Search for ‘Sounds Profitable’

In Sounds Profitable this week, Bryan Barletta has written about the finer details of the Spotify for Creators push-to-video, calling it a “a wake-up call for podcasting”, and highlighting the monetisation options you may lose by uploading video.

Sounds Profitable are hosting a webinar this Wednesday at 2pm Eastern, called Video’s Rise in Podcasting.

A new report, The Impact of Branded Podcasts, has been released by CoHost and Sounds Profitable. 90% of brands are satisfied with their podcast’s performance, the data says.

Podcasts are more interesting to non-listeners than ever before, says new data. Sounds Profitable published The Podcast Landscape 2024, a look at podcast consumption in the US. It claims 53% of Americans ages 18+ listen to podcasts each month (6% higher than Edison Research’s claimed 47%). The data includes the top 20 “favorite podcasts” (13% of respondents say their favorite is Joe Rogan), and suggests that YouTube has extended its lead as the most popular place to discover new shows. The study interviewed more than 5,000 Americans in an online panel. Some of the data was previewed at Podcast Movement.

Kristin Myers has joined Sounds Profitable as Principal. She previously worked with UTA and Stitcher (and was the first hire at Anchor).

On the Ausha stage at Podcast Movement: 👉 Tom Webster (Sounds Profitable) will reveal the latest data on podcast discoverability, precise marketing tips, and actionable strategies to elevate your podcast’s visibility.

Sounds Profitable’s Tom Webster has launched a book. The Audience Is Listening: A Little Guide to Building a Big Podcast is not a book telling you how to make a podcast (“you know how to do that”), and instead, tells you how to make your podcast better.

68% of people listened to some or all of the podcast ads in the last episode they listened to, according to Ad Nauseam, new data released yesterday from Sounds Profitable. The US data suggests that while ad-skipping does happen, podcasting performs better than radio or YouTube. It also gives insight into how many ads listeners tolerate.

How many ads is too many ads? How much ad-skipping actually happens in podcasting? Ad Nauseam: Frequency, Repetition, and Consumer Perceptions of Podcast Advertising is a new piece of research from Sounds Profitable’s Tom Webster, revealed in a free webinar on Jun 12.

“Decisions in their best interest vs yours“: Sounds Profitable’s Bryan Barletta has written a strongly-worded article against Spotify. In it, he criticises the decision for Megaphone and Chartable to no longer be certified to IAB Podcast Measurement Guidelines; and criticises the decision to remove minimum pricing for the Spotify Ad Network. He suggests publishers call for IAB recertification, and actively investigate moving away from Megaphone for the benefit of the industry. “Walled garden solutions don’t require IAB Podcast Certification, after all.”

Alongside Podnews’s overview slides with podcast data for your presentations, you might want to use this slide deck from Sounds Profitable too: data that makes the point that podcast advertising is, in a risky landscape, the safest bet.

Almost 47% of people who watch video podcasts in the US say they have watched The Joe Rogan Experience in the last month. Only 29% consume the show on Spotify, though, with 71% saying they watch the show on YouTube. A new study called Sound You Can See, released by Signal Hill Insights and Sounds Profitable, also claims audiences differentiate “podcasts” from other content, and that YouTube podcast consumers hate YouTube’s ads.

Gavin Gaddis has been promoted to Head of Content at Sounds Profitable. They have worked for the company since Feb 2022.

Podcast hosting company Spreaker is now free, claiming that it is "the first ever professional-level podcast platform" to be available at no cost. Features like unlimited storage and programmatic monetisation, previously only available in an enterprise package from the iHeart-owned platform, are now free for all podcast creators. The release describes existing free alternatives as "mediocre" and "very basic". Here's a deep-dive into their platform from Sounds Profitable.

In Sounds Profitable, learn Tom Webster's three favourite data points from his research last year.

Sounds Profitable has announced new research and content partners, and their presence at SXSW and Podcast Movement Evolutions.

Writing in this week's Sounds Profitable, Tom Webster reckons that we should embrace AI in podcasting, not fear it.

