content.
February 24, 2023:
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In Canada, Rogers-owned Pacific Content is to restructure, with layoffs expected.
February 17, 2023:
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Annalise Nielsen from Pacific Content suggests that brands targeting Millennial women have been noticeably absent from the branded podcast space.
February 8, 2023:
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Matt Mise has been appointed as Director, Podcasting & Head of Pacific Content at Rogers Sports & Media. He's been with Rogers for more than four years, leading branded content and commercial integrations.
February 3, 2023:
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Data: How many podcasts have trailers in their feeds? Podnews looked at 362,324 podcasts feeds in our sample over the last three months: just 50,096 of them (14%) have a trailer marked in their feed. Trailers are given special promotion within many podcast apps, and can be an ideal way to help potential listeners understand what your show is about. Here's some advice from Apple Podcasts and from Pacific Content: your podcast host has a special setting for one.
December 23, 2022:
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Ashley Carman has also written a review of the year in her newsletter; as has We Edit Podcasts; while Pacific Content has published its annual forecast for podcasting in 2023, as has our current sponsor CoHost and Quill
December 9, 2022:
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Liz Hames has joined JAR Audio as Director of Podcast Marketing. She comes from Pacific Content and CBC.
October 21, 2022:
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Pacific Content's Annalise Nielsen writes about What brands need to know about subscription podcast feeds.
October 14, 2022:
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3 Ways Moving Abroad Made Me a Better Sound Designer (Pacific Content)
September 16, 2022:
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Steve Pratt is to join the advisory board for LWC Studios, a production studio in Washington, DC. A founder of Pacific Content, Pratt is now the founder of The Creativity Business.
September 13, 2022:
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In Canada, Julie Adam has left Rogers Sports & Media. She had worked for the company for almost twenty-four years. It means a new boss for the as-yet announced new head of Pacific Content: they'll report to Janice Smith, the VP of Sales.
September 9, 2022:
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Steve Pratt has launched The Creativity Business, a business, marketing and content strategy company. He was a co-founder of Pacific Content.
September 2, 2022:
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Thinking about putting your podcast on YouTube? Elizabeth Hames from Pacific Content suggests making a playlist and adding SEO-friendly descriptions.
August 26, 2022:
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Karen Burgess from Pacific Content covers three sessions at Podcast Movement, including one our Editor participated in. Earlier, Annalise Nielsen gave her write-up of Sounds Profitable's Business Leaders Summit.
August 19, 2022:
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How do you take a documentary-style podcast and put it onto YouTube? Annalise Nielsen from Pacific Content shares the company's learnings.
August 12, 2022:
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Pippa Johnstone from Pacific Content writes about how to protect your hearing.
August 8, 2022:
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Dan Misener and Jonas Woost have founded Bumper, a podcast growth agency. The co-founders, both formerly of Pacific Content, will work with organisations on audience development strategies, marketing and promotion.
July 15, 2022:
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Dan Misener and Jonas Woost are to leave Pacific Content. Misener had been with the company for six years as Director of Audience Development; Woost had been with the company for nearly three years. Pacific Content's co-founders both left the company at the end of April; the company was acquired by Rogers, a Canadian media conglomerate, in May 2019.
June 30, 2022:
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Pacific Content discuss how to partner with successful podcasts to promote your brand.
June 20, 2022:
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Brittany Duggan from Pacific Content has posted a number of lessons from one of their podcasts, Red Hat's Command Line Heroes. Among the ideas: listen to your audience, and try paid promotion on other, similar podcasts.
June 15, 2022:
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Don’t let download numbers distract you. The true measure of podcast success is attention time, says Jonas Woost from Pacific Content.
June 7, 2022:
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Launching a paid ad campaign for your podcast starts with finding the right audience, says Pacific Content
June 2, 2022:
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Remahtullah Sheikh from Pacific Content talks about the right way to work on podcasts with clients, and branded storytellers to work best. He was speaking at Radiodays Asia last year.
