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Sounder
Media publishers, agencies, and marketplaces use Sounder’s data solutions to provide brand safety, contextual t...
Brand suitability tools
Media publishers, agencies, and marketplaces use Sounder’s data solutions to provide brand safety, contextual t...
Brand suitability tools
Stories
August 29, 2024:
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In Australia, Triton Digital’s Sounder has partnered with NOVA Entertainment for contextual targeting and brand suitability.
August 7, 2024:
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Data that Podnews published a year ago suggested that some brand safety tools incorrectly categorise Black-hosted podcasts as risky, because of a lack of nuance and cultural understanding. Today, Barometer and DCP have partnered to create the Black Podcast Coalition - a collective of influential Black networks and shows. Shows will be tracked and certified for brand safety. The group suggests that these shows “are actually more suitable and less potentially risky than the average show in the Edison top 50.”
August 5, 2024:
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Triton Digital’s Sharon Taylor writes about the integration of brand-suitability tool Sounder, which the company acquired in March. She talks about the perils of being mis-categorised, and the benefits of a brand-safety tool being built-in to a podcast host. (Podcast Movement Booth 504)
March 27, 2024:
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Triton Digital has acquired Sounder, a brand suitability and contextual advertising tool. The deal will allow Sounder to accelerate its growth, while giving Triton Digital its own brand suitability technology. Terms weren’t given.
February 15, 2024:
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Audiohook has announced a collaboration with Sounder for episode-level contextual targeting. The tool moves beyond show genres to pinpoint contextually relevant episodes within podcasts – regardless of the show’s declared genre.
January 24, 2024:
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Brand safety and monetisation company Sounder is to launch a set of open APIs for its Automatic Speech Recognition (ASR) and transcription technology. Meanwhile, Seekr announced a new brand safety and suitability platform for advertisers. Seekr Align aims to “double podcast industry ad revenue”, by helping premium advertising brands understand the brand safety and suitability of hundreds of thousands of podcast episodes.
January 9, 2024:
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First look: Are news podcasts a brand-safe place to be? Analysis from Sounder suggests that over 80% of NPR’s news shows were classified as safe for brands to advertise in - significantly better than all news podcasts, where that figure drops to 54%.
November 15, 2023:
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Magellan AI and Sounder have announced a partnership to offer brand safety and suitability verification for podcast campaigns.
October 26, 2023:
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W!ZARD Radio Media has partnered with Sounder for precision targeting across the W!ZARD Studios podcast network catalogue.
October 10, 2023:
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Broadway Podcast Network has signed with Sounder for monetisation, analytics and targeting tools.
October 4, 2023:
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Blue Wire has announced a strategic partnership with Sounder to offer brand safety and suitability tools, including ad targeting, to advertisers.
September 20, 2023:
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AdLarge, Flightpath and Sounder have announced an integration to offer brand safety, contextual targeting, and customized campaign forecasting and planninng.
September 13, 2023:
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Sounder unveiled a partnership with women's humour brand Betches Media. "The partnership will enable contextual and brand suitability targeting across Betches Media’s top-tier lineup of podcast programming, thereby opening up precise targeting at scale for advertisers."
September 8, 2023:
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Sounder has been named as one of the top 100 companies shaping the future of workplace culture. The company is the only audio company in the list.
August 31, 2023:
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Sounder is to join the Prebid Audio Taskforce. Prebid is an independent organisation designed to ensure and promote fair, transparent, and efficient header bidding across the industry.
August 21, 2023:
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Sounder's contextual targeting product will be used for cable television, the company has announced, with an integration with IRIS
August 16, 2023:
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Brand safety and targeting tools are helpful - if there are enough ad slots to advertise in. Sounder has partnered with podcast yield analysis company Flightpath to combine brand safety and contextual targeting with availability predictions.