Tom Webster writes about brand safety and suitability in this week's Sounds Profitable. He suggests podcasting can steer into a leadership role on both safety and suitability by continuing to use the tools we already have - and being aware of what you publish.

Sounds Profitable has published a full list of its popular "deep dive" features, showing you under the hood of different podcast ad products. You can also watch Tom Webster presenting their Safe and Sound brand safety research of podcast listeners.

Safe and Sound, the first-ever study of brand safety and suitability from the listeners’ perspective, was released by Sounds Profitable. The study suggests that the greatest risk for brands is associating with a problematic host: but that podcasting has an advantage in not being live. The material listeners find most offensive is racist content.

Today, Sounds Profitable releases the first-ever study of brand safety and suitability from the listeners’ perspective, called Safe and Sound. The webinar starts at 1pm ET.

Audacy's problems may help inform where podcasting goes next. Sounds Profitable with Red Circle this week looks at radio's warnings for the podcast industry . In part two of his essay, Tom Webster warns us to do more research, respect your audience, focus on under 30s, and don't forget a bad dancer by the side of the road.

There are seven warnings for the podcast industry from radio, says Tom Webster in this week's Sounds Profitable from RedCircle. Tom shares four of them, including the high number of ads you hear on-air (and, increasingly, on podcasts).

In Sounds Profitable with Podsights Advisor this week, Bryan Barletta looks at the transparency issues around podcast downloads brought up by the recent revelation that podcast publishers have been buying plays in mobile games. "It’s clear that we are reaching a breaking point of confidence in the download," he says.

Sounds Profitable has published a deep-dive of Triton Digital's new advertising platform, TAP. The product is demonstrated by Advertising Strategy Manager Isabelle Lleres.

Sounds Profitable has a deepdive with TAP, the Triton Advertising Platform. The platform recently hit v2.0 with a number of new features.

How many podcasts are you really competing with? Sounds Profitable's Tom Webster suggests you aren't competing with four million podcasts: it's both much worse than that, and also much better than that, if you'd only market your podcast on other media. Read the article in full, and subscribe.

Does podcasting have an ad frequency problem? In Sounds Profitable with Podsights this week, Bryan Barletta works with Podscribe to discover how big the problem really is.

Libsyn has been announced as a presenting sponsor of BIPOC Podcast Creators. Additional sponsors include NPR, Simplecast, and Sounds Profitable.

Players get game tokens if they listen to a podcast for just twenty seconds. (Carman posts a graphic). But, because more than 60 seconds of audio are downloaded by the player, as demonstrated in this article in Sounds Profitable, these plays count as an IAB-certified download from podcast hosts and in prefix services like Podtrac. That allows podcasts promoted in this way to charge for the ads delivered in the show, and for that traffic to be counted in rankers.

A new version of AI voice tool Veritone Voice has been released. The press release that we publish includes an AI-voice rendition; you can watch a Sounds Profitable deep-dive into how the tool works, with Bryan Barletta and Fisher Robison of Veritone.

A new episode of Pod Chat is out today. Tom Webster of Sounds Profitable joins Danny Brown, and they talk about being conservative around data, the tipping point for brands and podcasting, and how lack of education around ads is hurting both publishers and advertisers.

Is podcast search broken? Justin Jackson took a tweet from Sounds Profitable's Bryan Barletta as inspiration to test the search facilities in podcast apps.

After 17 years in podcasting, Sounds Profitable's Tom Webster posts 17 things he has learnt from audiences and from you.

Karen Burgess from Pacific Content covers three sessions at Podcast Movement, including one our Editor participated in. Earlier, Annalise Nielsen gave her write-up of Sounds Profitable's Business Leaders Summit.

Live, host-read ads perform the best, according to After These Messages, new research presented yesterday by Sounds Profitable's Tom Webster: but well-produced scripted or programmatic ads work almost as well, says the study. Webster suggested to use both live reads and announcer-read ads throughout the course of a campaign. The research is available to download here, y también en español.

Is podcasting's growth really a case of three steps forward, two steps back? In Sounds Profitable with Podsights this week, Tom Webster looks at the problem of churn.

ICYMI: Sounds Profitable, with Podsights, published a piece on programmatic advertising for podcasters and how to get started.