May 27, 2022:
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Things you need to figure out before writing a great story - a piece from an un-named showrunner at Pacific Content.
May 13, 2022:
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Podcast launch dates matter, says Elizabeth Hames at Pacific Content.
May 10, 2022:
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From Pacific Content, How to sneak your passions into the brand stories you tell tells one story of a podcast producer who enjoyed working on a podcast featuring Seiko so much, he bought a historic watch as a result.
April 29, 2022:
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What is a podcast? And why does it matter? Matt Hird writes for Pacific Content. (Here's our take).
April 1, 2022:
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Steve Pratt is to leave Pacific Content and Rogers on April 30. He was a co-founder of Pacific Content, which was acquired three years ago by Rogers; he will be "taking some time to search for my next big adventure".
March 11, 2022:
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Why and how to design Immersive & Exciting Soundscapes - a series from Mark Angly of Pacific Content.
January 28, 2022:
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What makes a podcast hit? Annalise Nielsen at Pacific Content gives four factors on whether a podcast is "a hit", and how to get there.
January 14, 2022:
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True crime rules; but exclusive podcasts don't much, and nor do any of the big acquisitions - at Pacific Content, Matt Hird took all the "top podcasts of 2021" lists he could find, and analysed all 432 podcasts they mentioned to see what can be learnt. 9/12 is incidentally, the top of the tops.
January 10, 2022:
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AI voice clones could be hosting podcasts in the future, suggests Pacific Content. (We used an AI voice clone for our podcast in July 2020).
December 21, 2021:
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Pacific Content has published its second part of podcast predictions for 2022. Our Editor again predicts that Apple Podcasts will launch an Android app; he lost a bet with Adam Curry that they'd do that this year, and paid the 100,000 sats to Adam today.
December 14, 2021:
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Pacific Content has published the first in a series of blog posts with podcasting predictions for 2022 from a wide variety of industry people. Meanwhile, Omny Studio also share theirs.
November 25, 2021:
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Karen Burgess at Pacific Content asks: "Has your podcast got personality?", advising you to "lean into your personality, it’s what makes your show unique."
November 17, 2021:
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Almost every show in existence could be up to 20% more effective/successful/impactful if the audio quality was better, says Pacific Content's Shawn Cole.
November 11, 2021:
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What can podcasting learn from reality TV? Geoff Siskind from Pacific Content tells us it's all about format maps.
September 8, 2021:
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First look: The UK's Fresh Air Production and Canada's Pacific Content have announced a new partnership to create podcasts for global brands. The company has released a special epsiode of Fresh Ears to herald what they call the first global centre for branded podcasts.
September 3, 2021:
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From Pacific Content, Kristie Chan highlights her "intimidating" first day of audio engineering school, and focuses on how to make the industry more inclusive.
July 22, 2021:
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Pacific Content post How to Interview Someone While Climbing a Volcano, which seems a niche skill. It's really about face-to-face interviewing skills, which we once had a while ago.
June 23, 2021:
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In Canada, Pattison Media has made a "partial acquisition" of Everything Podcasts, a branded media podcast company. Competitor Rogers Media owns Pacific Content.
May 14, 2021:
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How often should I release new podcast episodes? Pacific Content's Dan Misener doesn't answer the question (all shows are different, after all) but gives some suggestions on how to build a schedule.
April 16, 2021:
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How sticky is your content? Pacific Content's Matt Hird speaks with Chartable's Dave Zohrob about a new audience retention tool that they've added.
April 9, 2021:
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Five Creatively Brave Ways To Make Your Podcast Sing is from Pacific Content's Rehmatullah Sheikh. You can watch his full talk from Radiodays Asia, too.
April 8, 2021:
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Podcasting Essentials has Pacific Content's Steve Pratt as guest this week.