August 2, 2023:
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Some brand suitability tools are making it impossible to monetise podcasts from Black creators because they don't understand the culture, new research says. Solutions just using a standard keyword blocklist claimed that 92% of Urban One's podcast content was so potentially problematic it couldn't be advertised on - but the tools didn't understand that words like "bomb" mean "cool", not an explosive device, or simply didn't understand the accent and got the transcripts so incorrect they were then flagged as shows to avoid. Sounder's AI-based tool, however, only flagged 10% as problematic: dramatically improving the monetisation for content from Black creators.
July 20, 2023:
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Sounder and PodRoll have announced a strategic partnership to enhance podcast discovery and recommendations.
May 4, 2023:
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Brand safety and analysis company Sounder has launched the Sounder Audio Insights Dashboard, allowing one single interface to make insights readily available for ad buyers and publishers. You can join the pilot list to try it for yourself.
February 28, 2023:
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iHeartMedia has launched a new podcast brand safety tool with Sounder. The tool claims to be the first to give brands episode-level safety assurance.
January 18, 2023:
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First look: Sounder and Urban One have partnered to research improved brand safety tools for BIPOC audio content, which the companies recognise is currently limited. Sounder will work with Radio One and the Urban One Podcast Network.
November 3, 2022:
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Libsyn is offering Sounder customers their first 6 months for free. The company joins Co-Host in offering migration. Sounder announced it was closing its podcast hosting for more than 5,000 shows.
November 2, 2022:
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Sounder has announced it is to close its podcast hosting platform, as it focuses on brand safety and contextual targeting. There are currently 5,425 podcasts hosted on Sounder, according to the Podcast Index. The company is moving "many of our largest creators" to Spreaker; Co-host is offering 6 months free (go here).
November 1, 2022:
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Sounder has shared a summary of the white paper the company shared with the GARM steer committee for review later this year. It outlines how the company applies GARM’s current brand and suitability framework to audio content and the company's automated solution.
September 22, 2022:
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BAM Strategy has signed with Sounder for media strategy, planning and brand safety for national advertising campaigns. It's the first major agency partnership for the platform.
September 5, 2022:
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Podnews podcast pages now support the
podcast:person tag. Many podcast hosting companies support this, including Buzzsprout, Fireside and Sounder: and it's supported in podcast apps like Podcast Guru and PodcastAddict.
August 25, 2022:
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Bo Carper has joined Sounder as Senior Vice President of Enterprise Sales & Client Success. He was with Spotify.
August 24, 2022:
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Audacy is now using Sounder as the company's brand safety partner, joining SpokenLayer, iHeartRadio and DAX.
August 18, 2022:
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SpokenLayer is the latest company to sign with Sounder for third-party brand safety verification. Advertisers will be able to buy ads knowing that the shows adhere to their brand values and to the brand safety guidelines set by the IAB and GARM.
August 11, 2022:
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Jam Street Media has announced a number of new consulting partnerships, and a deal with the fast-growing audio platform Sounder.
August 8, 2022:
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Global's DAX has signed with Sounder to provide automated brand safety verification. Sounder’s solution will enable advertisers to purchase media across DAX’s podcast portfolio backed by the assurance that they adhere to brand safety guidelines, including those outlined by the IAB and GARM.
July 26, 2022:
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Breaking: Sounder has just launched a new website, with a shift in positioning - a focus on the company's automated brand safety strategy and the tools that creators need to reach more listeners, increase revenue and optimise workflows.
May 26, 2022:
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Sounder has released a new import tool to help podcasters move to the platform.
May 5, 2022:
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Podcast hosting tool Sounder has revealed a new analytics dashboard, including scheduled email reporting.
April 22, 2022:
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Vocal is a new podcast from Sounder that interviews independent creators about how they went from launch to large (75K+) streams. While there's a lot of advice out there about how to podcast, each episode of Vocal goes directly to the source, they say. Vocal’s first episode features Dr. Steven Bradley, host of “The Black Doctors Podcast.”
March 9, 2022:
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Jocelyn Lee has been hired as VP of Business Development and Strategic Partnerships at Sounder. In 2015 she'd worked at WNYC as Director of Business Development, before moving to Hearst.
