99% Invisible bought by SiriusXM

99% Invisible bought by SiriusXM

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This article is at least a year old

Vanity URLs and promo codes often fall short, says Sounds Profitable’s Bryan Barletta. Even if a listener hears a lot about an advertiser on your podcast, they might just Google the company’s name - leaving you without any credit. Pixel-based attribution fixes that, he says. You should subscribe.


Sep 3 2023: This broken link now points to the Internet Archive.
  • First look: Today, Magellan AI launches its Q1/21 podcast advertising report. Of their findings:


    Sep 3 2023: This broken link now points to the Internet Archive.
    • Podcast ad spending in March was higher than the Q4/20 monthly average.
    • 50% of podcast ad revenue went to the 500 most popular podcasts
    • 21% of podcast episodes have just one advertiser.
  • Acast claims the future of podcasting is Dynamic RSS, according to a post by Matt MacDonald. dRSS is the company’s brand for custom feeds, which, the company says, allows personalisation for audiences.

  • WeArePodcast is running a new virtual event on 20-21 May, called “Make Money From Your Podcast”. Promo code PODNEWS will get you a discount.

  • MorganStanley issued a client note saying mostly positive things about Spotify, calling them “overweight”, and predicting they’ll hit $350/share in the next twelve months (they’re $298 currently). Spotify releases their earnings results for Q1/21 tomorrow (and possibly, with it, their plans for podcast subscriptions); they’re currently increasing prices in the US and UK.

  • Eric Nuzum writes about why subscriptions matter: suggesting that podcast creators shouldn’t rely on one source of revenue; but to examine who owns the relationship.

  • Buzzsprout now integrates with Canva to make artwork easier. Find it in your podcast settings.

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Companies mentioned above:
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