April 2, 2021:
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"Godcasts" are no longer the biggest category in Apple Podcasts. Pacific Content's Dan Misener has produced a detailed look at Apple Podcasts categories, discovering that Education, Society & Culture, and Arts are now the top three, with Religion & Spirituality the fourth biggest. The religion category still produces the most episodes, though.
March 10, 2021:
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Lantigua-Williams & Co have launched The Podcasting, Seriously Awards Fund to support independent QTBIPOC audio producers in submitting high-quality work to media and journalism awards. Working with AIR and Pacific Content, it's committed to helping more than 200 producer awards submissions.
February 4, 2021:
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How to think about Clubhouse audio strategy (Pacific Content)
January 15, 2021:
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Dan Misener at Pacific Content teases us with the launch of a podcast SEO tool called Paseo. It's only for Pacific Content clients, though: not to worry, Podkite offers a similar tool (covered on May 18); and Podr also offers podcast ranking (covered April 23).
December 9, 2020:
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Pacific Content have published their annual Podcast Predictions for 2021 in a thirty-minute read that encompasses all parts of the podcast industry.
December 4, 2020:
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How Pacific Content Pitches Podcasts To Brands - unconventional strategies for working with great clients (Steve Pratt)
November 19, 2020:
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Pacific Content's Dan Misener analyses Apple Podcasts star ratings. Most podcasts have no ratings at all - but 87% of all ratings are 5-star ratings, he discovers. There's a big difference in ratings between different categories. The average star rating is 4.6. Help us be average.
November 17, 2020:
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What is “Audience Development” anyway? (Jonas Woost, Pacific Content)
November 4, 2020:
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How to name your podcast trailer (Pacific Content)
October 9, 2020:
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How Rogers internally promoted its new podcast to its 25,000+ employees (Rogers-owned Pacific Content)
October 8, 2020:
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Audioboom has announced a sales partnership with Rogers Sports & Media in Canada. Rogers, which is Canada's second-largest radio broadcaster, will sell advertising within Audioboom's shows. Rogers also owns the Frequency Podcast Network and branded podcast maker Pacific Content.
October 2, 2020:
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How To Avoid Podcasting’s Trough Of Disillusionment - Karen Burgess from Pacific Content wants us all to relax a bit.
September 18, 2020:
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In People talking to people about people, Pacific Content's Dan Misener highlights research about "showing humans in your podcast marketing". It works.
August 28, 2020:
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Podcast Day Online takes place on October 26: a virtual version of the popular cross-Europe podcast event. Speakers include Earlonne Woods from Ear Hustle, Julie Shapiro from Radiotopia, Steve Pratt of Pacific Content, and our Editor. Want money off? Use this code:
PODONLINE20
August 13, 2020:
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Dan Misener from Pacific Content looks at square podcast artwork and suggests you should consider other formats for other platforms. (For the record, we use 2048x1024 landscape in our hero images).
August 7, 2020:
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How to direct a podcast host (from Andy Sheppard at Pacific Content)
July 31, 2020:
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Why your podcast needs a show bible (Pacific Content)
July 17, 2020:
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How much money should I spend to promote my podcast? (Pacific Content)
July 9, 2020:
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Pacific Content's Steve Pratt reveals podcasting's secret sauce.
July 6, 2020:
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Pacific Content's Dan Misener highlights how Mozilla promoted one of their back-catalogue episodes and suggests you do the same
June 19, 2020:
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Rules are good, but knowing when to break them is even better, according to Pacific Content's Jonas Woost.
May 15, 2020:
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The podcast ecosystem is made of distinct neighbourhoods, says Pacific Content's Dan Misener - clusters of shows with common audiences. He suggests, as one example, to use this data to identify shows to collaborate with (and buy advertising on).
April 23, 2020:
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Pacific Content's Steve Pratt highlights different ways their podcast production company is thinking. The pandemic has changed marketing, affected speed to market, and highlighted the benefit of topicality.