February 28, 2022:
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Sounder has announced support for podcast transcripts, meaning the company's recently-improved transcription tool will now be visible in a number of new podcast apps. They've also added support for number of other tags.
February 17, 2022:
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iHeartRadio in the US has signed with Sounder to offer advertisers brand safety tools. The company is a seed investor in Sounder's latest Series A Funding round.
February 9, 2022:
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In recent agreements, AdLarge is renewing with Nielsen for audio measurement … Cumulus has formed a partnership with political network The Bulwark … LiSTNR has partnered with the Law Society of NSW for a new podcast, Lawfully Explained … and Sounder is partnering with Dr. Guy Macpherson on a podcasting workshop for mental health professionals. Two creators will be sponsored by the podcast host.
November 17, 2021:
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Sounder has launched an "Audio Data Cloud", which aims to analyse audio for advertisers to learn more about content of podcasts: including topic analysis, brand safety and automated summaries.
May 24, 2021:
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On Sounder: Huddle Up With Gus Former NFL quarterback, Gus Frerotte talks with guests about when they fell in love with sports, how sports taught them to overcome adversity and help shape their path to success.
May 21, 2021:
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On Sounder: Huddle Up With Gus Former NFL quarterback, Gus Frerotte talks with guests about when they fell in love with sports, how sports taught them to overcome adversity and help shape their path to success.
May 20, 2021:
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On Sounder: Huddle Up With Gus Former NFL quarterback, Gus Frerotte talks with guests about when they fell in love with sports, how sports taught them to overcome adversity and help shape their path to success.
May 19, 2021:
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On Sounder: Huddle Up With Gus Former NFL quarterback, Gus Frerotte talks with guests about when they fell in love with sports, how sports taught them to overcome adversity and help shape their path to success.
May 18, 2021:
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First look: Sounder has acquired Podnods, an AI-based podcast discovery and analytics engine. The co-founder and CEO of Podnods, Mercan Topkara, will become Sounder’s new CTO.
May 17, 2021:
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On Sounder: Spout Podcast You know them for their songs, videos, and epic performances, but there is always something even their super fans don't know until now.
May 14, 2021:
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On Sounder: Spout Podcast You know them for their songs, videos, and epic performances, but there is always something even their super fans don't know until now.
May 13, 2021:
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On Sounder: Real Sports Heroes explores the importance of today’s black sports star having a voice that goes beyond the court and playing field.
May 12, 2021:
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On Sounder: Real Sports Heroes explores the importance of today’s black sports star having a voice that goes beyond the court and playing field.
May 11, 2021:
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On Sounder: Real Sports Heroes explores the importance of today’s black sports star having a voice that goes beyond the court and playing field.
May 10, 2021:
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On Sounder: Real Sports Heroes explores the importance of today’s black sports star having a voice that goes beyond the court and playing field.
May 7, 2021:
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On Sounder: Understanding Today's Narcissist - What are the 10 steps to grooming someone into believing that they are losing it? What is gaslighting?
May 6, 2021:
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On Sounder: The Path Here - in this episode, follow Torrie Wilson's humble roots from a small town in Idaho, to a fast life in Los Angeles that took her to a Hall Of Fame career in professional wrestling.
May 5, 2021:
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On Sounder: Spout Podcast - Listen to Lil Nas X spout off on dating, becoming an author, and how fame has changed his relationships.
May 4, 2021:
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On Sounder: Spout Podcast You know them for their songs, videos, and epic performances, but there is always something even their super fans don't know until now…
May 3, 2021:
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On Sounder: Real Sports Heroes explores the importance of today’s black sports star having a voice that goes beyond the court and playing field.
April 30, 2021:
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On Sounder: Huddle up with Gus - Listen in his own words how Matthew McConaughey translates sports into his passion for acting.