How do you get started with programmatic advertising on your podcast? Bryan Barletta from Sounds Profitable has written a helpful guide with everything you need to know to earn money.

Are programmatic ads bad for podcasting? Tom Webster, writing in Sounds Profitable, suggests it's more about creative execution (and bad assumptions) than technology.

Sounds Profitable has announced it is to use Spooler to produce its future podcasts.

Black Podcasts are an "untapped ownership opportunity", says Lloyd George, writing for Sounds Profitable. "The podcast industry is ready for more Black creators, startup founders, and executives."

The recent Sounds Profitable research, The Creators (also now en español) said that podcast creators are overwhelmingly male. Rephonic has looked at the gender split of podcast audiences: to discover that shows with very female audiences have significantly fewer listeners, and that podcasts with very male audiences tend to have longer episodes. (And, unsurprisingly, tech podcasts skew very male in audience).

How is podcast listening growing abroad? Good Data this week, from Sounds Profitable with Podscribe, looks at the numbers from other countries.

How does targeting on podcast ads work anyway? Sounds Profitable's Bryan Barletta takes you through the data.

Want to take a deep dive into Libsyn's AdvertiseCast Marketplace? Even though Libsyn is in the name, and even though Libsyn acquired AdvertiseCast recently, podcast publishers do not need to host their files with Libsyn to take advantage of this new self-service marketplace; Dave Hanley took Sounds Profitable's Bryan Barletta for a walkthrough.

With Podscribe, the essential tool to verify your podcast and YouTube ads run correctly, Sounds Profitable this week looks at programmatic ads: and "why programmatic is a huge boon for all of podcasting." Bryan Barletta cautions, though: "To get there, we’re going to need more from our hosting platforms."

After Sounds Profitable's The Creators reported that only 29% of podcast creators are female, we're proud that The Podnews Ranker for June shows 41% of our mentions over the past 90 days were of women; up month-on-month from 35%. The data says Spotify, Acast and iHeart are the most-covered companies.

The Creators, Sounds Profitable and Edison Research's study into people that make podcasts, has published a full transcript, as well as a video of the webinar.

Sounds Profitable released The Creators, a study of the people who create podcasts. Tom Webster revealed that US podcast creators are more diverse than the US population, but are significantly younger and more male. Most own both Android and iOS devices, though more than four in ten podcast creators have been listening to podcasts for under a year. You can download the full report here.

A reminder that Sounds Profitable's research on the people that make podcasts The Creators is presented in a live (free) webinar at 1pm ET today. As a sponsor, we've seen the results: some data is surprisingly good news, other data is surprisingly not.

Sounds Profitable's The Creators - research into the people who make podcasts - was released early to sponsors yesterday. The public presentation is in a webinar on June 28. As a sponsor, we can tell you that there are some surprising discoveries.

In the weekly newsletter with Podsights, Sounds Profitable has announced "the first credible study of the profile of podcast creators in America". The research will be yearly, to track trends and changes in the creator space. The Creators, by Sounds Profitable and Edison Research, will be unveiled on Jun 28: you can register for the free webinar.

In Sounds Profitable this week with Podsights, Tom Webster discusses the three different podcast rankers out there: and whether the calculation of total audience from them is accurate.

Sounds Profitable announced the Business Leaders Summit, in collaboration with Podcast Movement on Tuesday, Aug 23, in Dallas TX. The summit is built with four sessions: new research, successful measurement, video and programmatic. People at companies that sponsor Sounds Profitable, like Libsyn's AdvertiseCast, get in for free.

"The former UFC commentator" is no longer the #1 person in the news according to the Podnews Ranker for the last 90 days; he's dropped to #7, being replaced by Sounds Profitable's newest partner, with a member of the Podcast Index at #2. The top five most covered companies were unchanged. Our mentions of women in the industry dropped slightly to 35% of the total.

In a session about the future of podcasting at Radiodays Europe, Sounds Profitable's Bryan Barletta suggested that the podcast industry has a long way to go to understand the possibilities of the technology already available.

