Acast sign with Amazon for ad-free podcasts
This article is at least a year old
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Amazon Music Prime users, and Amazon Music Unlimited, now has thousands of ad-free podcasts from Acast. Acast will share revenue from the agreement with creators. This news builds on Amazon’s announcement earlier in the week that they would offer ad-free podcasts for Prime users.
- “Thousands of ad-free podcasts” doesn’t mean every single podcast available on Acast, and it doesn’t include shows that Acast don’t fully-host (like shows from the BBC, for example). Qualifying shows are marked in the app. The company wouldn’t share specifics of earnings with us, but a spokesperson told us that creators are going to be “thrilled” with the additional revenue.
- The Podnews Daily podcast is on Amazon Music. Here’s how to add yours.
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Podcast hosting company Libsyn - the first in the world - turns 18 tomorrow. Founded by Dave Mansueto, Matt Hoopes, Marty Mulligan, and Dave Chekan on Nov 5, 2004, here’s the back story and, rescued from the web, Libsyn’s first video ad. Libsyn’s CEO Brad Tirpak told Podnews: “We’re proud of our growth and transformation. Our innovation and investments are paying off — with the scaling of our advertising business, international expansion, and enhancements to our industry-leading tools.” Under US law, now it’s 18, Libsyn will be legally able to get a tattoo, vote, use a meat slicer, and adopt a child.
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Wonder what podcasting pays? Ashley Carman has gathered NYC podcast salaries, after a new NYC law requires salary ranges to be put in job ads. (Podjobs can do that, and it’s free!)
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iHeartMedia reported financial results for Q3/22. Podcast revenue for the quarter was $91m, up 42% year-on-year - representing 9.2% of the company’s total revenue. The company made a loss of $310m; it had reported a profit this time last year, but the value of its broadcast licences fell by $302m as a result of increased interest rates.
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Facebook’s live audio rooms feature - launched in June 2021 - are to be closed by the company on Dec 1. They lasted slightly longer than podcasts on Facebook, which were pulled within ten months of launch.
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HubSpot has added a number of new shows to the HubSpot Podcast Network, including Creative Elements.
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Podcast Republic, a popular Android podcast app, is now testing in beta on iOS. /ht Tyler
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Padverb is a website that tracks appearances of people on podcasts. Here’s our Editor’s recent appearances, for example. The company’s working on apps, and offers an “interview graph connection” to help with reaching guests you’d like to have on.
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The finalists for the Australian Podcast Awards have been announced. The winners will be announced in Sydney NSW on Nov 21 (we’ll be there).
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Further reading: Podcast listening by US Latinos is on the rise. Are ad dollars following suit? (Marketing Brew)
Podcast News - with CBC Podcasts
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Companies mentioned above:
Acast
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