How to advertise your podcast with paid ads

• Exclusive: In the second part of how to advertise your podcast, Sean Howard of Fable and Folly Productions , the creators of Alba Salix, Royal Physician and the improvised sci-fi dark comedy, Civilized, focuses on paid online advertising: what works, and what doesn’t? The results are not as expected…

• Andy Bowers, the co-founder of Megaphone, has left the company. As a clue to what he’s doing next, he writes: I had so much fun in the early days of podcasting—when the stakes were low and failure helped us learn, when things were not so formulaic and we were making up the rules as we went along—that I’m moving on to other nascent media.

• Podcast Radio will launch tomorrow on DAB+ in London. “We believe there’s a need for a trusted guide to help navigate the wonderful world of podcasts,” says a press release.

• 9.4 million people in the UK consume podcasts every week, according to data from Ipsos MORI, which has produced a downloadable set of podcasting stats in the UK. It uses data from MIDAS and the BBC’s internal Compass tool.

  
  Aug 21 2023: This broken link now points to the Internet Archive.

• JAR Audio write how to measure the success of a branded podcast, and the company shares a “Podcast ROI Formula” on how to measure your initial podcast audience.

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• Will Spotify ruin podcasting? argues that Spotify plan to, eventually, “force podcasters to live in its ecosystem.” The author, Matt Stoller, also argues that Spotify should be blocked from purchasing The Ringer.

• The Latin Podcast Awards have unveiled their first round of nominees.

• Issue 7 of Pod Bible magazine, which is printed and available to UK commuters, is now available to read online. (Interestingly, they print Spotify barcodes for ease of listening.)

  
  Aug 21 2023: This broken link now points to the Internet Archive.

• Event: The Australian Podcast Collaborative Live is on Friday Sep 4 in Sydney NSW. Speakers include 'some of Australia’s leading content creators, podcasters and entrepreneurs who are thought leaders in their industry speaking at the event’ - including our Editor. Early-bird tickets are now available.

  
  This link is no longer available, as at Aug 21 2023

• Event: Podcast: the future of audio is an evening event in Mexico tomorrow.

  
  Aug 21 2023: This broken link now points to the Internet Archive.

• If your podcast host isn’t hosting its audio on a secure server (that uses https:// at the beginning) then be aware that any embedded audio player will fail in October this year: Google Chrome will block non-HTTPS audio in embedded players once Chrome gets to v86. We’ve added a test for this in our podcast pages.

You can check out any time you like, but you can never leave - we’re in Los Angeles CA, USA, this week for Podcast Movement Evolutions. Say hello to our Editor (you’ll spot the shirt) and grab a free laptop sticker.

From the new book Make Noise by Eric Nuzum, available now

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Podcast News

Justin, the host of The Peripheral Podcast has announced, on his Facebook page, that he’s no longer producing the show after an online harassment campaign. He adds: To those I’ve advised about podcasting, I strongly urge you to reconsider. The bigger your podcast becomes, the more prone you become to criticism, personal attacks, and drama. The toxic culture and harassment will never dissipate. (Libsyn)

Uncover - Satanic Panic is new this week: an investigative series exploring a disturbing phenomenon that swept North America in the 80s - and whether it was really everything it claimed to be. (CBC)

How do we fix it?, a solutions-based podcast, turns its attention to the coronavirus this week, with an interview with an infection and immunity specialist. (Davies Content/Acast)

There’s plenty more - and all the links - in our newsletter. Subscribe at podnews.net