Tom Webster has announced he is to join Sounds Profitable as Partner. Writing in Sounds Profitable with AdvertiseCast, he outlines the future for Sounds Profitable - to share content, research, and run events and advisory services to help set the course for the future of the audio business. Last month, Webster announced he was to leave Edison Research. To learn more, you should subscribe to Sounds Profitable.

Sounds Profitable tells us of big news tomorrow. To get it first, subscribe to Sounds Profitable.

Pod Chat this week has special guest Bryan Barletta from Sounds Profitable. He thinks podcasters are our own worst enemy at monetisation: "I think that the closer you are to the podcast space, the more you hear negatives about ads and about the industry. But I think the general public understands that ads are how things go around."

In Sounds Profitable, Bryan Barletta takes a deep dive into Adori Labs, a piece of new technology which makes getting audio content into YouTube a simple and engaging experience.

Radiodays Europe has announced a Podcast Summit in Malmö, Sweden this May. James Cridland, Podnews's Editor, will be moderating; among the speakers are Edison Research's Tom Webster, Rob Greenlee from Libsyn's AdvertiseCast, Julie Shapiro from PRX, and Bryan Barletta from Sounds Profitable.

Written by Shreya Sharma and Caila Litman, and guest-edited by Mignon Fogarty, Sounds Profitable with Claritas this week gives sage advice from the women building the podcast industry (también en español). Making the podcast industry more vibrant, inclusive and accessible to women and other historically disenfranchised voices, the article has quotes and a list of people to watch.

Jen Moss at JAR Audio publishes "Women Making Audio History". Deezer has added a 100% Women filter and playlists. Women's podcast network Mamamia has given over its site to articles that it wishes it could be writing. There's also a special edition of Sounds Profitable, with Claritas, today - focusing on women in podcasting. And, just in time for International Women's Day, Katie Krimitsos has managed to hit 40 million downloads from her Women’s Meditation Network.

Sounds Profitable has added a deep-dive into the ThoughtLeaders Partner Intelligence Solution. Elsie Bernaiche takes Bryan through their tool.

Responding to Spotify purchasing Podsights and Chartable, Bryan Barletta writes this week in Sounds Profitable that "Grading your own homework isn’t third-party measurement," adding "it’ll be a hard case to make to continue using Podsights when your actions in aggregate benefit a tool that is most beneficial to Spotify and their direct clients." You should subscribe to learn why he thinks we need to take collaborative action.

iHeartMedia has signed with Veritone to use synthetic voices to translate shows into different languages. They'll start in the Spanish market - and if this sounds familiar, it's because Bryan Barletta from our adtech newsletter Sounds Profitable has been using this technology to host a podcast in Spanish, in spite of not speaking the language.

The Podcasting, Seriously Awards Fund has a new fund partner, Podnews's ad-tech newsletter, Sounds Profitable. The fund covers admission fees for independent and early-career BIPOC, Queer, and Trans producers, for their work to be considered for awards and competitions.

Podbean has published a list of their live events for Q1/22. Expect speakers from the BBC World Service, Sounds Profitable, and Pacific Content.

Sounds Profitable has published a deepdive with Claritas. They talk about device graphs and identity graphs, and why good data is so important.

Caila Litman is to oversee a new research project for Sounds Profitable. She's worked at Condé Nast and Vox Media.

Sounds Profitable and Magellan AI have made a new update for their Podscape - a look at all the companies in podcasting today.

In 2021, podcast companies raised at least $371m in funding, according to Sounds Profitable's Bryan Barletta. In this week's newsletter with Magellan AI, he gives a recap of 2021's podcast acquisitions and funding. It's been quite a year!

Sounds Profitable has taken its Podscape, its map of the podcast industry with Magellan AI, and turned it into a podcast. Bryan Barletta says the podcast will help give a voice to the hundreds of companies in this space and help answer the question: "what do you do again?"

Advertising in podcasts brings one company 25% more revenue than Google Search. Füm shares their strategy for podcast advertising in this week's Sounds Profitable with Magellan AI.

In Sounds Profitable with Magellan AI, Bryan Barletta notes that shows with Apple Podcasts Subscriptions gets the most promotion within the Apple Podcasts app.

