Is Cadence13 being sold?

• Podcast studio Cadence13 may be up for sale. The company’s owner Audacy is hoping to sell it for around $100m, says Axios, though Audacy dismiss the story as a rumour. The company’s stock is currently at 44 cents, down 88% over the past year; if it’s not back to over a dollar by February, the New York Stock Exchange could delist the company.

  • Meanwhile, at Pineapple Street Studios, another Audacy-owned podcast company, more than three-quarters of staff have signed up to join the WGAE union.

• First look: Triton Digital has just revealed an update to theitsir TAP advertising platform. The tool allows advanced ad separation, expanded targeting, and new management of creative.

• A platform that matches podcast hosts and guests for interviews, PodMatch has removed almost half of its user-base to concentrate on quality over quantity. This follows a positive test of this approach earlier in the year.

• AdsWizz has signed an exclusive agreement with the Spanish Broadcasting System (SBS) to sell audio ads in the US.

• PodcastOne has added a number of sports shows to its platform. The company has seen increased visibility on YouTube due to its use of the Adori platform.

• Libsyn has been announced as a presenting sponsor of BIPOC Podcast Creators. Additional sponsors include NPR, Simplecast, and Sounds Profitable.

• Further reading: James O’Brien writes about Podcast Day 24 Sydney … Nick Hilton digs deep into Spotify’s new podcast research … Steve Pratt cautions you to define yourself by content, not by platform … Steven Goldstein suggests that the podcast business is being “right-sized” … Esther Kezia Thorpe reckons that most podcasts get fewer listens than you think.

Moves and hires

• Neil Krishnan has joined UK-based podcast studio Novel as Head of TV and Film. Krishnan joins from Universal Studio Group, where he was Director of Creative Acquisitions.

• Nicole Pasulka has reportedly been hired as a fact-checker for Meghan Markle’s Archetypes podcast.

Podcast News - with Lemonada Media

From Lemonada Media: On Funny Cuz It’s True Elyse Myers interviews well-known individuals about their most awkward moments. Relentlessly unfiltered and relatable, we’ll laugh at and learn from the moments that keep us up at night.

CNN Audio debuted Downside Up this week – a 10-episode limited-series podcast exploring an alternate reality around the things in our lives that we’ve accepted as normal, hosted by CNN Politics Reporter and Editor-at-Large Chris Cillizza. The first episode is about flavour, and what would happen if we didn’t have it.

Rob Greenlee is back with a solo podcast, with his Spoken Life Show. Like any sensible person, he’s using Podpage (our title sponsor) for his podcast website; his first episode is with Josh Cary. His last episode in this show was with radio and podcast consultant Mark Ramsey in 2013.