Search for ‘Podcorn’

May 16, 2024:

In the UK, the Advertising Standards Authority has released new guidance on making ads clear in podcasts. Use the phrase “This is sponsored by...” or “This is a paid-for advertisement for...”, the self-regulator says. It’s similar to FTC guidelines in the US.

August 2, 2023:

Podtrac is measuring more podcasts than ever: Livewire reports its tracking code was in 8.6% of all episodes released in July. Meanwhile, the use of trackers from Audacy's Podcorn has almost halved in just two months.

May 18, 2023:

Audacy, which owns Cadence13, Pineapple Street Studios, Podcorn and Moonbeam, is to be delisted from the stock market for having an "abnormally low" share price. The company plans to appeal. $200 invested in Audacy this time last year would be worth just over $10 today.

January 2, 2023:

Podtrac remains the most popular third-party analytics service; Audacy's Podcorn has slipped to fourth place.

November 10, 2022:

Agnes Kozera has left Podcorn, the company she co-founded, according to her LinkedIn. The company was acquired by Entercom, now Audacy, in Mar 2021.

April 25, 2022:

Thank you to Audacy for helping Podcorn, Pineapple Street Studios and Cadence13 return as Gold supporters. We're grateful for your support.

November 10, 2021:

Audacy reported their financial results for Q3/21. The company, which owns Cadence13, Pineapple Street Studios and Podcorn, said in an investor call that it made around $16m in revenue from podcasting - 4.8% of the total company's income.

July 22, 2021:

Podcorn's CEO is interviewed for an advertorial in MediaVillage about earning money with podcasts. The company, owned by Audacy, has 48,000 podcasters using their platform.

April 20, 2021:

Thank you to Audacy, who's companies Cadence13, Pineapple Street Studios and Podcorn are new gold sponsors today. Formerly Entercom, Audacy is a leading multi-platform audio content and entertainment company, and unapologetic champions of audio – everywhere, on every device.​ Their help allows us to remain independent. Here's how to support Podnews.

April 14, 2021:

How much should you charge for sponsorship? - Gilon Marts from Buzzsprout talks about how pricing works, how to set your pricing and Alban Brooke interviews Agnes Kozera from Audacy's Podcorn.

March 31, 2021:

Entercom, which owns Cadence13, Pineapple Street Studios, Podcorn and CBS Radio, has changed its name. "Part audio, part audacious, part odyssey", the new name is Audacy. As part of that, RADIO․COM is no more: they've rebranded it Audacy as well. You can get your podcast into that app; our big list of podcast directories includes them. The stock market likes it: shares rose by 5.2%.

March 10, 2021:

Entercom has acquired Podcorn, valuing the company at $22.5m. Entercom, a US radio broadcaster, owns Cadence13 and Pineapple Street Studios. Podcorn gives advertisers access to podcasters. In 2016 Google purchased the founders' previous company, FameBit, for $36m.

November 5, 2020:

Podomatic has announced two new partnerships with Podcorn and Whatfor Apparel - allowing monetisation for any sized podcast on the platform. Podomatic will forward any commission direct to the podcaster.

October 22, 2020:

Podcorn, a self-service marketplace connecting podcasters with advertisers for native sponsorships, is announcing new partnership deals with podcast hosts Buzzsprout, Podomatic, RSS, Captivate and Omny Studio. Podcorn claims to have done thousands of campaigns with tens of thousands of podcast creators.

September 25, 2020:

How successful can podcast advertising be? We hear that mobile game Best Fiends used the podcast sponsorship platform Podcorn to get a hundred podcasters to talk about their app. The resulting 500 host reads generated over nine million episode listens.

September 23, 2020:

How to make money podcasting with Podcorn is a video guide to how to use this platform for additional revenue.

August 17, 2020:

Podcast host Captivate has added Gaana as a destination - they claim it's India's #1 audio platform; and a link with Podcorn in their new resources section. (Our Editor is on Captivate's advisory board - Disclosures).

February 24, 2020:

Aaron Dowd has joined Podcorn. He was previously "Customer Success Lead" for Simplecast.

December 4, 2019:

There are more than 700,000 podcasts, but only 15% are making money - according to Podcorn, a new self-service advertising platform which has launched today. Podcorn promises to "streamline podcaster discovery and provide the tools to run native podcast ads at scale". The product has a good ancestor - it has been built by the founders of FameBit, a service which allowed YouTubers to connect with brands: Google thought it was so good, they bought it.

September 4, 2019:

Thank you to Podcorn for becoming our latest gold supporter. Podcorn is a marketplace for podcast sponsorship, connecting unique voices to unique brands. You should be like Podcorn

August 30, 2019:

Podcorn, a self-service platform for sponsorships, launched earlier this month after $2.2m of funding. "Only a small portion of podcast creators are able to monetize, and it’s a manual and tedious process for brands to find the right podcasters to collaborate with directly," says Agnes Kozera, a co-founder, highlighting the opportunity for Podcorn.

August 26, 2019:

A new service called Podcorn has launched: it says it's a podcast marketplace for sponsorships, helping podcasts earn money. The company launches with $2.2m of seed funding.