Veritonic has added Brand Lift to the platform's campaign reporting capabilities. The data helps advertisers know which audio asset is performing in their campaigns. Our sister publication, Sounds Profitable, has just published a deep-dive into their brand lift product: Amanda Dimarco from Veritonic demonstrates it to Bryan Barletta.

In Sounds Profitable with Podsights today, Bryan Barletta says that Spotify's new offerings for buyers of podcast advertising will benefit all the industry, not just Spotify.

Sounds Profitable has published a deep-dive with RedCircle, a podcast hosting platform. Mike Kadin takes Bryan Barletta through the tools and how podcasters can monetise their content.

Sounds Profitable en Español starts today, as Bryan Barletta explains in Sounds Profitable with Podsights. The podcast adtech newsletter will be translated and produced using technology from Veritone MARVEL․ai: and so will the Sounds Profitable en Español podcast, with Bryan sounding as if he speaks Spanish fluently… but he doesn't.

iOS 15's "Private Relay" has gone live: but what effect will it have on your podcast stats, and on ad-tech? In Sounds Profitable with Magellan AI, Bryan Barletta looks at the impact so far. (You should subscribe!)

Bryan Barletta's Sounds Profitable did a deep-dive on Podverifi, a new tool from Podscribe. The tool focuses on live airchecks at time of episode publishing and incredibly detailed transcription checks to make sure every scripted point, promo code, or URL was implemented correctly.

Sounds Profitable this week interviews Omer Jilani of Claritas about how to track podcast ad performance.

IP addresses are how we know how many people are listening to our podcast. But Apple's Private Relay, and VPNs, let multiple listeners use the same IP address. So what happens to podcasting when IP addresses go away? In Sounds Profitable this week with Chartable, Bryan Barletta highlights who wins - and who loses.

Sounds Profitable has posted another deepdive - this time looking at Kevel. Joining Bryan Barletta is Dylan Hulser from Kevel and they are joined by Andrew Kuklewicz, CTO of PRX to discuss the benefits they found in using a complete third party adserver instead of building their own.

Audio quality impacts your brand, according to research quoted in this week's Sounds Profitable, with Chartable. Marcus dePaula shares data and compares eight types of microphones. You should subscribe!

Podcast host Transistor is taking part in Stripe's Climate program, to contribute a percentage of revenue automatically towards fighting climate change. A number of other startups have joined, including Sounds Profitable.

Bryan Barletta, the Editor of our adtech newsletter Sounds Profitable, says: "This sends a big message to the advertising industry: podcast advertising is very effective in its core form. Before Megaphone was acquired by Spotify, they had worked with partners in each of those three countries to represent their inventory to local advertisers. Will that change with this shift?"

In his newsletter, coffee-lover Tom Webster writes about audiobooks, what a podcast is, and what a third thing is. He also promotes Sounds Profitable tomorrow.

When it comes to adtech, should you build your own, or buy someone else's? Bryan Barletta suggests a third way in this week's Sounds Profitable with Claritas. As ever, you should subscribe.

First look: Take a deepdive into SGrecast: Robert Minnix takes Sounds Profitable's Bryan Barletta round their tool to create, manage and monetize your podcasts. It's like your own guided view of what it can do.

Do you use your podcast download figures to report ad impressions to your advertisers? If you're using DAI, those numbers aren't going to be the same, Bryan Barletta says in this week's Sounds Profitable with Claritas.

How do you write podcast ads that sell? For an answer with a full bibliography and careful reasoning, Sounds Profitable this week is written by Stew Redwine from Oxford Road. (Subscribe!)

Podcast Day 24 has announced a set of new speakers. Sounds Profitable's Bryan Barletta, Conal Byrne from iHeart, Lindsay Graham and Francis Harlow, and the hosts of Spotify's A1: The Show; and many more. The event is on June 7 for 24 hours; kicking off with an in-person event in Sydney.

