Apple share podcast authoring tips, and Audioboom advertise a podcast on the TV

• Apple have shared podcast authoring best practices. It covers loudness levels (-16 LKFS, which is the same as -16 LUFS, and a -1 dB peak) - a good audio editor like Hindenburg, or online service like Auphonic, will enable you to hit that; formats and bitrates: “We strongly recommend using AAC over MP3”, and a range of recommended bitrates; and discusses loudness metadata. (If you master to -16 LUFS, it’s unclear what the benefit of adding this metadata is).

• It’s a year since Apple launched new RSS tags for podcasters. Most top-performing shows use the new tags, writes Dan Misener, but the rest, mostly, don’t.

• Audioboom is advertising its new podcast Dead Man Talking using, among other things, billboards and TV commercials.

• US newspaper USA Today and Wondery have launched The City. There is an accompanying augmented reality component, available in the USA Today app.

• Lindsay Patterson writes Why Kids Original Audio Matters — And Why You Should Care, reporting on a survey about children’s podcast habits. “80% of kids who listen to podcasts listen to an episode more than once”.

• Hot Pod covers the phenomenon of TV companion podcasts in the UK.

• Magellan cover August’s top (US) podcast advertisers (#1 ZipRecruiter; #2 Squarespace; #3 RocketMortgage), and discusses how advertisers have been taking advantage of the new American football season.

• Aaron Mahnke’s Unobscured podcast debuts October 3rd, and is being highlighted as a launch “from iHeartRadio and HowStuffWorks”. The podcast focuses on the Salem witch trials.

• Facebook groups for your podcast listeners are a good idea, says the host of Pe Bune.

• International Podcast Day is on September 30th. The founders chat to Blubrry.

• Event: the Third Coast Audio Festival, October 1-12, Chicago IL, USA.

Listicle

• The 5 Best Podcasting Microphones for New Podcasters and Streamers (Reverb)

Aug 6 2023: This broken link now points to the Internet Archive.
• 15 tabletop gaming podcasts you should be listening to (Polygon)
• 5 Tips For Growing Your Podcast Audience (Audioburst)
• 6 True Crime Podcast Episodes That Will Make You Lock Your Door (DiscoverPods)