Breaking: Acast and the BBC partner on international podcast deal

Breaking: Acast and the BBC partner on international podcast deal

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This article is at least a year old

  • Breaking: Acast has done a deal with the BBC to monetise its podcasts outside the UK. In a press release, the Corporation has announced that its 30m podcast downloads per month outside the UK will be monetised by Acast with a pre and post roll. UK listeners, who pay a government-mandated licence fee for the BBC’s content, will not hear the ads.

    • This is the first time the BBC have released non-UK podcast download figures. Within the UK, they say they did 240m last year; roughly 20m a month. A total of 50m global downloads a month makes them larger than WNYC, PRX and iHeartMedia.
  • Anna Faris is Unqualified is now also Anna Faris No Está Calificada. Unqualified Media say that it’s “fully translated, re-recorded, and mixed it in using actors playing both parts so you can hear parts of the original against the Spanish”.

  • Back to the UK, some podcasting (and audio) stats. Lots of behavioural data from RAJAR/IpsosMori.


    This link is no longer available, as at Aug 1 2023
    • 6m adults (11%) listen to podcasts weekly (18% of age 25-34s).
    • While 53% of people listen to radio alone, that figure jumps to 88% for podcasts.
    • Most popular thing done while listening to podcasts? Nothing. (Driving or travelling is second favourite; most popular for radio).

Our podcast subscribe pages now contain links to the Otto Radio app too. (We’d like to link to more: we need an SVG logo and a URL pattern).

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Companies mentioned above:
Acast logoAcastiHeartMedia logoiHeartMediaPacific Content logoPacific ContentPRX logoPRX

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