The new analytics for Apple Podcasts subscriptions
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Apple Podcasts adds analytics for premium subscriptions

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  • Apple launched enhanced analytics for paid subscriptions; until now, creators had to download spreadsheet data directly. Apple Podcasts also announced more Delegated Delivery partners to allow you to upload premium content directly to Apple Podcasts: Podbean is the first of those to go live today.

  • Apple Podcasts also added integration with Linkfire, a new podcast linking service. The service is used by creators to promote all the places you can get your podcast; creators who use Linkfire will get access to Apple Podcasts analytics within their Linkfire dashboard. This is the first time Apple Podcasts analytics have been available on a third party service.

    • Dan Misener from Bumper told Podnews: “While downloads may signal intent, they aren’t a direct measure of playback or listening. I haven’t tested Linkfire for Podcasts yet, but I’m keen to try it with Bumper’s clients. I’m especially excited by the promise of getting beyond downloads to understand podcast marketing’s impact on verified consumption and true audience growth.”
  • The Hollywood Reporter has announced the 40 most powerful people in podcasting. The industry publication talks to many of them about their hopes, plans and pet peeves, and their pre-show rituals and dream guests.

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Companies mentioned above:
Airwave logoAirwaveApple logoAppleApple Podcasts logoApple PodcastsBroccoli Productions logoBroccoli ProductionsBumper logoBumperCastos logoCastosESPN logoESPNGoogle logoGoogleGumball logoGumballIAB logoIABPodbean logoPodbeanPodcast Movement logoPodcast MovementPodcastOne logoPodcastOneRiverside logoRiversideSpotify logoSpotifyThe Ringer logoThe RingerVeritonic logoVeritonic

Podcast data for Aug 22

#1 in Apple Podcasts
US flag Dear Alana, (Tenderfoot TV & iHeartPodcasts)
SG flag How to Talk to People (The Atlantic)

#1 in Spotify
US flag The Joe Rogan Experience (Joe Rogan)
SG flag Political Prude: The Podcast (Zodapop by ZYRUP Media)

Over the last week, 191,035 podcasts published at least one new episode (up 0.3%). source

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