It's hard to scale podcast advertising: but VAST might be the answer. Sounds Profitable, our ad-tech newsletter, goes into the tool that vastly simplifies (sorry) ad sales. Go subscribe

Underlining how complex podcasting can appear, Amplifi Media has launched a "helpful guide to navigating the podcast ecosystem". (There's a bit more of a helpful one from Magellan AI and Sounds Profitable).

Where better to sell audio than… audio. Sounds Profitable's Up Next - Spring 2021 is now live, with more than two dozen companies taking part, promoting their new shows to ad buyers. Learn more at Sounds Profitable or start listening now - the feed also includes panels and a look at the trends behind podcast consumption.

Podcast Day 24 has announced new speakers for their North American leg, including iHeart's Conal Byrne and Sounds Profitable's Bryan Barletta. We hear there are announcements tomorrow from Australia, too.

Sounds Profitable's podcast interviews Nick Hilton, who regularly podcasts slightly alarming blogs about the dark future for podcasting. Will he have a more positive outlook in real life?

Nielsen has announced Podcast Ad Effectiveness+ - a brand lift study service for advertisers. Sounds Profitable covered how these work in January.

ICYMI, Sounds Profitable recently did a deep-dive with Omny Studio, the enterprise-grade podcast host. It's one in many deep-dives they've done, allowing you to spend proper time with a product to get a feel of how it might work.

Sounds Profitable suggests that postrolls are nonsense, and interviews Dane Cardiel from Simplecast about how to rebrand post-roll and to use DCI better.

Sounds Profitable's deep-dive of Omny Studio for enterprise has just gone live. Sharon Taylor from Triton Digital's Omny Studio talks with Bryan Barletta and takes us through the entire system. Watch here.

Sounds Profitable, Podnews's ad-tech newsletter, has announced Up Next - the first-ever podcast format UpFront designed to promote new titles from publishers. Already with six partners, it's open for more.

Here's the global podcast industry 'podscape', from Magellan AI and Sounds Profitable. It was last updated on March 29th.

Bryan Barletta, formerly the Editor of Podnews's Sounds Profitable ad-tech newsletter, has announced a new career as a children's author. "Explaining podcasting ad-tech to people has made me realize that I love explaining things," he said. His first book is the ABC's of Podcasting, and will explain podcasting to kids everywhere, accompanied by robots drawn by Jake Crowe. You can order now.

Between 2 Mics, Squadcast's podcast, interviews Sounds Profitable's Bryan Barletta in their latest episode.

Sounds Profitable has launched a premium feed: and Bryan explains the benefits of them (even if you don't charge for them) in this week's Sounds Profitable with Claritas. Go subscribe!

Sorry again for sending you a copy of our Sounds Profitable newsletter by mistake yesterday. Our email systems are now entirely separated for the two newsletters, so we'll be unable to do that again. Technology will beat human idiots every time.

How do podcast prefix analytics work? Bryan Barletta looks into the tech used by companies like Podtrac, Podsights, Chartable and Blubrry, in Sounds Profitable this week, sponsored by Claritas. Subscribe here

The weekly Sounds Profitable newsletter will this week publish on Wednesday. If you work in podcast ad-tech, subscribe now, get it then.

Sounds Profitable has unveiled its deepdive of Spreaker Enterprise for Publishers. Think of this like the final meeting your company would have with an adtech vendor, fully running through what the product actually is and how it’s used.

Play just one second of a podcast on Spotify, and you've downloaded over 90 seconds of audio - enough to count as an IAB certified podcast download. Writing in Sounds Profitable this week with Claritas, Bryan Barletta concludes: "podcast streaming is a myth". A fascinating deep-dive into listener-initiated downloads and player-initiated downloads - worth getting it every week.

Podcast Junkies interviews Sounds Profitable's Bryan Barletta on podcast ad-tech and monetisation.

Sounds Profitable has a product deepdive with Spreaker next week (Mar 18). Mattia Verzella will walk through the Spreaker platform for publishers. It's free to watch; sign up now.

"If you need more out of your hosting provider, it’s time to fully commit to another one", says Bryan Barletta in Sounds Profitable this week, sponsored by Claritas. Putting off a move to a better podcast host will hurt your long-term strategy, he argues. You should subscribe.

