Audioboom launches Showcase podcast global marketplace

Sounds Profitable with Magellan AI looks at comparative advertising this week - is it right for podcast companies to take a swipe at others in their marketing? Stew Redwine gives us a history of companies saying things about their competitors.

• Audioboom has launched Showcase, its global advertising marketplace. It offers advertisers access to more than 8,000 podcast channels for dynamic advertising, and gives podcasters the opportunity to reach more than 2,000 ad buyers.

• Anchor, Spreaker and Buzzsprout published the most new podcast episodes in October, according to new research from John Spurlock. He’s overwritten last month’s data, but the web archive never forgets.

• Social podcasting platform Callin has announced a number of 'live podcast shows’, including Glenn Greenwald and Matt Taibbi.

• Chartable has launched additional remarketing pixels for SmartLinks. You can now add TikTok pixels or Google Tag Manager to your SmartLinks, helping you learn more about your podcast’s marketing.

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• What are the best Portuguese podcasts in the world? The results of the 2021 Podes Awards were announced earlier this week.

• Research from the Pew Research Center suggests that more Americans are getting their news from podcasts. It’s the only digital platform to be in growth, says the data.

• In Boston MA, USA, WBUR’s CitySpace Productions is expanding into branded podcasting.

• More Canadians are listening to podcasts, says new data from Signal Hill Insights. Jeff Vidler also says that French-Canadian podcasts are showing the biggest growth.

• The Hot Docs Podcast Festival is returning to Toronto ON, Canada, next January as a hybrid event. If you’re a Canadian emerging audio creator, The Hot Docs Podcast Career Accelerator is now open for submissions, as well as the opportunity to get your shows heard at the festival.

• Australian broadcaster SCA has invested in a US dynamic advertising company, Frequency.

Thank you to Jonekiri, which joins us as our latest supporter. A full service media agency, they specialise in, among other areas, content monetization and licensing, revenue stream diversification, and audience building for brands and content producers. We’re grateful for your support of our independent journalism. You can join them in supporting us

Moves and hires - with Pod People

• Chadd Hollowed has finished up as Director of Data for ART19. He’ll be working for Apple (not in the podcast division, sadly).
  This link is no longer available, as at Sep 8 2023
  • ART19 are hiring.

Tips and tricks

• What can podcasting learn from reality TV? Geoff Siskind from Pacific Content tells us it’s all about format maps.

Podcast News - with AdLarge Media

Presented by AdLarge Media: Swindled What’s the worst thing you’d do for money? Join “A Concerned Citizen” as he unravels true stories of white-collar criminals, con artists, and corporate evil. From corruption and fraud to Ponzi schemes and environmental disasters, you don’t want to miss these unimaginable financially-motivated crimes, committed all in the name of greed.

The Australian Podcast Ranker for October has a new #1 podcast: Audioboom’s Casefile returns to the #1 slot. It’s represented by ARN’s iHeartPodcast Network Australia, which remains #1 for podcasts in the country.

Princess Diana would have been sixty this year, and CNN has launched When Diana Met…. Hosted by Aminatou Sow, the show digs into her most notable meetings with public figures.

Teachers run their own businesses, as well as spend time in the classroom. Teacher by Trade is a new podcast that launches today from Kelly Harrison, produced by Piccolo Podcasts, to encourage other teachers with business ideas.