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Podcast Discovery
A UK-based full-service marketing agency for podcasts, networks and brands
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November 26, 2024:
    Two-thirds of podcast listeners say it’s easy to find new shows that they’re interested in. 50% discover them from their preferred podcast app; a good description is the #1 reason they hit play. All data from The Podcast Host’s new Podcast Discovery Survey, which was published today. 166 people took the survey.
November 12, 2024:
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September 13, 2024:
    The Media Club with Matt Deegan is the new name for The Media Podcast, the weekly show about UK media. The show, one of the UK's longest-running podcasts, has been given a new look, new website and a new episode today. It's produced by Rethink Audio and the rebrand was managed by Podcast Discovery.
September 5, 2024:
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August 9, 2024:
    The Podnews Weekly Review this week contains Oskar Serrander on Wondercraft's new ad service; Josh Divney on Podcast Discovery's Virtual Studio, and Mathew Passy on the new Podcast Beacons. We also discuss X Corp and GARM.
August 8, 2024:
    Podcast marketing agency Podcast Discovery has launched the Virtual Studio - a full, bespoke 3D modelled virtual studio, and a camera/lighting kit for each contributor. The company says that clips that are shot professionally are more than twice as likely to go viral than clips shot on a webcam.
August 7, 2024:
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June 19, 2024:
    Want to find a true crime podcast episode featuring a death on a subway train in the US? Or one in the wilderness where the murder weapon was a USB cord? Pods 4 Us is a new podcast discovery app with detailed filtering options for true crime and book podcasts. More categories are on the way, we’re told.
June 4, 2024:
May 31, 2024:
    Another daily newsletter? About podcasts? Podcast Discovery's Podcast Rex has launched Election Daily, a daily newsletter showing how all the UK's news and political podcasts are covering the election each day.
May 28, 2024:
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March 19, 2024:
    A new podcast discovery tool for advertisers, Busylike, has been launched. It allows brands to discover over 2,000 shows to collaborate and advertise with.
December 11, 2023:
December 1, 2023:
October 30, 2023:
October 12, 2023:
    A "podcast discovery network" called PodDisco has launched, with the podcast True Crime US Discovery (in a number of languages), which consists of concise episode edits of shows like Crime Junkie, CBS News's 48 Hours, and Dateline NBC. The company tells Podnews that it has not asked creators for permission for their shows to be edited in this way, because: "we believe this can be beneficial for original creators, as it can drive traffic to their content."
August 28, 2023:
    Feed the Queue has been refreshed and relaunched by Tink Media, and calls itself the ultimate podcast discovery podcast. It will feed your queue with an assortment of fantastic podcasts you would likely not have heard of. Join the team from Tink Media and creators from across the industry to learn about shows you’ll love. The press release uses the word "char-queue-terie", but we'll gloss over that and pretend it didn't happen.
July 21, 2023:
    In the US, Oprah Winfrey has been guest-hosting The Starbucks Daily in the Starbucks app for the last five weeks. The show features a genius podcast moment, and helps promote podcasts to the 30mn people who use the app every month. It's made with podcast discovery app Hark, and you can hear her appearances (and other shows) on this Harklist.
July 20, 2023:
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March 17, 2022:
December 27, 2021:
    Voxalyze has published their Podcast Discovery & Consumption report. The company surveyed listeners across four countries (the US, UK, France and Germany) to see if there are any local differences. Podcast listeners use 1.9 platforms on average, and Amazon Music is surprisingly high in their results. Google Podcasts reaches up to 15% of all users, but only 4% in the UK (possibly because the BBC blocks their podcasts from it).
August 17, 2021:
July 30, 2021:
July 27, 2021:
    Audacy has launched Podsauce, a podcast discovery show. The show (in both audio and video) will "give viewers and listeners the inside scoop on new podcasts from the genre’s top talent and discover hidden gems they might otherwise have missed out on." There will also be a minute-long version on the radio.
July 19, 2021:
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June 9, 2021:
May 18, 2021:
April 19, 2021:
March 9, 2021:
    White-label voice assistants will win the battle for podcast discovery, says Techcrunch: "the voice assistant that can … search, sample and discover content through shareable bite-sized pieces will win". The paywalled piece is presented as editorial, but it's written by Amir Hirsh from Audioburst - who, coincidentally, operates a white-label voice assistant that can search content through shareable bite-sized pieces.
March 5, 2021:
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August 24, 2020:
August 17, 2020:
May 4, 2020:
    Auby is "a young startup with big ambitions on a mission to change podcast discovery". Currently they've some positions open for interns and "podcast enthusiasts".
March 30, 2020:
    The most popular way of choosing a podcast is the show description, according to The Podcast Host who have published the results of their survey, Podcast Discovery in 2020. They discover that most people just use the search in their podcast app to find new stuff to listen to.
January 6, 2020:
    Podcast discovery website Podchaser has added a recommendation feature. You can recommend podcasts, episodes or creators to your friends on the service or via email - and we like their example of a creator to follow.
December 10, 2019:
    Google Assistant has added a new podcast discovery feature - listening to podcasts by topic. "OK, Google, find a podcast about podcasting news" is particularly good. It returns a list on displays, and plays podcasts on phones. This is an enhancement of a feature first launched in early August on the Google search engine.
November 19, 2019:
    Breaking: Spotify has (just) launched Your Daily Podcasts, an algorithmically-driven podcast discovery playlist that promises "an easy way to discover new shows while also keeping up with old favorites". If you’ve listened to at least four podcasts in the past 90 days, you’ll find the playlist in the “Your Top Podcasts” shelf on Home or in the “Made For You” hub on browse. It's available for free and premium users within the US, UK, Germany, Sweden, Mexico, Brazil, Canada, Australia, and New Zealand.
October 21, 2019:
October 3, 2019:
    In a talk that was praised as 'refreshingly frank', CEO of Pocket Casts Owen Grover spoke at OzPod 2019, an Australian podcast conference, earlier today. In a wide-ranging Q&A with ABC Audio Studios boss Kellie Riordan, Grover predicted a continuing decrease in Apple's influence, and said that Pocket Casts is planning for a future where there is no market leader in podcast discovery. "Spotify are helping non-podcast listeners to discover content: but we're fooling ourselves if we believe they'll indefinitely do this for the love of the medium," he said, highlighting the benefits of RSS. "We just got over what Facebook did to journalism - we don't want that to happen with podcasting." Asked whether Pocket Casts will share individual audience listener data in future: "No," he said, adding "We won't do that. Is that clear enough? No."
January 14, 2019:
    Hunter Walk, a partner in a VC company, writes about podcast discovery. Podcast discovery is a problem, he writes, but attempts to fix it "are at best features, not products or companies."
November 21, 2018:
October 17, 2018:
September 6, 2018:
    Suly is a (French) app designed for podcast discovery. Google Translate tells me it's an "application that will allow you to discover new podcasts with a disconcerting ease!"
July 24, 2018:
    DiscoverPods published a survey last year about the state of the industry. Headlines included: 71% of respondents consider podcast discovery as a major issue facing podcasts today; 66% of respondents rank marketing and building an audience among their top challenges. Podcasters and podcast fans can help this year's survey by filling in the Podcast Trends Report survey.
November 3, 2017:
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August 31, 2017:
August 29, 2017:
August 16, 2017:
    Podcast discovery service Stabl offered a set of recommendations, sorted in time order: the theory was that if you had 30 minutes spare, it would find you some great content. They've dropped the time element after research, will no longer update their iOS app, and will focus on more recommendations.

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