April 17, 2020:
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Should I adjust my podcast's publishing schedule because of commute times? Pacific Content's Dan Misener delves into the data.
April 10, 2020:
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How do you record a podcast remotely anyway? Rachel Corbett's PodSchool has put a guide online about how to do it, with some crafty tips. Meanwhile, Pacific Content's Steve Pratt writes a comprehensive COVID-19 and Podcasting FAQ; and Cedric Begoc, Acast's Content Director in France shares his unambitious recipe for crêpes, as well as the company's slightly more ambitious vision for podcasting.
April 3, 2020:
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Dynamic advertising insertion isn't just for advertising, says Pacific Content's Dan Misener, highlighting the use of this technology for adding topical messages within otherwise evergreen episodes.
March 27, 2020:
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Scott Elchison says that the coronavirus will "prove to be not a disruption, but a temporary interruption"; while Shawn Cole from Pacific Content discusses how to set up a decent-sounding podcast studio at home. (Blankets, people.)
February 21, 2020:
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Podcast descriptions are probably more important than you think. Our podcast pages already highlight short ones (and notes you should probably make them a little longer); Dan Misener from Pacific Content examines the art and science of podcast descriptions: how they look in different browsers, their average length, and what you ought to include.
February 14, 2020:
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Dan Misener from Pacific Content has published analysis on the most crowded Apple Podcasts categories. As he points out, you're guaranteed a place in the Apple Podcast charts if your podcast is in the "Swimming" category: there are only fourteen there!
January 24, 2020:
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How long should my podcast episode title be? asks Dan Misener from Pacific Content, discovering that episode titles are getting longer.
January 10, 2020:
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Dan Misener explains how Pacific Content develops new shows with brands. One of their favourite show development exercises: "This meets that".
December 11, 2019:
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Some of podcasting's top industry leaders have made podcasting predictions today in a wide-ranging and mostly positive article from Pacific Content's Steve Pratt.
November 15, 2019:
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Dan Misener from Pacific Content covers audio funnels - the reason why Charles Schwab has more than one podcast.
November 4, 2019:
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Who makes a great podcast host for branded podcasts? Pacific Content's Dan Misener shares his company's learnings about the person you want to host your podcasts.
October 28, 2019:
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In Vancouver BC, Canada's Pacific Content has hired Jonas Woost as Director of Business Development. Jonas joins from Storyhive, a film incubator run by Telus; and previously worked for CBC Music and music service last·fm.
October 4, 2019:
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What are the most important metrics to watch? It's not just a story about downloads, says Pacific Content's Dan Misener.
September 26, 2019:
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What episode do new listeners choose: the latest one, the first one, or something else? Pacific Content's Dan Misener looks at the data to discover the answer - and how to help people choose.
September 12, 2019:
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One customer of Feedpress is Pacific Content; but they saw far less downtime. Dan Misener explains how they were able to mitigate for Feedpress's problems. He adds: "If you don’t own your feed, you don’t own your show."
September 6, 2019:
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Want to make podcasts on the cheap? Steve Pratt from Pacific Content has some advice as to how: and the mistakes people make when cutting costs.
August 23, 2019:
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Some people listen to podcasts on a webpage, but most listen in a podcast app, says Pacific Content's Dan Misener. (We'd suggest - based on no data at all - that websites are used for initial discovery, and podcast apps are used for regular listening, so don't remove that webplayer quite yet).
August 22, 2019:
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Sometimes we forget to be grateful for our amazing podcast guests, says Pacific Content's Steve Pratt, highlighting what Facebook gives theirs.
July 31, 2019:
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Advertisers are opening their wallets to podcasting, says Jeff Vidler from Audience Insights, with new data from the company's recent work with Westwood One and Pacific Content. Meanwhile, if you're a subscriber, the Financial Times claims that the future of podcasting will be highly personalised, claiming "the fusion of great content and artificial intelligence may herald the arrival of a voice guru: a trusted companion and adviser, armed with data from past listening choices, who anticipates listeners’ desires better than they can."