A Million Ads have signed up to Google's Display and Video 360. The access will allow more audio inventory for the company, which produces dynamic audio ads. From Sounds Profitable, here is an example of how it works.

AdsWizz Audiomatic got a deep-dive in Sounds Profitable last week. A scalable way to reach podcast and audio listeners, Erik Barraud shows Bryan Barletta how the product achieves targeting, real-time measurement and attribution.

A weekly, 60", Podnews podcasting news podcast is also available for integration into your show, if you'd like it. Hear it in Sounds Profitable.

Here's a deep dive into Triton Digital's Podcast Metrics from Sounds Profitable.

Sounds Profitable this week, sponsored by Chartable, focuses on how dynamic ad insertion actually works: with a live demo. Subscribe today, and look out for their new referral program for some awesome stickers (and a Podnews one).

The next newsletter from Sounds Profitable tomorrow, sponsored by Chartable, is a hands-on explainer of how dynamic ad insertion works. We'd have published today, but someone turned all the power off in Texas… ☃️

The Sounds Profitable podcast includes an interview with Rishabh Jain on podcast ad targeting after the death of cookies. Worth a listen to understand what advertisers really get from a podcast listen.

Sounds Profitable's next deepdive is on February 18th. Erik Barraud, SVP of Product at AdsWizz, will demo their planning and buying platform for advertisers, AudioMatic; he'll be joined by Bryan Barletta, fully running through what the product actually is and how it’s used. It's free to watch - register here.

Have you considered syndicating your content to other podcasters? Sounds Profitable this week, with Chartable, suggests a way to do that with ad-tech. (One more reason to subscribe.

Sounds Profitable this week has Dave Zohrob from Chartable as a special guest: and a familiar voice if you listen to our own podcast.

In Canada, the Jim Pattison Broadcast Group has signed with Triton Digital for podcast hosting, monetisation and measurement. You can take a deep dive into Triton Digital's podcast metrics platform on the Sounds Profitable website.

Sounds Profitable is a new podcast from Bryan Barletta focusing on podcast ad-tech. We'll have all the detail tomorrow - or get to Sounds Profitable to find out more and subscribe to their newsletter. This first episode looks at geotargeting.

Jordan Harbinger is spending almost $40,000 every month on host-read ads for his podcast, according to Sounds Profitable, Podnews's ad-tech newsletter with Podsights. Bryan Barletta describes how Harbinger does it: and what he looks for from podcast hosts. "For every $1 invested, Jordan sees approximately $3 back in advertising revenue and an increase in downloads in the tens of thousands every month". (You should subscribe).

A deep dive into Triton Digital Podcast Metrics has been released by Sounds Profitable. The demonstration shows the kind of data that the platform, which is IAB certified, can offer.

Podsights, arguably the largest by volume podcast attribution player, currently sponsors our ad-tech weekly Sounds Profitable; editor Bryan Barletta wrote about how to understand lift reports last month.

Triton Digital will hold a "deep dive" of their Podcast Metrics product next week. Part of the Sounds Profitable monthly series of detailed looks into podcast ad-tech, it's free to watch.

85% of podcast publishers plan to increase their investment in ad-tech in 2021. (Tip: Sounds Profitable will help there).

The biggest podcast advertiser last week was BetterHelp, according to ThoughtLeaders; though the number of mentions went down significantly in the week. Their data will appear in Sounds Profitable, our ad-tech newsletter, every week, starting today. Subscribe to get the top 10.

Sounds Profitable is to launch a podcast to talk about adtech. Bryan Barletta announced the new podcast in this week's newsletter with Podscribe. It'll be produced by Evo Terra and hosted with Whooskhaa. Sounds Profitable is part of Podnews and you should subscribe.

Bryan Barletta did the first Sounds Profitable Deep Dive yesterday, with Podscribe. It's free to watch on the Sounds Profitable website.

Magellan and Sounds Profitable have released v1.1 of The Podscape, a visual landscape of the podcast industry. It's got us in it now, so go download it.

Is it time for a new type of podcast ad? Sounds Profitable's Bryan Barletta is interviewed by Ranieri & Co.

