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Pippa Johnstone writes about "the art of making a good unscripted podcast". Preparation is key, she says, and post-production is essential.

Pippa Johnstone from Pacific Content writes about how to protect your hearing.

the last big piece of M&A activity in podcasting? It was certainly the largest company still available: but there will be more acquisitions on the horizon. In particular, Amazon lacks the long tail that a consumer podcast host can give them - just as Acast bought Pippa, Spotify bought Anchor and SiriusXM bought Simplecast, Amazon could own a host of its own as a way to reach other platforms and to incubate new talent. Amazon also lacks any podcasting ad-tech companies; ART19, which hosts a number of the largest podcasts in the world, remains privately-owned. Let's watch this space.

Analysis: The podcast market appears to be horizontally consolidating. SiriusXM already owns Pandora and ad-tech company AdsWizz: their acquisition of Simplecast adds a capable podcast host and analytics company, and means they have capabilities in all sectors of the business. They join EW Scripps, who own Omny Studio, Triton Digital, Midroll and Stitcher; Spotify, who own Anchor, Gimlet et al; and Acast, who acquired Pippa and set up their own content studio last year. It's not enough, it seems, to be a great hosting company or a content-creator: the podcast companies of the future appears to need a foot in all parts of the business.

Podcastéo has looked at the French podcast industry. In the top 200, the most popular host is Acast (who bought the French company Pippa last year), ART 19 and Soundcloud; for smaller podcasts, the #1 host is Ausha, another French company. As is the case in many emerging markets, repurposed radio material leads the charts.

Acast has launched its own podcast host, called Acast Open. The service offers three tiers, one of which is free; and adds automated episode transcription and an audiogram tool. If you're on Acast Open and you become large enough, you may be invited to be monetized by the company, too. The product replaces Pippa, which they purchased earlier in the year.

Influence takes a deep dive into the world of advertising: the good, the bad and the ugly. WeTransfer CCO Damian Bradfield hosts the podcast, which asks how much of a say we really have when it comes to the things we buy. (WeTransfer / Pippa)

The Communicate Influence Podcast is a new podcast interviewing people in communications, PR, marketing, and leadership. The latest episode talks about how to engage on social media. (Pippa)

Rocket Fuel is a new series of one to one interviews with people that have affected UK youth culture. From the UK GM of Snap, Ed Coucher, to the former head of programming at Kiss Radio, Andy Roberts and the editor of Shout Magazine, Louise Kettle. (The Big Shot / Pippa)

PRX writes about the podcasting scene in France. There was a fair amount of French-language reaction on Twitter yesterday to the announcement of Pippa's purchase by Acast. The company (PRX, not Pippa) has also written about the podcast scene in India, which we believe is the fastest-growing in the world.

Oh, you want more stats? Try these statistics for the French podcasting market, showing that Pippa is the #4 podcast host in the country, and SoundCloud #3. Ausha is the most popular podcast host - a French company.

Podcast host Pippa was contacted by another company offering to sell them a slot in the Apple Podcast Charts over the weekend. They live tweeted it. A reminder that our story only covered one such company.

Thank you to Michael Jensen for your kind personal support. And hello to Pippa and to Storiyoh, some of our recent new silver supporters.