July 26, 2019:
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In Portuguese, Agencia de Podcast posts What data is relevant in a podcast?. Other hints and tips (in English) include: the importance of getting your feature episode right (RadioPublic); Apple Podcast Provider Pages are a built-in cross-promo opportunity (Pacific Content); and how to find podcast sound effects (ThePodcastHost).
July 18, 2019:
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Pacific Content's Steve Pratt says that the company is being increasingly contacted about making internal podcasts for employees.
July 12, 2019:
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Dan Misener cautions us: Don't forget about your podcast's back catalog, highlighting one of Pacific Content's clients who "were smart about producing a show with a long shelf life, so the episodes didn’t go stale." As a result, their downloads have doubled in the six months since the podcast finished being released.
July 1, 2019:
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Advice: Going to a conference? Want to get listeners subscribed to your podcast? Here's how RedHat does it, thanks to Pacific Content. tl;dr: QR codes are good, but you need human beings to help.
June 11, 2019:
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Should your podcast have a trailer? Dan Misener from Pacific Content analyses the data. Spoiler: yes, yes it should.
June 6, 2019:
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Steve Pratt from Pacific Content writes how the company measures a successful podcast, and diagnoses podcast problems. Meanwhile, South African broadcaster Gareth Cliff shares his thoughts on podcasting successfully.
May 30, 2019:
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Dan Misener from Pacific Content digs deep into podcast colour schemes.
May 24, 2019:
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Sbaglio strada e cambio vita is the first branded content podcast in Italy (and, apparently, Italy's first comedy podcast). Pacific Content's Steve Pratt sat down with them to find out more. (Spreaker)
May 8, 2019:
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What's the art and science of naming your podcast? Pacific Content's Dan Misener has gone through the data to find out.
May 2, 2019:
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The Canadian media conglomerate Rogers Media has acquired Pacific Content, Canada's first branded podcast company. In a blog post, Steve Pratt explains more. "The company will join Rogers and report in through our radio division but will continue to operate as a stand-alone business," says Julie Adam, Senior Vice-President of Rogers Radio.
April 26, 2019:
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"What we found was that a weekly publish was not the most effective or efficient strategy for the vast majority of our podcasts." How often should you publish your podcast, and why? Steve Pratt from Pacific Content offers some data-led thoughts.
April 25, 2019:
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Podcasting Essentials has Steve Pratt from Pacific Content. "To stand out, don't do what everyone else is doing. Quality production and a narrative form of storytelling helps build engagement from the get-go," he says. (BE Media Production / Omny Studio)
March 15, 2019:
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Pacific Content's Steve Pratt has interviewed Edison Research's Tom Webster about the recent Infinite Dial data, and pulled out 10 big podcasting takeaways.
March 14, 2019:
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Dan Misener from Pacific Content looks into the possibility of getting a total subscriber number for your podcast. tl;dr: no chance.
February 8, 2019:
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Jack Rhysider's Darknet Diaries recently did an "episode swap" with two other podcasts. In a blog from Pacific Content, we learn what effect it had.
January 18, 2019:
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Pacific Content, the company behind the new Facebook Podcast Three and a Half Degrees: The Power of Connection, have written up nine marketing lessons for your podcast, working with Facebook's team. The post includes some savvy use of offline media (coffee cup sleeves, aimed at commuters) and some extra-clever use of Facebook itself.
January 15, 2019:
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More podcasts were launched in 2018 than ever before, says Pacific Content's Dan Misener after examining the numbers. He adds that the number of podcast episodes has doubled every year since 2016.