Bryan Barletta, from our ad-tech newsletter Sounds Profitable, is disappointed, telling us: "The press release absolutely overstates the promise of client-confirmed ad plays, and ultimately falls short on all of its other goals. While I expect minimal, if any, effort needed for IAB certified partners to remain compliant, I still encourage everyone, IAB members or not, to read it and submit their feedback to audio@iabtechlab.com by December 31 - you've only got 19 business days." He'll be unpacking some of the recommendations on Monday (subscribe here), and here's how to get in touch with him with feedback.

Magellan AI and Sounds Profitable have produced a map of the podcast advertising landscape, designed to help make sense of the space. Dubbed a "Podscape", you can learn more about it in this week's Sounds Profitable.

Sounds Profitable's Bryan Barletta gets interviewed by Inside Podcasting about the Spotify Megaphone purchase. "Streaming Ad Insertion (SAI) monetizes a show as an app, while Dynamic Ad Insertion (DAI) monetizes a show as a podcast."

Bryan Barletta from Sounds Profitable, our ad-tech newsletter, is talking at a free event about The Future of Podcast Advertising on Thurs Dec 3 (or perhaps Wednesday Dec 2 where you are).

Expect more on this in Monday's Sounds Profitable, our ad-tech newsletter.

Sorry A few Podnews subscribers were erroneously sent a copy of Sounds Profitable yesterday. Not our plan. Sorry.

Todd Cochrane and Rob Greenlee's New Media Show will be recorded later today at Podcast Movement Virtual. They'll be joined by, among others, Podnews Editor James Cridland, and Sounds Profitable Editor, Bryan Barletta.

In news that readers of Sounds Profitable, our ad-tech newsletter, will enjoy: IAB Europe launched a (display) ad-tracking consent framework a few years ago. According to the Belgian data protection regulator, it's, um, illegal under the GDPR, Europe's privacy law. The IAB has released a statement respectfully disagreeing with the finding.

What's bad for podcast privacy? Unsecure audio files. Bryan Barletta in Sounds Profitable has discovered that one of the most aggressive voices on podcast privacy, Libsyn, has been threatening the privacy of its podcast listeners by still serving some of its podcasts using unsecure HTTP. The practice makes it easier for employers, ISPs and governments to monitor which Libsyn podcasts listeners are requesting.

It's a public holiday in the US today - so Sounds Profitable, our weekly ad-tech newsletter, will be published tomorrow. Expect some uncomfortable truths about podcast privacy: and a solution to move us forward. Subscribe today

Seeing a drop of about 3% of downloads? A reminder that, as of October 1st, Apple Watch downloads from Apple Podcasts are no longer included in IABv2 stats. Here's more from Sounds Profitable, our ad-tech newsletter.

“Being pro ad-tech doesn't mean (you’re) anti privacy” - Bryan Barletta, the editor of our ad-tech newsletter Sounds Profitable, speaks with Steven Goldstein.

New research from Podnews shows a way to identify up to 50% more user agents, according to a piece published yesterday in Sounds Profitable, Podnews's adtech newsletter. It uses RSS useragent data is all open on Github.

You're incorrectly identifying up to 50% of your user agents - increasing visibility into what player the user is actively engaging with in both web and streaming, where we were previously blind, is a massive win — in today’s Sounds Profitable, our new adtech newsletter, with Podsights

Open Podcast Analytics Workgroup (OPAWG) shows that our space can come together to better document and improve an area that takes considerable effort to manage: user agents. — in today's Sounds Profitable, our new adtech newsletter, with Podsights

The digital ad space is watching as the bottom falls out of their data collection methods. But how exactly does Apple’s Age of Privacy impact podcasting? - in today's Sounds Profitable, our new adtech newsletter, with Podsights

Podcast Me Anything's guest today is Bryan Barletta, the Editor of the new adtech weekly newsletter from Podnews, Sounds Profitable.

Podnews has launched a new, weekly, adtech newsletter. Sounds Profitable, which launches in beta today, is written by Bryan Barletta who has worked in digital advertising since 2009, and in podcast advertising since 2013. It's free to sign up; new articles come out every Monday.