Apple still #1: podcast listening via mobile apps

Apple still #1: podcast listening via mobile apps

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  • Libsyn report that Apple continues to be the #1 podcast app, accounting for 68.2% of mobile downloads. According to the podcast host, which is the largest paid podcast host in the world, Spotify is at 8.3% and Google Podcasts at just 1.3%. Sharing these figures on The Feed, Rob Walch adds: “The death of Apple Podcasts has been greatly over-stated”.

  • Another stat from Libsyn is that only 0.25% of podcasts are listened-to on a smart speaker. Tom Webster has some thoughts about this - involving bathrooms.

  • For advertising, how well do podcasts convert? Podsights has posted their Conversion Benchmark Report, based on 1.2 billion ad impressions from $28m of advertising. Podcasting converts significantly better than social media, says the data. Embedded ads work twice as well as dynamically-inserted ones, the company also reports.

Thank you to Resonate Recordings, who increased the level of their support last week. Trusted by names like Citibank and the Associated Press, they now offer hosting as well as production and marketing.

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Companies mentioned above:
AdsWizz logoAdsWizzApple logoAppleApple Podcasts logoApple PodcastsChartable logoChartableFable and Folly logoFable and FollyGoogle logoGoogleGoogle Podcasts logoGoogle PodcastsLibsyn logoLibsynOvercast logoOvercastPodchaser logoPodchaserPodsights logoPodsightsSpotify logoSpotifySpreaker logoSpreaker

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