January 14, 2019:
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Facebook has a new podcast, Three and a half degrees: the power of connection. "We’re no longer six degrees apart – technology has squeezed this distance from person to person. Today, we are separated by three and a half degrees." Of note: the podcast's landing pages lists the top five podcast apps equally. It's had some good press today, too. (Pacific Content)
December 20, 2018:
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Pacific Content publish 13 predictions for podcasting in 2019, interviewing some of the best and brightest in the podcast industry.
December 14, 2018:
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Pacific Content has also posted a look back at 2018 from an industry point of view.
December 7, 2018:
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In advance of a slew of "what will the future of podcasting be in 2019" articles, for fun you might like to re-read this compilation of predictions for 2018 from Pacific Content.
November 15, 2018:
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Steve Pratt from Pacific Content advises podcasters to be consistent.
November 9, 2018:
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12% of podcasts have only published one episode, according to Pacific Content's Dan Misener. Half of all podcasts have less than 14 episodes. Misener says that the most popular podcasts have about 200 episodes available.
October 31, 2018:
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Wooooooo. It's halloween, and therefore Podcast Websites share The Scariest Podcasting Stories We've Ever Heard, and Pacific Content post advice on how to dress up as your favourite podcast.
October 19, 2018:
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Pacific Content's Steve Pratt talks to Jeff Vidler on audience insights
September 20, 2018:
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Pacific Content's Steve Pratt discusses ways to make podcasts shareable on social media. Spoiler: don't share the podcasts, he suggests.
August 13, 2018:
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Steve Pratt from Pacific Content writes What podcasters can learn from the book industry, following a chance conversation with James Cridland, the Editor of Podnews. "It's a very smart observation," he writes.
July 30, 2018:
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Dan Misener from Pacific Content took advantage of the Podcast Movement crowd to ask questions about audience acquisition - specifically, how podcasters got more audience.
July 19, 2018:
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Pacific Content's Steve Pratt notes: Podcasts don’t “go viral.” Is that worth celebrating? - a point about a lack of clickbaity podcasts.
July 5, 2018:
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Pacific Content's Dan Misener spots that Google Podcasts is recommending podcasts based on the categories you listen to, and asks Have you looked at your secondary categories lately?. We've added two new categories for the Podnews podcast.
June 27, 2018:
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Smart speakers are "having their 2004 iPod moment", argues Pacific Content's Steve Pratt, suggesting some ideas for your content strategy. Meanwhile, Google Home smart speakers now speak Spanish.
June 13, 2018:
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Pacific Content's Dan Misener talks about evergreen content: whether you make podcasts that will still be fresh in a year or so.
June 5, 2018:
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Where is podcasting's Family Feud? asks Pacific Content's Steve Pratt: comparing the genre of the most-watched TV shows with podcasting and asking if we can grow podcasting's popularity by learning from it. He concludes: "We are not creating enough programming specifically designed to reach first-time audiences". (If you're a Brit, he means Family Fortunes, the one with Les Dennis, Max Bygraves or Bob Monkhouse, not really the one with Andy Collins.)
May 31, 2018:
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Dan Misener from Pacific Content has noted that only 17% of all podcasters use secure RSS feeds. Apple recently announced that it will soon require secure RSS feeds for access to Podcast Analytics and for new submissions.
May 30, 2018:
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Pacific Content's Dan Misener is concerned we're preaching to the converted: "26% of Americans listened to a podcast in the last month. Don’t forget about the 74% who didn’t."
May 24, 2018:
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Pacific Content's Steve Pratt talks about podcast episode length and frequency. "Think about valuing the listener’s time every step of the way. Edit out content that doesn’t value their precious time and attention."
May 16, 2018:
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Pacific Content's Dan Misener posts How to build a website for your podcast. We plan to update our podcast subscribe pages accordingly, to make them easier to use.
May 8, 2018:
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Steve Pratt of Pacific Content discovers adjacent product categories. "Choosing the primary category can be challenging because the show straddles more than one topic. Once this dilemma presented itself a couple times, we realized that adjacent categories were actually new opportunities for audience development in disguise."