April 29, 2021:
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On sounder․fm - In Huddle Up With Gus, 14 year NFL QB Gus Frerotte chats with Matthew McConaughey and how Matthew turns red lights into green lights.
April 28, 2021:
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First look: Podcast hosting company Sounder has launched Sounder Plus, a tool to enable creators to reach bigger audiences. It gives you automatic distribution to YouTube, adds Videobites (transcription-powered video clips) for social media, analyses episodes for keywords and tagging,
March 17, 2021:
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Sounder has launched a new show on their platform, The Path Here - featuring celebrities from across industries as they share stories about their paths to success.
March 5, 2021:
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To discover great new podcasts, says Arielle Nissenblatt, sign up to a curated podcast discovery newsletter. She runs the Earbuds Podcast Collective, a weekly podcast discovery newsletter, and we'd recommend it.
March 2, 2021:
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Sounder, a podcast management and monetisation platform, has raised $2.15m in a seed round. They've raised $4m in the past 14 months.
February 11, 2021:
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Sounder has added a new premium user management system, allowing podcast teams to collaborate on their podcasts.
January 14, 2021:
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How To Market Your Business With a Podcast (Ana Xavier)
December 30, 2020:
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Sounder has published its 2020 Podcast Playlist, highlighting podcasters on the platform.
December 9, 2020:
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Free podcast host RedCircle has launched programmatic advertising with Adswizz. Meanwhile, Sounder's monetization deals with DAX and Triton have gone live.
December 1, 2020:
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The Ultimate Guide To Monetizing Your Podcast Through Sponsorships The host of Young and Profiting highlights how to find a sponsor, the various ways of getting paid, and claims she's making "multi-six figures".
October 22, 2020:
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Sounder has partnered with Triton Digital to allow any podcast to earn revenue with dynamically-inserted advertising. This adds to their partnership with DAX for larger publishers.
October 14, 2020:
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First look: Podcast host Sounder·FM is to offer monetisation opportunities for their hosted shows with DAX, an audio advertising platform. If you've more than 25,000 monthly plays, you're eligible.
September 25, 2020:
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Sounder, a podcast platform, is a year old. They write about what they've learnt working on a podcast startup.
June 25, 2020:
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First look: Free podcast host Sounder has launched the Sounder Discovery Suite, which they call the first-ever keyword-based analytics tool, along with Audio SEO and Soundbite Sharing, all free for creators. The release also marks the launch of a new player, tech stack, and Sounder’s move out of beta.
May 14, 2020:
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What does it mean to be a good podcast host and interviewer? (Sounder and Travis Brown)
April 21, 2020:
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Tips and tricks published today include how to get more podcast listeners with better SEO (Neo Evolution); should I use my photo on my podcast cover artwork? (PodcastBranding); how to get your show transcribed (The Podcast Host); how to get your podcast to go viral (Jack Rhysider); and how to approach a lazy podcast co-host (Sounder).
March 18, 2020:
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Sounder have spoken to a lot of successful podcasters, and have published 11 creative ways to successfully promote your podcast. Or ten, if you discount the first one - "Go to networking events"...
March 11, 2020:
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Podcast monetisation platform Sounder has raised $1.8m, the company has announced.
January 21, 2020:
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Here's how to create beautiful podcast art, from an actual graphic designer.
December 13, 2019:
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Podcast transcripts can grow your audience, says Sounder, a podcast host that, in a splendid coincidence, offers free transcription.
October 17, 2019:
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Sounder - "the smarter way to podcast" - has launched. The podcast host offers free hosting, transcription, in-audio search, and analytics to help grow your audience; it also offers an audio search technology called P inpoint Audio Search to help searching through a publisher's podcasts. It's launched by former executives from Google, Spotify, WeWork and others.
May 24, 2019:
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The number of voice searches is - naturally - increasing substantially. Here's a nice graph and some stats.
May 6, 2019:
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Podcasts are more popular than music playlists, says a international study run by MIDIA Research. Meanwhile, Sounder uses Google stats to claim that podcasts are more popular than blogs.