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Podcast Business Journal
The business of podcasting: a weekly newsletter with data, news and interviews
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December 4, 2024:
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July 2, 2024:
    There was a new podcast episode posted every 0.8 seconds last month, according to the Podcast Index (visualised by the Podcast Business Journal). However, the number of active podcasts (updated in the last 30 days) dropped by 10,000 last month, to 332,511.
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March 21, 2024:
    A new slate of stories from LAist's Imperfect Paradise have been revealed; the show's four-part stories will feature a story about a group of dancers working to unionize one North Hollywood strip club and the pitfalls they faced along the way; then stories about the Colorado River, the Mexican border, and the lions, coyotes and bears moving into LA. We've an interview with LAist's Shana Naomi Krochmal tomorrow in the Podcast Business Journal.
March 1, 2024:
    TEGNA released its latest financials. It’s the owner of the Locked On Podcast Network, and that saw a 37% increase of downloads and views in 2023, broke 30mn in October, and is expanding into video. Our sister publication the Podcast Business Journal will have an interview with David Locke later today about the company’s strategy to get close to audiences.
February 2, 2024:
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November 17, 2023:
    Later today, the Podcast Business Journal talks to Lisa Jacobs from Ad Results Media on brand suitability and advertisers' appetite for risk. It's a free weekly newsletter for the business of podcasting.
October 30, 2023:
October 27, 2023:
    In an email, BetterHelp, the biggest podcast advertiser in the US, has informed podcast networks that it will be using the ArtsAI measurement pixel in ad campaigns in 2024 for measurement and optimisation. The email says: "They would love for their network partners to cover the pixel costs and it seems like several of their partners have agreed to this already." (Our sister publication the Podcast Business Journal interviewed ArtsAI's Erik Lundberg last month).
October 26, 2023:
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August 28, 2023:
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August 11, 2023:
    Live One's Chairman and CEO Rob Ellin is interviewed later today in the Podcast Business Journal. Speaking about the planned acquisition of certain assets of Kast Media, he said: "We've spoken to every podcaster. We've offered a really fair deal. No other platform is going to pay them for the past. You cannot move with a fistful of anger - move over when you're truly in partnership with us. All of us want to grow and build together." Subscribe to the weekly newsletter for the business of podcasting.
August 7, 2023:
    Is your podcast everywhere it could be? Our sister publication Podcast Business Journal spoke to Spafax, a company that gets podcasts and audio dramas into in-flight entertainment systems in aeroplanes. They had a number of ideas of how to get your show on board.
June 30, 2023:
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June 2, 2023:
    Media Roundtable this week goes all international, with a new feature - the Editor of the Podcast Business Journal (and Podnews), James Cridland, talking through the week's podcast business news with Dan Granger, Neal Lucey and Jennifer Laine. The show then looks at the international growth in audio.
May 31, 2023:
    It's the latest acquisition from the PodX Group, who now own companies in Scandinavia, Argentina, France and the UK. To learn more about PodX Group, read this interview with CEO Staffan Rosell in the Podcast Business Journal.
May 26, 2023:
    At APM Studios, 73% of the network's hosts are people of color, which is up from 37% just one year ago. In today's Podcast Business Journal, Tom De Napoli, the VP of Revenue Strategy at APM Studios, tells us about the company's set of principles for working with brands, and its focus on diverse voices. Subscribe, free, to our weekly newsletter covering the business of podcasting and join 8,000 others.
May 19, 2023:
    "Right now, the [podcast] industry is growing from a copycat standpoint, instead of from innovation. The industry doesn't grow from every single company doing the same thing." - Patrick Hill, the CEO and founder of Disctopia, is interviewed in the Podcast Business Journal today. Subscribe, free, to the business of podcasting.
May 12, 2023:
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May 8, 2023:
    How many podcasts are there? In the first set of regularly updated data collated by The Podcast Business Journal, we look at how many shows are being made, and whether the trend is up or down.
May 5, 2023:
    Staffan Rosell, the CEO of PodX Group, is interviewed in this week's Podcast Business Journal. Their plans are not to turn podcasts into TV: "We say to all the companies that we meet that it’s audio first, it’s podcast first. If you’re successful and you have something fantastic that someone wants to make television or film out of, that’s great, but that’s a bonus. Podcast companies think that everything will become television and film. That will be, I think, the exception rather than the rule." Subscribe free here for the full interview.
May 1, 2023:
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April 21, 2023:
    Spotify believes that podcast advertising could be easier and more efficient for ad buyers. In an interview to be published later today for the Podcast Business Journal, Nina Harvey says the Spotify Audience Network is "able to bring to an advertiser a single buying point to supply an efficient way to access audiences at scale." You can subscribe to the Podcast Business Journal here.
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