Study: podcast listeners are affluent and educated

• Edison Research released a new study, The Podcast Consumer 2024. The study contains benchmark data on US podcasting, ideal for advertisers to know about the podcast landscape - podcast listeners are more affluent and educated than the general population, the study says.

• The AVPA Awards are open for nominations. The awards recognise the outstanding work of African podcasters, spoken-word artists, and voice actors. You’ve until Jun 10 to get your entries in.

• NPR has two shows at the top of the US Triton Digital Podcast Ranker for April, which has been released.

• Canadian podcast publisher Canadaland, which launched Pretendians earlier this week, has plans for more shows - and a new brand name for some of its content. Jesse Brown and Julie Shapiro are interviewed in this week’s Podnews Weekly Review.

• Seven Million Bikes has opened a podcast studio in Saigon, Vietnam. Meanwhile, LaunchPod Media has opened studios in Salt Lake City, Lehi and Provo in Utah, US.

• Hyperobject Industries have debuted two new comedy shows - Tiny Dinos (a guest interview show with “brilliant scientists and best friends who revive dinosaurs in miniature form”) and Walkin’ About (“a deep dive into the world of walking”).

Tips and tricks - with Ausha Pro 🚀

• Ausha suggests: Explore Ausha’s curated list of the top tools for AI-assisted podcast editing

• Ausha suggests: Watch how artificial intelligence is transforming the podcast industry in this YouTube Short

• Lower Street shares how to create an internal company podcast

• Pacific Content suggest ways to make your podcast more accessible.

Podcast News - with Airwave

With Airwave: From [My History Can Beat Up Your Politics],(<cite>https://podnews.net/podcast/il4q</cite>) Bruce Carlson says: “Airwave grew my audience and my earnings as promised. There’s a tendency among podcasters to 'go it alone.’ Don’t do it. Focus on your content and let Airwave help you build."

The Lex Fridman Podcast recorded a three-hour episode in the Amazon jungle. Impressively, he does so in a suit and tie.

Emergency Intercom has joined TMG Studios. Hosts Enya Umanzor and Drew Phillips join the network which is also adding additional shows and currently has eighteen full-time employees. The company was formed by Cody Ko and Noel Miller.

The Six Billion Dollar Gold Scam is out this weekend from the BBC and CBC. The show tells the story of one of the biggest goldmining frauds of all time, exploring the lengths some people will go to in the pursuit of getting rich, and how greed can obliterate the truth.

Ransom is new from KSL Podcasts and PodcastOne this week. The story of a child kidnapping in 1995, it’s a story of greed and betrayal and how one’s outward appearance can be dangerously deceiving.

Podcast promotion in the wild

During the pandemic, Alone Together was a “curious exploration of loneliness”, with some fascinating stories into the condition. As you can see above, it’s been turned into a book. Alone Together is aimed at readers aged 12-18.

Podcasts on buses

Podcasts and public transport seem a perfect match - offering something to listen-to on a journey. Even better if there’s a local reason to promote that show. With that in mind…

Katie spotted this bus in Detroit for APM’s She Has A Name. It tells the story from Detroit in 1987.

Keenan sends us this poster of KUOW and NPR’s Seattle Now, on a bus, in Seattle. It’s really clear that it’s a podcast; and with many bus journeys taking fifteen minutes or so, imagine how often you’d see this thing before subscribing.

And we know these aren’t buses but they kind of are really. On the right, an ad seen in Delhi Airport spotted by Aakshi, for TED Talks Daily on Spotify. The QR code opens Spotify, but oddly doesn’t go to the show. Wonder why not?

Meanwhile, on the left, an ad seen by Arielle on the Harlem line in NY, and what is a New York subway train if it isn’t a bus on rails? That promotes something from Wondery that looks as if it’s for a podcast called TBD, but that’s TBD with Tina Brown, and not really a business show. The tiny QR code goes to short business news show The Best One Yet. The poster doesn’t use the word “podcast” anywhere, and relies on you knowing what Wondery is. It’s a bit strange if you ask us, which nobody did.