Podcast analytics in the spotlight

Podcast analytics in the spotlight

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AdWeek reports on the IAB Certification news we reported on in a special newsletter yesterday. Here’s how Blubrry reported it to its own users.

  • Columbia Journalism Review reports on NPR’s RAD podcast consumption analytics specification, claiming that it raises privacy issues.

> > Tomorrow in Podnews: what privacy issues does RAD really raise? And is it really a GDPR issue? We talk to the experts.

  • NPR’s RAD Tag Editor, promised last week, is now live. The Hindenburg editor also allows you to set RAD tags.

  • CastPlus is closing its podcast sales business. Uriel Zecharia, the company’s CEO and co-founder, tells Podnews that the company is closing since it did not reach profitability.

  • Podcasting is media’s slow food movement, says RadioPublic’s Jake Shapiro in a prediction piece for 2019.

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  • Communicorp UK, a radio broadcaster, has launched its own internal employee podcast. “Communicast is available to all of Communicorp UK’s 160 employees, who are based around the country, and will contain in-house created material to inspire staff”.

  • Those personal supporters who want to support us without using Patreon can now use our own tool.

Stats and data

  • Podtrac have released their “top (US) podcasts of November 2018”. Serial has slipped to #2; The Daily returns to #1 (where it was in August).

  • Aug 8 2023: This broken link now points to the Internet Archive.

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