Acast enables demographic targeting with AdsWizz

Acast is now able to offer demographic targeting to their advertising partners after deploying AdsWizz’s AudioServe product.

TopPodcast writes on another ad-targeting deal, the HowStuffWorks/Panoply deal that we reported on March 19th, and explains how the Megaphone targeting system works.

Speaking at Radiodays Europe, three sports podcasters shared their experiences, including a Spanish football podcast, El Enganche.

A UK company, AV Resilience, is now offering technical solutions to help podcasters record shows live. The service offers a way to avoid health and safety issues and includes a PA.

What’s the future? Podchaser asked 21 podcast stars. There are some good views in here: part future-gazing, part wish-list.

Launched at Radiodays Europe 2018: Skill Maker, a system to make skills for podcasts and radio companies. Their system works in English and German for Alexa only.

AdLarge’s cabana has made a podcast advertising sales agreement with Consequence of Sound, a music and pop culture publication.

ART19 has announced that they’re working with NBC properties, hosting over a hundred different podcasts for many of NBC’s television channels. They’ll be providing aggregate measurement and monetization.

Nick Quah is on holiday this week, but couldn’t help himself, so he’s posted an un-numbered edition with some coverage of the week’s news.

Google is enhancing support for podcasts in Android phones. A “subscribe” button is now live for some selected customers.

Henry Rollins (“punk singer, actor, radio host, writer and social commentator”) launches a new podcast in Australia, Tough Conversations. The podcast is funded by Mercedes-Benz Vans, and produced with Whooshkha.

New word: anthrocast, seen in a thoughtful piece about community podcasting: how “anthropologists can use and enjoy podcasts: as a kind of ethnographic practice.” /thanks Rick Harp

Reinforcing the cliché that Brits love talking about the weather, the BBC launches Under The Weather, a podcast that “answers some of weather’s challenging questions”. Of note: it’s released weekly on Monday, but gets broadcast six days later on Saturday morning on news and sport station 5 live (the first broadcast is this weekend). Also of note: at the time of writing the podcast is not in the iTunes catalogue.