What we can learn from Apple Podcasts star ratings

What we can learn from Apple Podcasts star ratings

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This article is at least a year old

  • Pacific Content’s Dan Misener analyses Apple Podcasts star ratings. Most podcasts have no ratings at all - but 87% of all ratings are 5-star ratings, he discovers. There’s a big difference in ratings between different categories. The average star rating is 4.6. Help us be average.

  • SiriusXM has become “the exclusive advertising representative and end-to-end ad tech platform for a broad slate of NBC News, MSNBC and CNBC podcasts”, says a press release. The agreement includes Stitcher, AdsWizz and Simplecast, which the company owns.

  • YouTube Music is launching audio ads, says Variety. The product replaced Google Play Music this month; while podcasts now live in Google Podcasts, monetisation for audio could be useful here, too.

  • Eva Glawischnig-Piesczek, the former leader of Austria’s Green Party, could have inadvertently opened the floodgates to global censorship of the internet, in a ruling that could have profound effects for podcasting, too.

  • ART19 has hired David Murray to be their CFO. Murray was the CFO of Midroll/Stitcher, which was purchased by SiriusXM in July.

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  • The science behind the power of a podcast ad - according to this writeup by Ranieri & Co, on average podcast ads experience greater “memory encoding” than social media. This is a good thing, they tell us.

  • The SaaS Podcast Awards have been launched. They appear to be run by MicroConf, a community for SaaS vendors. There are four categories to enter.


    Aug 29 2023: This broken link now points to the Internet Archive.
  • Podcave is a new podcast management website, offering podcasters an all-in-one solution.

  • Bryan Barletta from Sounds Profitable, our ad-tech newsletter, is talking at a free event about The Future of Podcast Advertising on Thurs Dec 3 (or perhaps Wednesday Dec 2 where you are).

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Companies mentioned above:
AdsWizz logoAdsWizzApple logoAppleApple Podcasts logoApple PodcastsART19 logoART19Google logoGoogleGoogle Podcasts logoGoogle PodcastsMamamia logoMamamiaPodcast Movement logoPodcast MovementSimplecast logoSimplecastSiriusXM logoSiriusXMSounds Profitable logoSounds ProfitableStitcher logoStitcherVurbl logoVurblYouTube logoYouTubeYouTube Music logoYouTube Music

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