May 1, 2018:
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Dan Misener from podcast producer Pacific Content shares their own internal dashboard: 'episode trajectories' (using SimpleCast's API).
April 27, 2018:
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The final part of the Google podcasting strategy posts from Pacific Content discusses Instant Translation, Lookahead Scrubbing, and More.
April 26, 2018:
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Part four of Pacific Content's coverage of Google's new podcasting strategy: Steve Pratt unveils Google’s Plan To Deliver The Right Audio At The Right Time. Highlights are how podcasting works throughout the Google ecosystem (handing off between phones and smart speakers, for example): so you can start listening on one device and finish on another.
April 25, 2018:
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Pacific Content's look at Google's new podcast strategy continues. Part three, Google’s New Way to Find Your Next Favorite Podcast, highlights Google's recommendations, already visible within the podcast player, and investigates the concept of "audio SEO". Steve Pratt points out that Google's algorithms will favour podcasts of high interest and value, rather than (just) those who can afford good PR.
April 18, 2018:
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Pacific Content's Dan Misener points to Apple app banner installs being a really good way to promote your podcast - because they work on podcasts too. (We've added them to our podcast subscribe pages).
April 4, 2018:
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Do podcasters really need to beg for ratings and reviews? Dan Misener from Pacific Content asks the questions that ought to be asked. "We have not seen conclusive evidence that ratings or reviews directly contribute to chart performance, visibility, or editorial support from Apple Podcasts", he says. (Some others claim that reviews are only used for the "What's Hot" algorithm; and not for the others).
March 27, 2018:
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Steve Pratt of Pacific Content gives five reasons why your company should not make a branded podcast. "Not many people will voluntarily download an infomercial. Even fewer will do it more than once."
March 20, 2018:
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Pacific Content's Dan Misener has written a piece about "a little-known tool from Apple" to help you with your podcast marketing. It's an ingenious use of a service Apple makes available for affiliate sites.
March 13, 2018:
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More on Infinite Dial 2018: Pacific Content's Steve Pratt got to talk to Tom Webster, and identifies the five big trends. Tom discusses disappointing results from smart speakers. (We're on Alexa's daily briefing, or "OK, Google, ask Podnews for the latest")
March 6, 2018:
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Dan Misener from Pacific Content has an obsession with the Apple Top 200 Podcasts, using actual data to discover the trends for individual categories. A fascinating read. "Timing matters", he concludes.
February 27, 2018:
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Pacific Content's Steve Pratt writes about a simple graph that describes how to make successful content. The big takeaway: don't make podcasts for clients that clients will like; make great podcasts instead.
February 21, 2018:
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Dan Misener from Pacific Content posts about the surprisingly simple way to get your show on Apple's podcast charts, and dives into how they actually work.
February 14, 2018:
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Pacific Content posts about why best-selling authors make amazing podcast hosts; Dan Heath is one, and he's also (surprise!), a podcast host of Choiceology, exploring the lessons of economics.
February 7, 2018:
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Pacific Content posts a piece about why they don't like the term "branded podcasts" (even though they claim to have made it up). They walk us through their new, and potentially better, phrase.
January 30, 2018:
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Pacific Content's Dan Misener makes a good point about who owns your RSS feed? - lots of big podcasts, it seems, don't own theirs. (We do! Yay!)
December 20, 2017:
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A well-sourced article from Pacific Content gives their eight major podcast predictions for 2018.
November 20, 2017:
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An interview with Steve Pratt from Pacific Content, "the first branded podcast company in the world". The podcast itself is the Access Podcast with Matty Staudt, Digital Program Director of iHeart Media San Francisco.
November 17, 2017:
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Pacific Content's Dan Misener posts that the new iOS 11 camera supports QR codes, and if you make an iTunes link, it'll open Apple Podcasts automatically. Makes sense to use this in any print advertising for your podcasts. Here's a QR code to try it out on.
